Top of the big era

Xiaomi has now gone through two rounds of financing, but Zhou Buqi is still the most important investor, holding more than 16% of the shares, making him the second largest shareholder after Lei Jun.

This is somewhat contrary to investment principles.

Because there is a competitive relationship between Asda and Xiaomi.

However, Boss Zhou's status is quite special, so both companies have acquiesced. After all, as Zhou Buqi, he wouldn't be able to leak the secrets of one company to another. Moreover, when it comes to business decisions, Zhou Buqi also tries his best to coordinate.

Zhou Shaoning originally wanted to do Internet TV, which is a popular direction.

Samsung, Google, and Apple are all in the game.

Zhou Buqi did not agree.

Because he knew that Xiaomi was going to make Internet TV, Asda also followed suit... The competition was not with those international rivals, the first competitor was Xiaomi.

And TV’s margins are too thin.

The manufacturing difficulty is also low.

With the entry of LeTV TV and Xiaomi TV, many domestic TV manufacturers will also transform towards the Internet. This requires help from Internet companies, and naturally they have to reach some cooperative relationships with Ziweixing.

This involves too much complexity, so just don’t do it.

Asida has extra energy and should focus on perfecting overseas markets.

For example, in the Latin American market, the South American market, the Indian market, especially in the mainstream markets of Europe, America, Korea and Japan, to compete with Apple and Samsung, we must devote 120% of our concentration to the mobile phone and tablet market first. Be sure before talking.

Xiaomi had better do what it can and don’t rush into overseas markets. The dangers are too great. If you have extra energy, the focus should be on building Xiaomi’s product ecological chain to prepare for long-term internationalization in the future. Competition pave the way.

To a certain extent, this creates an intertwining of the businesses of Asda and Xiaomi. With Zhou Buqi, a big investor, caught in the middle, it will not be too difficult.

However, Xiaomi TV was made, but it was not as smooth as previously expected.

Lei Jun sighed: "The TV has been made, but it is still far from my expectations."

Zhou Buqi asked: "Is it a technical problem? Aren't all TV chips developed in China? This thing doesn't have much technical content, does it?"

"Well, the chip is not an obstacle." Lei Jun nodded, "The difficulty of current TVs is mainly color adjustment. But that is usually mainly for high-end TVs, and our mid-to-low-end TVs that cost several thousand yuan are not the same. How high the level of color adjustment is required. Especially in the Internet era, it is even less necessary. Watching TV online does not have such good video sources and Internet speeds to provide a higher viewing experience.”

Zhou Buqi smiled and said: "You are an Internet person, who else knows Internet TV better than you?"

"I originally thought so." Lei Jun felt a little uncomfortable. "Originally, Xiaomi had two internal plans, one was to make tablets, and the other was to make TVs. Xiaomi is still a new company, so it can only bring in a new team. I want to do one thing. I think I have some understanding of the Internet, so I chose to make TVs. Xiaomi’s Internet TVs will always be better than those of other manufacturers.”

"Then what?"

"The plan was disrupted by force majeure."

"ha!"

Zhou Buqi understood it as soon as he heard it.

In the later domestic TV industry, many traditional manufacturers are actively participating. Xiaomi TV is not even ranked first in the industry, but can only be ranked second. A very important reason is that the gameplay of Internet TV has been killed.

If we were to liberalize everything and allow those who work on the Internet to do whatever they want without restrictions, and all kinds of new tricks are thrown into Internet TV, then it might really be like punching the old master to death and leaving traditional TV manufacturers with nothing to do.

For example, LeTV now even advocates a model of giving away free TV and relying on TV to earn advertising fees in the future.

If this model is approved, the traditional television industry will suffer a devastating blow.

Zhou Buqi said: "Proper control is also necessary. We cannot let all the money be made by Internet people. We must protect some relatively traditional industries in terms of policy. This is considered good in China. , if you set up an e-commerce business in Europe, there will be various restrictions. In the era of the Internet, the best talents in the world are gathering in the Internet. If there are no restrictions, the Internet industry will easily succeed. It will crush other industries by IQ, and then conquer the city. ”

Lei Jun shook his head, "It's really not a restriction from the TV industry, but a restriction from the TV station."

"That's pretty much it."

"Some time ago, we clearly issued a document prohibiting the Internet's OTT strategy for TV. But in fact, there are no such restrictions in developed countries such as Europe, the United States, South Korea and Japan."

"Can it be the same?" Zhou Buqi vaguely guessed that Boss Lei might want to say something for himself, but he would not stand up. "Foreign countries do not restrict OTT Internet TV. That is because they protect copyright well. . Even if you bypass the TV station with OTT, you can use Internet TV to watch unlimited streaming programs. These programs are all genuine and have to be paid. It is different in China. If there are no restrictions, it will not kill the TV station. Streaming programs are pirated content.”

This is often the case, the problem you see is someone else's solution.

It is difficult to improve this.

Relevant departments' restrictions on Internet TV are not mainly aimed at legitimate streaming media websites such as Youku and iQiyi, but at the proliferation of pirated content on the Internet. If the problem of piracy cannot be solved, then we can only restrict the Internet TV model first, at least to ensure that TV stations with genuine content can survive.

Lei Jun said helplessly: "Originally, we have done everything and adapted hundreds of apps to our Xiaomi TV, but none of them are allowed. Even if I want to add Weidian Netdisk and Baidu Netdisk, it won't work."

Zhou Buqi said: "With fewer tricks, traditional TV manufacturers can follow up quickly and survive. TV stations cannot be bypassed, and the living environment of TV stations can be better. Even if you are abroad, you cannot create There are so many tricks, and once it is discovered that your TV facilitates the spread of pirated resources, it will only be more troublesome.”

Lei Jun glanced at him, "I heard that the open source you recently promoted is targeting a new industry?"

"Huh?" Zhou Buqi raised his eyebrows, "Who said that?"

Lei Jun was a little amused, "It has been spread that you intend to promote the reform of the domestic automobile industry."

"Um."

Zhou Buqi admitted it openly.

It stands to reason that this is a secret.

However, at the level of Boss Lei, many business matters cannot be hidden from him. Almost every big boss has insiders who can get information before the market.

Lei Jun said with emotion: "Only you can do such a thing. If it were another person, he wouldn't even dare to think about it, just like Musk who builds rockets in the United States. What you are doing is Things that others wouldn’t even dare to think about.”

"Internet + electricity + automobiles, a new field..." Zhou Buqi smiled, "At least on the surface there won't be much conflict with fuel vehicles."

Lei Jun said: "It's hard to say. It's so difficult for me to make an Internet TV."

Zhou Buqi said: "The domestic TV industry is still quite strong. Many TV brands have good sales internationally, such as Hisense, Skyworth, TCL, etc. This industry is much stronger than the automobile industry. The domestic automobile industry, There is really no sense of existence in the world. This is not a problem. Well... you can do more research and get off the bus when you have time."

"ah?"

"The main focus of Xiaomi Ecosystem is manufacturing. Automobile manufacturing is the pearl of industry. It never hurts to know more about it. Maybe I can really open this road, and then there will be room to show off my talents. It’s big, and it’s not like you are constrained by Internet TV.”

"Me?" Lei Jun waved his hand, "I'll forget it. Building a car is too far away for me."