Twenty Years in Business

There are many ways to deal with opponents' price cuts.

For example, increase publicity, such as point redemption or coupon rebate and other promotional methods, and for example, start with after-sales to improve competitiveness.

Etc., etc!

Those sitting here are all the senior leaders of Su's Electric Appliances.

However, what they didn't expect was that the chairman who was already prepared chose to fight hard!

Obviously, this price war is inevitable!

It can be seen from the expressions of some people that they have objections, but they dare not say!

Fighting a price war means loss of profits, and neither these leaders nor shareholders want to see it.

But he is the son-in-law of the Su family, and none of the Su family objected, and they were even less qualified to object.

Su Jiawang wanted to say something but stopped, Su Qian looked at him and coughed a few times, but did not speak.

Zhang Xiaobai said: "Brother, let the order go down. Su's electric appliance also adopts their propaganda method. The slogan is, no matter any electric appliance, it is a dollar cheaper than Yuan's electric appliance!"

There was an uproar!

This style of play is too harsh!

Su Jiaxing was stunned and said, "Okay! I will make arrangements!"

Zhang Xiaobai said again: "Second brother, the training should not be relaxed, and we still pay close attention to implementation!"

Su Jiawang said: "Okay! Can't relax for a moment!"

Zhang Xiaobai then announced the meeting.

There were a few people who stayed till the end, and seemed to want to say something, Su Qian very cleverly called those people uncles and told them that the meeting was over!

After they left, Su Qian smiled and said, "Brother-in-law, see you? They are all shareholders!"

Zhang Xiaobai said: "It's a minority shareholder!"

Su's electrical appliances, Su Jia is the major shareholder!

Su Qian covered her mouth and laughed, and said wittyly: "Be careful they have to sue!"

Zhang Xiaobai smiled and said, "Just so, find something for the old brother three to do, so that I can save them from practicing Tai Chi every day!"

Su Qian tutted: "Brother-in-law, I'm surprised, you are not nervous at all in this situation? Or do you have the chance to win?"

Zhang Xiaobai said, "How can I be so godly? But is it useful to be nervous and afraid? You have to face it!"

Su Qian raised her thumb and said something amazing.

Zhang Xiaobai asked, "Don't you have anything to ask me?"

Su Qian shook her head and said, "No, I will resolutely implement the plan proposed by my brother-in-law!"

He has no doubts, it doesn't mean that others don't, even the Su family brothers who are already very emotional are puzzled.

The three brothers came to Zhang Xiaobai's office together.

Su Jiawang said: "Xiao Bai, I was so embarrassed to speak up just now, shall we fight a price war? There is no other way?"

Su Jiaxing said: "I thought you were just making a smoke bomb for the Yuan family to increase revenue and reduce expenditure. If you didn't expect it, it would be true, Xiaobai, you must be cautious in the price war!"

Su Jiaqiang said: "I just say one thing. Our opponent is the Yuan family. They are very strong. In addition, they must have been preparing for a long time. You can fight for a while. If the two sides are in a hurry, the consequences will be disastrous! It is also possible to die together!"

Brother Three's words undoubtedly illustrate a problem. Price wars are not easy to fight, and if they can't fight, they won't fight.

Zhang Xiaobai divided the cigarettes to his brother three, and then asked a question, "In today's situation, is there any other choice besides fighting them?"

Su Jiaxing proposed several common solutions.

Zhang Xiaobai said: "Brother, if you are a consumer, do you recognize the discount on the price, or the so-called vain promotional methods?"

Su Jiaxing thought for a while, but didn't answer.

Zhang Xiaobai continued: "Don't try to fool consumers, especially at this critical moment, otherwise you will suffer a big loss!"

"Yuan's Electrical Appliances made a vicious move this time. They are not cutting prices, but looting the market with us! Temporary loss of profit is nothing, once the market is lost...it will be difficult to find it again!"

"The situation today is actually very clear. They are successful, let's defend, no matter what method we pay for this position, we must defend it!"

Zhang Xiaobai said sincerely.

It was very effective, and the three brothers were moved and understood at the same time!

Not to fight a price war, but to fight! This battle may determine the future fate of Su Clan.

Su Jiaxing sighed and said, "Money!"

In a price war, it is a word of money.

Zhang Xiaobai said: "After all, it falls on a word of money! We care about money, and Yuan Ennai also cares about it. I am just preparing for the price war. As for whether it can be fought, it depends on Yuan Ennai!"

After taking a puff of cigarette, Zhang Xiaobai continued: "Even if we are going to die, we have to drag him to the funeral, and we have to use this energy, otherwise he won't let it go!"

If Zhang Xiaobai had said this when he first arrived, the three brothers would definitely have made a shot, and he would have to fight if he couldn't.

You dare to say, anyway, Su's Electric is not yours.

Although the time to get along is not long, there is still a lack of tacit understanding, but mutual trust is definitely there!

Zhang Xiaobai said softly: "Brothers! I am not a person who can only move my mouth, Zhang Xiaobai, to such an extent, before the death of Su's electrical appliances, all my family business will be returned!"

Zhang Xiaobai suddenly cocked his mouth and smiled: "Isn't it just throwing money? What a coincidence! Now Zhang Xiaobai is the only one who doesn't lack this!"

...

...

September 31st!

Tomorrow will be the beginning of the big promotion, and the tricks used by both parties are now fully understood.

Yuan Ennai personally presided over an afternoon meeting to prepare for the battle tomorrow.

In the evening, we had a meal together to improve morale, then returned home and called Yuan Yang to the study.

Yuan Ennai briefly talked about the current situation, and then asked: "What do you think?"

Yuan Yang said: "Father, I think it's a good thing! I was afraid that Zhang Xiaobai would not be able to fight, but I didn't expect him to get on the set so soon!"

Yuan Ennai asked uncomprehendingly: "Why do you think it is a good thing?"

Yuan Yang said: "We have been preparing for the price war a long time ago, but Su’s hastily challenged. How can he have so much money to fight with us? If he really dares to fight with us, I’m afraid Su’s fight will be the last The electrical appliances are broken!"

Yuan Ennai frowned and slapped the table suddenly, "Stupid!"

Yuan Yang was still fantasizing before returning to reality, his face a little ugly.

Yuan Ennai pointed to Yuan Yang's nose and said, "How many times have I told you? You can't be emotional~www.wuxiaspot.com~ but you always don't listen!"

"What is our goal? Not to defeat Su Shi, but to seize the market from him to develop ourselves!"

Yuan Yang said, isn't it the same?

Yuan Ennai seemed to hear what he said in his stomach and drank: "It's not the same! The starting point is different, so that the decision-making is different!"

Yuan Ennai smoked a few cigarettes and continued: "I really didn't expect that Zhang Xiaobai was so courageous and dared to fight a price war with me! The bluff for so long, didn't he scare him?"

Yuan Yang lowered his head and dared not speak, as if saying everything was wrong.

Yuan Ennai glanced at his son and said: "Let's wait and see for a while to see how Zhang Xiaobai wants to play. If it doesn't work, you can only play!"

Yuan Yang raised his head, his eyes blank.

(End of this chapter)