Top of the big era

"What do you mean?"

Lao Zhang felt that this boy was completely slandering.

Zhou Buqi said in embarrassment: "Didn't I say it before, let's do an experiment. It's not sure whether it can be adapted into a cartoon from a game. Since it is going to be changed into a cartoon, it is a work in itself and there is a market. Attributes must make money. Only movies and TV series that make money can achieve the best marketing effect.”

"But the current situation is more complicated..." Zhang Chaoyang coughed, knowing that it would not be easy to win over this guy, "By the way, when I was in Hollywood last year, I heard you talk about your future vision for the streaming media industry."

"What's the meaning?"

"You said that video streaming media will gradually replace TV stations. There are hundreds of TV stations, but the number of streaming media platforms is too small. You now control Netflix and Peacock, and you must distribute content reasonably. Let the streaming media platforms The subscription price matches the content library.”

"Um."

Zhou Buqi nodded.

For a streaming media platform to be competitive, the price cannot be too high. In order to maintain user stickiness, even if the price increases, it must increase slowly. But the problem now is that he has been deploying streaming media for too long and has collected an astonishing amount of film and television copyrights.

Such a large film and television copyright library only provides Netflix and Peacock, which is really a waste.

There is a lot of film and television content, and the subscription price is low, which is not cost-effective.

So Zhou Buqi’s plan is to temporarily divide the huge content library into three parts.

The first part is mainly based on Universal Pictures and supplies Peacock; the second part is mainly based on MGM and supplies Netflix; the third part is mainly based on purchased film and television copyrights. This part of content is now also supplied to Peacock, waiting for the development of Peacock After it is established, it can be completely separated and supplied to a streaming media platform to maximize profits.

Even in the future, when Netflix has enough self-produced dramas and its own film library is large enough, MGM will no longer need to supply Netflix.

When the time comes, MGM's film library will be separated from Netflix, and a fourth streaming media platform can be established.

Anyway, just a little bit.

The subscription price of the platform is limited, so build more platforms. American families spend as much as $125 per month on TV subscriptions, and they subscribe to more than a dozen cable TV channels. If they all switch to streaming media, they can subscribe to at least 10 streaming media platforms at the same time!

Zhou Buqi said: "This is all a plan, and it depends on the future development of the streaming media industry. If the market allows a substantial increase in subscription prices, from US$10 to US$20 or US$30, and users can accept it, then there is no need If we build a new streaming media platform, we can maximize profits by raising prices.”

Zhang Chaoyang smiled slightly and seemed to have a hold of him, "If you want to be a third streaming media platform besides Netflix and Peacock, you have to rely on Ziweixing International, right?"

Zhou Buqi said frankly: "Apple and Amazon are doing it, and Google and Facebook are also interested in promoting it. If the conditions are right, Ziweixing International should also have its own long video streaming platform. Internet companies are the most suitable for streaming media. It has stronger operational capabilities than Hollywood companies.”

"Isn't it right?"

"Um?"

“Ziweixing International has a streaming media platform!”

"have?"

"Twitch is a video streaming platform that specializes in gaming!"

"Well……"

Zhou Buqi narrowed his eyes slightly and instantly understood what Lao Zhang meant.

sure!

It’s an idea!

It’s just that Boss Zhou usually blocks the Twitch business automatically, which makes him feel a little ashamed. This is a video website that specializes in gaming. It can broadcast live games, and also has many videos of expert players playing games. It can be said to be the world's number one in the gaming field.

This business was acquired and the results are very good. It has a good linkage effect with Steam, the game platform owned by Ziweixing International. Users can play games on Steam and then record and share exciting scenes to Twitch.

It was done very successfully.

The reason why Boss Zhou is a bit embarrassed to talk about it and always wants to "forget" this business is mainly because the name Twitch is really not elegant and not suitable to be mentioned in serious situations.

Twitch is not a word created by entrepreneurs, but a native word in English. In many adult movies, this word is used to describe actresses, which means "spasm", "trembling" and "twitching". There are even rankings of top Twitch female bodhisattvas for fans to enjoy.

Fortunately, game enthusiasts are often fans of female bodhisattvas and will not feel any resistance because of this word.

Instead, it may have a gimmicky appeal.

Zhang Chaoyang laughed and said: "I have followed Twitch. Well, it is doing very well and has rich content. It is much more mature than these domestic game platforms."

Zhou Buqi nodded, "Douyu and Huya in China are just imitating Twitch, and their functions are not yet complete."

Zhang Chaoyang said: "Yes, Twitch also has a membership function!"

"Um."

Zhou Buqi now further confirmed what he meant.

Zhang Chaoyang said: "Twitch's current membership fee is US$4.99 per month, which is not low at all. The services available are very limited. The biggest attraction is the member's exclusive logo. Other identification badges, membership A gift is better than nothing.”

Zhou Buqi said: "Games are often played with a sense of comparison. The way you play the game and the way you watch the game are all a kind of exploration of human psychology."

“It’s better to provide some substantive services.”

"Um."

"So I said, we must make both "League of Legends" and "DOTA2" into dramas. Like you said, even if they are both made into animations?" Zhang Chaoyang found a good angle to convince him, "I After checking, the game with the highest PV volume on Twitch is "DOTA2", even surpassing the three traditional categories of "Car, Gun and Ball". As for "League of Legends"... "League of Legends" is not even in the top ten."

Zhou Buqi analyzed: "The main market for "League of Legends" is East Asia, which has its own game video website. Twitch is mainly for the European and American markets."

Zhang Chaoyang smiled and said: "Yes, Twitch players prefer "DOTA2". This game is more popular in Europe and the United States than "League of Legends". If you want to provide better services for Twitch members, it is best to be able to From time to time, we release a game adaptation that players love. This can not only improve Twitch membership services, attract more players to become members, but also help Ziweixing International take a step forward in the video streaming industry. "

Zhou Buqi laughed and said: "Old Zhang, are you leading me into the ditch step by step?"

"Where is the ditch? If you want to go into the ditch, I will ask you to call two beauties over now?" Zhang Chaoyang was in a good mood when he saw that he was done with him.

"What's so beautiful about beauty?" Zhou Buqi waved his hand.

Zhang Chaoyang said: "Don't you think this plan is worthwhile?"

"It's worth it if you say it's worth it."

"Twitch is full of gamers, and they will be more interested in movies, TV series, cartoons, etc. adapted from games." Zhang Chaoyang said plausibly, "So Twitch should open a new service for members and sign up as many games as possible Adapt the drama and provide it to member users. If it can be done, Changyou will have hundreds of games and dozens of classic games, which can be turned into a valuable content database. "

Zhou Buqi smiled and said: "But Twitch has not opened a business in China, so this part of the business will naturally be taken over by Sohu Video in China, right?"

Zhang Chaoyang opened his eyes wide, "If I don't do it, who will do it? This is Changyou's game, is it still easier for outsiders?"

Zhou Buqi nodded, "For Sohu Video, this is really a good track. If you make those movies and TV series, you really can't compete with Youku and iQiyi. With Changyou's linkage, Pay attention to the film and television content of the game track, maybe you can really break into a new world.”