Twenty Years in Business

Chapter 1309: Cut before play

The tourist attractions of Lijia Village, Brother Mountain, and Wolong Village have all been completed, and everything is ready but spring flowers bloom.

Because blooming is a major feature of tourist attractions!

The apricot pear blossoms in Lijia Village, the peach blossoms in Brother Mountain, and the wild flowers in the mountains of Wolong Village.

However, before the official opening, there will always be a wave of publicity. The reason that wine is not afraid of deep alleys is not suitable for modern society. Nowadays, any product needs to be promoted and operated, and the proportion of operation is increasing, and its importance is even comparable to product quality. .

Wei Wei and Shi Lei and Ji Xiaorou made three operational publicity plans. Zhang Xiaobai was busy with the peak steel business during this period, and asked them to discuss.

But without Zhang Xiaobai's backbone, the three managers had serious disagreements, and only then sent Wei Wei to invite Zhang Xiaobai.

When Zhang Xiaobai came upstairs, Ji Xiao soft and Shi Lei vomited, Wei Wei frowned and opened the window.

The four people began to discuss.

Wei Wei handed three propaganda plans to Zhang Xiaobai.

In general, the three schemes have their own characteristics and have advantages and disadvantages.

The first option is the most cost-effective. Advertising in Tangcheng and several nearby cities does not cost much in third-tier cities. After a few waves of tourists, they will rely on word of mouth to attract more tourists and repeat customers.

Old Siji Xiaorou supports this plan.

Zhang Xiaobai smiled and said, "Fourth, I guess you must support this!"

Ji Xiaorou is now the big steward of the brothers' travels. He is in charge of the money and the accounts carefully. The less money he spends, the better.

Ji Xiaorou said: "Boss, you really misunderstood me this time. I support this plan not to save money at all!"

Zhang Xiaobai smiled and said, "Then you talk about why?"

Ji Xiaorou explained: "First, I am quite confident in our tourist attractions. As the saying goes, the fragrance of wine is not afraid of the deep alleys. As long as there are tourists coming, I believe they will love it. By then, it will be passed on. Tourists? A good reputation is more useful than any advertising!"

Zhang Xiaobai waved his hand and said, "Your set is outdated, and the effect will not be good, even if it takes too long to have an effect!"

"Fourth! Not counting the summit apartment, we have already spent hundreds of millions of dollars, we can't wait for the tourists to pass on word of mouth, we have to see the money back immediately! You should talk about the second point!"

This reason is the first, obviously there is the second, Zhang Xiaobai still gave him the right to speak.

Ji Xiaorou absolutely listened to the boss's words on this kind of matter, without any rebuttal, directly throw out the next reason.

"Boss, in fact, I hope that there will not be too many people in the early stage, or we will try to run it first, and continue to improve our projects and services based on the opinions of tourists, and it will not be too late for large-scale publicity when it is really improved!"

"The tourism industry has a large investment and slow payback. It is not an industry that has become rich. It is a long-term stream! This is my suggestion!"

Zhang Xiaobai thought about it for a while and said, "Fourth, you have been to a lot of attractions. Let me ask, what do you think of our attractions?"

Ji Xiaorou raised her thumb and smiled: "That must be this!"

Zhang Xiaobai said: "With so much preparation in the early stage, we are very confident, why bother to test the reaction of tourists?"

"Fourth, although your plan is stable, it lacks courage. My idea is that if you have done it, then it will be a blockbuster if you do not sound. This first shot must be fired!"

Ji Xiaorou took out a cigarette and said, "Sure! I listen to the boss!"

Shi Lei smiled and said, "I'll just say that your plan is not good? Xiaobai, look at the plan I support!"

If Ji Xiaorou's plan is economical, Shi Lei's plan is simple and rude.

Tangcheng is not far from Beijing and Tianjin, suitable for weekend trips. Shi Lei focuses on these two first-tier cities.

Place advertisements in crowded places such as subway bus stop signs, print a large number of flyers, and hire a large number of people to promote on the streets.

After Shi Lei danced and narrated, he confidently asked: "How? My plan is feasible? Don't watch the noise so much. In fact, it doesn't cost much, at least it is cheaper than advertising on TV!"

It's really expensive to put advertisements on TV stations. Even if you don't find celebrities to endorse, you give the TV station a lot of money, and you're divided into time periods, Zhang Xiaobai has some understanding of the incident of drinking.

Zhang Xiaobai didn't even think about it, and smiled: "Stone, your plan is too low. To be honest, it's a bit low-end. It feels like a drop in tourist attractions!"

Shi Lei frowned and said, "Is there? I think it's pretty good!"

Zhang Xiaobai smiled and said, "Reminds me of issuing a small advertisement to get a certificate!"

Shi Lei scratched his head and muttered, "There is still a difference!"

Ji Xiaorou smiled and said, "I told you that this plan is not feasible, you still don't believe it!"

Zhang Xiaobai smiled and said: "Stone can come up with a plan already very good!"

After talking about the two plans, it was finally Wei Wei's turn. The little witch said, "Master, then listen to me, a high-end one!"

"Actually, my thinking is similar to that of Uncle Shi Lei, and I also focus on the first-tier cities in Beijing and Tianjin, first because they have money to consume, and second because there are many companies, suitable for Wolong Village team building projects!

"But the method is different. I think we should ask big celebrities to endorse them and put advertisements on TV stations in Beijing and Tianjin. It is not unreasonable that advertising costs are getting higher and higher, just because it is effective!"

Ji Xiaorou sighed and said, "But in this case, too much money is spent. How much does it cost just to ask a big star to endorse?"

Zhang Xiaobai looked at Wei Wei's playful smile and raised his brows slightly, seeming to understand her thoughts.

Wei smiled and said, "Little Master, the money is actually not much spent. Have you forgotten that we have big celebrity friends?"

Ji Xiaorou had already guessed this, and said: "It depends on your master!"

Zhang Xiaobai said: "No! I won't invite Zhou Zhou and Pei Fei!"

Wei Wei asked puzzledly: "Why?"

Zhang Xiaobai said: "Zhou Zhou has already given too much, so I can't disturb her with this kind of thing!"

At that time, Zhou Zhou and Pei Fei endorsed for free. Later, when the martial arts game was promoted, they sang the theme song at the Spring Festival Gala.

Zhang Xiaobai felt that he owed them too much, and he really didn't want to bother them anymore.

Wei Wei said earnestly: "Master, what you taught me before is to make good use of the various resources in your hands!"

"They are big stars. Zhou Zhou and Yanjing Satellite TV have a very good relationship. They can help us so much. Why are you persistent?"

Zhang Xiaobai said: "Don't discuss this issue~www.wuxiaspot.com~ If you choose this plan in the end, please also ask other celebrities to endorse!"

Wei Wei twitched the corners of his mouth and said, "It's too late!"

Zhang Xiaobai frowned and asked, "What's too late?"

Wei Wei said, "Cut first and play later. I called Zhou Zhou. She has already agreed, and she should come over soon!"

Zhang Xiaobai said angrily: "Why are you doing this?"

Wei Wei stuck out his tongue, but didn't know what was wrong!

Zhang Xiaobai took out his cell phone and called Zhou Zhou.

"Don't come to Tangcheng, we have other plans here!"

Zhou Zhou said, "I will arrive tomorrow!"