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Zhou Buqi said: "Apple's core competitiveness does not lie in technology, nor in innovation, but in brand, a brand that is deeply rooted in the hearts of the people. If Aisda cannot make more efforts on the brand, then all our innovations will , all new designs can only be reduced to the iPhone’s wedding dress in the end.”

"Well, brand! Without higher brand value, it will be difficult for us to compete with Apple in overseas markets."

Zhou Shaoning also strengthened this belief.

Asda's brand value is considered high in the domestic mobile phone industry, and can even be said to be the highest in the country.

Kawaii Star's goal is the world.

If you want to compete with Apple and Samsung in overseas markets, you must have higher self-standards.

"Overseas?" Zhou Buqi shook his head, "iPhone 6 has also exploded in the domestic market. If we don't adjust our strategic thinking and continue to develop in the long run, the domestic market will also become the world of iPhone. If Apple eats meat, domestic mobile phone manufacturers can only Drink soup."

This is not alarmist. The domestic mobile phone market in later generations has already seen this trend. After iPhone6, Apple can be said to have completely opened its door to the country.

Zhou Shaoning said: "If domestic consumption power increases year by year, domestic consumers will become more and more recognized for mid-to-high-end phones."

Zhou Buqi said: "So, Esda must adjust its strategy! It can no longer be technology-centric. We must admit that we have taken the wrong path. We must move closer to the market and take the marketing approach. route."

Aisda's strategy was determined by Boss Zhou.

He can make mistakes himself.

Zhou Shaoning couldn't say that, so he smiled and said: "It's not a mistake to say it. Different stages will have different strategic plans. In the early days of Asda, smartphones were just getting started. If we didn't invest in technology, With all our efforts, we may not be able to solve many technical problems. The situation is different now. The smartphone industry has matured, and any grassroots team can make smartphones. There are no more common technical obstacles. "

"Um."

"The second point is that the competitors are different. At the beginning, Asda was trying to survive and stepped into the blank market of Android phones. Later, some competitors appeared, but they were all weak. Even if they compete with Compared with Samsung, we also have advantages in many aspects, which can ensure that our innovation shows an amplified effect.”

"That's right."

Zhou Buqi nodded.

Compared with other Android phone manufacturers around the world, Asda is in an advantageous position.

With its advantageous position, all of Asda's technology research and development and product innovation can contribute to the success of the company. Technology can improve product power and reduce costs, and innovation can also improve product power and increase attractiveness.

These are all positive effects.

But, it's different now.

If Asda is going to compare head-on with Apple, it will be different.

Asda is in a weak position in all aspects.

All technology development and all innovative designs are like tools that are readily available to Apple for my use. This will lead to Asda and even the entire Android mobile phone industry becoming Apple's wedding dress, taking whatever it wants.

It's like being a Ph.D.

With new research results, he can have greater prestige in front of his junior students, a higher personal image and leadership ability for his junior students.

Because he is in an advantageous position compared to his junior students.

However, in front of the doctoral supervisor, all the research results of the doctoral supervisor can be taken as desired, and the results of the doctoral degree are all "wedding clothes".

Many "experts" within the system actually have no level at all. The reason why they can climb up one step at a time is because the students are good, and the tutors can easily use the students' papers and scientific and technological achievements for my use.

Smartisan mobile phones are at the lowest level in the industry, which means that all innovative designs of Smartisan mobile phones can only be reduced to wedding clothes and plundered by peers. Apple mobile phones are at the top of the industry, which means that even if Apple has no innovation, it can absorb all the excellent elements in the industry and climb up step by step.

Therefore, for Asda, if you want to compete head-on with Apple, what you have to do is not R\u0026D or innovation, but to improve the brand value first! We must first do a good job in marketing and raise market awareness, otherwise we will always be in a weak position, and no matter how well we do, we can only become Apple's wedding dress.

Zhou Buqi said: "Without market recognition, if you do well, others will think you are bad; with market recognition, if you do poorly, others will think you are good. In the eyes of the public, there is only perception. There is no reality. It doesn’t matter who is better or worse, the iPhone or Aster. What matters is that the long-term competition with Apple is about the control of consumers’ minds.”

Zhou Shaoning said "hmm" and said with a smile: "Actually, Asda's brand is quite strong, even better than Samsung. We already have a very solid position in Android phones. The so-called weak position is just Because of our comparison with Apple.”

"That's not necessarily the case!"

Zhou Buqi snorted.

"Um?"

Zhou Shaoning raised his eyebrows.

Zhou Buqi said: "How big is Xiaomi's momentum now? Is Xiaomi's success due to its low price? No, it's because of the low price in public perception. This year Xiaomi launched the 799 Redmi. How many phones with the same price are there in the market? ? Huawei, ZTE, Motorola, and OPPO have all followed suit. The prices are almost the same, and some are even cheaper than Redmi. What’s the result? Redmi’s sales are overwhelming.”

Zhou Shaoning coughed and said, "You can't say that, our Motorola is not bad either."

"Is that because of the monopoly market for on-campus group buying?" Zhou Buqi glanced at him, "The resources for on-campus group buying are skewed, allowing your phone to sell more than 4 million units more than Redmi in the campus market."

Zhou Shaoning said with conviction: "Lei is always a marketing genius."

Zhou Buqi said: "After this wave, the domestic mobile phone circle will understand what is going on. Next, except for a few stubborn ones, domestic mobile phone colleagues will definitely follow the Xiaomi route, all based on marketing Market development is the core strategy. If old manufacturers such as Huawei, ZTE, and Lenovo want to revive the mobile phone industry, they must also follow this path. If Asda does not follow up in time, it is very likely that it will be left behind in the domestic market.”

Zhou Shaoning smiled and said: "ZTE and Lenovo have a lot of negative public opinions. Whether it is true or false, some inherent perceptions have been formed in the market. It is really difficult for them to turn around."

"What about Huawei?" Zhou Buqi naturally knew who was the biggest opponent. "Huawei has such a strong technical foundation and has been in communications for so many years, but its mobile phone product capabilities are weak? What if they adjust the concept of the mobile phone business next? , just like Xiaomi, start putting all your efforts into marketing. Do you think you can compete with me? By then, Xiaomi will be able to overwhelm you, and so will Huawei!”

Zhou Shaoning was beaten and said in a deep voice: "The total sales volume of all Asda models is the first in the country. It was first before, it is now, and it will be first in the future! Whether it is Xiaomi, Huawei, or what Meizu and OV are useless! There is only one opponent in front of Asda, and that is Apple!”

Zhou Buqi doesn't think he is the opponent of Mr. Lei of Xiaomi and Mr. Yu of Huawei.

But I couldn't find a better candidate.

"In short, Aisda's next core idea must be focused on marketing! We must learn from each other's strengths to offset our weaknesses. Silicon Valley's core advantage is technology, and China's core advantage is marketing. When it comes to marketing, the whole world combined can't beat us. First The first thing is to start the luxury car co-branding project!”

Zhou Buqi has always been thinking about this.

It is true that Apple is no match for Apple alone, so it can only find more brothers to help.

Zhou Shaoning said: "We have already contacted Ferrari, Porsche and Lamborghini. We will definitely launch a joint model of Aster7 next year!"

Zhou Buqi said: "Marketing requires continuous attention. The tactics of sea of ​​machines are not advisable and can be replaced by co-branding of multiple luxury cars. The basic model of r7 and the Aster7 Porsche version; in August, there will be another press conference , released the Aster7 Ferrari model; in October, the Aster7 Lamborghini model was released to continue to stimulate the market through a series of event marketing and co-branded new models, sandwiching the new machine.”

If the brand power is not enough, then you can only rely on various marketing strategies to fight against it.

Apple's marketing ideas are traditional and old-fashioned, lacking flexibility.

The other party's shortcomings are the advantages that Aisda can take advantage of.