Urban Online Game Business Tycoon

Chinese.

Kyoto.

One of the well-known Internet portals, Sina.com.

Wang Dong, the CEO and president of Sina.com, was sitting in front of the office at this moment, looking at the data sheet of Sina.com that he had just handed over from the assistant, and frowned again.

Since 1997, with his contacts and resources, he has returned to China with a large amount of capital from venture capital institutions to start a business, and founded a portal based on news, wireless value-added services, blogs, blogs, mailboxes, browsers, etc., and took advantage of the early dividends of the Internet outbreak to complete the accumulation of content, and has become one of the well-known portals.

He seems to have been very successful along the way, but only he knows that Sina.com's angel round of financing is about to run out.

It's not that his ability is not good, but the Internet has just begun, many computers are far from popular, and there are still relatively few netizens on the Internet.

Unconsciously, three years have passed, and Sina.com has been a little unbearable.

In the past three years, he has tried email business, wireless value-added business, and blogging, although Sina Mail and Sina Blog have set off a wave of heat, but they have not known how to monetize these huge traffic...... to support the company's operations.

And just when Wang Dong sighed and was about to lock the report into the cabinet, a newspaper that had just been printed this morning attracted Wang Dong's eyes.

Wang Dong has the habit of reading newspapers every day, and through some information in the newspapers, he can judge the future market trend, which is a necessary professional skill for a CEO like him.

It is precisely by virtue of his vision and vision beyond others that he was able to lead Sina's team to overcome obstacles all the way and successfully become a well-known portal.

The content of the newspaper is very simple, it is nothing more than some traditional factory how-how, or some touted words, the so-called words of relevant experts.

But soon, Wang Dong's eyes were tightly attracted by a news just reported in the newspaper, this news is very simple and very eye-catching, that is, to talk about the launch of the show, talk about the membership business, and recharge millions a day.

At the beginning, Wang Dong just smiled coldly, feeling that he was bragging, after all, he knew too well the difficulty of recharging millions.

But as he read and saw that the number of users chatting had accumulated to 1.3 million, and when the user recharge rate reached 10%, Wang Dong's body couldn't help but tremble, and he took a deep breath

Don't underestimate the 10% conversion rate.

Sina.com has also tried to launch a membership business to convert users and turn it into a profitable ......

However, hundreds of thousands of people browse Sina.com every day, and the daily profit is only tens of thousands of yuan

With a complicated mood, Wang Dong, who has a background as a software engineer, opened the chat that had already been downloaded and turned on the chat show function.

Soon, Wang Dong was shocked to find that the reason why the conversion rate of the show is so high is not unrelated to the design of the show.

This chat show, not only divided into different price ranges, different prices of the chat show cool, beautiful degree of different, the most terrible thing is that the recharge of the chat show is a phone deduction.

As a software engineer, Wang Dong has experience in recharging many websites.

According to their experience, the most taboo thing about impulsive consumption such as chatting shows and chatting about members is that they encounter obstacles when recharging, and the more obstacles, the lower the recharge conversion rate.

For example, if the user jumps to the recharge page and can only recharge in half a day, he is likely to lose money when recharging.

However, if the recharge is smooth and unhindered, then when the user recharges, the direct deduction can improve the conversion rate.

Let's choose to cooperate with the operator and use the phone to deduct the fee, which is undoubtedly the link that minimizes the obstacle to user recharge, and ...... The price setting of these chatting shows is also to screen users to the greatest extent, and at the same time, it also makes use of the user's comparison psychology, so that every user can spend money ...... the greatest possible

"Awesome, awesome......

".

After watching the design of the show, Wang Dong couldn't help but praise it. He could see that what Long Aotian did was a work of art, not a simple commodity.

And just when Wang Dong was immersed in talking about product research, a phone call came, and it was the president of Sohu.com.

"Brother Li, what's wrong?" Wang Dong asked teasingly.

"Have you seen the news of recharging millions a day?" The voice of the president of Sohu.com came: "Just now, Edward, the president of MSN, came to me, hoping that I can give him the next round of financing, and then he will launch MSN's SN show, what do you think?".

"I don't think so, Edward's MSN is garbage, completely bringing the arrogance of the Chinese people, the software is for convenience, not for trouble, don't vote for him, it's better to consider talking about ......

".

"Even if MSN also launches the function of chatting show, I estimate that the daily recharge will be less than 1,000. Wang Dong couldn't help but speak, "He doesn't understand software at all." "

"But, the conversation is in full swing, I can't afford it. "

The president of Sohu.com looked depressed.

"Damn, do you think I can vote for it......

".

Wang Dong was also depressed and regretful, "But I have to say that Long Aotian's chat gave me a lot of ideas for Sina to monetize, and it also proved that the Internet has great potential!"

On the basis of chatting about the ability to prove their ability to attract money, they can no longer afford to invest. When Lofes invested, they laughed at Lofes for investing in such an instant messaging software with no monetization ability, but they didn't expect to be slapped ......in the face so quickly

"However, there are still a lot of collaborations with Chat. "

Wang Dong smiled, thinking about how to import all the traffic of chat users into Sina ......

"I'm sorry, I'm already sitting in the coffee room of the company ......

chat."

Soon, the cunning voice of the president of Sohu came ......