Top of the big era

Now, BAT has achieved the first market in their respective fields, all of which have defeated foreign giants.

All three have entered the stage of self-cultivation.

Baidu is actively preparing for a big project, to engage in a major technical project beyond Silicon Valley, and to carry out world-class research in big data processing, that is, "Pyramid Project".

Penguin is actively realizing traffic monetization, doing Internet value-added, Paipai.com, and online games.

Ali is the Taobao customer project.

Comparing the three, it must be that the old horse is more strategic and has a sharper and more decisive vision.

Taobao has a brand, but what it lacks is traffic.

Defeating eBay does not mean that you can sit back and relax, because domestic penguins have also entered this track and are investing more in Paipai.com.

And what Penguin is best at is playing with traffic.

Defeat all similar competitors through QQ's unrivaled traffic. There have been too many such cases in the past few years. Ali's boss Ma is not to say frightened, but his liver is unavoidable.

In order to resist Paipai.com, Taobao Ke is Ali's most important strategy!

Through the way of commission, attract more websites to come in, gather everyone's traffic together, drain traffic for Taobao, and compete with Paipai.

In his previous life, Zhou Buqi didn't have much feeling for Taobao Ke.

Now that Boss Ma was sitting across from him, drawing the grand blueprint of Taobao to himself, he deeply felt the significance of this project, which was really related to Ali's life and death.

Penguin can beat almost all competitors by relying on traffic, but in the field of e-commerce, it is completely abused by the old horse. The old horse's business sense is really too sensitive, it belongs to the dog.

Following this line of thinking...

At present, Baidu has the highest traffic in China, except for QQ.

However, Boss Ma and Boss Li did not get along because of some personal matters.

Boss Li previously belonged to the Taishan Club and was the number one person on the Internet in China. It stands to reason that he could represent the Internet circle and enter the Entrepreneur Club as a vice chairman.

As a result, Boss Duan, Boss Liu, Boss Lu and others were more optimistic about Boss Ma and pushed him up.

Boss Li was dissatisfied, so he withdrew from the Taishan Club.

Boss Ma is in Hangzhou, living in a remote corner. If he wants Ali to develop better, he must go to Beijing to build relationships. Taishan Club is an excellent channel.

It also replaced it with a thick skin.

Such personal grievances make it difficult for Ali and Baidu to have in-depth cooperation.

Baidu can't do it... Going down, the highest traffic is Friends.com. More importantly, Friends.com has a group of high-quality users who have spending power and understand e-commerce, which is tailor-made for Taobao.

It is not surprising that Boss Ma personally came to the door and set up a table of exquisite side dishes for Zhou Buqi at Diaoyutai.

Strange goods to live in.

Zhou Buqi felt that he was fully qualified to sit on an equal footing with Boss Ma, so he naturally took care of his demeanor and tone.

It doesn't matter if there is no Taobao on Friends.com.

It's nothing more than making less money.

But the absence of Friends.com on Taobao is a major strategic deficiency, which cannot be made up for by money.

"Xiao Zhou, come, come, let's have a drink!"

Boss Ma seemed to want to put Zhou Buqi down, and he ordered two bottles of Moutai for dinner.

The small wine cup was drained in one gulp.

Zhou Buqi bared his teeth and said, "The smell of this sauce is really not used to it, it's like swill, not as good as the bear gall and tiger whip wine made by my father himself."

"Really? What kind of wine did your dad use?"

"Liquor."

"Ahem..."

"I don't know too well. His friend's winery has been brewing for more than ten years. There are seven or eight large tanks, about two or three tons! He has had enough in his life, and I will have to take over to continue drinking. "

"Ahem..."

It was the first time Boss Ma saw someone who spoke in this way, and he was shocked. He thought this kid was too jerk, right? How can anyone say that about your father?

"Bear gall and tiger whip wine...is it true?"

"Of course it's true. Half of it is bear bile wine and half is tiger penis wine. Both are used to strengthen yang. My father said that I am young and full of blood, so I don't want to drink it."

Boss Ma's eyes were sharp, "Is it true?"

Zhou Buqi laughed and said, "Am I still lying to you? Ah, that's why the management has been strict these years. Didn't I say that it was more than ten years ago, when I went hunting in the mountains with a gun. Now you go , Big hotels can also supply bear paws, but tigers can’t do it.”

Boss Ma waved his hands again and again, thinking that this guy is really a tiger, "I won't eat meat, if there is a chance...get me some of your dad's wine."

Zhou Buqi said proudly: "Okay, I'll get you a ten-pound or twenty-pound one later."

As soon as this topic was discussed, the relationship between the two suddenly became closer.

Boss Ma admired him.

It really is human!

This kind of half-truth and half-false self-deprecating social discourse is really amazing. At such a young age, I really don't know how he grew up. How can someone else's child be so good?

When it comes to business cooperation, it is even more savvy.

"How about opening a Taobao channel on Friends.com? Weimi.com has cooperated with Taobao for half a year and earned 4.6 million commissions. I reckon Weimi.com's traffic can be one-tenth of that of Friends.com. Proportionally speaking, Friends.com can earn 100 million a year! And now that eBay is gone, Taobao’s market share is getting bigger and bigger, and the commissions you get will only get more.”

Boss Ma continued to persuade him to cooperate.

Zhou Buqi remained calm, his heart was clear.

The DAU of Youyou.com is 8 million, while that of Weimi.com is 700,000, a difference of more than ten times.

More importantly, Weimi.com is only for female college students.

The spending power of college students is relatively limited.

Friends.com has a large number of white-collar workers and civil servants. Those white-collar girls who are bored in the office are almost all users of Friends.net. These talents are the biggest potential users of Taobao.

More importantly... On the 27th of this month, the advertising distribution system of Youyou.com was quietly launched!

From now on, the advertisements pushed by Youyou.com's information flow will not be static, but "thousands of people and thousands of faces", and different advertisements will be customized for different users.

Taobao does not have this technology at all.

Right now, Ali is still a technological desert, and there are no high-level technical talents, far worse than Ziweixing.

By slightly modifying this advertising distribution system, an online shopping recommendation system can be created. Anyway, the underlying logic of the algorithm is the same, recommending different content based on different personal information.

Friends.com has the most detailed data.

It is completely possible to calculate the products that users may like through data collection, and then recommend them, which can greatly improve the transaction conversion rate of Taobao customer items.

For this skill, only Ziweixing can do it among technology companies across the country!

Zhou Buqi calculated quickly in his mind.

If the two parties really cooperate, with the growth rate of Taobao and the technology and traffic of Friends.com, the commission they can get next year, let alone 100 million, 200 million will not be able to stop it! Maybe there will be 300 million!

After the advertising distribution system is launched, Friends.com's monthly advertising revenue will increase significantly, around RMB 50 million to RMB 60 million. In this way, the revenue of Youyou.com is likely to reach 1 billion yuan next year.

This surpassed Xiaonei.com and became Ziwei Star's biggest gold-absorbing weapon!

The saplings that have been painstakingly cultivated for two years are finally bearing fruit!

Really exciting!

"Xiao Zhou? Xiao Zhou?"

"ah?"

"What do you think? The cooperation between Taobao and Friends.com is a match made in heaven!"

"this……"

Zhou Buqi looked embarrassed.

Boss Ma frowned, "What's the matter? Is there any difficulty?"

Zhou Buqi said worriedly: "Lao Ma, Youyou.com is a social networking site. If you add Taobao to it, maybe everyone's dynamic information will be recommended by various products. You are happy, but my friend What should we do with the Internet? This is not a question of more money and less money, but a question of positioning and strategy.”

Boss Ma smiled and said, "Isn't that more interesting? Surfing and shopping on the Internet will greatly increase the richness of topics on Friends.com news. You said that positioning deviation, I think this is a management problem, not a strategic problem. There is an excellent product The manager can do a good job of balancing."

Zhou Buqi hesitated for a long time, hesitated, sighed, sipped another glass of wine, and asked, "Lao Ma, how much advertising fee do you plan to pay me?"

"Guang... advertising fee?" Boss Ma was stunned for a moment, but didn't respond.

Zhou Buqi opened his eyes wide and said in shock, "Lao Ma, you don't even want to pay for advertising, do you? Friends.com has created a channel for you to advertise, and you don't even want to pay for advertising?"

Boss Ma was stunned, "Didn't I give you a commission!"

"Can it be the same? The commission is my commission for selling things for you. The commission is the commission, and the advertising fee is the advertising fee." Zhou Buqi shook his head, looking stunned.

Boss Ma said angrily: "Alimama is Taobao's commercial advertising alliance, a new form of advertising alliance that replaces the original click-through rate billing model with transaction commissions. Commissions are advertising fees!"

"No." Zhou Buqi shook his head repeatedly, "Old horse, you are a big fool, who in the circle doesn't know? Don't lie to me just because I am young. Commission is commission, and advertising fee is advertising fee. How can they be confused? "

Boss Ma was speechless, "Wei Mi has been cooperating with Taobao for more than half a year, don't you know this?"

Zhou Buqi looked puzzled, "I read the report, Wei Mi got more than 3 million advertising fees from Taobao."

Boss Ma laughed angrily, and said, "That's because Weimi.com has specially set up an advertising space for Taobao, and there are certain soft article recommendations in the forum...Xiao Zhou, don't play dumb with me."

"Aren't you pretending to be stupid? Hmph! The cooperation between Youyou.com and Taobao clearly benefits you. Mutual benefits can facilitate the transaction. As a result, you get so much more benefits than I get. Can I agree? Alone How much does Friends Network need to invest in operating an e-commerce channel?"

Zhou Buqi revealed his true colors.

Want to cooperate?

Can!

The commission for Taobao customers alone is not enough.

Taobao has to pay a cooperation operation fee specifically for Friends.com.

Strange goods can be lived in, and rare things are precious.

Friends network has its own pride.