Top of the big era

This is already December.

It’s freezing cold in New York.

It's different here in the Greater Bay Area. It's warm in winter and cool in summer. Many people on the street don't even wear down jackets, just a jacket like those worn in autumn.

Zhou Buqi also didn't want to wear such thick clothes.

Trouble is still tiring.

But Aunt Xue didn't agree with anything, so she forced him to put on a long black wool coat, black trousers, and black leather shoes... This dressing style was just like the scene in the movie "The Godfather" of.

This has to be mentioned that men’s clothing is excluded by the fashion circle.

Women's clothing trends change every year and change with each passing day.

Men's clothing has not changed in the past hundred years.

Zhou Buqi has given up his vacation and returned to work. He is going to report to the company today.

Facebook’s acquisition of Panda Mobile failed, and Zuckerberg must be very angry.

Maybe he will jump over the wall in a hurry.

Be careful.

However, when the big boss came to the company, many senior executives came over one after another and wanted to report on the business... It was December, and the report card for the year was basically ready. But we can't wait until the official version is released before reporting. At that time, the big boss may not know which country he has gone to, and there will be no chance to report to the boss in person. He can only report by email or WeChat document.

Now that the big boss is coming to the company, go see him quickly!

The reason for being so proactive is simple. In the past year, Ziweixing International has achieved outstanding results on all fronts! If your grades are poor, let alone taking the initiative to report them, you will want to hide from the big boss every day.

Under the premise of global smartphone sales, the number of users of Ziweixing International's major apps has surged rapidly.

For example, Helo has a staggering 840 million registered users worldwide, with a growth rate of more than 90% in the past year.

Among them, there are 620 million installed capacity, 570 million monthly active users, and 460 million daily active users!

This is the undisputed most popular app in the world, even surpassing Facebook. Facebook has more installed users, but its activity level is much lower, with only 340 million daily users.

With a super traffic pool like Helo, it can of course drive the growth and development of many other apps under Ziweixing International.

Now, Ziweixing International already has 4 super apps.

They are Ucgram with 4 daily active users of 280 million, Yahoo with 210 million daily active users and Snapchat with 140 million daily active users.

It is worth mentioning that under the leadership of Zheng Xiaoli, Yahoo’s main product Yahoo App achieved great success with 430 million users and 210 million daily active users. It soon caused a series of ecological driving effects, such as 60 million daily active users. Yahoo Finance, Yahoo Mail with 50 million daily users, Yahoo Weather with 40 million daily users, Yahoo Sports with 30 million daily users, Yahoo News with 25 million daily users, and Yahoo Entertainment with 20 million daily users.

In addition, Zheng Xiaoli is also in charge of Rotten Tomatoes, a movie review product with 15 million daily users, and Fandango, a ticket purchase product with 9 million daily users.

Last year, Ziwei Cloud’s CEO Kurian was the Manager of the Year selected internally by Ziweixing International.

Who is this year?

There is no doubt that Yahoo Senior Vice President Zheng Xiaoli will undisputedly win this internal award.

Under the leadership of Zheng Xiaoli, the "Yahoo" family has more than 11 mobile apps with more than 10 million daily users.

It’s just that these apps are still in the development stage. The products strive to be simple and clean, and they want to stand out among competing products in the industry, so advertising is very restrained. Most apps even have no ads at all now, and they are all trying to gain market share at a loss.

This results in Yahoo's revenue of more than 6 billion US dollars this year, and its revenue from mobile terminal is less than 800 million US dollars.

With so many people waiting to report, the first person Zhou Buqi wanted to see was of course the direct ace Zheng Xiaoli.

Zheng Xiaoli had realized this a long time ago. She knew her identity and status, and walked into the big boss's office with a smile.

Zhou Buqi quickly stood up to greet her, shook hands with her, and said gratefully: "To be honest, I should really thank you. You have achieved such great achievements at Yahoo, and you can strengthen my commitment to the company." Management can enhance the business layer’s confidence in the decision-making layer.”

Of course Zheng Xiaoli understands this truth.

She came to the United States from China and landed at Yahoo as senior vice president, in charge of Yahoo's mobile business... This appointment was already controversial within Ziweixing International. It was not only her who was under great pressure, but also Zhou Buqi!

If she fails, not only will she return home in despair, but the prestige of Boss Zhou will also be damaged, and his free-range management style will be severely damaged by Ziweixing International.

Now Yahoo has achieved unprecedented and unimaginable success.

It is not only her personal success, but also the success of Boss Zhou’s discerning talent and bold employment.

It really gave Boss Zhou face!

However, Zheng Xiaoli did not dare to be arrogant and said seriously: "My achievements are because I got this opportunity. I know my situation very well. Ziweixing has many colleagues in China who are better than me. If they get Given this opportunity, I believe they can do better than me.”

"No, no, you are the most suitable!" Zhou Buqi did not play tricks on her and was very sincere, "Your English is good and your business ability is outstanding. The key is that you are a woman. These are advantages that others do not have."

Ziweixing has many excellent managers in China, but they are definitely not as good as Americans in terms of technological innovation.

But in terms of Internet management and business innovation, in terms of work dedication and effort, they are really much better than the American executives at Ziweixing International.

However, this is America after all.

Zheng Xiaoli has three big advantages.

First, your English is good, especially your spoken English is good enough;

Second, ethnic minorities.

Third, she is female.

Most of the senior executives within Ziweixing are men, and men are not so popular.

Zheng Xiaoli didn't get carried away at all, and said with a smile: "I have also summarized the key to Yahoo's great achievements. All the advantages actually come from domestic, and they are the foundation you have laid. I would also like to take this opportunity to share with you It will give you a reference when you use people to do things in the future.”

"OK!"

Not to mention how satisfied he was, Zhou Buqi asked her to sit down and poured her a cup of coffee himself.

Zheng Xiaoli said: "The first point has been mentioned before, which is the help of domestic and overseas mission teams."

"Um."

"The second point is that having the International Department as my back can make my product decisions more bold and decisive."

"Oh? Please tell me carefully?"

Zhou Buqi should learn from her humbly. This is her first-hand experience in making Internet products between China and the United States. These are very valuable intangible assets.

Zheng Xiaoli said: "For example, there is an App called Yahoo_News, which is Yahoo News. This product was available before I joined Yahoo. I was very dissatisfied with the operating efficiency of this product and there would always be some lags. I I didn’t know much about technology, so I asked about it, and the technical officer said it was due to the architecture and we could only continue to optimize it.”

She was embarrassed to see Boss Zhou pouring herself coffee and peeling apples for herself, so she quickly asked him to stop.

Then he continued: "If you want to make a thorough improvement, you must completely overturn all the past code and rewrite it with a new architecture. But in this way, there will be a huge cost, and all current upgrades and upgrades must be suspended. Maintenance and developing new versions may cause business interruption for half a year... I didn't hesitate at the time and immediately decided to overturn and redo it. "

Zhou Buqi smiled and said, "Depend on the domestic team."

Zheng Xiaoli nodded lightly, "Well, the team here in the United States will continue to maintain and upgrade the existing version, maintain basic business operations and be responsible for the product. Then let the domestic team start over and change to a newer structure. This app has been developed from scratch.”

Zhou Buqi asked: "Is this a big advantage?"

"Big! Extremely big!" Zheng Xiaoli became solemn and solemn, "Not only is it a huge advantage for small companies and start-ups, but it is still a huge advantage even for industry giants like Google and Facebook. This is not only a matter of cost. , It’s more a matter of philosophy. On the American side, they try their best to upgrade and maintain within the existing framework, which will lead to a lack of product competitiveness to a certain extent.”

Zhou Buqi smiled and said: "Just like some old houses, there are old houses everywhere here abroad. Many old houses have problems, and they are constantly repaired and maintained. We have encountered this situation in China, Just bulldoze the house and build a new one anyway. It won’t cost much and won’t waste much time. It’s better than worrying about living in a dilapidated house.”

Zheng Xiaoli's eyes lit up and she said with a smile: "Yes, that's what I mean. It's not just an example of dilapidated houses. Some houses in China may have only been built 20 years ago, and they are not dilapidated houses at all. However, this house now only has 3 floors. New urban construction Once the planning is done, it can be transformed into a 30-story skyscraper to create greater value. This house will be demolished and rebuilt. This is not the case in foreign countries. No one dares to make such a decision easily. "

"How do you understand this?"

"For example, for an App, a new language or new architecture has emerged, which can bring you a 5% performance upgrade for the product. Faced with such a choice, domestic thinking can be solved from the bottom, using Develop the new architecture again. Apps using the new architecture can be cleaner and run more smoothly. Even if there is only a 5% performance improvement, it can still bring a good user experience. This is not the case here in the United States, they do not have it. With such courage, they will overthrow and start over again only when they have no choice but to change or die.”

"Well, this is really not a simple cost issue, but a concept issue."

This can be regarded as Zhou Buqi realizing the inherent meaning of product development from another perspective. There are also cultural and conceptual influences.

The philosophy here in China is to start over from scratch if the worst happens!

In the past few decades, everyone has been here like this.

The five thousand years of domestic civilization have also developed in cycles like this. This is revolutionary thinking.

It’s different in Europe and the United States. It’s about reform thinking.

Optimize within the existing framework as much as possible.

Don't start over from scratch unless absolutely necessary.

Just like William the Conqueror of England, he has been very aggrieved after becoming the King of England... In the end, even the power of the royal family was emptied out and became a constitutional monarchy, but he did not say that the current royal family would be destroyed and replaced by the British. The whole system and system is starting all over again.

In the development of Internet Apps, Silicon Valley technology giants have a genetic aversion to starting from scratch.

If the existing framework can be used, then try to use it!

Can the new framework significantly improve performance by 5%?

It doesn’t feel too obvious!

Optimize the existing framework and it will feel the same!

However, the technology of the Internet industry updates too fast, especially when the open source community rules the world, all kinds of new things are emerging in endlessly.

When encountering this situation in China, it is very easy. Anyway, just take the open source framework, copy it and simply modify it, and then it can be used. You can keep up with the technological trend and have a good product experience.

It is difficult for the technology giants in Silicon Valley to make such a decision, not only because the cost is higher, but also because the concept is difficult to accept.

The current framework has been established by everyone’s hard work.

It runs pretty well too.

If the leader says something, he will give up, and if he says he overthrows, he will overthrow. Why?

Can you respect the fruits of my labor?

I'm desperate, I won't do it anymore!

As a result, the product gap between the two parties will also appear. 5% once, 5% again, and then three or four times, there will be a very obvious gap in the experience of using the products of both parties, and the product competitiveness will change from quantitative to qualitative.

I don’t know how much more powerful the domestic apps of later generations are than those of Silicon Valley giants. Compare Weibo and Twitter, Alipay and PayPal, WeChat and Facebook Messenger. They are all top-notch products of giants, not to mention product design. No matter what, there is a big gap in product fluency and experience. This is truly far ahead. As long as there is an opportunity to develop overseas and domestic apps sweep across European and American apps, it will really be the survival of the fittest in a market economy.

Zheng Xiaoli already felt this deeply when she led Yahoo to transform its mobile business.

Zhou Buqi said solemnly: "This valuable experience is so important. If you have time, you can write more articles and record your experience in running Yahoo. Don't publish it, we will use it internally. We will use it internally in the future There are also more excellent apps. This product model combining China and the United States can bring us huge industry competitiveness. "

Zheng Xiaoli smiled and said: "These are only two points, there is a third point!"

Zhou Buqi attached great importance to it, "Tell me about it."

Zheng Xiaoli said with a smile: "Yahoo is a huge Internet giant with many Internet assets. Now I have developed less than one third. However, now I have a feeling that no matter what I do , will definitely succeed! Next, I want to make Yahoo Auto, and strive to make Yahoo Auto App the best and most popular app in the automotive field.”

"So confident?"

Zhou Buqi couldn't help laughing.

Zheng Xiaoli said lightly: "Roll it up! Use your strengths and avoid your weaknesses! China is the best at it, but Americans don't seem to be good at it. They are all stupid."

"ah?"

Zhou Buqi was slightly startled.

Zheng Xiaoli said with a smile: "The Internet business here in the United States is too anxious. Except for Google, Amazon, Microsoft and other giants, most Internet companies are rushing to advertise when they are making products. The existence of advertising , it will inevitably affect the running speed of the product, affect the layout and design of the product, and will inevitably weaken the competitiveness of the product.”

Zhou Buqi understood this very well and said with a smile: "AOL is failing, YouTube is rising. MySpace is failing, and Facebook is rising... In fact, it all depends on advertising. Too much commercialization and excessive increase in advertising will lead to Reducing product experience is equivalent to driving users to competitors. Many Internet products have died due to too many ads.”

Zheng Xiaoli said: "Yes, the main reason is that the advertising industry in the United States is too developed and the advertising fees are too high. Under the same circumstances, domestic advertising fees can earn 10 yuan, while the United States may earn 50 US dollars. I have data Compare. Google Search has 300 million users in the United States. It can earn US$50 billion in advertising fees from these 300 million users this year, at least US$50 billion! Weidian Search has 600 million users in China and its domestic advertising revenue this year. …I just asked last night, it’s only 20 billion Huaxia coins. Baidu is a little more than Weidian, but it won’t exceed 30 billion.”

Zhou Buqi nodded, "Yes, I am jealous of money. Who wouldn't be jealous of the opportunity to make a lot of money?"

Zheng Xiaoli said with a smile: "So there are two ideas for making apps in China and the United States. Domestic apps basically have no ads now. Even if there are ads, they are very restrained. They will keep the app page simple and clean, and can provide users with It provides a good user experience. Apps in the United States have more than 4 million or 5 million daily users, and they are eager to advertise. The reason why so many of Yahoo’s apps are successful is that they have no ads.”

"good!"

Be restrained and don't rush to advertise. This is actually Zhou Buqi's request to Zheng Xiaoli.

However, he did not form his own theoretical system.

Just some subjective advice.

Zheng Xiaoli has now completed this link. With a certain theoretical system, she can carry it forward and have the opportunity to use this successful experience in other businesses and replicate the success widely.

"Yahoo now has 11 apps with 10 million daily active users. The reason why it can achieve such results is that these apps have no ads, and they can have huge product advantages in competitiveness with similar products! Such Chinese product thinking will be more effective and more lethal than the American model in the process of competition."

Zheng Xiaoli is a very qualified executive.

Not only do you have to do it yourself.

You also have to summarize your own experience in a process-based and institutionalized way to help others do it.

The power of one person is limited.

Only with a complete set of processes can more people be mobilized to create more and greater contributions to the company.

As a boss, of course, this kind of employee is the favorite.