Top of the big era

Zhou Buqi stands higher, so he can look at this issue from a longer-term perspective.

He must strive for overseas markets.

Naming is very particular.

The naming of "WeChat" is regarded as god-level in China, that is, it is a little worse than the two trump cards of "Taobao" and "Baidu". However, the overseas version of WeChat is called Wechat. This name is too taken for granted and too low.

A huge decision error.

This name is like Chinese people naming their children "Wang Tiezhu" and "Li Ergou". It is not impossible, but it has long been out of the contemporary trend.

Just like "micro-vision", the dregs of the soil. Looking at this name alone, young people began to reject it. Compared with lively and smart names such as "Douyin" and "Kuaishou", the gap is too big.

A product's name is good or bad, can directly determine life and death.

In fact, in the field of social software, just looking at the product itself, WeChat is a god-level existence in the world. It is wronged to say that it is ranked in the top three, and it is not convinced that it is ranked second.

Many products like instagram, Whatsapp, and snapchat have amazing designs, like a gurgling stream flowing from a mountain stream, refreshing and refreshing.

However, WeChat is the sea.

There is no comparison at all.

What can be compared with WeChat is Facebook's Messenger.

However, as soon as the name of Wechat, which is such a dregs, comes out, foreigners will directly detour after seeing it, and they don't even want to try it. There is simply no room for overseas markets.

Besides, it was too late to go to sea.

The track has been taken over by other products.

The most typical is the Japanese market.

The most popular social software in the Japanese market is LINE, which is poorly made and rough. It was developed and operated by a Korean company, and it is copied everywhere in the world.

But even so, LINE has firmly dominated the Japanese market, no matter how the Silicon Valley giants attack, it is useless.

Because LINE is the first product of its kind to enter the Japanese market, it quickly seized the track. However, the social environment in Japan is relatively rigid and lacks mobility... Unlike Europe and the United States, people who like Whatsapp today may start to admire Snapchat again tomorrow.

The influence of Confucian culture is far-reaching, and China, Japan and South Korea are similar, and they admire the virtues of introversion and humility. It is completely different from the open and confident mainstream forms in the European and American world.

This has led to people in the Confucian cultural circle becoming more accustomed to living in a familiar environment and in a society of acquaintances. Once the product relationship network is established, it is difficult to change, LINE, WeChat, QQ, all the same.

The population density in Europe and the United States may be too low, and the circle of acquaintances cannot meet the social needs. Young people will continue to promote new products and take the initiative to meet more new friends.

Zhou Buqi has ambitions for overseas markets, nothing more than to seize the opportunity and race track.

When Whatsapp first started, there were various bugs, sloppy product design, and many small problems. But because it was born early, it was promoted globally in 2009, and it was easy to establish a territory. The market share is of course the first in the world.

Even if Ziwei Star's development in the European and American markets is hindered, the Confucian cultural circle must be won!

Zhou Buqi has a soft spot for the name "WeChat".

But Guo Pengfei, Zhang Yiming and others were right.

At this moment, the name is inappropriate in every way.

May wish to call Helo.

In the short term, relying on the appeal of "Happy Farm" and the allure of the gold coin wallet system to complete the sinking. After a few years, the attractiveness of social web games is gone... The era of mobile Internet is coming.

At that time, on the mobile phone side, the domestic version will be called WeChat, and the understanding of the sinking market will be completed by changing the name to form a continuous attraction. In foreign countries, the name Helo can be used generously.

Zhou Buqi's arrangement can be regarded as appeasing Fu Sheng.

After all, WeChat was his proposal.

At the end of the meeting, Zhou Buqi went back to the office. As he walked, he sighed: "Drawing big cakes every day is easy to make big cakes, but it is difficult to make big cakes. The blueprint for the next few years has been designed. Here we come."

The secretary next to her, Luo Qianli, heard it, and she pursed her lips and said with a smile: "Boss, I studied design as an undergraduate, and design is also very important, even crucial. Design is the soul, and execution is the construction team."

Zhou Buqi was a little amused, looked sideways at her, and snorted, "The documents of the whole group have passed through you, so you have to learn more, read more, do more thinking. You can't answer even a small question, what's it like?"

Luo Qianli was wronged, "Boss, that's a small problem. I don't make products, and I haven't done research. How do I know why those middle-aged people don't use QQ..."

Zhou Buqi said displeasedly, "Don't you know basic logical thinking? You can also be my secretary at this level?"

Luo Qianli muttered aggrievedly: "I'm a secretary, not an assistant, serving tea and water to warm the bed is enough."

Zhou Buqi couldn't laugh or cry.

She definitely did it on purpose!

Especially the last three words "warm quilt" are deliberately emphasized.

Zhou Buqi said: "If you want to have room for improvement in the workplace, you must find ways to improve your ability. This kind of shortcut is not advisable."

"Well, I see."

"This teary-eyed one, are you going to cry?"

"No."

Luo Qianli wiped away her tears.

Zhou Buqi didn't know if she was pretending, but she was helpless anyway, and waved her hand, "Forget it, I'll go to Hangzhou for a business trip in a few days. If Ning Yaxian doesn't go, you and Wang Yaojin are ready to go."

Luo Qianli's beautiful eyes lit up immediately, and she whispered excitedly: "Really? Boss, you mustn't lie."

Zhou Buqi glared at her, snorted, and ignored her.

Back in the office, Wang Yaojin appeared with a smile as soon as she sat down, her face flushed, she twisted her graceful waist, walked lightly to Zhou Buqi's executive chair, and bent over to put a document on the table. After sitting on the desk, she said softly, "Boss, this is a product suggestion from the search business group."

Zhou Buqi frowned slightly, "What kind of perfume do you have?"

"Ah?" Wang Yaojin was slightly taken aback, "Does it smell bad?"

Zhou Buqi said: "It's too heavy, let's reduce it in the future."

Wang Yaojin's face turned pale, and she said with tears in her eyes, "Boss, I'm sorry..."

Depend on!

Zhou Buqi was a little bit crazy.

Come again!

How about one or two?

There is no way, as a caring and kind boss, Zhou Buqi could only comfort his subordinates, reached out and patted her buttocks lightly, "Okay, I didn't criticize you. It will be fine to correct it in the future."

Only then did Wang Yaojin smile brightly, "Boss, I remember."

"Well, let's go."

Zhou Buqi waved his hand, indicating that she could leave.

How could Wang Yaojin agree?

Secretary Ning was busy with other things, she finally had an opportunity to walk out of the general affairs office and come to work with the boss, how could she not seize it? If they left, according to the order, Luo Qianli could only take care of her by the boss's side.

"Boss, I...I..."

"Huh? What's the matter?"

"I……"

"Just talk about it."

Wang Yaojin bit her lip, took a deep breath, her face was as bright red as a piece of red cloth, her voice was like a mosquito, she bent over and said in a low voice: "Boss, you are working too hard, how about...or let me go to the table Can I help you... help you... massage your legs?"

Zhou Buqi's pupils shrank and his complexion changed slightly.

Well!

Ning Yaxian was taking a break, these monsters and monsters all jumped out of the secretary's room!

After you sing, I will appear on stage!

no way. Who told Boss Zhou to be soft-hearted, he couldn't see the pitiful pleading appearance of a woman the most, and sighed softly, "Just this time, don't make another example."

"Uh-huh!"

Wang Yaojin nodded repeatedly, like a chicken pecking at rice.

Zhou Buqi let her go under the table, picked up the report submitted by the search business group, and before he had time to read it, he raised his head and said: "Qianli, close the door, I want to see an important document, Don't let anyone disturb you during this time."

On the other side, Luo Qianli's intestines were full of remorse, and there was nowhere to pour her bitter water. She really didn't expect that delicate and soft girl to be so powerful. In this workplace, there are really no simple people!

Boss Zhou is right to teach, watch more, learn more and do more!

Otherwise, it is really behind.

But he could only squeeze out a resigned smile, and said with a smile: "Good boss, you can work with peace of mind."

"Um."

Zhou Buqi nodded with a serious face, and then he looked at the document.

This is a new product application by Wang Xiaochuan. The project is called "Shuoba", and it is positioned as Baidu's post bar.

Baidu Tieba can be called a god-level product.

Especially when it was born in 2003, during that time period, almost all forums around the world followed the same template. Baidu Tieba is a huge innovation.

Therefore, it is not surprising that Li Yanhong attaches great importance to Li Mingyuan, and he is appointed as "Young Marshal" and "Prince" by default. When he was an intern in his junior year, he was appointed as the product manager of Tieba to focus on this project.

Micropoint does not have a product similar to Tieba, which is a big deficiency. Even Soso, which provides technical support from Micropoint, has a similar "Souba".

According to the document, Ziweixing currently has two forum-type products, one is Weizhi, and the other is an intramural forum.

Weizhi's positioning is too high, and it disseminates in-depth professional knowledge, and it is in a semi-closed state, adopting an invitation system. Only by being invited can you register as a Weizhi user, post messages or answer questions. In this way, we can maintain the professionalism and content depth of Weizhi.

The campus forum is also semi-closed, only open to college students and college graduates, mainly talking about things related to college life.

Ziweixing needs a forum for the public.

Just like Baidu Tieba.

Otherwise, the powerful traffic of Weidian will be directed to other people's forums, which will cause a waste of resources.

Zhou Buqi thinks this idea is feasible.

But "Let's talk a little bit" is a bit low in terms of naming, just like "Soso Soso".

have to change!

Not only the name has to be changed, but also the product attributes have to be changed.

Weidian is a search engine, but it doesn't mean that traffic can be directed to your own forum, just like untiing your belt doesn't mean you have to take off your pants.