Top of the big era

Zhou Buqi insisted not to go to the draft, and Li Guoqing had nothing to do with him.

So I went downstairs to the small bar, ordered two glasses of black cards, and got down to business.

This should have been the link after the draft and going to the guest room, after the full service.

Boss Li's meaning is very clear, he wants to further promote the cooperation between Dangdang and Xiaonei.

Before the winter vacation last year, Xiaonei launched an activity to promote classic theoretical works. Call on college students not to waste time during the winter vacation, but to keep learning knowledge.

Li Guoqing empathizes with this and believes that such activities are very meaningful.

We must persist in doing it for a long time.

Dangdang should join hands with Xiaonei to jointly promote the improvement of the overall quality of college students across the country.

"Dangdang can set up a holiday must-read book section, recommend 20 to 30 must-read books through the best editors, and then sell them to college students across the country at the lowest discount."

Li Guoqing said very sincerely.

Zhou Buqi raised his eyebrows, "How to cooperate?"

"Dangdang won't make a penny in this kind of activity." When Li Guoqing talked about the business, he was still very charming, especially his charming smile, which was easy to impress people. "The specific book pricing, Xiaonei decides what it says! Dangdang is responsible for the purchase and delivery of goods, and does not charge channel fees or profits. All profits generated from sales belong to Xiaonei.”

It really was a good idea.

Dangdang does not need to make money through this event, this is a cooperation with Xiaonei, which can attract the highest quality user group for Dangdang.

As for the so-called profit...

Does Xiaonei dare to sell books at high prices?

That is smashing his own brand.

Cooperating with Xiaonei.com is doomed to not have high profits. However, the cooperation between JD.com and Xiaonei.com is also a three-to-eight open? For e-commerce websites, Xiaonei.com has the high-quality customers they dream of, so they can take the initiative.

Since this is the case, Dangdang simply won't even make the 30% profit.

Give it all to Xiaonei!

As long as it brings a batch of new users to Dangdang, it will be blood money.

Zhou Buqi laughed and said: "Brother Guoqing, your trick is wonderful! I said some time ago, why did you actively promote the membership purchase and payment business to go online on Dangdang.com, so you were waiting for me here. Cooperation, this is a wave of advertising for Dangdang for free, is the profit from selling books enough for the advertising fee?"

"Vulgar! It's vulgar!" Li Guoqing laughed when he was accepted as the boss, "We're talking about the cultural circle, which is a good thing to promote the improvement of college students across the country. It's boring to talk so thoroughly."

Zhou Buqi smiled and shook his head.

Just today, Boss Li sincerely invited him to the bathing center, and he was too embarrassed to refuse Boss' one-stop hospitality. Such a big boss, personally running this small project, and also came to play a big health care, if he refuses, there will be no way to deal with it in the future.

Moreover, he really doesn't care about the little money.

If it can really benefit college students across the country, it doesn't matter to help Dangdang with a wave of free advertisements.

"To be honest, Xiaonei.com really doesn't expect to make money by selling books to college students across the country. Recently, Xiaonei.com is brewing a big plan to donate 100,000 books to college students across the country during this winter vacation."

"Send books? 100,000 copies?"

Li Guoqing froze for a moment, very surprised.

"Yes." Zhou Buqi looked serious, "Xiaonei is supported by college students across the country. Service, help, feedback, and guidance are Xiaonei's promises to college students across the country."

Li Guoqing was in awe, and took a deep look at him, "Well, you have courage!"

"So this cooperation..."

"Xiao Zhou, brother, let me tell you something, you can't do this."

"Um?"

"I'm from the Department of Sociology. There's a truth you need to understand. Social resources must not be equally distributed, and you must use your head to pull marginalized groups. Your 100,000 books will be distributed... If you can send the best college students in the country It is good to pick them out and give these books to them. But if this goes wrong again, it will cause unfairness and affect the image of the company. If it is distributed fairly, it may be counterproductive."

Zhou Buqi frowned, not quite understanding.

Li Guoqing waved his hand and pointed out: "I don't know the specific statistics, but based on my experience, I speculate that the number of users who will grab books online in the school is about two to three million. If you draw 100,000 books, the chance of winning the lottery is already high." It’s very high. If you only draw 10 books, it’s like buying a lottery. It doesn’t matter if you win or not, but such a high probability will greatly stimulate the sense of expectation, and you will not worry about the shortage but the unevenness.”

Zhou Buqi nodded, "It makes sense."

Seeing that he was still confused, Li Guoqing continued: "When you help others, don't let it go. If you help a little, they will be grateful to you. If you help too much, they will become dependent and even think that what you do is justified. This is the end. The same is true for Xiaonei. You want to give back to college students across the country. Give less, or give something they don’t like, and it will turn into complaints or even resentment.”

"hiss!"

Zhou Buqi took a deep breath, and now he has mastered it.

It seems that this is the truth!

It is said that after many big bosses make a fortune, they will benefit their hometown.

Some bosses are so proud that they built a big villa for every household in the village, spending hundreds of millions of dollars. As a result, he became the target of the villagers' crusade all the time, and their ancestral graves were dug up, as if he was regarded as a sinner.

Looking at Liu Qiangdong after he became famous, he did not bring much change to the village. He only distributed money once, and during the Chinese New Year, he distributed 10,000 yuan to all the elderly over 65 years old in the village. Most of the time, returning home is empty-handed. Just this, instead, made him a great hero in the village, and no one did not speak well of him.

Li Guoqing and Liu Qiangdong both came from the Department of Sociology, and their understanding of social phenomena is really thorough.

"Then what should we do?"

"In batches, don't you want to give away 100,000 books? Give 10,000 books a month, 2,000 books a week, and an additional 2,000 books at the bottom... For example, you can get lucky draw opportunities by logging on to Xiaonei. Similarly, paying wages as benefits often makes employees more satisfied.”

"hiss!"

Zhou Buqi's eyes widened involuntarily.

Such a coincidence?

Some time ago, Shi Jinglin proposed to add a welfare section on the school intranet, where you can log in, sign in, receive prizes, etc...

Li Guoqing said with a smile: "I gave you a free lesson, how about it? The cooperation has been reached?"

Zhou Buqi said "hmm", and there was no reason to refuse, "Xiaonei will not increase the price."

"good!"

Li Guoqing gave a thumbs up.

Zhou Buqi said: "However, the cooperation should be carried out in the form of group buying books on Xiaonei. When users order, they can jump to the Dangdang website and use members to purchase orders. Dangdang is responsible for all pre-sales and after-sales."

"Can."

"Dangdang.com must not require users to register before they can place an order, and Xiaonei.com will provide relevant information."

"this……"

Li Guoqing was a little embarrassed and reluctant.

Zhou Buqi said firmly: "Xiaonei.com has cooperated with JD.com for a year, and has never forced users to register JD.com accounts. It is a principle to provide users with the best shopping experience."

Li Guoqing remained silent.

If this is the case, the effect of the cooperation between Dangdang and Xiaonei this time will be greatly reduced.

Dangdang is not the development model of Taobao and JD.com that expands its market share through non-stop burning of money, but a model of jogging in small steps and steadily developing while making profits.

This time, Dangdang sells books at cost price, deducting channel fees, operating expenses, labor expenses, packaging fees, shipping fees, etc., and will lose at least 20%-30%.

This is not a small investment.

Zhou Buqi said with a smile: "However, Dangdang can cooperate with Youyou. Users can log in directly to Dangdang through your Youyou account. I believe that Dangdang users can have one-to-one correspondence with Youyou."

Li Guoqing sighed, then slapped his thigh, "Okay, that's it! Come on, drink!"

The two had a drink, and Zhou Buqi said with a smile that was not a smile: "Xiaonei and Jingdong are strategic partners. If Dangdang is not willing, Jingdong is not unable to do the book business. After this negotiation is completed, I have to go back with Lao Liu explained it well."

Li Guoqing curled his lips, looked proud, and boasted: "When I was a junior, I worked as the editor-in-chief of teaching supplementary books at Peking University Press, managing a group of teachers and editors from my parents' generation. After graduating from university, I went to work in the system. Maomao didn’t, and he just compiled a few sets of books on rural policy reform, which were praised by senior leaders. I don’t have to go to work every day, and I can still get paid for public trips every day. Later, I resigned to start a business and started a publishing house... Forget it, I won’t say much about how successful I was as a publishing house. In the domestic publishing circle, there is no place I can’t afford. JD.com makes books? Humph , you ask Liu Qiangdong, does he have my contacts? Can he get my purchase price? Does he have my Li Guoqing's card? Let me say a word, the national publishing houses do not supply JD.com, do you believe it? Do not believe?"

That's right, as a man of this era, who doesn't have a legendary resume?

Zhou Buqi shook his head, disapproving, "Then you are too small."

Li Guoqing waved his hand, as if he didn't want to talk more.

For business, if you are in a hurry, anyone will blow their hair.

Next, Li Guoqing said that he wanted to advertise on the school network.

Zhou Buqi laughed and said, "It's not about the cultural circle this time, is it? Can we talk about money?"

"Okay!"

Li Guoqing laughed.

Zhou Buqi said lightly: "The advertisement on the homepage of Xiaonei is Taobao, and now the advertising fee is basically six to seven million per month. Recently, they have to renew the contract and raise the price. The new contract is estimated to reach ten million per month. level of advertising."

Li Guoqing's face turned green

Dangdang's sales this year are only more than 200 million yuan, and the total income is about 300 million yuan. Take out 100 million advertisements every year? Totally impossible!

"I think some sub-pages are also very good, famous teacher lecture hall comments, forum pages..."

"The review section is about to go offline." Zhou Buqi interrupted him and paused, "Even if there are sub-pages, such as Ninetowns, Shanda, MSN, etc., there are hundreds of thousands of advertising fees every month." .”

"Uh..." Li Guoqing was completely speechless, gritted his teeth, "Isn't it too dark?"

Zhou Buqi snorted, "The demand for this is in short supply! Do you want it? If you want it, I'll leave you an advertising space."

"forget it."

Li Guoqing waved his hand, a little helpless.

Dangdang is not the only one who has the final say, there is also his wife. It's no problem for him to expand the territory outside, but the key is that her wife is in charge of the finances. It is impossible to approve such a large amount of advertising expenses.