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How much does it cost to become a mobile phone manufacturer?

In Wen Ming's brain, the thing that can help him make money the most is undoubtedly the Apple four-piece suit. Iphone, Ipad, iMac, Macbook.

But these things are not meant to be created by people. He can knock out Apple's most valuable ios system, OS system, and supporting APP Store, which is the Apple App Store and other programs, by himself.

However, the operation of these product software requires hardware, and hardware is really expensive.

If Wen Ming wanted to make several sets of Apple four-piece suits by himself and take the customized route, the price would be high, but with the wealth he now possessed, it was not impossible for him to do it.

But what about after it's made?

He needs to make money, and making money means sales, and if he wants to sell, he needs to stock up.

Otherwise, no matter how good your product reputation is, there are only dozens or hundreds of users, and it is impossible to create any benefits for you.

More importantly, not all the software running on Apple phones is developed by Apple itself. It can even be said that 99.9% of the programs are developed by third-party software vendors.

The reason why these software vendors are willing to develop software on Apple's platform is because Apple's user scale is incredibly attractive to them.

If Apple has only a few hundred users, or even a few thousand, then no software vendor will be willing to invest in developing software on Apple's system platform, or even change the operating platform of existing software. .

Without enough software, how much market can there be for mobile phones that can only make calls and send text messages?

Jobs founded Apple in 1976, and when Apple went public in 1980, Jobs became a billionaire. It took decades for Apple to become the most valuable company in the world.

Wen Ming can't wait decades, and he can't wait four years to become a billionaire. Therefore, he needs to get the real first pot of gold in a short period of time, and then use the money to buy Apple four-piece suits. smashed out of the world.

Wen Ming firmly believes that money can make money.

Therefore, games with a small investment and a lot of money have become Wen Ming's first choice.

"I'll give you one day to try it out. If anyone can find any bugs in this game, then I will pay you $1,000."

Apple, located in the suburbs of Boston, is at its peak of popularity today.

In the 1,200-square-meter warehouse, hundreds of people are sitting on the floor, with snacks and drinks beside them, and each of them has a notebook on their lap.

These people are students from nearby universities, or classmates of James and others, as well as classmates of the 10 Apple employees.

After a week, "Plants vs. Zombies" was finally born in this world. After an internal trial, everyone in Apple agreed that this game was bound to be a success. However, Wen Ming insisted on a free trial before promoting the game.

"We provide snacks and drinks, which is not a big investment, and we install "Plants vs. Zombies" on their computers for free, and we only lose a few hundred paid downloads. What's more, these people are not necessarily will become our paying customers."

Wen Ming explained to his employees: "The so-called $1,000 reward is just a gimmick. They can't find the loopholes in our game, because our game has no loopholes."

The HBS student asked, "You mean, you want to help us promote our game by having these people play it?"

Wen Ming nodded with a smile, and said, "That's right, have you forgotten how Facebook developed? In the beginning,

Facebook only has users on the Harvard campus, but because Harvard students promoted this product to their classmates, Facebook has occupied the market in universities across the United States. "

"The game we developed is very replayable. As long as these hundreds of students are addicted to playing it, then we can save a lot of promotion costs and make our game popular among college students across the United States. "

"After we occupy the college market, how far do you think we are from success?"

If it was Wen Ming who had just traveled through time, it would be absolutely impossible for him to think of this kind of marketing method, even if he knew about the rise of Facebook. But after dreaming of the biographical film "Steve Jobs", his business marketing skills have become more sophisticated.

In addition to technology, Apple's marketing methods are also world-class.

Wen Ming's proposal has been approved by everyone. Many people know many reasons, and they can say them logically, but when it comes time to use those reasons, how many people can think of them in the first place?

So, there is today's demo event.

In view of the free snacks and drinks, as well as the reward of 1,000 US dollars, these darlings are very willing to come to Apple for a trial in their spare time.

10 Apple employees, including Wen Ming himself, and James and others, walked back and forth among hundreds of people with USB flash drives to copy files.

Since Plants vs. Zombies isn't officially out yet, there's no way to directly get these people to download it. Originally, using a local area network to transfer files is the fastest way, but in view of Apple's current hardware equipment problems, the download speed of hundreds of notebooks at the same time or in batches in the local area network is not as good as direct copying with a USB flash drive.

Because there is no air conditioner, James and others are already sweating profusely after finishing their work.

"I said, why don't you upgrade the company's router?"

James complained, and he was willing to help him, but he was very dissatisfied with Wen Ming's rather picky way of starting a business.

Wen Ming said helplessly: "I'm still using a loan now, and the royalties for my novels haven't been paid yet. Do you think I don't want to upgrade the company's hardware?"

Cage laughed and said, "He just wanted to save money, otherwise, it wouldn't cost much to buy a few hundred USB flash drives with lower memory,"

The four sat on the side, looking at the hundreds of people who started to play the game with some sighs. Because of the order of the copies, many people had already played for half an hour to an hour.

Among the crowd, there is an exclamation from time to time, and the zombie has eaten your brain, which is the cruelest background sound in the game.

10 Apple employees continued to walk among hundreds of people, answering some questions for them.

At this time, Wen Ming really felt like a boss.

"Wen Ming, I really think that you are a genius."

After David said something, he opened his notebook, clicked on the game client of "Plants vs. Zombies", and said, "How on earth did you come up with this game? What a genius, to be honest, I It's addicting to play."

In addition to the employees of Apple, David and others were the first players in the world to get in touch with "Plants vs. Zombies". They have become loyal users of this game since yesterday.

Seeing David playing, James and Cage were a little jealous. The two of them didn't have a notebook, so they ignored Wen Ming and ran to the office computer next to them to play.

Wen Ming, who was left alone, was a little helpless. He was looking for someone to brag about, no, to look forward to the future, but everyone was busy playing games.

Standing up, Wen Ming also walked into the crowd, and began to observe the performance of those players when they were playing games.

Except for a very small number of college students who put their minds on the snacks and drinks next to them, everyone else has been attracted by the game "Plants vs. Zombies".

"In the previous life, nine days after the game was released, the turnover exceeded one million US dollars, and the download volume reached 300,000, setting a new record. The revenue brought by peripheral products is even more impressive."

Wen Ming looked at those people who forgot snacks and drinks because of the game, and looked forward to the future even more in his heart.