Top of the big era

The impact of this charity gala was immediate.

The next morning, my subordinates came to report happily, saying that Lionsgate Pictures had put forward a proposal for cooperation, saying that they could quickly take action to make "Nurse 3D" and "I, F." released by Lionsgate Pictures this year. Rankenstein", "The Crazy Single Moms Club", "Caesar Chavez", "The Silencer" and other acock platforms.

If the price is right, it could even be an exclusive license.

As for the old movies in Lionsgate's film library, the streaming rights have already been authorized, some of which have been authorized to Hulu, some to Netflix, and some to Amazon. If possible, Lionsgate Pictures can also reach a strategic level cooperation with Ziweixing Universal.

From now on, all Lionsgate films can be exclusively licensed to Peacock!

This opportunity must be seized.

Copyrighted content is the core competitiveness.

Although in the past five or six years, Ziweixing Global, under the instruction of Zhou Buqi, has established a copyright procurement department, and has invested more than 9 billion US dollars in large-scale procurement of film and television copyrights around the world.

But for things like copyright, the more the better.

There is an even more important point.

Although Ziweixing Global has built a huge film and television library, the films in the library are all old films. The role of old movies is to create stickiness for users and to provide enough rich content to keep users from leaving. If a streaming media platform wants to attract new users to become paying members, the more important factor is new movies.

If a new film can be released on streaming media during its release period, then the streaming media platform is equivalent to enjoying all the publicity resources for the new film's release period for free, and can rely on the publicity of the new film's announcement to build momentum for the streaming media platform.

“Lionsgate came to you for cooperation?”

Zhang Chaoyang usually travels around and is very interested in the entertainment industry. Naturally, he can't leave easily when he comes to Hollywood. He is inseparable from Boss Zhou.

Zhou Buqi smiled and said, "Well, the effect has come out."

The two of them were both in the car at this time, going to Disney together for the next round of cooperation negotiations. Lao Zhang is interested in these things, and since he has a close relationship with Boss Zhou, he doesn't care about anything at all, so he just wants to join in the fun.

Firstly, let’s take a look at the operating model of Hollywood, and secondly, follow this guy and learn his streaming media operating philosophy.

Zhang Chaoyang said: "I don't know much about the United States, but based on Sohu Video's domestic experience, whenever a new movie is launched, it is the best time to grow new users."

Zhou Buqi nodded, "It's all the same. Netflix's copyright expenditure this year reached 7 billion US dollars, of which nearly 5 billion US dollars were invested in new films. Some are self-made dramas, some are renewals of new American dramas, and Competition for some new Hollywood movies.”

Zhang Chaoyang asked: "Will Netflix and Peacock compete in the future?"

"Competition will be very limited." Zhou Buqi has already made arrangements for this. "The core competitiveness of Netflix in the future is self-produced dramas. Netflix is ​​not a Hollywood company. It competes with Hollywood streaming media for Hollywood film and television content. It already lacks advantages. Just like Lionsgate, if you want to cooperate, you must give priority to a powerful Hollywood streaming platform.”

Zhang Chaoyang pondered and said: "It seems that Netflix's future direction is to produce its own dramas, and then strive for some TV dramas and movies outside of Hollywood. Peacock is mainly focusing on new projects in Hollywood."

"That's true in the short term."

"short term?"

"In the long run, streaming media is the future." Zhou Buqi now wants to grab the first-mover advantage of streaming media and establish its industry status. "Hollywood is quite repulsive to streaming media now, but it will be different in the future. By then. By that time, there may be as many streaming media platforms as there are now. Lionsgate won’t be able to authorize me, and they will develop their own streaming media platforms.”

Zhang Chaoyang agreed, "Well, it's very possible!"

Zhou Buqi said: "So, Peacock can still win the support of Hollywood colleagues in the short term. Yesterday's charity gala was very effective, and people who took sides have already come out. But in the long term, it still has to cooperate with Netflix Same thing, you have to be self-sufficient.”

"Self-produced drama?" Zhang Chaoyang raised his eyebrows, a little surprised, "Peacock is also going to make a self-produced drama?"

Zhou Buqi said: "Let's do it. There are several movies already being filmed. The popular American TV series "Lord of the Rings" on Netflix is ​​the self-made series I prepared for Peacock. There are also Marvel series, and the movies are selling well all over the world. , there should also be some TV series in the middle to stitch the plot together. There is also a lot of information space between series of blockbusters like "Jurassic Park" and "Star Wars", which can be developed into American TV series. "

Zhang Chaoyang said in surprise: "What a big plan you have!"

"It was originally a big plan, how about I mobilize all the people to make this happen?" The things Zhou Buqi is now involved in are all big things, and he doesn't show up for small things. "The IPization, serialization, and juvenileization of Hollywood blockbusters, A large number of creative talents will be squeezed into the American TV drama market. Universal Pictures originally had a strong TV production department, which was very good at the production of science fiction TV series. Later, the TV stations were divested, and the scale of the TV production department is now smaller. Now that the platform is here, the TV production department can be rebuilt and the TV series can be produced and broadcasted on our own streaming platform.”

Zhang Chaoyang sighed and said: "It would be great if domestic streaming media platforms could also relax restrictions on filming dramas."

Zhou Buqi hummed: "If it could be done in China, I would have started the streaming media business in China!"

Zhang Chaoyang looked out the car window at the streets of Hollywood and couldn't help but said: "If you could do this, the market value of Ziweixing Global... would probably double, right?"

"almost."

Zhou Buqi smiled.

Zhang Chaoyang twitched his lips, "After doubling, the company's market value will no longer be 350 billion US dollars? An entertainment company with a market value of 350 billion US dollars?"

Zhou Buqi said nonchalantly: "I really haven't thought about this. I just want to do something in my own way."

Lao Zhang was almost angry to death by his words.

Zhou Buqi said: "All countries have too strict restrictions on TV stations. Even in the United States, you have to apply for a license before you can operate a TV station. Streaming media is different. This is an Internet company and does not require any license. Streaming media The meaning is the property of the Internet to lift information barriers.”

"Um."

Zhang Chaoyang thinks it makes sense.

Zhou Buqi said: "In the past, if you wanted to distribute some excellent domestic movies and TV series to the United States, you had to ask your grandfather to sue your grandmother. Even the top domestic directors like Lao Mouzi and Xiao Gang had to Look to Hollywood, this is a distribution system determined by power.”

Zhang Chaoyang said: "This is because of the scarcity of distribution resources and the limited resources of traditional channels. Whether it is theaters, TV stations or the DVD market, the initial investment is too large, and precious resources can only be reserved for those film and television content that have sufficient market guarantees. The Internet is different. In theory, resources are unlimited.”

"Yes, that's the logic."

Since Zhou Buqi wants to do streaming media, he must have a "high-level" reason to gain recognition from the world's elites and domestic people.

TV stations broadcast them sequentially.

In a certain period of time, if one movie is shown, no other movies can be shown.

The same is true in movie theaters. Big screens are limited, which means that only a few movies are eligible to enter theaters.

Internet streaming is different.

This is an unlimited resource.

All film and television content can be added to the streaming film library, whether it is good or bad films, whether they are Asian, European or American films, they are all put together. The audience can see them all by just searching.

This means that streaming media is the truly fair and equitable distribution channel!

This is a major feature of the Internet.

In theaters, TV stations and DVD channels, they all need to go through layers of review and subjective judgment. This part of the judgment will definitely be treated differently. If an American film and a Chinese film compete for a spot on the big screen, the American film will most likely win. So much so that domestic films were killed internally without even having a chance to reach audiences.

This is true for domestic films, as well as Korean films, Indian films, European films, and Arab films.

Hollywood movies can take the world by storm because the quality of their movies is good.

But the more important factor is the control of distribution channels.

Hollywood movies can always get distribution priority and grab scarce distribution resources. With more resources for Hollywood movies, more directors, actors and funds will naturally be inclined towards Hollywood movies, which will make the quality of Hollywood movies better and better and more popular.

Zhou Buqi said: "A hundred years ago, the level of movies all over the world was about the same; fifty years ago, European movies were on par with Hollywood movies. The reason why it changed later is because under globalization, Hollywood giants controlled Distribution channels, and there is an unfair distribution of resources. Streaming media can change this situation of unfair resources. Whether it is domestic movies, Korean movies, Thai movies, or European movies, they can be put on one platform and controlled by the market. To choose, treat every work equally.”

Zhang Chaoyang stood in awe, "It's of great significance to do this!"

Zhou Buqi smiled and said: "There are film and television industries all over the world, why can only Hollywood export values? The world is inherently diverse, and film and television works of all types and countries can be presented to the audience fairly, allowing users to Choose, rather than let the power behind you be the judge.”

Zhang Chaoyang said: "If this is the case, maybe many foreign films can rely on streaming media platforms and become as popular as Hollywood movies around the world."

"Definitely."

Zhou Buqi is very familiar with this.

For example, South Korea's "Squid Game" would have no chance of becoming a global hit without the fair global resource distribution of streaming media. Another example is that some suspenseful movies and TV series in Spain also rely on streaming media platforms to make the world realize that Spain also has such a brilliant film and television industry.

Domestic film and television works are also treated unfairly in the global promotion.

Build the platform.

Whether it works or not depends entirely on your ability!

As long as you have the skills and good content, anyone can output play value like Hollywood.