Top of the big era

The new year is very important.

As far as the country is concerned, the Olympic Games will be held with unprecedented grandeur. All the grandpas and aunts in the alleys of the capital are actively learning English, and they must serve as tour guides for foreigners with the best and most enthusiastic spirit.

For Zhou Buqi and Ziweixing, the most important thing is the subprime mortgage crisis, and they must take advantage of this wave of opportunities to do a lot.

At present, the crisis has not yet fully erupted.

Zhou Buqi has already made arrangements to withdraw the part of Ziweixing stock held by his father in the B round, cash out 180 million US dollars, invest it in a private equity fund, and contribute to the financial cause of the United States.

A total of $330 million.

Zhou Buqi was very much looking forward to this overseas money, and his mind changed.

There is no shortage of money in the country. Zhou Buqi has 150 million yuan in his personal account. His father is the chairman of Yuanwei Group, which is similar to a family business. The money in the account can be used freely. In this case, the overseas money should stay overseas, buy some real estate, buy some high-quality stocks, and put all eggs in one basket.

I spent New Year's Day in Shanghai, and I went to Shi Jinglin's parents' house for dinner.

After returning to Beijing, the first thing to do was to find Liu Qiangdong.

"What? Overseas business?"

After hearing what the other party said, Liu Qiangdong was stunned, a little unbelievable.

Zhou Buqi smiled and said: "Didn't you always tell me the story of the Jewish gas station? You said that domestic business is not easy to do, the pressure of competition is too great, and you always imitate and lack innovation. If this is the case, why not go overseas? You Have you ever been to Japan, the business environment there is much simpler and there are not so many twists and turns.”

Liu Qiangdong didn't believe it, and said angrily: "I have worked in a Japanese company after graduating from university. Is it possible that I don't understand the situation in Japan? The business competition there is very regular. To put it simply...that is Nonsense, the local forces are too strong."

Zhou Buqi said: "The local influence is very strong, but it is limited to traditional industries. The Internet field is different. The Japanese market has not yet been developed, and there are a lot of opportunities. And you also said that you have The opportunity to work in a Japanese company is an advantage.”

Liu Qiangdong said with a bitter face: "Don't embarrass me, go to the Japanese market...I don't understand how to do it in the domestic market! Last month, I negotiated a loan of 220 million for Logistics. Many investors approached me, and I said it was too risky and shouldn’t be in so much debt.”

Zhou Buqi frowned, and said displeasedly: "What bullshit investors? Let them go!"

"ah?"

Liu Qiangdong was slightly taken aback.

Zhou Buqi snorted and said: "To be a company, especially to be a great company, all forces and resources must be gathered together and twisted into one rope to exert force. Entrepreneurs are fighting in the front, and investors are in the back." If you are holding back, if you meet this kind of person, get rid of them as soon as possible."

Liu Qiangdong shook his head.

It's not easy to clear investors out, you need a little bit of skill. For example, Dangdang's housekeepers are of a very high level. They brought in Germans to suppress the Japanese, and brought in Americans to suppress the Germans. Who to clean up.

In contrast, Liu Qiangdong is similar to Li Guoqing, he doesn't know much about financial means, and he doesn't bother to understand. They are entrepreneurs who want to do corporate strategy and company development, and often hate dealing with investors the most.

Zhou Buqi waved his hand and said angrily: "If you need help, just ask. Ziweixing raised 3.5 billion US dollars in its B round, and all will be credited this weekend. If you want to get rid of that investor, tell me, I will help you." Go take over! I am optimistic about the Jingdong model, and it will definitely work! No matter in terms of vitality or social responsibility, it is better than the Taobao model. Especially for overseas business in developed countries, the Jingdong model is the only feasible model.”

"well."

Liu Qiangdong sighed.

It feels so stressful, it's so inexplicable!

At home, he was a little dizzy, unable to do anything, and doubted whether his logistics model was correct for several times. Unexpectedly, Boss Zhou had more information than himself.

Going to expand overseas business!

Zhou Buqi said: "A few days ago, Ali's old horse approached me and wanted to cooperate with me to do Japanese business, but I didn't agree. They don't build warehouses, they only engage in platforms. goods. But one thing he said is right, in order to promote the prosperity of the domestic real economy, it is necessary to build an overseas sales platform for real enterprises.”

Liu Qiangdong sighed, "I understand what you mean, it is necessary to go overseas to do this market, but... this is simply impossible, JD.com has no money."

"I have."

"Um?"

"Either Ziweixing cooperates with JD.com to build a joint venture company in Japan. Or, Ziweixing contributes money to JD.com for financing, and JD.com uses the money to develop Japanese business."

"this……"

Liu Qiangdong was a little distracted. He didn't expect his determination to be so firm. This is really going to be a desperate effort to develop overseas business! It is not enough for Ziweixing to do it by itself, but also wants to pull Jingdong together.

Zhou Buqi said: "You don't have to worry, you can think slowly. But I think going to Japan to do e-commerce in the next two or three years is an excellent opportunity. If you miss it, it will be difficult to enter the market in the future."

"Why Japan?"

Liu Qiangdong has a toothache. He knows how powerful Japan's local forces are and how strong the atmosphere of local snakes is.

Zhou Buqi said: "Japan is rich and the world's second largest economy. Why do you say you went to Japan? I still want to go to the United States! When it becomes stronger in the future, sooner or later the European and American positions will be captured!"

Liu Qiangdong twitched his lips and said, "Japan's B2C e-commerce platform is Rakuten, with a market share of more than 70%. Amazon has entered Japan since 2000, and its business development has not been very good."

(Japanese Lotte is Rakuten, Korean Lotte is Lotte, two unrelated companies. I don’t know which master translated it, but it is translated into the same name.)

Zhou Buqi has made an investigation and has a better say, saying: "Companies in Silicon Valley are not doing very well in Japan. Japan's Internet structure is basically local forces, old and backward. Let's be more modest, don't be like Americans. So arrogant. Americans think that American values ​​can dominate the world, and a set of rules can play all over the world, which is impossible. We actively integrate into local culture, even if we can’t compare with local Lotte, we are better than Americans.”

After a pause, Zhou Buqi added: "By the way, I remembered Lotte. The Lotte Group can become one of the five largest conglomerates in South Korea. The most important market is Japan, and its revenue is higher than that of the mainland. .Korean Lotte was originally a company established by Koreans in Japan, and later moved its headquarters back to South Korea. The relationship between South Korea and Japan is much more tense than the relationship between China and Japan. Koreans can do it, why can’t we?”

South Korea's Lotte is in a traditional industry.

A Korean broke the blockade of traditional Japanese forces in a traditional industry and became a giant... On the one hand, it shows that the founder of Lotte, Shin Geh-ho, is a business genius, and on the other hand, it also shows that as long as he understands the local culture enough, even foreigners The same can penetrate the Japanese market.

Compared with traditional businesses that are severely blocked, the difficulty of the Internet has been reduced by several dimensions.

Koreans have done it in traditional industries, but can't Chinese people do it in emerging Internet industries?

Liu Qiangdong frowned, staring at him deeply, "Have you decided? Are you really going to do it?"

Zhou Buqi sighed, "I have to give it a try. If it is done, it will be of great help to domestic small and medium-sized enterprises, and it will also greatly promote domestic economic development. In the next two to three years, domestic Internet companies will be able to The only chance to break into the Japanese market. Miss it, and probably miss it forever.”

It is an exaggeration to miss forever, but it is too wasteful not to make full use of the subprime mortgage crisis.

Japan is an aging country and has been severely affected by the financial crisis. Many technology giants have to sell buildings and split their businesses for sale... The unemployment rate has reached a record high.

The weaker they are, the easier it is to sneak in.

Of course, you have to have enough professionalism.

The country is calling on enterprises to go out and go overseas. During the subprime mortgage crisis, many large state-owned enterprises also saw opportunities, took advantage of their special status, and went to foreign countries to buy and buy with banknotes.

I thought I could buy the bottom, make a big profit, and take advantage of the trend to expand overseas markets.

Happy!

Going to third world countries such as Africa, the Middle East, and South America is okay, but going to mainstream developed countries is a bit of a dream. This kind of financial leverage transaction is not something that can be played with money.

The result is that they went out with great ambitions and almost lost their money, forming a series of negative cases of commercial mergers and acquisitions that are forbidden to be discussed in China.

This is also the reason why Zhou Buqi went to the United States to buy bottoms and handed over the money to local private equity funds for operation.

Financial theory was created by those developed countries.

Those who follow the rules cannot play tricks with those who make the rules. This is the biggest rule. Zhou Buqi is a private enterprise, and he has to abide by many rules, which he understands very well. Many bosses of state-owned enterprises may not be so. They regard privileges as abilities and really think they can call the wind and rain, but they will lose money when they go abroad.

...

It will not be so easy to convince Liu Qiangdong. It just so happens that this year is the Olympic Games, and a big national theme is the global village. Large enterprises must go out and expand overseas markets.

For this reason, since the second half of last year, many conferences and forums have been held to promote this policy. In the Olympic year, there will be more.

Zhou Buqi took Liu Qiangdong together and went to a forum led by the Ministry of Science and Technology and jointly organized by the Ministry of Commerce, Guanghua School of Management of Peking University, China Europe Business School, Entrepreneur Club and other platforms.

The main topic is technology companies going overseas.

Director Liu of the Ministry of Science and Technology made a wonderful report——

"When large and small IT companies have joys and sorrows on the road to mergers and acquisitions, Huawei, ZTE, and Lenovo, which are also leading companies in China's electronic information industry, have chosen another path, that is, the path of connotative development. The first camp of manufacturers can be regarded as a model for domestic enterprises.”

"Looking at the glory of ZTE, Huawei, and Lenovo in front of the media, how many companies have rushed up without hesitation? But how many companies have the perseverance to explore their own connotative development path?"

"For example, internationalization is a shortcut for enterprises to become bigger and stronger. In fact, my country's current internationalization has two completely different motivations: one is to experience the pain of localization, and then desire to balance or break through internationalization ; and the other is to catch up with the trend and 'inscribe new words'."

"In recent years, Chinese enterprises have indeed taken solid steps in internationalization, but everyone has also noticed that there are not too many successful cases. To sum up, the main reason for failure is the lack of motivation for long-term persistence, the lack of a A clear strategy, lack of sufficient understanding of the market environment, lack of internal analysis."

"In the past few years, many domestic companies highly praised Motorola, believing that Motorola had obtained high returns with its strong R\u0026D capabilities. However, as Motorola continued to fail and gradually went downhill in recent years, these companies began to have doubts about R\u0026D, and then I appreciate Nokia very much, and think that Nokia has been singing all the way with its strong brand marketing strategy, and it has infinite glory."

"In fact, whether it is China's Motorola or China's Nokia, most companies have not learned the essence of it. In terms of internationalization, they lack perseverance and courage, and they cannot stand loneliness; in terms of marketing, they only focus on short-term effects and lack long-term results. Planning, as a result, there are very few research and development achievements, and the profits are getting thinner and thinner.”

"In this regard, we want to focus on Huawei and ZTE. Being bigger and stronger is not done once and for all, but requires perseverance and huge investment. Huawei and ZTE are the leading companies in my country's high-tech industry, and they are also my country's enterprises' going global. ’ role models, but their success depends on long-term accumulation and hard work, rather than just doing superficial articles.”

"Looking at the international successful high-tech companies, all of them have experienced long-term accumulation, possess core technology or strong R\u0026D capabilities; in contrast, many domestic companies are eager for quick success and quick profits, but lack the spirit of hard work..."

In the audience, Liu Qiangdong listened very carefully.

Zhou Buqi frowned slightly.

Ziweixing's overseas strategy must be successful and must go out! Like Huawei and ZTE, become the business card of this country!

I saw some people commented that they went abroad to buy the bottom in 2008, and they could easily make hundreds of billions of dollars, trillions of dollars, and have 100 times leverage to make the Hang Seng Index... I don’t know how to evaluate it.