Urban: Becoming a principal from a junior college!

Xingchen Animation Company uses the assistance of major cooperative companies.

An excellent publicity and distribution department has long been established.

After the production of the Pussycat Porridge movie was completed.

The publicity department confirmed the promotion strategy of Mao Mao Porridge.

In conjunction with the release of the third season of Little Cat Porridge, the announcement of the big movie has begun.

The first is to buy ads in the time period of the Big Windmill column.

After the two daily updated episodes of Kitten Porridge Season 3 have been played.

The first advertisement that appeared was the announcement that the movie Little Cat Porridge would be released on June 1st.

On the Internet, Xingchen Animation Company only places advertisements on Xunteng Video.

And only in the toddler animation area.

For example, when the audience clicks on cartoons such as Kitten Porridge, Infested Bears, and Pleasant Goat.

Only then will the advertisements for kitten porridge appear.

It is a precise delivery.

As for foreign countries, this advertising strategy is basically the same.

Link the advertisements for major movies to the third season of the popular Kitten Porridge.

Thereby maximizing the effectiveness of advertising.

After all, children must be unsatisfied after watching cartoons updated every day.

When you see a movie at this time, your expectations will inevitably be raised to the highest level.

And in reality.

Xingchen Animation Company basically doesn’t do much promotional activities.

There is no need for road shows or activities.

Because when Star Animation Company set up its publicity plan, its goals were very clear.

The audience I want to attract is children and their families.

Of course, other audience groups don’t want it either.

The official account of Star Academy, after reprinting the promotional video of the Little Cat Porridge Movie.

Because of the number of fans of Star Academy’s official account.

The promotional video of Kitten Porridge still received a lot of attention.

Domestic playback volume easily exceeded 10 million.

Because the trailer is brilliant and interesting, it has attracted many netizens.

For example, the first promotional video is about a family's preparation before setting off for a trip.

Daddy Cat only prepared a backpack for himself.

But when he went to see Mother Cat, he found that Mother Cat had prepared six suitcases.

And they are still complaining that the suitcase is not enough and many things cannot be carried.

The cat dad was confused...

Do you need to bring so many things with you when you go on a trip?

The father cat hoped that the mother cat would not bring so many things, but the fight failed.

When he finally went out, Cat's father carried six suitcases alone.

The trailer is short.

But this episode made netizens extremely happy to watch it.

After all, the plot of this trailer is simply too real.

Most people who have a girlfriend or wife have experienced it.

That is, when a woman goes out, she packs big and small bags, and the two suitcases may not be able to hold each other's belongings.

But don’t bring so much.

The other party was still plausible, as if everything was really useful.

The most important thing is that when I go out, it’s all men who pick up their suitcases.

This is the first time that netizens have seen such a real scene of couples getting along in a children's animation.

And then there were several trailers.

These are some of the experiences of Mao Mao Porridge and his family during their travels.

Every trailer is extremely interesting.

It aroused the amazement of many netizens.

"The best thing about Mao Mao Porridge is that this kind of discovery of the details of life can make people smile."

"My girlfriend is like this. When I go on a trip, I only have three or two pieces of clothing, but my girlfriend has two suitcases, which is not enough. I can only say that the days when I was single and just carry a bag and travel will be a thing of the past."

"Did you see it? When Mao Maozhou and his family were traveling in the Magic City, there were queues in front of the shops on the street. One queue even reached the Huangpu River. This is so typical of the Magic City."

"Haha, it was so true that when the little cat Chow Chow was traveling with his brother, he had to be hugged by an adult halfway through the walk. The last time I took my child on a trip, I almost died of exhaustion..."

"I feel sorry for the cat dad, carrying six suitcases and two children alone..."

"No, is this really a children's animation? Just watching the trailer makes me so happy. I will take my best friends to watch it then..."

"+1, I wasn't really interested at first, but now I want to take a look."

"It is recommended to watch the midnight show so that no children will disturb you at the same time!"

"Support Star Academy..."

The movie quality shown in the trailer has attracted the interest of many netizens.

They all said that they would go and watch when the time comes.

…

Sixty-one gear.

It is indeed not a popular schedule originally.

After all, Children’s Day isn’t even a legal holiday.

Only children under the age of fourteen will have a day off on Children's Day.

Therefore, neither film and television companies nor movie theaters have high expectations for this day.

Only some small-production animations and literary films are released during this period.

But something is different this year.

Cinemas around the world start preparing for Children’s Day early.

Movie posters related to the June 1st schedule were posted in the most conspicuous positions.

The most eye-catching ones are undoubtedly the movie posters for Toy Story and Kitten.

Needless to say, Toy Story 2.3.4 is an animation masterpiece that grossed over one billion dollars at the box office.

In the history of animation, they are also landmark works.

Of course, making money is making money.

It’s a fact that the sequel’s reputation continues to decline.

And Toy Story 5, which is about to be released now, has been almost ten years since the last one was released.

It's been too long.

Under this circumstance, the market does not believe that Toy Story 5 can continue to create box office myths.

But there is no way to return to your peak.

After all, the influence of IP is here. Even if the sequel's reputation is poor and the global box office exceeds 300 to 400 million US dollars, there will be no problem.

As for Mao Mao Porridge, it is also the most popular children’s animation IP in the past two years.

The first three seasons became more popular each season.

In China, "Little Cat Porridge" is priority broadcast on CCTV every season.

Abroad, Kitten Porridge has also become the most popular children's drama in several East Asian countries.

Even in many regions in Europe and the United States, kitten porridge is ranked among the top three in popularity.

With such high heat.

The animated movies produced by Star Animation Company are bound to attract a large number of children to watch.

With the support of huge popularity, regardless of the quality, you can make a lot of money.

Not to mention that the producer is Star Animation Company.

There are all Xingchen students inside, so how could the quality be bad?

Therefore, theaters generally believe that the market response of Kitty Porridge will be good.

And because these two top-notch children's animated films are scheduled to be released on June 1st.

Therefore, this year’s June 1st period will definitely be countless times more lively than in previous years.

All major theaters are welcoming the June 1st holiday with unprecedented enthusiasm.

Of course, although both are excellent.

But in the eyes of the public, there is always a distinction between high and low.

The Toy Story series, after all, set box office records.

Not to mention that the production company behind the other party is an animation giant like Disney.

Therefore, relatively speaking, cinema owners are more optimistic about "Toy Story 5".

There will be more screenings for "Toy Story 5" in the June 1st slot.

And in the outside world.

As both parties began to announce, there was a lot of related discussion.

Toy Story is the childhood memory of many netizens.

Now that a sequel is released, it will naturally attract a lot of people.

Especially Disney is very good at playing memory games.

In the trailer, scenes from the previous films appeared, which caused a great response.

After all, childhood memories are the most touching things.

They don’t necessarily miss the movie.

It is more likely that I want to recall the years when I was young by watching this movie.

So it is undeniable that Toy Story 5 is more popular on the Internet.

Many netizens have posted messages saying they miss their youth and want to binge-watch the show.

The momentum is not low.

In comparison.

Although the movie "Kitten Porridge" has also been discussed a lot.

And because of several interesting trailers, it has attracted the attention of many netizens.

But there are certainly not many young people willing to take the initiative to see it.

After all, Kitten Porridge is just a new animation.

It is difficult to emotionally touch netizens more.

Secondly, Mao Mao Porridge is positioned as a children’s animation.

Compared to Toy Story, it will appear more childish.

Not to mention that Kitten Porridge is a unit drama.

Many netizens are somewhat skeptical about unit dramas with fragmented plots being made into movies.

I'm worried that the movie won't be able to tell a complete story.

So overall.

The appeal of Kitten Porridge is far less than that of Toy Story.

The global popularity is even worse by several orders of magnitude.

This made many relevant practitioners shake their heads.

I feel that it is a pity for the kitten porridge.

If Kitty Porridge was released alone during this June 1st period, there would be no Disney to disrupt the situation.

That little cat porridge will definitely get a good result.

But the problem is that Disney is here to disrupt the situation.

Now judging from the popularity on the Internet.

Most of the movie box office during the June 1st period will be concentrated on "Toy Story".

As for the kitten porridge.

Although due to its quality and popularity, the results are not too bad or ugly.

But it’s probably difficult to have a big explosion.

It comes down to it.

I can only blame Disney for being too strong.

In the field of animated films, it was directly suppressed by such giants.

No matter which animation company it is, it will be difficult to resist.

…

But no matter how the outside world looks at it.

There will be no change in the speed of time passing.

in a discussion.

May left, June 1st came...

"Kitten" and "Toy Story 5" are officially released on this day!