Twenty Years in Business
Chapter 326: Replay
Zhu Hong understood what the general manager meant, and he would not hesitate to prevent Yuanda from returning the funds by all means. In that case, Yuanda would win without a fight, and Yuanda would suffer heavy losses, at least in a short period of time without the power to fight.
Huinong’s salespersons are not aimed at farmers, but only have contacts with dealers, so this matter can only be done through those dealers.
This is why the general manager asked Zhu Hong if he was familiar with them.
Sitting in the car back to Huaibei, Zhu Hong frowned and thought about what to do?
This must be done, otherwise everything will be over!
...
...
At the end of the peak period, the battle situation finally came to an end, Yuanda Fertilizer jumped up and occupied 60% of the market.
This turnaround was a great battle!
Sitting in the office, Zhang Xiaobai wrote a general summary in his notebook, listing all the shortcomings and improvements that need to be improved.
Progress always starts with self-criticism. Only by seeing the shortcomings can there be room for improvement.
After writing, Zhang Xiaobai lit a cigarette and went to the window to look at the scenery outside.
The spring is full, and the mood is happy.
Now that we are reviewing, the whole plan actually comes from a single thought.
When the quality of the goods is almost the same, what do customers care most about?
Knowing this, can we find a way to grab the land of benefit farmers.
Whether it's a small town or a villager, what most consumers care about is the price, how much money they can save, and the more they save, the better.
So it seems that they can only get their approval by lowering the price, but for one thing, Huinong Group can also use this trick.
Zhang Xiaobai had long thought that fighting a price war was not a good way. He had no right to do it at all. It would consume a lot of ambitious and the prospect was unknown.
Since price wars are not feasible, how can they feel that they are taking advantage?
Can I give them for free?
To be precise, it is not free, but to let them use it for free for three months before giving money.
In fact, it is the same thing for farmers, and money is to be given after all, but for Yuanda, it is not easy. There is too much to prepare and bear.
The important point is whether those consumers care about such a program.
After repeated considerations and serious investigations, Zhang Xiaobai went to the countryside to chat with the people and finally came to the conclusion that this method should be effective.
why?
This is a psychological effect. The general public can't see far. It's best if you don't spend money in front of you, and how much you can take advantage of. As for the future, let's talk about the future.
This is the most intuitive idea of ordinary people.
It is also the conclusion of Zhang Xiaobai's serious investigation.
In the end, such a battle can be successfully won.
The slogan of Yuanda Group is "No money for Yuanda Fertilizer!"
This is too tempting to not have money. Despite the false propaganda elements, it can bring most farmers together.
They definitely care about quality, because in the early price war, Broad has already occupied a part of the market and the quality has been recognized by users, so this will not be a problem.
In fact, the great price war is not against Huinong, but against small manufacturers, in order to squeeze their market.
From that moment on, this serial plan started,
At least for now, the result is still very smooth!
A month ago, Zhang Xiaobai went to Yanjing alone, met Yao Yuan and Du Mengni privately, and expressed his thoughts.
This matter must be supported by them.
After listening, the two hadn't spoken for a long time, and they didn't seem to believe their ears.
After a long time, Yao Yuan nodded slowly, and then the two men looked at Du Mengni.
Du Meng Ni is the key to the whole thing.
At that time, Zhang Xiaobai asked her why Yuanda didn't raise funds or go public or take loans. She said it was grandpa's decision.
Zhang Xiaobai had long thought that once this strategy was adopted, the working capital of the Broad Group would definitely not be enough. There was only one solution, which was to borrow from the bank.
Du Mengni can't do this, and Yao Yuan can't be the master either, only if the old man Du Zhongfu says it.
Zhang Xiaobai stayed in Yanjing all night, and when he heard the good news the next day, Du Zhongfu agreed.
In fact, he didn't know the whole process.
That night, granddaughter Du Mengni, son-in-law Yao Yuan, and daughter Du Ruyue all knelt in front of Du Zhongfu.
In fact, it's not asking, it's compelling.
In this way, Du Zhongfu was forced to agree to a bank loan. The principle he had adhered to for so many years was finally broken.
Then the whole thing was going on quietly, and only a few people knew the details.
It must be kept secret. Once Huinong finds out something is going on, the entire plan will be wiped out.
The operation of such a major event is not so simple. Zhang Xiaobai thought of every detail, including Huinong Group's response.
Seeing that they didn't make a move in the end, it seemed that they could only wait, and wanted to wait for the grand chaos.
Thinking of this, Zhang Xiaobai smiled slightly.
See me joke? Come on then!
...
...
Little Sister Bao opened the door with a smile, "Brother, everyone is here!"
Zhang Xiaobai turned his head and smiled: "Are you ready for wine?"
Little Sister Bao said: "Of course, I am also Secretary Bao, OK? Don't doubt my professional quality. How can I not drink at the celebration party?"
Things came to an end temporarily, UU reading www. It's time for uukanshu.com to come to a celebration banquet.
At noon, the canteen is very lively.
The original small tables were put together into large tables, and everyone was sitting at different tables.
Four members of the leadership team and ten team leaders sit at a table, which is regarded as a leadership table, with red wine, white wine, beer and drinks on the table.
Everyone was excited.
On the left and right sides of Zhang Xiaobai are Bai Lu and Little Sister Bao, one shrewd and capable, the other beautiful and enviable.
Zhang Xiaobai picked up the first glass of wine and stood up slowly.
Everyone also stood up with their cups and looked at the district manager as if looking at a god.
Zhang Xiaobai said: "The first glass of wine, I respect everyone, these days have worked hard for you! But our hard work has not been in vain! Our far-reaching fertilizer has been sold throughout Anzu Province!"
"But this is not enough. In the days to come, Yuanda will surely destroy Huinong and sell fertilizers to the entire southern region! At that time, you will be the veterans and heroes, and I, Zhang Xiaobai, will not treat you badly!"
Zhang Xiaobai ate the small wine glass in one mouthful.
Even those who can't drink have dried this glass.
Everyone in the audience was excited and excited.
Zhang Xiaobai held up a second glass of wine again, "I am finished with the vision, now it is time to talk about something practical. The next goal is to ensure that the payment is in place! Once the funds cannot be returned, let alone those dreams and wishes, our jobs will not be kept. , Our efforts will be in vain!"
Everyone shouted in unison: "Yes!"
Another drink.
Zhang Xiaobai mentioned the third cup and said with a smile: "Eat well and drink well, not drunk or return!"
Everyone laughed.
The key to the whole thing is to get the money back, and both Broad and Huinong are concerned about this.
Huinong's bet is that poor mountains and bad waters lead to the people.
Zhang Xiaobai's bet is that there are many beautiful scenery and good people.
The two parties are betting on humanity!
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