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The chat software client on the computer can send text messages and make phone calls to the mobile phone. It can be done ten years ago. It is nothing more than a conversion of broadband signals and satellite signals, and there is no technical difficulty.

There are many such software at home and abroad.

The difference is that in the domestic market, the phone business is restricted by policy, and it is not allowed to compete with telecom operators for cakes. There is no limit to the service of sending text messages. There are many products on the market that can send text messages to mobile phone users through PC clients, all of which are paid software.

However, this is not to serve the common people.

Texting costs money!

It is impossible for an individual netizen to spend hundreds of thousands to buy a text message software, and then buy tens of thousands or hundreds of thousands of text message packages to send text messages for fun.

Only businesses can do this.

Such as Focus Media.

With such a set of software, it is possible to send advertising text messages to mobile phone users through the computer. Before the market has punished them, this is an important source of profit for them.

There are also many scam text messages.

Fraudsters first purchase or self-develop SMS software, and then go to the operator to open the business, purchase the corresponding SMS package, and sign a cooperation agreement.

After the cooperation is reached, the corresponding signal conversion service will be opened, and you can send text messages to the mobile phone from the computer.

SMS service is the biggest piece of mobile cake.

Monternet's income is actually charged through SMS services.

When China Mobile launched Fetion, there was a very intense internal debate, and it was believed that this model would damage the interests of the SMS service, and it must not be done like this!

The benefits of Fetion are too great.

QQ makes so much money on Monternet every year, can the relevant personnel of Monternet business not be envious?

He forced himself on the horse and achieved amazing success.

But it's been a few years.

An accident was reported soon.

The leader of Fetion's business, the leader of the leader, the leader of the leader's leader...all fell. The rising star of Fetion has become dim.

I thought that the SMS business would rise because of this and make a lot of money again.

Unexpectedly, WeChat became popular all over the country.

Zhou Buqi gave up Fetion's business early on. He sent He Yang and Cheng Zhenping to communicate successively, but they all failed.

However, the pattern is correct.

Use chat software to send text messages to mobile phone users for free. What a good product design?

Currently in the domestic market, only Fetion has such a function, log in on the PC side, and send text messages to Fetion friends for free. However, there are also conditions. First, the other party is a Fetion user; second, the other party is a mobile user; third, if it is an international roaming status, it will be charged according to the international standard tariff for point-to-point SMS.

If Ziweixing wants to develop social software, it must be clearly differentiated from QQ in terms of functions.

Imitating QQ and making a social software, there is no way out.

Coincidentally, the SMS market is relatively blank.

There is only one Fetion.

Fetion is much worse than QQ.

In addition to being able to send text messages for free, it is almost a castrated version of QQ, and there is a big gap in product usage. Moreover, many functions of Fetion are intended to contribute revenue to Monternet.

For example, Fetion has a "speed dating and making friends" business, which is actually the recommendation of friends in QQ. However, in Fetion, if the user subscribes, he needs to pay a value-added service fee of 5 yuan per month.

It can be said that Fetion is relying on China Mobile and taking advantage of the resources that can be called luxury. The product is... not bad, but it is not amazing.

If Ziweixing is allowed to do it, it will definitely be a blockbuster.

The downside is...it costs too much.

Texting costs money.

Even for Fetion users who use the PC client to send text messages for free, in fact Fetion business department has to pay a service fee to the SMS business department.

It is equivalent to spending money on Fetion to let netizens use it for free.

But the problem is that both Fetion and SMS belong to one family. Fetion pays the most basic data service fee, which is equivalent to taking the internal price and giving some cost.

If Ziweixing does the same thing, it must not just pay the cost.

Just like Focus Media, you have to sign a big contract and pay for the SMS service fee. Buying SMS packages on a large scale at the enterprise level is definitely much cheaper than buying SMS packages for individual users, but this will still be an unimaginably huge expenditure.

So, CFO Wang Haoyang collapsed.

After the meeting adjourned, Wang Haoyang rushed into Boss Zhou's office before everyone else without saying a word, and asked in a panic, "Xiao Zhou, aren't you going to spend money?"

"what?"

"What did you say? Social software!"

Zhou Buqi was a little amused, "Why are you in such a panic?"

Wang Haoyang stomped his feet angrily, "Can I not panic? How much does it cost to let users send text messages for free? The official price of text messages is 10 cents a piece. Do you know how many text messages are circulated across the country every day? Billions ! Who can afford this? If this direction is really feasible, someone else would have done it long ago.”

Zhou Buqi shook his head and said, "It's certain to spend money, but it's not that exaggerated. Don't you think we can monopolize the text message business? People don't allow it either."

Wang Haoyang sighed, "I know, but it's only a small part. Just sending text messages between friends will still be a huge expense."

Zhou Buqi glanced at him, "I remember when you voted, you agreed to go big. Since you want to go big and compete with QQ for the market, how can you do it without spending some money? Have you changed your mind?"

Wang Haoyang looked bitter, "I think chat software should be done with great fanfare. But... But you can't spend unlimitedly."

Zhou Buqi laughed and said, "Old Wang, you don't need to be too involved in product design, operation and business model. There is a saying in the circle that free is the most expensive."

"But it's hard to explain to investors!"

"Investors?"

"No matter what, they paid the money, so they must have financial supervision. Some time ago, we approved 500 million yuan to establish Ziwei Engineering Institute, and several investors were very dissatisfied. They felt that we should not If they agree to invest so much money in research and development, there is no respect for them.”

"There are many things!" Zhou Buqi snorted, "Are they in China again? Softbank invested 1 billion US dollars, Ali invested 300 million US dollars, what did they say? What a brat!"

Wang Haoyang waved his hand, "You can't say that, after all, they are paying in real money. Moreover, the situation they are facing is different. Softbank's assets are hundreds of billions of dollars, and a billion dollars may only account for 10% of its capital. %. Not to mention Ali, which is preparing to split and go public, and there is no shortage of money at all. The emerging domestic venture capital institutions are different, such as Jinshajiang, which invested 30% of its total assets in us .The investment fails, and they go bankrupt. It will definitely be taken seriously."

Zhou Buqi didn't care, "Okay, the contract is written in black and white, and they have no right to interfere with the company's daily decision-making. Well, the social software project is very important, so keep it a secret from them first."

"Secret again?"

"right."

"At that time, there must be irresponsible remarks."

"Who is it?"

"The old bear of IDG."

"he?"

"Yes, the main reason is that he is not satisfied. Hillhouse Capital, Capital Today, and Hony Capital are all doing well. With IDG taking the lead and Jinsha River following, it is a bit troublesome."

"If I knew it was so boring, I shouldn't want them both. This is the institution you chose, you can handle it yourself, don't lead me, I won't see anyone!"

Zhou Buqi's wings are stiff now.

He speaks with great confidence.

capital?

Hum, times have changed!

In a few years, the largest capital in the world should be an Internet giant.

Moreover, the relationship between the big bosses of Internet companies and investors is cold, which is very common from Silicon Valley to China.

The founders of many Internet companies are programmers, not good at talking and have little emotional intelligence. Some big bosses are even worth hundreds of millions, have never even been in a relationship, and blush when they see girls. Later, my colleague couldn't stand it anymore, so he recruited a beautiful female secretary to send him there, hoping to generate love sparks in daily work contacts. Unexpectedly, the big boss looked like a stunned young man. Not long after, this beautiful female secretary threw herself into the arms of other executives.

...

If it is a small fight, social software may be launched soon.

But if you want to do a big job, don't be too anxious.

It is difficult to go online within one or two months. This product needs to be carefully designed and demonstrated internally, and the market, marketing, strategy and business model must be understood first.

Fortunately, the enemy is in the open, and I am in the dark. The enemy is in front and I am behind.

You can rush up secretly, burst out suddenly, and quickly seize a large market with lightning speed before the other party reacts.

Zhou Buqi made such a big decision, excited, excited, nervous, worried, and various emotions coexisted.

The train of thought is very confused.

In order to decompress, Zhou Buqi called Ning Yaxian and said to go to her house at noon to relax. I have been mentally tense this morning, and I must carry out appropriate self-burden reduction.

"Ah? I can't, I'm inconvenient."

"It is true?"

"Really, it came a few days ago."

"Depend on!"

"How about..." Ning Yaxian lowered her voice and suggested, "How about I book a hotel and arrange for Xiao Feng to go there?"

"Feng Muer..." Zhou Buqi shook his head and sighed, "Wang Yaojin should go there, Feng Muer is still too young."

She is a fresh graduate. I heard that she has never been in a relationship during college, and she is still a pure girl.

Best not to provoke.

Ning Yaxian had a weird expression on her face, and she couldn't help asking: "Boss, do you...do you have any special hobbies?"

"What's the meaning?"

"You don't seem to like young girls very much, and you always hang out with older ones. Wang Yaojin is twenty-seven this year, and she's much older than you."

Zhou Buqi glared at her, "Ignorant! That's because I'm young and I love to learn! After a few years, I've learned something, and it's time to teach young girls life experience. Teachers, preaching and learning karma can also solve doubts. ! This is called inheritance, do you understand you?"

Ning Yaxian was a little dizzy.