Urban: Becoming a principal from a junior college!

Chapter 146 Amazing sponsorship! Global hit!

At half past eleven.

The first group of the Star Academy Creative Food Competition has officially come to an end.

The second group match will not start until 2pm.

But the viewers in the live broadcast room did not leave.

Instead, they were still discussing enthusiastically in the live broadcast room about the innovative dishes that just made them shout incredible.

"I was just planning to take a casual look, but I didn't expect to finish watching it directly. This cooking competition is much more interesting than I thought."

"Isn't that right? I went to the gym early in the morning to work out. I glanced at it while I was changing clothes, and ended up sitting in the gym all morning. It was so fucking crazy."

"The competition team is very capable and will create suspense through the camera, making us look forward to what the students will eventually cook."

"Although the commentary felt a bit awkward, it really made me remember those students, especially the dark cooking king. It's a pity that he didn't come first. I really want to see what else he can come up with. Dark Cuisine.”

"The level of the competition group is indeed good! But I think the most important thing is that the students are really good. The innovative dishes they come up with are really good. Just watching and listening will make people appetite!"

"Yes, innovative dishes are the most important thing. I really didn't expect that there are so many ingredients that we take for granted in life, and just a slight change can present a completely different cuisine."

"I am eager to know if there will be any dark dishes in the afternoon game. My favorite is snail noodles. I want to see if there are any innovative dishes about snail noodles."

"I'd rather know what kind of work the commentary will do for us in the afternoon..."

"It feels like catching up on a show. There will be a cooking competition to watch in the next few days. I am no longer afraid of being bored."

…

The audience received rave reviews for this creative food competition.

It can be said that this event was satisfactory from all aspects, and no flaws could be found.

The director is professional, the narration is interesting, and the host is very good at stirring up the atmosphere.

Everyone knows about the creative food competition.

It is prepared and operated by students from the e-sports professional event operation class.

Therefore, many event officials or large event companies have become interested in students in the event operation class.

Learn e-sports operations.

But he was able to make the cooking competition so exciting.

These are definitely talents.

Of course.

The dish itself is the most important thing in a cooking competition.

Those innovative and improved dishes with high scores in the live broadcast.

It has long made netizens drool, and they just hate that their mobile phones can’t smell it.

So after the live broadcast ends.

Audiences are still eager to share their desire for innovative dishes online.

It's only twelve o'clock noon.

The top three most searched items were occupied by entries from the Star Food Competition.

The most outrageous thing is that the top three are all related to dishes.

A singer surnamed Wang, who was preparing to release a new song today and had a wave of hot searches, saw the sudden attack on the hot searches and was so angry that he smashed his guitar at home...

…

“Pineapple fried rice can actually be made this way!”

"It's dark food, but what should I do if I just want to eat it?"

“A new way to make apple risotto.”

This strange hot search naturally attracted the attention of many netizens.

At first they were confused.

I wonder if there is any new variety show coming online, so I’m pre-purchasing hot searches.

But when they saw the pictures and live broadcast clips of these dishes, they were all shocked.

These innovative dishes that look delicious were actually created by students from Star Academy?

seriously?

Instantly, their interest is attracted.

They had no interest in the cooking competition at all, so they planned to take a look in the afternoon.

Let’s see if this cooking competition is really that interesting.

And many food anchors, cooking anchors, etc., are also impressed when they look at the hot searches.

Immediately, a live broadcast was launched to announce that Xingchen students’ innovative dishes would be reproduced.

Even many restaurant owners are excited when they see the hot search.

Immediately jot down a few innovative and easy-to-make dishes from the competition.

Then put a big-character poster on the door.

Announced that you can eat Xingchen pineapple fried rice and Xingchen crispy barbecue at home...

That's right.

All innovative dishes at the Creative Food Competition.

Because some of the dish names are the same as the original dish names.

In order to better distinguish.

Netizens and store owners spontaneously added the word "star" in front of these dishes.

To show that these dishes were invented by Xingchen students.

And it's not just regular people who are attracted.

Even some masters in the culinary arts were amazed when they saw these new dishes.

These innovative dishes are not the kind of innovative dishes that Internet celebrity restaurants brag about by adding a fancy shape, adding cheese, or adding some smoke.

Rather, they are genuine and innovative dishes made with different cooking concepts.

Even these masters will be impressed by the talents of Xingchen students after watching them.

As a result, these masters also became interested in the food competition.

In China, where food is the most important thing for the people.

The popularity of innovative dishes that appeared in the Star Food Competition is rising rapidly.

The popularity not only spreads online, but also spreads to reality.

And this popularity brings a large number of viewers.

Naturally, it will be fed back into the live broadcast of the Star Food Competition.

then.

in the afternoon.

After the start of the second group of games.

Just ten minutes.

The number of viewers reached as many as three million.

Some came to listen to the awkward commentary.

Some came to see the food.

Some came to join in the fun.

Some came to learn technology.

But with three million viewers, the live broadcast room of the Xingchen Food Competition topped the live broadcast platform without any suspense.

The popularity was unparalleled.

It sounds like three million is not much.

Some big anchors have five or eight million popularity.

But in fact, it is amazing if there are 100,000 people in the live broadcast room of these anchors.

Otherwise, the audience of those big anchors combined, I am afraid that if all the Chinese population watched the live broadcast, it would not be enough, and some foreigners would have to be brought in.

So.

It can even be said to be a miracle that the Xingchen Creative Food Competition can have three million viewers.

And in the afternoon, the second group of the game.

Sure enough, another wonderful innovative dish came out.

It attracted exclamations from the audience.

It easily became a hot search again.

The top five hot searches were basically all taken.

And on video platforms such as Bilibili and Douyin.

There are clips of the competition, or videos of innovative dishes everywhere.

The popularity is unprecedented.

…

The Xingchen Creative Food Competition is so popular.

Naturally, the eyes of those sponsors who were not optimistic about the cooking competition were brightened.

The Xingchen Creative Food Competition did not have any sponsors at the beginning.

It’s not that these sponsors have bad vision.

But cooking competitions have never been very popular.

There are not many people watching.

It’s a waste of money, and there is no effect at all.

But no one expected it.

The Xingchen Academy’s food competition can be so popular.

It’s only the group stage now.

What about the bubble competition, semi-finals, and finals?

The attention will only be higher.

The most important thing is that Xingchen Academy is now a recognized culinary mecca.

Advertise your own brand in the opponent’s competition.

For the establishment of brand image, it is simply too high.

Immediately, various companies began to contact Xingchen Academy without hesitation, hoping to become a sponsor.

Just that night.

The event operation teacher in charge of business affairs took the students to carefully select and finally signed three sponsorship contracts.

The seasoning advertisement was won by Haitian.

All kitchen tables must be filled with Haitian seasonings.

And the pots and pans were won by Zwilling.

All pots and pans were replaced with Zwilling ones.

Fotile won the kitchen appliance advertisement.

From range hoods to steam ovens, everything is available.

For this, the three companies not only had to provide things.

Each company also paid a sponsorship fee of 5 million yuan.

A total of 15 million.

It allowed Ye Chen to easily recover the cost and make a lot of money.

But the impact of the creative food competition after it became popular was far more than that.

Before, the sponsorship of Xingchen Food Recommendation Network had not been negotiated.

It's not that everyone is not interested.

It's that Xingchen Academy's asking price is too high.

They are worried that the effect is not good enough.

But now, they don't hesitate.

After all, Xingchen Academy used to hold e-sports events, and e-sports events became popular.

Now it's even more outrageous.

Even the cooking competition that has always been ignored can be so popular.

It's really amazing.

Soon, the sophomores of Xingchen College will go abroad for internships.

Xingchen Food Recommendation Network will definitely spread the food recommendations to the world as the students spread around the world.

Most likely, it will also become popular.

Therefore, sponsoring Xingchen Food Recommendation Network is of great benefit to those catering companies that want to go overseas.

After all, Xingchen College has a good reputation abroad.

Their brand is tied to Xingchen Food Recommendation Network, which will surely easily break the prejudice of foreigners against Chinese brands.

Thus, it is easy to establish a reputation and brand image abroad.

Although it is still just empty talk now.

It may not be popular.

But it is totally worth a gamble.

So, after a struggle.

In the end, the wealthy Fangtai won the exclusive naming rights of Xingchen Food Network for one year at a price of 15 million yuan.

...

In the following days, the Xingchen Creative Food Competition continued to be popular.

The average number of viewers per game has stabilized at 3 million.

At the same time, in all offline restaurants in China.

Many innovative Xingchen dishes have also appeared in restaurants.

And not just ordinary restaurants and roadside shops.

Even some old brands have added Xingchen innovative dishes to the menu.

To attract those viewers who are drooling at the game but can't eat.

And the effect is really very good.

As long as the restaurant has Xingchen innovative dishes, it has attracted a lot of customers with this wave of popularity.

As for whether these restaurants' practices infringe on copyright?

Xingchen Academy has already stated in the competition that all restaurants are allowed to make innovative dishes in any way.

And in order for everyone to learn innovative dishes conveniently.

Starting from the third day.

After each game, the host will invite one or two students with high scores to the stage.

Let them share the production methods and techniques of innovative dishes in detail, so that the audience can understand more and make it more convenient.

This move undoubtedly won the favor of countless audiences.

And the chefs and owners of various restaurants.

They were also very touched by Xingchen Academy's initiative to give them food.

Xingchen Academy's pattern is simply too big.

Compared with Xingchen Academy's pattern.

The old brands that issued statements because of replica dishes are too far away from Xingchen Academy.

Especially Fangshan.

So Fangshan was pulled out and flogged again, and became a hot search.

Fangshan, who has been very low-key in the past few months and has been caught in the crossfire for no reason: "??? What did I do wrong again?"

In addition to China.

Abroad.

The live broadcast of the Xingchen Food Competition is also very popular.