Twenty Years in Business

?Xie's, father and son are in the study. 35xs

As Zhang Xiaobai and others guessed, they are discussing countermeasures.

But before discussing countermeasures, Xie Qunxiang first made a fire.

Xie’s family is engaged in the jewelry industry and originally planned to set up three sales outlets in the newly-built Dawan Shopping Mall. The negotiation was almost done before, and now it is all yellow.

The other party did not give the opportunity to discuss.

Xie Qunxiang didn't know why. Hearing what his son said, he understood everything.

Xie Qunxiang paced the room, sighed and said, "It's broken. I didn't expect Cheng Feng to have such a friend. What should we do?"

Xie Mingyu has made it very clear that the Yuanda Group and Dafang Real Estate are behind the Cheng family. Xie Qunxiang has heard of the strength of these two large groups a long time ago, and he was frightened.

Xie Mingyu said, "Dad, there is no way now. They are obviously targeting us. We must fight this time!"

Xie Qunxiang said, "Fight? How can we fight? A Broad Group is not easy to deal with, plus a generous real estate, just one can kill us!"

Xie Mingyu said, "That's not necessarily true. Their advantage lies in capital, and their disadvantage lies in their lack of experience. The Cheng family and his sons are not afraid."

Xie Qunxiang said, "I hope so, Mingyu, I have to keep a low profile in the future, and stay a line to see each other in the future. If they didn't beat the Cheng family so badly, they wouldn't be aggressive!"

Xie Mingyu snorted inwardly, thinking that you didn't say this when you first shot.

Xie Mingyu said, "It's useless to say that we have to prepare for it. Cheng's supermarket will open soon. This first game is definitely a price war. You have to give me some support!"

Supermarket competition, one is the supply channel, the other is the price.

Xieke Supermarket now has the upper hand in the supply of goods. After several years of development, the channels are better than Cheng's, and the purchase price is also lower.

Then only the price is left. Presumably, with the support of Yuanda and Dafang Real Estate, the opening of Chengjia Supermarket will inevitably come with a wave of big promotions to attract traffic.

So this period is very important. If it can be suppressed, it will be easy to deal with in the future.

Xie Qunxiang nodded, and said, "Success, during the critical period, how much do you use to speak."

With these words, Xie Mingyu felt relieved. Before, he was afraid that his father would be stingy and would not support it. It seemed that he was thinking too much.

My father is still very reliable.

From home, Xie Mingyu hurried back to the company.

Several senior executives are meeting to study strategies.

Gaodahui reported, "Mr. Xie, we have discussed it and think the best way to promote is to return coupons."

Shopping mall promotions undoubtedly how much rebate coupons for those routines, you can use it next time you buy something; there is a total of more than a certain amount of money can be exchanged for gifts, the more you buy, the better you can redeem; there are also buy one Get a first-class event, buy a big one and get a small one.

Most of these activities are used in large shopping malls, not much in supermarkets. After all, daily necessities are mainly used, so this method is not needed.

But now we must think of this method, and the enemy is about to hit the door.

Xie Mingyu thought for a while and said, "Without this kind of promotion, let's just discount it!"

Several people were suddenly shocked.

Although the above three are also promotional methods, they can all be tricky. On the surface, consumers seem to be getting benefits, but they are not as good as selling. The most affordable is the business.

Once discounts are directly discounted, there will be less room for operation. Consumers are not fools and know how much the goods are, which is equivalent to real gains.

Gundam said, "Mr. Xie, do we suffer too much?"

Xie Mingyu said, "I just went to the old man. I have already received support in terms of funds. I am afraid that the opponent's strength is very good. I am ready to fight a protracted battle and not make money."

"Everyone! It's not an exaggeration to say that the time for us to thank the guests has come. We must not be careless. Please work hard and win this battle. As long as we win the first battle, Yanjing will be the world of thanking guests. !"

When the supermarket makes profit, the boss is the loser, and it has little effect on these senior executives.

Several people heard it and were full of confidence.

There are a few who have worked in Cheng's family, and didn't take Cheng's supermarket seriously. Once they beat him, they don't care about the second time.

Only Gundam frowned, thinking that even if he did this, he still couldn't guess the ending.

Just because this time the opponent is not only the Cheng family father and son, but also Zhang Xiaobai and a field.

It's hard to deal with one with a brain and one with money.

Xie Mingyu also said, "Pay close attention to the movement of Chengjia Supermarket. When they open, we will discount them, just be hard and hard!"

For this battle, Xie Mingyu has made sufficient preparations.

Aimar's development plan was aborted. Henry didn't expect it at all. In the words of this, it was called Cheng Yaojin halfway through, and it turned off an unknown company.

Henry increasingly felt that this place was not simple, and that people's way of thinking was very strange. As a businessman, how can one give up profits in vain?

Are they all fools?

Tan Wei said, “Cheng’s Supermarket, the former leader of Yanjing’s retail industry, had 30 large and small supermarkets under its umbrella at the best time. It declined after being cut off by Xieke Supermarket’s fund chain several years ago, and it has remained until now. "

"Dawan Mall, which quietly developed in Yanjing two years ago, claimed to be a newly emerging real estate company, but it was a secret move by Dafang Real Estate, which is a well-known real estate company in the country."

"Conclusion one, Chengjia Supermarket and Xieke Supermarket are enemies, and they belong to the life-and-death type; Concluding two, Chengjia Supermarket and Dafang Real Estate are close partners, and Dafang Real Estate will even abandon its interests to support Chengjia Supermarket in the fight."

Companions are enemies~www.wuxiaspot.com~ Both enemies must pay attention.

Tan Wei analyzed the current situation.

Henry asked, "What do you think we should do?"

Tan Wei thought for a while, and said, "There is an old saying in our country that snipes and clams compete for fishermen's gains. Let us sit on the mountain and watch the tigers fight. No matter who wins or loses, our vitality will be greatly injured, which is good for us."

Henry smiled and said, "That's what I meant. Let's follow the plan and re-select the address to build the supermarket. But who do you think will be the last laugh in this battle?"

Tan Wei said, "At present, Xie Ke Supermarket has a bigger card and has a better chance of winning. But that is not good. The Chengjia Supermarket group does not seem to be easy to provoke.

Henry suddenly cocked his mouth and smiled a little playfully. "Since Xie Ke Supermarket has a bigger win, to be fair, should we help the Cheng family?"

Tan Wei frowned and said, "What do you mean?"

Henry laughed and said, "Today's scene is seen from the beginning to the end, don't you see anything else?"

Tan Wei suddenly realized, and smiled, "Gouda, now I am the vice president of Xie Ke Supermarket. I used to be a senior of the Cheng family. I have also noticed that he seems to have a poor relationship with Xie Mingyu. You can do something about this."

Henry said, "Let's do this. There was a person in ancient times called a slave of the three surnames, right? You betrayed once, and there will be a second time. It weakens the strength of the thank-you guests and increases our strength. Not for?"

Tan Wei said, "Would you like to wait and see? If thank you guests fall into a disadvantage, I'm afraid it's better to start."

Henry shook his head, "Don't wait, if thank you guests have the upper hand, I'm afraid we won't have a chance."