Unemployed at the Beginning, I Let the Singer Come Back
Chapter 51 Upright
Chapter 51
They just got on the elevator.
Someone outside called, "Wait a minute."
Jiang Yang stretched out his hand to open it, Zhou Hao hurriedly said, "Don't, leave them alone."
However, it was too late.
The closed door of the elevator stopped, and four people entered the elevator. The leader was a middle-aged talent in a suit and leather shoes. After seeing Zhou Hao, he froze for a moment, "Is that you?"
Zhou Hao nodded, "It's me."
The middle-aged talented man combed his hair meticulously, and he looked at Zhou Hao with disdain, "I heard that you have already jumped out of the TV station to do it alone."
Zhou Hao rolled his eyes, "What do you care about Master?"
The middle-aged talented man smoothed the wrinkles on his suit, "I'm just reminding you, don't go through the back door, I will watch you."
As soon as the words were finished, the elevator door opened, and the middle-aged talented man walked out.
Jiang Yang and Zhou Hao walked behind, and he asked Zhou Hao, "Do you have a problem with him?"
Zhou Hao nodded.
Jiang Yang asked again, "Did you go through his back door?"
Zhou Hao stopped in his tracks, "Bah, bah, why are you talking?"
The middle-aged talent is Geng Zhi, an advertising director who graduated from the Communication University with a master’s degree. Filmed commercials, promotional songs, and also filmed MVs for the king of heaven and the big devil, and now works for 4A David Advertising Group.
He has won major advertising awards such as the Yangtze River, the Yellow River, the Pearl River, the Great Wall, and the Forbidden City.
"His works take into account both visual and storytelling, which can not only meet the needs of customers, but also highlight the artistry. He is also a veteran in public service advertisements..."
Jiang Yang listened to Zhou Hao's praise of the other party, and just waited for him to fail.
"but--"
Sure enough, it came.
Zhou Hao said proudly: "Your brother Zhou once pried away his business. I was still in the TV station at the time, and he thought I pried it away through the back door with the help of the TV station. He didn't know it at all. My buddy relied entirely on ability."
Jiang Yang looked at him, "I don't believe it."
Shooting commercials is not just about good technique, the key is to be creative.
It’s true that Zhou Hao is good at filming, but creativity and ideas are really difficult to describe in words. When Jiang Yang first came to the rubber product idea, he agreed without saying a word. He understood that this person is a bridge. Jiang Yang proposed an idea, and he told the client that if the client agrees, he will shoot it. If the client disagrees——
This problem has not occurred yet.
But you can tell by looking at the company’s regular advertisements. His principle of doing things has always been to set templates.
Jiang Yang is convinced of this old sixth.
"real."
Zhou Hao tried to convince Jiang Yang, but finally compromised and said, "Well, it's just that the charges are low."
This man is too straightforward.
The client's budget is limited, and his budget has not dropped at all, and he is stuck. Zhou Hao is different, the budget can be reduced, and there are still rebates. He can save money as the client wants.
Jiang Yang was convinced.
He felt that since Geng Zhi is so straightforward, it is better to choose to believe in the back door.
Geng Zhi and the others entered the advertising department one step ahead of them.
Zhou Hao and the others had just entered when a woman stopped him, "Brother Hao."
Zhou Hao looked back and said to Jiang Yang, "We are shareholders of the company."
Although the company's stall is small now, Zhou Hao is powerless by himself. When it was built, it was funded by trusted colleagues and friends. The middle-aged woman in front of her is the advertising department of the TV station.
The woman told Zhou Hao not to call her a shareholder, she looked at Jiang Yang, "Well, brother Hao, let me talk to you."
Jiang Yang asked them to talk, and he went in first.
The advertising department of the TV station belongs to the revenue-generating department. Their conference room for guests is luxuriously decorated, with clean desktops and large floor-to-ceiling windows. Through the windows, you can see the park in the distance. It's really lazy, the last unit I chose was from the doorstep.
There were already many people sitting in the meeting room, and Jiang Yang didn't know many people, but these people were the elites of the 4A company at first glance.
There were not many seats left for Jiang Yang, so he sat in the corner, next to Geng Zhi's company.
Geng Zhi hated Wu Jiwu, and looked at Jiang Yang with a wrong look. He said straightforwardly: "These advertising companies here are big and prestigious companies, and they will not allow you to go through the back door."
Jiang Yang thought for a while, "You want to say, as long as we win the bid this time, we will go through the back door?"
Geng Zhi didn't speak, but his expression very straightforwardly expressed that he thought so.
Jiang Yang felt that this made people look down on people, "In other words, from now on, wherever you are, we will have to stay away, and we will not be able to do business. If we do, we will go through the back door? Are you planning to block us? As the world revolves around you, we can only choose you between our two companies, and we cannot choose us. If we choose us, there is a shady deal? Then if your company becomes the leader in the industry, does it mean that we cannot do business? Already, if it’s done, it means there’s an inside story?”
Geng Zhi froze for a moment.
He felt that Jiang Yang's reasoning was logical, but why did he feel that he was not a thing after this conclusion.
The representatives of several companies next to them looked at their companies, as if they were saying that they were nothing.
He hurriedly said, "I didn't say that!"
Jiang Yang asked him: "Then can we win the bid this time?"
Geng Zhi said, "How would I know?"
Jiang Yang: "Then why do you say that if we win the bid, we must go through the back door? I can't beat you openly?"
Geng Zhi: "Of course."
Jiang Yang shook hands with him, "That's right, let's work together."
"Uh, let's work together!"
Geng Zhi agreed, and looked back at his colleagues, wondering what happened just now.
The person in charge of the advertising department is the deputy director of Kyoto TV Station. His secretary accepted the planning proposal, then went in to explain his public service advertising plan in order, and then went back to wait for the announcement.
Jiang Yang and the others were the last to go in. When they came out, Geng Zhi was waiting for them outside. He said to Jiang Yang: "This time I want to see how you beat me upright."
He turned away.
Jiang Yang and Zhou Hao looked at each other, "This uprightness is really upright."
"Um."
Zhou Hao nodded, but this man is really capable.
"What is the difference between an advertising director and a film and television drama director?"
He asked Jiang Yang, and then answered himself: "The ability to tell stories. Many people think that advertising directors don't need to tell stories, they just need to convey the product information or the theme information to be expressed very clearly. You see many advertisements, no The sound effects of the same period rely entirely on the voice-over to explain the plot."
But in Geng Zhi’s view, storytelling is the basic skill of a director. Whether it is an advertising director or a film and television drama director, especially an advertising director, dancing in shackles requires the ability to tell stories. Therefore, the commercials shot by Geng Zhi, no matter ten seconds or one or two minutes, have the texture of a movie, and he is good at conveying the language of advertising with audio-visual language, "it can be called art!"
Of course, that comes with high costs.
Although Zhou Hao admires his ideas, people have to live after all, and advertisements are for clients after all. People only have such a small budget and want to promote products. If they don’t care about art or not, then shoot according to the routine.
How much better it is to earn money and spend less effort.
Jiang Yang understood, "You are suitable for commercial films, while he is suitable for literary films."
"rough!"
But Zhou Hao felt that there was some truth to it.
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