Top of the big era

The current Internet is still in a relatively early stage.

From the perspective of someone who came from Zhou Buqi, it is a barren land with opportunities everywhere. Moreover, those who went to open up wasteland were all rude and deforestation, lacking a more delicate mode of operation.

There is a more important reason for this phenomenon, which is lack of money!

It is impossible to rely on Wall Street's money to develop the domestic Internet industry vigorously. This requires a big money-sprinkling model, which the elites on Wall Street don't do.

We can only rely on domestic venture capital institutions.

But at present, the domestic venture capital and private equity industries have just started, and funds are scarce. The limited funds have also flowed to several leading companies.

Just like what Guo Pengfei said just now about the cost of acquiring customers.

In the current Internet industry, the cost of acquiring customers is not too high, which is between 10-50 yuan. Compared with ten years later, the average customer acquisition cost will be around 200 yuan, which can be said to be much cheaper.

But even so, many companies can't afford it.

Many products developed by Penguin, why can they defeat the original products in a short period of time? The most essential reason is that Penguin can rely on the super traffic advantage of QQ to quickly accumulate tens of millions of users at a very low customer acquisition cost.

But other small companies can't do it.

For example, Lianzhong launched the Lianzhong game platform, which is a very good product. But if the product is excellent, it must attract players, right?

Only through marketing.

Go to the major portals to advertise, do publicity, and engage in various activities to attract players.

The customer acquisition cost may be 50 yuan.

Coupled with the company's operating expenses, salary expenses, etc., the average cost per user may be 100 yuan.

This means that if Lianzhong accumulates 5 million users, it will cost 500 million yuan!

How much money is enough to toss?

On the other hand, Penguin, relying on the super traffic of QQ, does not need to spend much money. Once the QQ game platform is launched, it can break through tens of millions of users in a short period of time.

It can be called a spike.

Therefore, if a new Internet company wants to find life in the cracks of giants, it must find a business model that can quickly accumulate a large number of users without spending much money!

Micro-point anti-virus, changed paid anti-virus to free anti-virus, and quickly succeeded.

This is the easiest way.

The more profound one is to allow users to fission themselves, similar to pyramid schemes, and actively share...that is, viral expansion. Like a virus, it infects each other among users, and then quickly accumulates users at low cost.

The most typical representative is Pinduoduo, cut me a knife!

Successfully broke out in the hinterland of Taobao.

The "social software + Jinri Toutiao + Friends Network" model proposed by Guo Pengfei has a very viral marketing flavor in it. Especially the idea of ​​a money-making system can be played in a hundred ways.

Encouraged by Zhang Yiming, he expanded his thinking, "The concept of free has become a general consensus on the Internet, and everyone is playing it like this. If we want to make a breakthrough, especially if we want to compete with the giant QQ, we have to work harder." Further, upgrade the business model. We are not free, we are giving money to users!"

Zhou Buqi said: "Yes, this money-making system can go a step further. Not only through social software, Jinri Toutiao and Moyou.com, but also with all the businesses of Ziweixing! We can build a complete gold coin system. For example, Xiaonei.com You can receive some gold coins every day for signing in benefits. Go to Weidian Encyclopedia to update the content, and you can get some gold coin rewards."

Guo Pengfei said excitedly: "Yes! That's what it means! You can get a bonus for answering some high-quality answers on Weizhi.com. This bonus can be paid in the form of gold coins. It includes content supplements on Weidian Zhizhi and Weidian Encyclopedia, including today's The creator rewards of Toutiao and Huanbai are all reflected in the background in the form of gold coins. If you have more gold coins, you can withdraw cash. If you have less gold coins, you can recharge your phone bill online.”

Zhang Yiming said slowly: "Use Micropoint to search, you can get gold coins; use Micropoint antivirus to scan the computer, you can get gold coins; use Micropoint to listen to music, you can get gold coins; download the corresponding software, you can get gold coins; browse specific You can get gold coins for video advertisements; you can get gold coins for becoming a player of a certain game; you can get gold coins for inviting new users..."

Guo Pengfei slapped his hands, "As long as this gold coin model is running, Ziweixing's competitiveness will be greatly increased."

Zhang Yiming said: "The idea is right, but we shouldn't be too anxious. At least for businesses like Toutiao and Weizhi.com, which require large amounts of funds to be withdrawn, the gold coin system should not be used in the short term. QQ's Q coin system has many problems. , People will always catch loopholes and make illegal profits.”

Guo Pengfei nodded, "Yes, we have to be cautious and take our time. There are many difficulties, and we have to solve them little by little."

Zhou Buqi's position was different from that of the two, and he frowned and said, "The most difficult thing about the gold coin system covering the whole business is the coordination of various departments. Gold coins are money. Money is the performance index of each department, which is related to the Bonuses and options for employees in the department. There is a lot of resistance to actually working.”

Because both Zhang Yiming and Guo Pengfei are the second largest shareholders, there are some things that can be said clearly.

For example, I received gold coins in the search business, and then spent the gold coins on Moments to participate in Taobao's preferred shopping. There is a question of benefit distribution here.

The search business has given gold coins, which has increased its own business activity, but it is Friends.com who can pay for the gold coins. It is equivalent to the transfer of benefits to the search business by Friends.com through the gold coin system. Can this friend network be satisfied? Zhang Yiming doesn't need to care, but can the employees below not complain?

This requires the design of the gold coin system to be complex enough.

There must be background functions such as auditing, accounting, collection, and payment.

This is a waste of resources.

They are all one company. In order to make the exchange of interests between various departments smoother, a complex system must be specially developed... This is a bit too big and the company is sick.

Zhang Yiming is very smart and put forward a very eye-catching setting, "We can solve it! Because we have the strategy of China-Taiwan! This gold coin system is under the unified control of China-Taiwan, coordinates and distributes all departments, and performs unified accounting. Not only the various departments, Even after our middle-end services are packaged into products for renting out, this gold coin system can also be provided to our strategic cooperation level enterprises. For example, JD.com. Can I use gold coins to replace part of the cash when I go to JD.com to place an order? For promotion, you can also attract customers through the gold coin system.”

Zhou Buqi thought for a long time, and said slowly: "It can be considered!"

He cursed secretly in his heart.

Oh shit!

Out of line!

Far beyond his cognition.

In his previous life, Ali first proposed the corporate structure idea of ​​"big, medium and small front desks", which caused a sensation in one fell swoop. Subsequently, companies such as Huawei, Meituan, ByteDance, and Pinduoduo followed suit, and also launched reforms in China and Taiwan.

However, everyone has a different understanding of China and Taiwan, and the corporate structure is different.

Ziweixing's current middle platform is quite different from the middle platform proposed by Ali. It can be said that it is more advanced, bolder and more ambitious.

But there is a set of reference standards after all.

Zhang Yiming's centralization of the gold coin system is far beyond Zhou Buqi's cognition, because no company has done this in his previous life.

Each company has its own independent gold coin system, and they play their own, which has nothing to do with others.

There are too many issues involved.

Assuming that the gold coin systems of Meituan and JD.com are integrated, both parties need to add a gold coin coordination department to ensure fairness. But in fact, only one is needed, just do the calculation again. The problem is that there is a lack of trust between each other, and they can only count on themselves.

Another point is that Meituan and JD.com also have certain business overlaps and competitions, so it is difficult to complete the integration of the gold coin system.

The most important point is the timeliness of gold coins.

For example, if you receive gold coins in Meituan, will it be reflected in the gold coin wallet in JD.com in the first place? If you spend gold coins on JD.com, if Meituan can’t quickly reduce the deduction, it will suffer.

This requires close coordination between the two companies to achieve in-depth data sharing, which is too difficult.

If Ziweixing did it, it would be different!

First of all, Taiwanization!

Treat everyone equally, no one has to compare with others, one review department handles everything. Central Taiwan will coordinate the gold coin wallet. It only needs to open an API, and then Meituan, JD.com, Didi, Qidian and other companies will connect with this port and transfer to the unified gold coin wallet system.

Second, the competitive relationship is lifted. Everyone uses this system, and whoever does not use it will fall behind, and become a closed country, which will definitely decline.

Third, it is convenient for users.

It can be more convenient to organize the fragmentation time. Using any app that participates in Ziweixing's middle-end wallet system, you can receive gold coins, and then use it on the entire network, greatly improving the user experience.

Guo Pengfei rubbed his hands, the more he thought about it, the more excited he became.

If this gold coin system can really be popularized to more Internet companies through China and Taiwan, then Ziwei Star will really be Emperor Star, and can become the center of the domestic Internet circle!

However, Zhang Yiming poured cold water on him, "We still have a long way to go to achieve this. We don't even understand China and Taiwan now, and we are still thinking about things after China and Taiwan. Moreover, gold coins represent Money. Once it becomes big, it will be attacked by countless hackers. Once the gold coin data is maliciously modified, it will suffer heavy losses. It takes hard work to strike iron. The road must be slow, and the things in front of you must be done well first. , First connect social software, Toutiao readers and Friends.com with the gold coin system.”

Zhou Buqi heaved a sigh of relief, feeling that this matter is old-fashioned, "Yes! Don't rush! The most urgent thing is to start social software and Toutiao first! Otherwise, everything will be empty talk!"