Unparalleled True Technology
Chapter Eighty-Eight Using Games to Drive Sales
"I said before that the purpose of developing the iPhone is to run the games developed by our company more smoothly."
Wen Ming started his final performance on the stage, and this performance will also be one of the reasons why he believes that the global sales of iPhones can exceed 30 million.
"Many viewers know the speed at which Apple develops games. The development time of "Plants vs. Zombies" is only one week, and the development time of "Talking Tom Cat" is also one week."
Wen Ming asked with a smile on his face: "Then, why has Apple only released these two games in the past three months?"
Without waiting for the audience's answer, Wen Ming replied directly: "It's not because we developed ins, nor is it because we focus on selling ins to Facebook at a high price."
There was light laughter at the scene. If it wasn't for Apple's ins being acquired by Facebook at a price of 1 billion US dollars, it would be absolutely impossible for so many people to attend Apple's press conference.
Even if, Apple is willing to reimburse them for travel expenses, board and lodging expenses, and even give the reporters a notice fee.
"It's because some of Apple's plans for games require smartphones to have enough performance to run. I've said this before."
Wen Ming showed the audience the iPhone in his hand, apart from the functional software that comes with it, there are only a few apps.
The unfamiliar loge interface made many viewers feel curious.
Wen Ming clicked on a loge. The loge was made up of a watermelon cut in half. There was a red light between the two halves of the watermelon.
"This game is called Fruit Swordsman, a small game we have developed in the past three months."
Wen Ming explained the game method of Fruit Ninja very skillfully. The various fruits that fell from the sky were easily cut in half with Wen Ming's finger sliding on the screen. The brilliant sword light brought out when the finger slides made many live audiences who like to play games ask loudly when the game will be released.
"Like other games developed by our company, this game is very simple, but it is very entertaining. At least, I can't put it down myself."
Wen Ming accidentally cut a bomb, and the game is over.
"Well, my skills may still need to be honed. I believe that after the iPhone is officially released, there must be many users who can surpass me in this game."
Wen Ming opened another game, the loge is composed of red animated birds.
"This game is called "Angry Birds". It is also a new game that we have developed in the past few months. The first platform is still the iOS platform of our iPhone."
After introducing and demonstrating the game method of "Angry Birds", the audience was amazed by the way the game operates. It turns out that the touch screen can also be used in this way?
The different ejection angles when pulling the slingshot, as well as the magical parabola brought out by the flying birds, make many people who like to play games want to experience the iPhone at this time.
Wen Ming said again: "Of course, "Angry Birds" and "Fruit Swordsman" each only took a week of development time, so what did we do with the rest of the time?"
The third game was opened by Wen Ming, this game called "Temple Run", let all the audience feel the hardware configuration of the iPhone introduced before: gravity sensor, acceleration sensor, light sensor, distance sensor ,Gyro……
It turns out that those unfamiliar hardware names can make mobile phones play games like this.
"The name of this game is "Candy Crush Saga", and it is our past time,
The fourth game developed. "
Wen Ming clicked on the name of the game he mentioned at the beginning of the press conference, and this game is indeed, as he said, a simple elimination game.
The audience is very fond of the various special effects of this game. At this time, they don't know the power of this game.
Compared with the other three games, Wen Ming values Candy Crush Saga the most. This game was released in 2012 and is a remake of Candy Crush Saga, which was officially released in 2014. Because the hardware performance of iphone4 is slightly behind, this version of Wen Ming is more similar to Candy Crush Saga.
But don't underestimate it because this game is the most popular casual game in the world. In 2014, it had more than 97 million active users. In 2015, the annual revenue of this game reached $682 million. In 2016, the number of active users of this game ranked second in both the iOS and Android platforms among the global mobile games. In 2017, it was still the top ten in the global mobile game revenue list.
In other words, just this one game can make a game company enter the $1 billion club, which shows its great charm.
Wen Ming showed the gameplay of this game very smoothly. There was originally a problem with running this game on iphone4, but because Wen Ming cut the special effects of the game to a certain extent and improved the system of the iPhone, it is now possible to play the game. No problem at all.
But it can only be said that there is no problem with just playing this game on the iphone.
Can a game launched in 2012 be played smoothly with a flagship model in 2009?
For other mobile phone manufacturers, their hardware level is still at the level of 2009. Even the advanced flagship phones, the configuration can last until 2011 at most. It can be said that among the smartphones currently on the market, only the iphone can run this game smoothly.
After all, the iPhone 4 itself was supposed to be released a year later, and Wen Ming has made some improvements to it. Even if it is released in 2011, it can still be regarded as a mainstream model.
After demonstrating the four games, the press conference has come to an end.
"Three days later, on September 12th, the first-generation iPhone will be officially released, and the US will only sell it through our company's Apple Experience Store and ATT's stores."
"Of course, during these three days, everyone can choose to go to the nearest Apple experience store to experience the iPhone in advance, or to pre-order. Believe me, there are great discounts for pre-ordering."
When Wen Ming finished speaking, thousands of hands were raised at the scene. Those college students had many questions they wanted to ask Wen Ming.
Wen Ming deliberately chose a reporter.
"Mr. Wen Ming, are those four games only released on the iPhone's iOS platform?"
This question was arranged before, so Wen Ming replied without any surprise: "Of course not, the first platform of these four games is ios. After the official release on the ios platform, we will release them on other platforms as soon as possible." on the application market of the platform.”
Wen Ming snickered in his heart. During these three days, users can experience those games on the iPhone in the Apple experience store. Maybe because of the number of experience stores and the number of experience machines, the audience will not be too many, but this The fluency of the four games can definitely spread.
And when the time comes, these four games will be released on other platforms, and when users run them on their smartphones, they will find a problem - stuck!
Of course, the main reason is that "Candy Crush Saga" will experience lag, and other games are at most just lack of fluency.
If you play it, you can play it naturally. After the fluency comparison appears, does the iPhone still need to worry about word-of-mouth?
After the word-of-mouth problem is solved, do you still need to worry about sales?
In another world, the development of smartphones has driven the development of mobile games, but in this world, Wen Ming wants to use games to drive the upgrading of smartphones.
Then use the iphone and ios platforms to bring Apple to the top.
Wen Ming didn't feel guilty at all for bringing the 2010 flagship model, or even the 2011 flagship model, into 2009.
"It's not that I'm shameless, but that you are too backward."
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