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"Talking Tom Cat" was launched, and the download volume exceeded 10 million within 6 hours of its launch.

"Boss, we want a bonus!"

Tom Ding has become the head of Apple's game division and also the head of the game planning department.

Now that he has become the head of a department, he naturally needs to fight for benefits for his employees. Therefore, when Wen Ming visited the game department, he was stopped by Tomdin.

"Talking Tom Cat" was able to achieve such impressive results in such a short period of time, he felt that he had reason to put forward appropriate 'conditions'.

Before Wen Ming could speak, the person in charge of the ins project who accompanied Wen Ming said with contempt: "If you didn't have our ins to help you advertise, you can have more than 10 million downloads in 6 hours?"

Ins with more than 30 million active users, the first advertisement in history is "Talking Tom Cat". The old users based on ins are converted from the game "Plants vs. Zombies". It is not too easy to convert ins users into users of "Talking Tom Cat".

Tomdin completely ignored this absolute factor, and replied without blushing: "Ins has not been sold yet, and it is also a department of Apple. Is it necessary to divide it so clearly? Moreover, this game is planned by the boss himself. , do you mean to say that the game planned by the boss needs your promotion to be successful?"

"Don't forget, the ins product is also developed by the boss!"

Tomdin's words made it impossible for the person in charge of the ins business department to refute. He couldn't say that even if the game was planned by the boss, it wouldn't be so successful without the promotion of ins, right?

Wen Ming asked in a timely manner: "Do you still remember that I planned this game?"

Tomdin is worthy of being an old fritter who has been in Hollywood, and said with a playful smile: "Of course I will not forget the boss. It is because of your plan that this game can be so successful. However, the people in our game department are also working hard. After such a long time, shouldn't you give me some comfort?"

The employees of the game business department all around couldn't help pricking up their ears.

Wen Ming smiled and said: "Of course there are bonuses, but you'll have to wait until a week later. I don't think you want to use your current results to determine the amount of your bonuses, do you?"

As soon as Wen Ming's words fell, the game department burst into cheers.

"Long live the boss..."

Before they made "Talking Tom Cat", when they first saw the game plan, few people thought the game was attractive. Because the design of this game is really too simple, and the functions don't seem to have anything special.

But after all, it was the plan made by the boss, and they could only make the game according to the plan.

It wasn't until they started testing the game that they finally discovered the magic of the game.

Even adults like them would take out their mobile phones and poke at Tom Cat from time to time, or ask Tom Cat to repeat a passage with its strange voice. It is conceivable that when the users of this game are those children, what kind of response will it cause.

After knowing the magic power of this game, they don't worry about what kind of results this game will achieve. If Wen Ming decides the bonus a little later, this game will achieve better results. There will be more.

After the cheers, Wen Ming began to ask about the current revenue status of the game.

Unlike when "Plants vs. Zombies" was first released, Wen Ming checked the results almost 24 hours a day. When "Talking Tom" was released this time, Wen Ming did not participate too much in it.

Six hours after posting,

Hearing that the number of users exceeded 10 million, Wen Ming came to the game department.

"Our game adopts a free advertising model based on your requirements."

Tomdin introduced: "If users don't want to see those advertisements, they can choose to pay for it, and our price is $0.99 for each payment. So far, more than 200,000 people have chosen to pay to avoid advertisements."

In 6 hours, only 200,000 people chose to pay, and the actual income was less than 200,000 US dollars. Compared with Wenming's other products, the revenue of this game seems nothing to mention.

But in fact, in the game "Talking Tom Cat", the bulk of the revenue is not user fees, but advertising.

"At present, our download volume has exceeded 10 million. Half an hour ago, Google had contacted us, hoping that we could join their advertising network."

Google is still the search engine website with the largest number of users in the world, and free search engine services can provide Google with at least tens of billions of dollars in advertising revenue every year. In Wen Ming's previous life in 2016, Google's annual advertising revenue reached 63.1 billion US dollars.

Among them, the Google Advertising Alliance has contributed a lot.

Tom Ding introduced: "Google's homepage is relatively simple, and there are no advertising spaces. If you want to place advertisements on Google, you actually place them on those websites that Google searches. Because after users use Google, they always click on those searches. to the website."

"The Google Advertising Alliance means that we hope that our advertising business can be combined with their advertising network. They will provide users with advertising needs, and the traffic generated by our game users on those advertisements will become our Actual advertising revenue."

Wen Ming nodded, this method is the same as that of a certain degree in his previous life, that is, after using a certain degree to search for the website and click on it, he saw those messy websites. The most advertisements are those product promotions of a certain treasure alliance.

"It's okay to work with them because we don't have that many clients with advertising needs."

After Wen Ming agreed, he put forward his own opinion.

"However, I hope that the advertisements they put in our game can pass our review. I don't want any advertisements for condoms or sexy lingerie to appear in my game."

Apple's compulsion must be high, even Apple's game division must have a high comp.

If you don't pay attention to these small problems in the early stage, then Apple's products will become synonymous with low-end products in the minds of many users.

Tomdin hesitated for a moment and said, "Boss, normally, companies need to apply for access to the Google Advertising Alliance. Because we are not a traditional website, and the number of users is growing too fast, they will take the initiative to find We. At this time we propose...is it..."

Wen Ming laughed and said: "I know that many companies have original sins, and the advertisements I mentioned are not at the level of original sins at all. However, I would rather not make money, and I don't want users to treat us as Apple. Your senses have deteriorated, can you understand what I mean?"

Tomdin and the person in charge of the ins business department looked at each other, but did not persuade.

"Okay boss, I will communicate with the people in the company's business cooperation department and ask them to pass on our appeal to Google."

After wandering around the game department for two times, Wen Ming was called back to the office by his assistant.

"Sith needs to find you urgently."

Wen Ming frowned. Sith is currently negotiating with Facebook in Silicon Valley. What else could be the urgent matter at this time?

After dialing the phone, Wen Ming heard Sith's tired voice.

"Because of our conditions, Teresa Roy and Li Jiacheng have great opinions. Facebook doesn't care about our agreement, so the two of them may contact you."