Top of the big era

In his previous life, 15 years later, Xiaomi was already the most successful and influential mobile phone manufacturer in China.

At this time, Lei Jun wanted to go a step further.

Previously, Xiaomi was mainly mid-range phones.

This time, he wanted to make high-end phones!

To make high-end phones, the most core things are three: chips, cameras and screens.

The most expensive of them is the screen.

The purchase price of just one screen is $200.

And looking at the world, only Samsung can make it, and there is no other company.

In order to buy high-end screens from Samsung, Lei Jun sent Xiaomi's most important partner to talk to Samsung.

As a result, he made a big mistake.

The partner he sent was Xiaomi's chief scientist.

People who are engaged in technology are usually more conceited and arrogant, and have low emotional intelligence and insufficient knowledge. They always have a perception that "technology is the best in the world." As a result, he was coldly received by Samsung, and he couldn't hold back his anger and exploded.

This is the end.

Samsung officially announced: It will cut off supply to Xiaomi.

Never contact each other again!

In order to ensure the success of the high-end machine strategy, Lei Jun had to come out in person.

First, he asked someone to help him take the message to apologize.

No one paid attention.

Lei Jun had to call the president of Samsung Greater China to apologize in person, but that was not enough. He also apologized in person and drank five bottles of wine in one breath. That was not enough. He called OPPO, Wingtech, Jinli and other industry leaders and organized another game to apologize to the other party.

Still not over.

Lei Jun went to South Korea and apologized to Samsung's headquarters... After a lot of trouble and humiliation, Samsung finally forgave him, but did not let him go easily, saying that it could supply Xiaomi in two years.

Within two years, it still did not supply.

As a punishment!

This was simply a humiliation that Lei Jun had never suffered in his life, and it also delayed Xiaomi's high-end machine strategy. After two or three years, Xiaomi finally launched its own high-end machine. He choked up and cried at the press conference.

In fact, not only Xiaomi, but Huawei also suffered a similar experience and was also banned by Samsung.

As the two most important mobile phone manufacturers in China, how could they give up so easily?

Too much!

Soon, the opportunity came.

Samsung has been innovating to compete with Apple. Innovation requires risk and accidents. Samsung developed fast charging technology, but the technology was not mature enough, and problems soon appeared, often causing battery overheating, and mobile phones burned.

Domestic Internet public opinion immediately followed suit, claiming that this was a battery "explosion", which directly shocked the entire market.

Burning is the spontaneous combustion of the battery, and it is internal combustion. If it is found, it can be thrown away in time, and the damage is limited.

But the explosion is too scary. Who would carry a bomb out every day?

Both companies are masters in the field of Internet public relations. After a wave of public opinion hype, consumers no longer dare to buy Samsung mobile phones. Samsung mobile phones have been equated with "explosion" in the domestic perception. This directly made Samsung roll its eyes and completely lost the domestic market.

Lei Jun's counterattack can be said to be sharp.

It's a pity that he encountered a yellow bird behind in this matter.

Samsung was out of business, and the vacant market was divided into two parts.

The low-end and mid-range market was taken away by OPPO and Vivo, and as for the high-end market... Xiaomi was still in the two-year ban period at that time, and there were no high-end phones at all.

Huawei is different, Huawei has its own chip business.

It just so happens that Samsung wants to focus on developing chip foundry business and compete with TSMC for customers.

Huawei authorized its own chips to Samsung for foundry production, and then opened up the channel for purchasing high-end mobile phone screens, and Huawei took the lead in launching a high-end strategy... After Samsung was finished, the high-end market left was taken over by Huawei.

Zhou Buqi has a good relationship with Li Zairong, and they can be regarded as friends.

However, this is a personal relationship.

In business competition, he never thought Samsung was a good thing.

This time, Meizu CEO Bai Yuanxiang came to ask for help, which is enough to show that many of Samsung's business strategies are not good things like Qualcomm. Zhou Buqi thinks he should help. Internal competition is competition, but when facing the outside world, we must be of one mind.

At least we should set an example for our colleagues in the industry before the industry conference.

If our colleagues do not support us at the industry conference, it will be a bit embarrassing.

Zhou Buqi expressed his attitude, "Okay, I'll help you pass on a message."

Bai Yuanxiang was immediately excited and said excitedly: "Thank you, thank you so much! President Zhou, if you are willing to pass on a message, even if we can't get the conditions we want in the end, Meizu will always be grateful for your kindness."

"Didn't get it?" Zhou Buqi couldn't help laughing. For him, such a small matter was just a matter of a sentence. "No, you can reply to the product team in the company now and let them proceed according to the established plan. There will be no obstacles in the supply chain."

"This..." Bai Yuanxiang was a little embarrassed, thinking that Boss Zhou was too confident, "President Zhou, Samsung's President Park Jae-soon has a tough style and doesn't give face to anyone. We still can't be too careless."

"President Park? Who is he?"

Zhou Buqi had never heard of this person.

"The president of Samsung Greater China took office last year. He is too difficult to deal with." Bai Yuanxiang sighed, "We had a good relationship with the previous president and have worked together for many years. But after the new president took office, he gave us a lot of problems. This time he even wanted to force us to collect the loose films they don't want."

Zhou Buqi smiled, "Okay, I'll contact him."

Bai Yuanxiang was a little worried.

Because Samsung's President Park is very face-conscious, his personal style is very flamboyant, and he is arrogant wherever he goes.

If anyone doesn't give him face, it will be difficult to develop friendly cooperation with Samsung.

Bai Yuanxiang was afraid that President Zhou didn't grasp the right measure when communicating with President Park.

If President Park is annoyed, it will backfire!

President Park might stop supplying Meizu, and even the loose films in stock can't be obtained.

Bai Yuanxiang said carefully: "Mr. Zhou, President Park cares a lot about the respect others have for him. When you communicate with him... when you convey a message, it's best... well, he has a bad temper."

"Uh..." Zhou Buqi's expression was a little strange, and he didn't know what to say. "Oh, it's noon now, why don't you eat first? I'll let our marketing president Lao Chen accompany you. I'll make a phone call and come to you."

"I don't need..."

"Okay, go quickly! Our cafeteria is full of organic special food, go and try it!"

Zhou Buqi thought that Bai Yuanxiang, as the CEO of Meizu, was also one of the entrepreneurs at the forefront of the times.

After communicating for a while, he found that they were completely from two different worlds.

...

Zhou Buqi didn't know who the bad-tempered President Park was, and he didn't care who he was.

He made a phone call directly to Samsung's crown prince Li Zairong.