Top of the big era

Cook finally couldn't bear it anymore.

Although the iPhone 6 sold well around the world and created unprecedented sales myths, Cook breathed a sigh of relief under the pressure of changing product concepts. But I didn’t expect that something would happen at Yun Photo Album, and it would trigger Hollywood!

If it just offends Hollywood, that's no big deal.

In the past few years, Hollywood has softened. Facing the technology giants of Silicon Valley, Hollywood does not even have the courage to explode and dare not confront them head-on. Moreover, Robert Iger is a director of Apple, which is like placing one of his own in Hollywood.

Unexpectedly, a sudden change occurred!

An unexpected guest appears!

This led to Robert Iger betraying and resigning, and even leading Hollywood to establish a bullshit rights protection committee to seek an explanation from Apple.

What a nonsense statement!

The photos were stolen because the female celebrities set too simple passwords, which were easily cracked by hackers. What does this have to do with Apple?

What a mess!

Cook made several phone calls to Robert Iger, but the communication was very poor. The other person made up his mind not to get involved and would not change his decision to resign as a director of Apple. He had no choice but to bite the bullet and find the initiator of this matter - Zhou Buqi.

Zhou Buqi returned to the headquarters of Ziweixing International in Silicon Valley and waited for Cook to visit him.

"Yaxian, Cook is here, can you help me greet him? Bring him to see me in 15 minutes."

Zhou Buqi is having a meeting with several senior executives here.

Ning Yaxian smiled gently and walked away. Her slender waist, perky hips, slightly permed curly hair, and charming back made several executives present unable to leave. They are all elderly people and have little interest in the beautiful secretaries in their early twenties who surround the big boss. They feel that the charming woman of Assistant Ning is really irresistible.

Kurian suggested, "How about we stop first?"

Zhou Buqi said: "No, let him wait for a while. Where did you talk about just now?"

Kurian smiled and said: "You are talking about the 'Red Lantern Effect' and saying it is related to a movie."

"Oh, yes, the movie, I don't know if you have seen it, a very classic movie, "Raise the Red Lantern"."

As soon as Zhou Buqi came back, he held this executive meeting, which mainly talked about the ideas of technology marketing.

Ziweixing International attaches great importance to the development of technology fields, and its R\u0026D budget this year has reached 7 billion US dollars.

What is the concept of US$7 billion?

It is three times that of Facebook, twice that of Amazon, and more than Qualcomm and Huawei. It is only US$2 billion less than Microsoft and US$3 billion less than Google.

If you can make good use of technology marketing strategies, you can turn at least 20% of your R\u0026D funds into marketing value.

""Raise the Red Lantern"?" Xu Liangjie was a little funny, "What does this mean?"

Lu Qi also felt that Boss Zhou was really well versed in everything.

Foreigners have not seen this movie, but most Chinese have seen it.

Zhou Buqi briefly introduced: "This movie mainly tells the story of a big family, an ancient polygamous family. Every night, when the male host goes to rest in the wife's house, he will hang a red lantern in front of her door. In ancient times, The biggest resource for women is to have children, so they want to hang up red lanterns to attract men. At this time, women will come up with a way to show off. "

Lu Qi watched the movie and said, "Well, she is pregnant. Some concubines say that they are pregnant even though they are not pregnant. When the good news of pregnancy is spread, the male owner will be very happy and will often hang red banners on her door. Lantern, go to her room at night. As time goes by, even if you are not pregnant, you will eventually become pregnant."

Xu Liangjie saw that a few foreigners didn't understand much, so he explained it to them in more common language.

A technical executive named Nord said: "Oh, this is the same as when I applied for project funds in college. It is impossible to build the project first and then apply for funds. You must first express your beautiful imagination of the product. Only if you come out will the funds be approved.”

Zhou Buqi smiled and said: "Yes, that's what it means. Technology marketing is to give better public expression to our technology products. It's obvious that you are not pregnant, but if you shout and shout, maybe the fake becomes real, just I'm really pregnant, this is what I sum up as the 'red lantern' effect."

"Inspiration bursts out, and today's social platforms, where celebrities gather together, are a good gathering place for inspiration. If we publish some scientific research projects at the project establishment stage, if it triggers public discussion, maybe our product team and technical team You can also learn from everyone’s discussions.”

Tang Binchen quickly understood what Boss Zhou meant.

Zhou Buqi said: "Yes, many technology companies now make products that are hidden. If it is a low-threshold purely creative project, it makes sense to hide it. It must be developed in secret to gain the first-mover advantage. But many scientific research projects Projects all have high thresholds. If you ask your competitors to do it, they won’t do it. Only we are doing it. This is a unique opportunity to show ourselves!”

Tang Binchen said: "Sharing and interacting with the public is actually a huge confidence boost for the scientific research team. Times have changed now, and obscurity is no longer the mainstream of the times. Showing the achievements of scientific research talents will allow more People know that it also contributes to their sense of accomplishment.”

This is very important. Xu Liangjie Surong said: "Okay! This is a good idea! It is indeed the case. The main contradiction between many scientific research talents and company management is that their work results have not been effectively recognized. Many projects are in the experiment It is a huge waste of cost for the company, but it is actually even bigger for every project participant. The project they had worked hard on for a long time was abandoned, which in itself was a denial of the results of their work. "

Zhou Buqi agreed: "That's true. Share it and let more people know about their achievements. Even if it is an abandoned project, there is no credit but hard work. This kind of expression in the name of the company itself is also a reflection of their work." A kind of recognition and praise for the results. If they receive praise and praise from the outside world, it can relieve their sense of failure and give them spiritual satisfaction. This can effectively resolve conflicts within the company."

In technology companies, the most difficult people to manage are technology people.

The higher the level, the more difficult it is to manage.

Many technology people consider issues from a technological perspective and cannot analyze the pros and cons from a higher level of the company, so conflicts of ideas often occur. Many people are excellent technical talents, so they resigned and went to other companies.

Through the company's means, allowing them to obtain praise, expectations and recognition from the outside world can alleviate this inner hostility.

Lu Qi pondered and said: "If this is the case, we need to express some projects that the public can understand. If a project is too specialized, even if it is expressed, the outside world will not understand it. Just like Musk, the biggest topic is going to Mars. Rather than the modification of rocket thrusters, engine upgrades, and replacement of aerospace materials.”

Zhou Buqi said: "Let's try it out first. No one has experience in how to do it specifically. If this path is taken, Ziweixing International will be considered a pioneer in the field of marketing, and it can also be considered as a pioneer for the industry. A better way to develop.”

…

After the meeting, Cook came.

His face was full of sorrow.

The look he looked at Zhou Buqi was somewhat resentful.