Ultimate Scholar
Chapter 276 A call from Stockholm
Yun Rongshang felt very confused when she suddenly heard Li Mu ask her if she knew about business negotiations.
"Business negotiation, what business negotiation?"
she questioned. \b
Li Mu explained: "I opened a pharmaceutical company, you should know that, right?"
"I've indeed heard of this." Yun Rongshang replied.
Of course she knew about Li Mu's company.
In other words, there are still many people who know about this matter. After all, the effect of RSCA has been on the hot search for a long time. From that time, people knew that Li Mu opened a pharmaceutical company.
"Recently, regarding the issue of RSCA's sales rights abroad, Bayer in Germany has contacted me and plans to discuss this and negotiate some conditions at that time."
"But you also know that I don't know any business negotiation experts here. Now the company is mainly in China, and in Germany there is almost nothing left but an empty shell."
"So I was wondering, would you know something?"
"Ah this..."
After Yun Rongshang hesitated for a moment, he finally said: "This... I actually know something about it."
"My mentor often takes us to see this kind of situation. My mentor is not only a financial scientist, but also a lawyer. He is often approached by large companies to do this kind of thing."
"When I was in China, my aunt also took me to my uncle's company and let me practice it several times."
Hearing Yun Rongshang's answer, Li Mu couldn't help but raise his eyebrows.
Good guy, is this the child of a wealthy family?
You can even experience such an occasion at such a young age.
He could only rely on his innate talent to get to where he is today step by step.
At this time, Yun Rongshang continued: "Of course, this kind of specific negotiation requires at least bringing a lawyer. Although I also study commercial law, I don't study much. At most... I can... according to the market. Value, help you determine the final terms."
Listening to Yun Rongshang's words, Li Mu laughed and finally said: "Okay, then I will officially hire you as the negotiation consultant for this negotiation."
"Are you hiring?" Yun Rongshang snorted softly: "Does that mean you'll be paid?"
"The reward is to treat you to a meal."
Yun Rongshang chuckled: "As expected of you."
…
Friday, September 23rd.
There were three people sitting in a conference room in Merton College.
One of them is Li Mu, and of course, Yun Rongshang.
The third person was the commercial lawyer Li Mu hired.
This lawyer is called Elson Witton, and he is also a well-known barrister throughout Europe. Before Britain left the European Union, he traveled to and from Europe almost every day to accept various offers from world-renowned large companies. Entrust and conduct business negotiations.
As for why Li Mu was able to invite such a barrister, the reason was very simple. Of course, he was able to use his ability to save face.
Elson Wetton himself is also a professor at their Merton College. When Li Mu expressed that he needed the help of a business lawyer, he happened to be free, so he readily expressed his willingness to come and help Li Mu take a look.
As for the price, there is no need for it.
For him, it's just a matter of looking at the contract to see if there are any traps or anything in it. Basically, there are no other problems. It's just a matter of convenience.
Simply treat it as a good relationship with Li Mu, the most outstanding genius in human history.
However, standing in the conference room at this time, Elson Wetton looked at Yun Rongshang who was sitting in front of the conference table, still carefully looking at various materials in his hand. He looked at Li Mu next to him with some curiosity. Asked in a low voice: "Li, is she your business negotiation consultant?"
Li Mu smiled and nodded: "Yes."
Elson Wetton was a little confused. As a British barrister, of course he knew many such negotiators, let alone a Chinese, so there were even fewer. But he didn’t I have heard of such a young negotiator.
"She is actually a friend of mine who is a postgraduate student in the Department of Finance at Oxford University."
"That's it, I know, I know." Elson suddenly realized, with an "I understand" expression on his face.
Li Mu: "..."
What do you know?
But he didn't ask anything, but when he looked at Yun Rongshang again, he couldn't help but sigh.
The negotiator hired for the price of a meal is quite conscientious.
made money.
Of course, for him, when it comes to actual negotiations, there are probably few negotiators in the world who understand negotiation better than him.
After all, he had read some related books when he was bored.
The key is……
His brain computer can directly connect to the other party's communication tool, and then directly understand the other party's bottom line through the information recorded in the other party's communication tool.
If during the negotiation, the other party expresses that he wants to call and ask, that would be even better. The brain computer can also directly figure out what the other party talked about on the phone.
Business negotiations?
Sorry, no one in the world knows business negotiations better than him.
After all, the purpose of all negotiations is to continuously approach the other party's bottom line, and the final reflection is the difference in information gap.
But now Li Mu can directly reach the opponent's bottom line without approaching the opponent's bottom line. \b
As for why we wanted to find Yun Rongshang...
Well, he's happy.
Suddenly, at this moment, there was a knock on the door of the conference room.
Looking at the time, he must be someone from Bayer.
"Please come in."
Li Mu said.
Then, the door of the conference room was opened, and a group of people walked in from outside.
The person in charge was a staff member from their Merton College. After coming in, he said to Li Mu: "Professor Li, people from Bayer in Germany are here."
"Okay, thank you, Sheldon."
Li Mu nodded to the staff member, and then looked at the leader of these people from Bayer Company.
He had seen the photo before, so he quickly recognized it. This was the president of Bayer, Carles Moffett.
He stepped forward, stretched out his hand and said, "Mr. Malphite, welcome to your arrival."
"Professor Li, it's a pleasure to meet you." Murphy nodded, smiled and shook hands with Li Mu, "I am deeply honored to be able to shake hands with the most outstanding genius in human history."
Li Mu waved his hands repeatedly: "I am willing to admit that I am a genius, but no matter what, I have to add one to the list."
"Haha, in my mind, there is no one else. Professor Li, you are the 'the-one'."
Malphite laughed loudly, but his tone was very sincere. \b
Of course, these words are basically just business exchanges. Maybe Malphite really thinks so, but for Li Mu, he doesn't need to pay special attention.
Soon, both parties took their seats and negotiations began.
Unlike China, which likes to negotiate at the dining table, foreign countries generally like to conduct formal negotiations in this kind of conference room, so Li Mu can be regarded as doing as the Romans do.
There was not much nonsense. After introducing each other, Moffett, the president of Bayer, got to the point directly.
"So, Professor Li, we have fully seen the performance of RSCA in your country. The conditions we have given are 150 million euros and five years of patent use rights in Europe and the United States. What do you think?"
Li Mu smiled and pointed at Yun Rongshang beside him and said, "This is my negotiator. Just talk to her first."
"Oh! I almost forgot." Murphy nodded, then turned to look at Yun Rongshang, "Ms. Yun, what do you think?"
Yun Rongshang nodded slightly, then closed the relevant information file in her hand, raised her head and looked to the opposite side.
Today, she is also dressed very formally, with a suit, trousers, and a pair of gold-rimmed glasses, giving her the feeling of a business elite.
She said: "Mr. Malphite, this condition proposed by your company is obviously completely inappropriate."
"What we all know is that in medicine, production costs are very low, but R\u0026D costs are the highest."
"For example, the research and development process of Gleevec, which is used to treat leukemia, lasted about fifty years, a span of about half a century, and the research and development cost invested in it was as high as one billion U.S. dollars, and it was still over billion dollars in the century.”
"Gleevec, on the other hand, is only effective for leukemia patients."
"But RSCA anti-thrombotic drugs are targeted at all medical behaviors related to blood clots. What you need to know is that even tooth extraction, if not handled properly, may cause blood clots and even pulmonary embolism."
"The market size of RSCA, I believe your survey data will be more detailed than ours."
“This is already evident in China’s huge medical market.”
"So your company, don't you think this offer is a bit too bold?"
Before Malphite could speak, another person next to Malphite, who was also a senior member of Bayer Company, said: "Of course we all recognize the development process of Gleevec, but we all know that. The research and development process of RSCA anti-thrombotic drugs is frighteningly short, even less than a year, and the research and development cost, according to our survey, may be less than 10 million euros."
"How can this be compared to Gleevec?"
Yun Rongshang laughed and shook his head and said: "Pengzu Company has never announced the development time and cost of RSCA anti-thrombotic drugs. As for where your investigation results come from, we don't know much about it. Do you have any evidence? "
Regarding Yun Rongshang's words, Bayer has nothing to say. Pre-investigation is a necessary process, but if they really bring out evidence to talk about it, they can be sued for stealing trade secrets.
At this time, Yun Rongshang continued: "What's more, the effect of our RSCA in the field of anti-thrombotic drugs is completely equivalent to that of drugs like Gleevec. The two are equal in value and status. That’s the key where cost doesn’t matter.”
As soon as he came up, Yun Rongshang showed full of aggression, leaving the other party not knowing how to refute for a moment.
Li Mu, who was standing next to him, saw this scene in his eyes and admired her actions in his heart.
However, he actually expressed in his heart that he hoped Yun Rongshang would be more aggressive.
Because he has used his brain computer to connect to the other party's mobile phone and determined the bottom line of their negotiation.
The bottom line for this Beyond group is 60 million euros per year, which is 300 million in 5 years, and at the same time, there is a maximum profit share of 30%. So this is the first condition given now?
Attack me hard.
In this way, the negotiations continued, and Bayer, under the pressure of Yun Rongshang, continued to improve their conditions, and of course, slowly approached their bottom line.
Until they talked about 250 million euros in five years and a 20% profit share, the other party seemed to refuse to let go.
Yun Rongshang also turned to look at Li Mu at this time and shrugged, indicating that the other party seemed to have really reached the bottom line.
Of course, this condition still looks pretty good.
After all, after the other party negotiates this condition, it still needs to spend a lot of money to publicize the Food and Drug Administration in Europe and the United States, which is another huge expense.
"Professor Li, it seems that your negotiator has confirmed our offer. What do you think?"
Malphite looked at Li Mu with a smile.
Of course, he was still quite surprised at where Li Mu found this negotiator. He looked so young and was so powerful that he was about to enter their bottom line.
However, I just don't know what boss Li Mu thinks, and whether he has reached his bottom line.
Malphite stared at Li Mu closely, waiting for him to speak.
But Li Mu just smiled indifferently, and then said in a tone that could not be refused: "400 million euros in five years, and a 35% profit share."
"If that doesn't work, let's wait until your company discusses it for a while before continuing."
His conditions immediately stunned both parties.
Yun Rongshang and Elson were surprised that Li Mu dared to raise such a high condition, while Malphite was surprised that Li Mu's condition was just above their bottom line.
Malphite's expression turned grim: "Professor Li, your condition is a bit too much, isn't it?"
"I don't think it's excessive."
Li Mu spread his hands and said nonchalantly: "RSCA is worth the price."
Malphite shook his head: "Professor Li, we are sorry that we cannot accept your condition."
"You are worth it too. RSCA has not yet passed the review by the European and American Food and Drug Administration, which means that we will have to spend a lot of money to get through the relationship with the Food and Drug Administration..."
"No, no, no, Mr. Malphite, this matter is not important. Believe me, doctors all over Europe and the United States will help you now. RSCA has such appeal."
"this……"
Malphite finally sighed: "Professor Li, it seems that you really need to go back for a while to think about whether your offer is reasonable. We come here with sincerity."
Li Mu shook his head: "If you really came with sincerity, you wouldn't have given the original offer."
Malphite did not give any explanation for Li Mu's words.
The initial price of 150 million euros was indeed not particularly reasonable.
The first round of negotiations failed, and the two sides naturally broke up.
Of course, this is too normal.
Business negotiations often involve multiple rounds of consultations, which is all too normal. \b
However, for Yun Rongshang, it shocked her.
In a restaurant, Li Mu fulfilled his previous promise and invited Yun Rongshang to have a meal.
Yun Rongshang was still thinking about what happened just now, and couldn't help but ask: "How dare you suddenly raise the conditions so high? Aren't you afraid that they will run away?"
It was originally 250 million in five years and a 20% profit share. As soon as Li Mu's conditions came out, it became 400 million in five years and a 35% profit share.
Such conditions...
Yun Rongshang simply couldn't imagine it.
Li Mu spread his hands: "This is impossible. They will definitely not run away. After all, the initial offer has not touched their real bottom line."
"How did you know?"
"Do you believe what I calculated using mathematics?"
"Can such a thing be calculated?" Yun Rongshang looked suspicious.
"I am a Fields Medal winner, so it counts." Li Mu said hehey.
Yun Rongshang immediately rolled her eyes: "Okay, okay, you are a Fields Medalist and you are great. If you win the Nobel Prize again, I will believe whatever you say."
Li Mu shrugged: "Anyway, they will call me later and say they want to renegotiate the terms with me. Do you believe it?"
As a result, as soon as he finished speaking, his cell phone rang. It was Malphite's call.
Li Mu gave Yun Rongshang a "how are you?" look, and Yun Rongshang said, "You calculated this too?"
"That's what I guessed."
Li Mu smiled and then answered the phone.
Malphite's voice came from the other side: "Mr. Li Mu, first of all, I apologize to you. The offer we made at the beginning was indeed not very suitable. Of course, do you need to reconsider your conditions? The price you gave The conditions have exceeded our costs by a lot. We can accept an annual fee of 80 million euros, but the share ratio remains at 20%. What do you think?"
"That's a 15% share." Li Mu said: "My conditions will not change. Mr. Malphite, why don't you have a good talk with your board of directors?"
"Okay." Malphite was helpless and finally complained: "Professor Li, maybe you can also become a negotiation expert."
…
Next, this round of negotiations turned into a pull-and-pull session between the two parties.
What is the bottom line? As long as it is higher than this bottom line, one party will be satisfied.
The premise that can satisfy both parties is that the bottom lines of both parties intersect, and the final negotiation result falls in the middle of this intersection, making both parties feel that they have gained something.
However, this situation obviously rarely happens.
What Li Mu wants now is to make the negotiation result exceed the other party's bottom line, so that the other party has to continue to adjust its bottom line in pain.
After all, the bottom line can be changed.
Just like the saying in the computer circle, put the budget of 3,000 into the card and increase it all the way to 98,000.
Time passed slowly.
While Li Mu continued his research on LCS alloys, he would quarrel with Bayer from time to time. Of course, he still had to let go when he should, just like when fishing, sometimes he had to let go a little bit.
After that, there was nothing important. Of course, on September 28, a big event happened in the UK, and that was the death of the Queen.
However, for Li Mu, the most he can do is watch it on TV. As for mourning spontaneously, he has no leisure.
If you don't have the energy to mourn, you might as well spend more time with Malphite.
After nearly two weeks of bickering, the two sides finally decided to discuss and negotiate again on the morning of October 4.
Soon, the time came to 10 am on October 4th.
"Nice to meet you, Mr. Malphite."
Malphite also forced a smile.
"Hello, Professor Li."
Li Mu spread his hands: "Then...will our negotiations continue?"
"Of course." Murphy nodded: "Just like the conditions we discussed on the phone..."
As soon as he mentioned the phone, Li Mu's phone suddenly rang.
Li Mu took out his mobile phone and said apologetically: "Sorry, let me answer the phone first... huh? This is..."
When he saw the call information, he was suddenly stunned.
"A call from Sweden, Stockholm?"
Everyone present was immediately stunned by his words.
What call would Stockholm make to Li Mu?
The call is connected.
"Hello, are you Professor Li Mu?"
"It's me, you?"
"Haha, Professor Li Mu, I am Goran Hansen, President of the Royal Swedish Academy of Sciences. I am now officially informing you that you have won this year's Nobel Prize in Physics. Thank you for your great contribution to physics. Congratulations!"
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