Top of the big era

In some respects, Zhou Buqi was indeed telling the truth.

Even if Asda goes bankrupt, so what?

It won't have any impact on him.

But Samsung cannot do that. Even though Samsung is South Korea's giant, its real core industry is Samsung Electronics. Lee Jae-yong doesn't dare to make any mistakes in this regard.

If we really start a FRAND rate lawsuit with Ericsson in the UK and ask for a ruling that Ericsson's charges are too high and unreasonable...even if we win the lawsuit, it will be several years later.

Samsung can’t afford to wait!

In the past few years, doesn't it mean that Samsung's self-developed chips can no longer be sold in developed markets? Isn't this tantamount to falling into Qualcomm's plan and cutting off his own way of life? After winning the lawsuit a few years later, the self-developed chip business has long since collapsed, and even the flowers and yellow vegetables have gone cold!

Li Zaiyong took a deep breath and showed a smile that was uglier than crying. "When doing business, you still have to be rational and don't act out of emotion."

Zhou Buqi said coldly: "This is not based on emotion, this is a principle! You know what happens in Hollywood, right? I even specially invited you to attend a charity dinner. What about Hollywood? If you don't follow my rules, then you will be punished. After two shoots, no one can try to restrain me with their demands!”

Lee Jae-yong knows how big the Hollywood incident was last year, and in the end it really dealt a serious blow to Apple.

Because of that blow, Apple fell into panic.

Ericsson took advantage of the situation and launched a multi-national patent lawsuit against Apple.

In the commercial market, one move can really affect the whole body.

By accident, a boomerang hit him in the head.

"Using litigation procedures to confront each other is too slow and will seriously affect our mobile phone business." Li Zaiyong could only put down his posture and plead a little, "The best strategy is to negotiate with Ericsson and solve the problem through negotiation. Disagreements.”

"Are you a believer in Christianity?"

Zhou Buqi asked inexplicably, South Korea is now a Christian country.

"Ah?" Li Zaiyong was slightly startled, "Yeah, what?"

Zhou Buqi said: "It's a pity that I'm not. How can you repay kindness with kindness? Jesus is a Passionist. If someone slaps you on the left cheek, you have to extend the right cheek too. I'm different. Who dares to hit me on the left cheek? , I will cut off his hands and feet!"

Li Zaiyong almost died of anger.

Never seen anything like this.

What happened to this man today?

It wasn't like this before?

Zhou Buqi was forced to have no choice.

All we have to do is use some rogue tactics.

Samsung's mobile phones are priced relatively high, and their profit margins are quite high, so paying some patent fees is nothing. But many low-end phones owned by Asda are different. Many of them cost less than 1,000 yuan, so there is no profit margin at all.

I really can't afford such expensive patent fees.

One more thing.

All domestic mobile phone manufacturers do not pay patent fees. If Asda pays patent fees to Ericsson with very good business ethics... the result will most likely be that bad money drives out good money.

To start a business competition in a market as ruthless as low-end mobile phones, it means to compare who is more ruthless and rogue.

Don’t be soft-hearted at this time!

Li Zaiyong said quickly: "No, no, this won't work. We still have to consider the market. Once there is a commotion, many models of mobile phones will be banned in most countries, which will bring us huge losses. Ace Isn’t Da preparing to go public?”

Zhou Buqi said "hmm".

Li Zaiyong seized this opportunity and said quickly: "Then we can't have a tug-of-war with Ericsson. We need to resolve it quickly. We need to resolve the dispute quickly, and then we can smoothly promote Asda's listing. If it is in the IPO In the process, intellectual property lawsuits have also caused panic, putting many businesses at risk, which will cause huge panic among investors and lead to the failure of the IPO. "

Zhou Shaoning spoke at this time and said: "You may have misunderstood. Asida and Ericsson will not have long-term disputes. Ericsson only targets some MediaTek chips and some self-produced chips. Those mobile phones using Qualcomm chips Models will not be affected. In most countries, our mobile phones use Qualcomm’s solutions, and our business will be very stable.”

Li Zaiyong didn’t understand, “Should we just ignore the lawsuit against Ericsson?”

Zhou Shaoning sighed, "We want to take care of it, but we can't. Their demands are too high and we can't bear it. In this case, we might as well cooperate with them and actively purchase Qualcomm chips in the future."

Li Zaiyong was shocked, "Are you going to adjust your strategy? Are you going to give up the chip business?"

Zhou Shaoning said: "At least self-developed chips will not go overseas. In the domestic market, Ericsson must not be able to stretch its hands so far."

Li Zaiyong frowned, "You are making mobile phones with self-developed chips in the mainland market? Is this an infringement that you have to ignore?"

"Infringement?" Zhou Shaoning's expression became solemn, "No, you can't say that. Infringement of intellectual property rights must meet three conditions. First, within the validity period of the patent. Second, without permission. Third. Third, domestic business does not meet these three points for the purpose of profit!”

"ah?"

Li Zaiyong is a little incredible.

Zhou Shaoning said: "It is true that we used the standard patents listed by Ericsson without their permission during their validity period. However, we are not for profit. Aisda's self-developed chips are all used in low-end applications. On the terminal side, this part of the mobile phone is not sold for profit, but for the popularization of people's livelihood tools in the mobile Internet era. This part of the business is defined as public welfare, not commercial. "

As soon as these words came out, not to mention Li Zairong, even Zhou Buqi was stunned.

OK!

It has to be you Zhou Shaoning!

You are so thick-skinned!

The sale of low-end phones is not a business, but a charity?

sharp!

That’s awesome!

When judging patent infringement, the three conditions of "validity period", "without permission" and "for profit" must be met at the same time. If it is some learning, scientific research, or public welfare projects, which are not for profit, you can legally not pay patent fees.

Zhou Shaoning found a lawless entry point.

If the low-end mobile phone business was truly a public welfare business, how could the domestic market be so fierce? In this world, there has never been such a life-and-death public welfare act. If this can be considered a public welfare, then these people in the domestic mobile phone industry will be saints and bodhisattvas.

But this is always an excuse for negotiation.

Li Zaiyong was stunned and speechless.

When negotiating with Ericsson, you can also use this position to mess with them, that is, you will not pay the patent fees.

When will the domestic economy further develop and users’ consumption power increase, and mainstream mobile phones move from the era of “thousand-yuan phones” to the “two-thousand-yuan phone” era? When will Asda’s self-developed chips become popular and qualify to enter the market? Go make big money in developed markets, and then negotiate with Ericsson about patent issues.

In the current low-end mobile phone business, mobile phone manufacturers cannot make any money at all, and many of them are operating at a loss.

No one will be taken advantage of to pay patent fees.

This in itself is also a natural law of Internet entrepreneurship. Silicon Valley giants all started this way.

Find a project first and rush in without any regard for copyrights, patents, industry rules, etc. If it fails, it will be a failure; if it succeeds and the company becomes bigger in the future, it will be enough to hire the best lawyers to litigate the case and negotiate for certain compensation.

Li Zaiyong really couldn't accept it, and looked at Zhou Buqi pitifully, "I think Samsung can develop richer cooperation with Asda, including Ziweixing, Changyou, Kakao, Netflix, Universal Pictures, PayPal and other companies. I even just approved a sponsorship order to buy the cuff advertisements for Manchester United’s jerseys, with a term of 6 years and a total contract value of 50 million pounds.”

Zhou Buqi suppressed his laughter and said with a sigh: "Forget it, then I will give in. Aisda will stand with Samsung and negotiate with Ericsson!"

"real?"

Li Zairong became excited immediately.

Zhou Buqi said: "However, we need a fair way of cooperation."

"How is it fair?"

Li Zaiyong had some bad premonitions.

Zhou Buqi said: "Only for models with a price of more than 200 US dollars. Models with a price of less than 200 US dollars will not participate in the discussion. Among Samsung mobile phones, the lowest price is also 200 US dollars, right? This is just right, considering Samsung's Just use standards to draw the line. All mobile phones owned by Samsung and all mobile phones sold by Asda that sell for more than 200 US dollars can be discussed with Ericsson to discuss the issue of patent fees.”

Zhou Shaoning said seriously: "Yes, the scope must be planned. Aisda will not confuse public welfare projects with commercial projects."