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"In recent years, the CCTV Spring Festival Gala seems to be booming, but the ratings have dropped slightly every year."

On CCTV, Zhao An looked at the data report in front of him, feeling a little depressed.

"It's unavoidable. Now people across the country have more and more entertainment methods, so it's normal that fewer people watch the Spring Festival Gala~"

"Yes, this shows that our country has made progress in entertainment culture."

Next to it, several CCTV employees said quickly.

However, Zhao An was still a little depressed.

He is not the person in charge of the Spring Festival Gala, but he is regarded as the leader of the overall situation in the entire CCTV.

He actually understood what the other staff said.

But watching the CCTV Spring Festival Gala for many years, and it has been declining step by step, he also feels that it is not good.

"Entertainment... Xunteng, which Mu Jing interviewed before, is a company that makes entertainment games. Maybe they have some kind of competition with CCTV Spring Festival Gala. Young people are more interested in playing games than in front of the TV. Watch CCTV."

When Zhao An was a little depressed.

A staff member came in and explained the situation to Zhao An.

"Xunteng Company, want to cooperate with our Spring Festival Gala program?"

Zhao An was startled for a while, then frowned slightly.

Xunteng wants to cooperate with Spring Festival Gala programs, mostly to promote their games.

Although it is said that the current Xunteng game is already the main force of Chinese cultural export, but after all, it has just been recognized as such.

To play Xunteng's advertisements in front of the people of the whole country, Zhao An still resisted a little.

"This young man is taking too big a step."

Since that Mu Jing interview, Zhao An's impression of Chu Yi is quite good.

Although he resisted in his heart, Zhao An was still prepared to discuss with Chu Yi for a while before rejecting it.

But shortly after answering the phone, Zhao An was stunned again.

"It's not to promote Xunteng games, but Xunteng's chat business, to cooperate with the Spring Festival Gala?"

Zhao An patted his thigh.

Xunteng's games were so hot before that he suddenly forgot that Xunteng also had other businesses.

"If it's not the game business, it's better. We can discuss the details."

"But Chu Yi, you know the particularity of the Spring Festival Gala. In addition to conforming to the main theme, we also have no shortage of sponsors..."

With this in mind, Zhao An talked with Chu Yi on the phone.

After a while, he was shocked by what Chu Yi said.

"Five hundred million in exchange for advertising space on CCTV's Spring Festival Gala..."

"Xunteng will distribute one billion cash red envelopes to the people of the whole country on the day of the Spring Festival Gala..."

Even Zhao An was surprised by Chu Yi's handwriting at this moment.

He naturally knew that Chu Yi's move was nothing more than advertising their Xunteng chat business.

It's just that this night, 1.5 billion of the courage was burned, which still made him a little surprised.

"This young man really isn't something in the pool."

Zhao An suddenly felt that the previous CCTV interview seemed to underestimate Chu Yi.

"If the red envelopes are distributed during the Spring Festival Gala, it can also increase the ratings of our CCTV Spring Festival Gala..."

Zhao An's eyes lit up.

Chu Yi's red envelope rain event is different from other sponsors.

Generally speaking, the placement of advertisements in the program will reduce the satisfaction of the audience.

However, the activity of giving out red envelopes may also increase the ratings. Maybe it is possible to change the decline in the ratings of CCTV Spring Festival Gala, which has been declining year after year!

Thinking of this, Zhao An suddenly smiled and talked to Chu Yi about the specific details on the phone.

"good

................................

Then, about half a month before the Lunar New Year, Xunteng announced another high-profile news.

It is not a new game or new business, but it is enough to make Xunteng users across the country excited.

The second red envelope rain is here!

And this time, the amount of red envelope rain is even higher!

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During the few hours of the CCTV Spring Festival Gala broadcast, Xunteng will give out a total of one billion cash red envelopes!

In addition, in the first five days of the Spring Festival Gala, Xunteng will also send out 100 million red envelopes every day, as a warm-up for the Spring Festival Gala's red envelope rain.

This time's publicity is not limited to platforms such as Xunteng's official blog, and even CCTV has forwarded such news.

TV commercials, Internet commercials, real buses, subways...

A large number of places have been replaced with New Year's red advertisements, and the most eye-catching one is the shocking astronomical figure, the rain of one billion red envelopes!

"My God, Xunteng is going to start burning money again! But I like it!"

"I finally waited for the second rain of red envelopes, and this time the total was as high as 1.5 billion, and it was 1 billion on the Spring Festival Gala alone!"

...... 0

"I haven't watched the Spring Festival Gala for many years, I think I can watch it this time..."

"914545616, 500 million in the first five days is simply warm-up, enough."

The viewing rate of the Spring Festival Gala is about 30%, which means that every year, there are 400,000,000 to 500 million viewers watching.

Among them, there are also a large number of older users in urban and rural areas, because of the temptation of these billions of red envelopes, they began to learn the use of chat.

"That's a billion-dollar red envelope. You can get it when you look at the Spring Festival Gala. It's just like a drop of money from the sky!"

'Haha, fortunately, during the last Dragon Boat Festival red envelope rain, I have learned how to grab red envelopes on Xun Teng, this time should be the same! "

Some young people who have returned from hard work in big cities, after returning to their hometowns, find that their parents and grandfathers seem to be more skilled than them when they chat with their mobile phones one by one.

Time has passed, and among the expectations of many people, the New Year is slowly approaching.

The 100 million red envelope rain that Xun Teng chats about every day has officially started.

The number of this red envelope rain is divided equally by the users of Chat Chat across the country, but it is actually not many.

However, this warm-up work has also made people across the country look forward to the arrival of the Spring Festival Gala even more.

(Updated, keep reading, keep reading!).