Twenty Years in Business

When Cheng Feng talked about the marketing plan, Zhang Xiaobai remembered the classic case he had seen in a book, which was said to have happened in the island country. As to whether this is the case, it remains to be verified.

When I saw it at the time, Zhang Xiaobai just thought it was a little bit interesting, so he recorded it in his notebook.

Now he still remembers this case and the author's comment on this case.

This kind of marketing case utilizes two psychological factors of consumers, the curiosity mentality and the take advantage mentality.

The so-called marketing, in the final analysis, is just a psychological game between businessmen and consumers.

Zhang Xiaobai also wondered whether this case was feasible, but in the end he did not think deeply, but found it difficult.

Unexpectedly, the third child actually used it and succeeded.

Of course, Zhang Xiaobai can think that Tian Ye must have supplemented and processed this case in order to be more suitable for domestic consumer psychology.

When the mall is 10% off, no one buys it.

When it was 20% off, no one shot it.

If this trend continues, I am afraid that someone will not start until at least a 40% discount.

If that's the case, wouldn't Dafang Shopping Mall lose a lot of money?

Zhang Xiaobai smiled and said, "So, on the third day, you shot!"

Tian Ye smiled and said: "If I don't make any more moves, I'll be over!"

At this time, Cheng Feng frowned, thinking about this incredible marketing case quickly in his mind. Before, he was just curious and didn't think deeply. Now he resumes the business, but still can't figure it out.

Cheng Feng asked weakly: "So, how on earth did you make the move? Can you two open up and talk, and I'm completely confused."

Tian Ye did not speak, but looked at Zhang Xiaobai quietly.

Zhang Xiaobai said: "If I'm not wrong, you only used one of the third."

Zhang Xiaobai smiled and said slightly, "Thank you!"

Tian Ye raised his thumb, "You can't hide anything from the boss!"

There is admiration in the tone.

Tian Ye didn't explain it because he wanted to try whether the boss thought of this. It turns out that the boss deserves to be the boss.

How can you not think of it?

Cheng Feng didn't know which "support" it was, and didn't understand what it meant. He was puzzled, and said displeased: "Are you two so strong?"

Tian Ye smiled and said, "Second, as a businessman, you don't understand the meaning of trust?"

Cheng Feng was silent for a while, and then woke up like a dream, and he slapped his thigh and said, "That's how it is, that's how it is! Third, is this trick a bit unkind?"

Tian Ye said irritably, "I'm kind, and generous real estate can be over!"

Support is a kind of person and an influential marketing method. It is common in the market and it is difficult to be elegant.

Those who sell steps have butto, those who sell shoes have shoe holders, those who sell wine have wine holders, and even those who eat meals have meal holders.

In short, the business finds a bunch of people to pretend to be consumers and solicit customers to attract popularity.

Here, Tian Ye takes the role of support to the extreme.

I don’t know if the island country case is true. Zhang Xiaobai remembers clearly. When commenting on the case, he used the psychology of consumers in addition to the psychology of hunting and taking advantage of consumers, that is, the public psychology.

The public, since they are all people, they will never be united.

It was stated in the book that at the 30% discount, some consumers couldn't help it. Perhaps they were afraid that the product they had chosen would be selected. Perhaps they felt that the price was acceptable, and then started.

One person started, and gradually, many people couldn't help it.

However, it is different in China. Consumers' concepts and traditions are different. There is a saying in China that calls for the first shot.

At this time, whoever dares to come forward will definitely be the target of all criticisms.

So at this time, this kind of support is needed.

Tian Ye said: "In the morning, everything was calm, and in the afternoon, the support began to take action."

Tian Ye described it as "those", which shows that there are a lot of them.

Tian Ye continued: "The first wave of actions drove some consumers, and then I immediately launched the second wave, buying more goods, until the third wave in the evening, the consumers were crazy..."

To be precise, it is a frantic buying.

"Then you don't need those cares anymore!" Tian Ye smiled.

There is no need, people are rushing to buy the goods they choose.

Cheng Feng was in shock and kept thinking about this case in his mind.

Zhang Xiaobai lit a cigarette and said, "So, Dafang shopping mall did not close that night."

Tian Ye smiled and said: "Yes, the door is not closed, nor can it be closed. Consumers can't sit still when hearing this news, and continue to consume until dawn."

Cheng Feng frowned and said, “I still don’t understand one thing. Consumers are not fools. They just grab a 30% discount on the product? And this 30% discount is based on your price increase. The discounts in previous years are similar!"

Zhang Xiaobai said: "The 30% off price at Dafang Mall should be cheaper than other malls, because consumers are not fools, knowing that it is really cheap here, so they will start!"

Tian Ye raised his thumb again, "The boss is absolutely right!"

Real brother, I thought of being together.

Cheng Feng asked, "What happened later? Since it didn't close, it should have been reduced to 40% in the early morning. Dafang Real Estate did not lose money?"

Tian Ye smiled and said: "It was indeed reduced to 40% at zero, but 70% of the products had been sold at that time, and the remaining 30% were sold out on the fourth day!"

Zhang Xiaobai smiled and said, "Even if it is not sold out, the trustees are also sold out!"

Tian Ye laughed and said, "The boss understands me!"

Cheng Feng sighed, "Not kind, not kind!"

Zhang Xiaobai smiled and explained to Cheng Feng: "The third trick is to take the path of quantity, small profits but quick turnover. Not only has it benefited, it has also greatly increased its popularity."

Zhang Xiaobai raised his thumbs this time, "Youngest, admire it!"

"If it is me, I am afraid that the next day will let Tuo Xiao make a little trouble. In that case, it is easy to cause consumers to doubt that the whole plan may have failed. In such a major matter, I am still brave~www.wuxiaspot. com~Not as courageous as you!"

Tian Ye exhaled, and said, "It's true, Boss, now that I think about it, I'm still a little scared. If I get smashed in the game, I will lift a rock and hit myself in the foot, and the injury is serious!"

Zhang Xiaobai asked, "Is there no response from the beginning to the end when I came to the mall? Or is it too late to respond?"

Tian Ye said: “On the afternoon of the third day, when Yuan came to the mall to learn that consumers were starting to scan the goods on a large scale, they began to cut prices, but it was too late. The consumers were all in my store.”

"In the end, Yuan came to the mall and didn't get any benefits. When my side was finished, they also restored the price and left the title of a profiteer."

Speaking of lowering the price, I only lowered the price for two days. It is not kind to come to the mall.

Zhang Xiaobai smiled and said, "I can only describe Yuan Yang in two words, it's a **** right thing!"

Tian Ye raised his brows and said, "Boss, I suddenly remembered something!"

(End of this chapter)