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What is Apple's most valuable asset?

Some people think it's a brand, some people think it's a product, and some people think it's a technology. But there is one thing that no one can ignore, that is its patented technology.

In Wen Ming's mind about Apple's technical knowledge, there are more than 30,000 pieces of Apple's unique patented technology, which are derived from the Apple company in his previous life and accumulated for decades.

Some of these patented technologies have been developed by Apple itself, and some have been acquired by Apple from other companies or developers, and the number of patented technologies is increasing by more than 1,000 per year.

Of course, because there had never been an Apple company in this world before Wen Ming came, many of the patented technologies in Wen Ming's mind have now become the patented technologies of other companies.

But even so, the amount of patented technical knowledge that Wen Ming possesses is extraordinary.

"If I sell the patented technology, won't I have to pay others when I want to use it myself in the future?"

It is unacceptable for Wen Ming to lose his fishing rod and even his fishing net for a few fish.

Take the Android mobile phone system known all over the world as an example. Although it is a free and open source system, any manufacturer can use it, but it is not free to use. In the Android system, there are many patented technologies belonging to Microsoft. Every year, manufacturers who manufacture Android mobile phones have to pay a batch of patent fees to Microsoft.

If there is Apple in this world, then Apple can actually get a certain amount of patent royalties from Android phone manufacturers.

For patents, you don’t need to pay for your own use, and you have to pay for others to use them. If you don’t, you can sue him.

When he returned to Apple and waited for good news from Cui Chuanming, Wen Ming kept thinking about how he could get more money in a short period of time.

"Actually, the most important thing to do now is to apply for the patented technologies in my mind in advance."

After giving up the idea of ​​selling patented technology, Wen Ming suddenly thought of a problem, that is, a patent that has not been applied for is not a patent at all.

Take a company in China in the previous life as an example. It invented VCD, which was popular all over the world at that time, but it closed down because it didn't apply for a patent. Many people don't know that the world's first VCD was invented in China.

(ps: Interested bosses can search for Wan Yan.)

"In addition to arranging reliable personnel to help me apply for a patent as soon as possible, I also need to find ways to earn more money as soon as possible."

There are professional companies that can help with patent applications, but because there are too many patented technologies in Wen Ming's mind, the value is too great. Therefore, he could not ask those companies to help him apply, nor could he apply one by one by himself.

Thinking of this, Wen Ming picked up his mobile phone and dialed the numbers of Cage and Sith respectively.

Cage is a student of Harvard Law School. Although he is still a long time away from graduation, he has a very good relationship with Wen Ming, and he is definitely a trustworthy candidate. And Sith himself is a well-known lawyer, and his understanding of intellectual property rights is much higher than that of Wen Ming.

Of course, Sith is also someone worthy of Wen Ming's trust.

After making an appointment with Cage and Sith to meet as soon as possible, Wen Ming arranged for the company's employees to build a research room.

The role of this laboratory is not to 'resurrect' the dinosaur project, but to help him apply for a patent as a cover. Although many of the patented technologies are conceived out of empty words, more research plans and progress are needed as footnotes.

Otherwise, an ordinary person who goes to the Patent Office to apply for a spaceship patent will definitely be kicked out as a madman.

The investment in this laboratory was stipulated by Wen Ming at about 3 million US dollars. The reason why so much is needed is to purchase some professional equipment.

And hire some senior researchers.

And the choice of address is not in this warehouse of Apple, but a warehouse next door...

"When will I be able to have my own company building?"

Wen Ming thought of the spaceship headquarters that Apple hadn't built and put into use in his previous life, and his heart itch. However, he doesn't have so much money to invest in the spaceship headquarters now.

After arranging this work, Cage has already arrived at Apple's warehouse headquarters, and it will take some time for Sith lawyer to arrive because he is in New York.

"I would like to hire you as an intern for Apple's legal affairs department."

Talking to Cage, Wen Ming didn't beat around the bush, but said directly: "At the same time, I want to invite Sith to be the head of Apple's legal affairs department."

Cage froze for a moment, then hesitated and said: "Wen Ming, you know, I haven't graduated yet, so I may not have much time to help you solve the problem."

Wen Ming smiled and said, "So, you are just an intern, a part-time intern."

After being silent for a while, Cage nodded and said, "No problem, I believe I can complete the work you entrusted to me."

Many years later, when Cage wrote his memoirs, he wrote: "I really wanted to reject Wen Ming at that time, because in my opinion at that time, or in the eyes of the whole world at that time, Apple was just a small company. The game company was lucky to complete a game that was popular all over the world because of Wen Ming's genius idea. At that time, not many people were optimistic about the future of Apple. You must know that small game companies like Apple are rising every year Yes, there are also closures every day..."

"Fortunately, I did not refuse Wen Ming's invitation, so I have the honor to witness the rise of an empire!"

The current Cage, of course, does not know how he will write his memoirs in the future, but asked with some concern: "Is your company in legal trouble?"

In Cage, Wen Ming suddenly wanted to form a legal affairs department, naturally because Apple had legal troubles. But he really couldn't imagine how a small game company would have such troubles.

After Wen Ming heard Cage's question, he was a little moved, because Cage asked if there was any trouble after he agreed to join the job. There is a very big difference between the front and the back.

"Not currently, but there will definitely be many in the future."

Wen Ming's Apple in his previous life was the same as the giant Microsoft in this world. Every year, there are many lawsuits to fight, and he often pays high fines. Of course, the litigation costs, compensation, and fines of these lawsuits are nothing compared to Apple's annual profits.

"Your first job was actually to help me apply for a patent."

Hearing the content of the job, Cage said with a somewhat exaggerated expression: "Are you kidding me? A game company, what kind of patents are there? Your "Plants vs. Zombies" is a small game. Do you want to register patents for those zombies?" ? Or are you going to register a patent for Tudou?"

Wen Ming laughed and said, "Why not? Maybe, Plants vs. Zombies can still make movies in the future, or in other words, other games produced by our company can also make movies."

Wen Ming thought of the game "Angry Birds". Compared with "Plants vs. Zombies", this game is more powerful in operation. Not only was the red bird among them appointed as an honorary ambassador by the United Nations, but it was also adapted into a movie of the same name, with a global box office of more than 300 million US dollars.

Cage sighed and said, "I think these tasks are too simple for me. Therefore, I request to increase the difficulty of the work, for example, to help you sue those game crackers."

The popularity of "Plants vs. Zombies" will naturally be targeted by crackers. Even in the United States, cracked versions have appeared on the Internet, and other countries needless to say. In the Internet age, information channels between countries almost do not exist.

Wen Ming shook his head and said, "I'm not kidding, the patent I'm talking about is not just about the game, it can even be said that the game is only one in ten thousand."

As he spoke, Wen Ming pulled out a sketch from the draft paper on his desk: an apple with a bite in it.

"This will be our Apple trademark, you need to register it for me first."