Turn over from love

Pan Chengyi and Lu Zhou communicated seriously about the publicity arrangements for the song “First Love”, which greatly improved him.

If it were not known in advance that Lu Zhou could rub Ye Fangfei’s traffic, Pan Chengyi would not have agreed to choose the first platform for the song “First Love” on Doule at the beginning.

Now after communication, he found that from Lu Zhou’s previous preparations, he actually planned to release the first song to the Doule platform before he learned that he could rub Ye Fangfei’s traffic.

For example, before “First Love” was fully recorded, he applied for the certification of musicians on Doule, and even fully understood Doule’s reward program to support independent music creation.

He also paid attention to the recently broadcast hot youth movie “That Year, Us”, and considered borrowing movie clips for publicity in the way the song was promoted.

What’s even more frightening is that he even participated in the variety show “Exchange” with his first love? Predecessor”, planning to use his true story to do another wave of drainage for the song.

If you think about it, it’s all interconnected.

After careful analysis, Pan Chengyi found that Lu Zhou’s idea of making the first song was very clear, from the idea of the song, to the promotion carrier of the song, and then to the initial commercial profit model of the song, he planned it in advance.

The route is quite clear, that is, borrowing the video platform model to advance all the way, and music streaming is ranked second in his plan.

Now, the facts have proved that the first jitter of “First Love” is a correct choice.

Of course, this is thanks to Ye Fangfei’s free hot start.

This is also what Pan Chengyi admires about Lu Zhou, and he is also quite open-minded about this kind of rubbing traffic without saying hello.

Pan Chengyi couldn’t help but think: What is Lu Zhou doing in the ten years that he has been on the streets of Jinhua Entertainment? Hidden in the company to low-key hone skills and learn the company’s song operation process?

Pan Chengyi is an independent music producer, to be honest, from a professional point of view, he personally has a deep understanding of many so-called “jitter divine comedy” in the music market.

He thinks that some “divine comedy” is very popular, but in his opinion, the melody, rhythm and arrangement of those songs… Really low dead.

But ironically, they are fire, are you angry?

And their commercial value is not bad, capital is still willing to throw money on the pile of promotion, are you angry?

The market for pop music seems to be suffering from the process of bad money driving out good money, and this year, casually applying the basic structure of pop music, it is fast enough to produce a song in a few hours.

The digitization of music has made this market grow exponentially compared to the past in terms of magnitude, and it seems that there is no shortage of songs, but… The truth is very lacking.

Is it lacking?

Lacked! Lack of good songs, lack of quality songs.

Pan Chengyi once hated the platform of TikTok, thinking that it was disrupting the music market and making the public impetuous, once able to calm down to taste a song for three or four minutes, and now he only loves to listen to the chorus for a certain dozen seconds…

Greatly shorten the true value of a song.

But reality taught him to be human.

This year, a song do you want to make it a phenomenon?

Dominate the charts on a certain music streaming platform, is it enough?

Far from enough…

Now is not a bygone era, want to be familiar? You have to give the general public a chance to hear your song, where is the general public?

Doule has more than 800 million netizens.

Do you want to experience real fire? Reality tells you that you really have to

go to this platform to push your songs, so that you have a better chance.

Later, Pan Chengyi bowed his head to reality, and only then did he have a new view of Doule, but despite the change, his heart will still subconsciously resist, but he is forced to change his outlook in order to make money.

When he asked why Lu Zhou was so determined to choose the route of video promotion music.

Lu Zhou’s answer made him empowered.

“You have to accept the reality that times have changed.”

“Once the radio was hot, then it was squeezed out by TV, and now short videos are on the rise, and no one watches TV.”

“At the beginning, a song was already very satisfying to listen to an infinite loop for a day, and now the sky-high short video of more than ten seconds of audiovisual stimulation is crazy occupying the user’s brain, just listening to it without watching is no longer satisfying, many people used to be immersed in music for hours a day, and now he does not listen to songs for a day, there is no big problem.”

“The diversification of entertainment methods and the development of technology have gradually turned music into an accessory to short videos to some extent.”

“You can’t admit it.”

“Music has changed a new medium and is active in people’s lives, and we must keep pace with the times.” “If Xiaopu Street

does not follow the times, it will always be Xiaopu Street.”

“And I, very well aware of what I want.”

“Go pop music and eat first, have spare energy, and then go play things above average.”

“And the premise of pop music is that you have to find a way to become popular first, then you should choose the most popular media at the moment to cut into the promotion.”

Lu Zhou’s original words made Pan Chengyi suddenly fan this young man.

He believed that he would not look at the wrong person, and Lu Zhou would definitely be able to fire.

He definitely inadvertently found a glowing grain of gold, but he couldn’t let him run!

The two discussed the plan, and Pan Chengyi went to contact his contacts to start the promotion.

……

On this day, Lu Zhou was busy in Pan Chengyi’s studio until the evening, and while he was immersed in his work, the program “Exchange? The other guests in the “Predecessor” met in different places. He did not have a date

, and received a text message from the program group:

[Please go back to the Pink Cabin after seven o’clock tonight to avoid revealing that you did not have a date today]

Huh? It’s really not prickly!

Truth be told, he won’t necessarily be able to return to the cabin at seven o’clock tonight.