Urban Sims
Chapter 203 Promotion and Diffusion
In fact, opening a restaurant in the city is not much easier than opening a restaurant in the countryside. In some aspects, the difficulties are even greater than in the countryside.
For example, the average income of urban residents is less than that of rural residents, and they have more various expenses in the city. Unlike farmers, they can be self-sufficient. Therefore, the proportion of customers who often come to Yuanyue Restaurant for consumption is much lower than that of Baowan Town. Even though the city has a population of millions, the average daily passenger flow of Yuanyue Hotel has been hovering around 3,000 for a long time.
In addition, Totsuki Hotel is not the only restaurant in the city. There are many competitors. And when the food tastes not as good as Totsuki Hotel, the competitors will also analyze and study, and use high-tech means to crack many problems. Yuanyue Restaurant's top-secret seasoning formula, after improving the dishes, although there is still a certain gap between the taste and Yuanyue Hotel, it has also been greatly improved.
In particular, Oriental Kitchenware Company, which is affiliated with Oriental Hospital, used espionage methods to obtain most of the spices in the kitchen of Totsuki Hotel, and deciphered the composition of as many as 28 kinds of spices. Finally, based on these new spices, it developed " The "Chuxian 3500" smart kitchen robot has sold hundreds of units, and at the same time, the customer flow of Yuanyue Hotel has plummeted by 30% in a short period of time.
Because the dishes cooked by these kitchen robots can taste 80% of those of Totsuki Hotel, but the price is only half of those of Totsuki Hotel.
Zhou Ming was furious and took Dongfang Kitchenware Company to court. He spent more than half a month collecting evidence and uncovering the culprit. He found out that it was his apprentice Sun Yingcai who had been with him for more than five years who did it. For that 50 money, he revealed almost everything he could reveal. With conclusive evidence, Sun Yingcai was severely punished by the law and was ordered to compensate Yuanyue Hotel for 100 money in losses. However, Oriental Kitchenware Company could not sue no matter how hard it was, because Sun Yingcai became their scapegoat and took all legal responsibility on himself.
In the end, Sun Yingcai was taken away by the liquidator. He only had 80 pieces of money on him. The Oriental Kitchenware Company promised to reimburse him for the remaining 20 pieces and an additional 200 pieces of money. None of them were gone, and he had no use value. No matter how much he cried and begged for mercy when he was taken away, no one would reach out to help him.
After absorbing the lessons learned this time, Zhou Ming no longer has a high degree of trust in anyone. From now on, the store will be short of people. As long as it is not a key technical position (chef), he will try not to recruit people and buy intelligent robots. Come here, only the machine program will not betray him under the temptation of money.
Although the number of customers at Yuanyue Hotel plummeted by 30%, the turnover only dropped by about 3%, which was not a serious injury, because in the past three years, Zhou Ming has developed the high-end market, Yaoxing City 90 More than % of the dignitaries have become frequent guests of the hotel, and the number of people applying for diamond VIP cards has exceeded 100. These diamond members have completely become prisoners of his food, and some of the "godly delicacies" he made using special ingredients "Even if it costs money to enjoy it, some distinguished guests still pay for it without hesitation.
Let me say here that as his cooking skills continue to grow and enter a realm that no one has reached, Zhou Ming has developed a taste rating system for the deliciousness of dishes, dividing the taste of dishes into nine grades:
Ordinary deliciousness: the level of an average housewife
1-star delicious food: the level a kitchen worker must reach
2-star deliciousness: the level trainee chefs must achieve
3 Star Deliciousness: What Junior Chefs Must Achieve
4-star deliciousness: the level a chef must achieve
5-star deliciousness: the level a chef must achieve
Special delicacy: a level only talented chefs can achieve
Legendary delicacy: a level only achieved by extremely talented chefs
God's delicacy: a taste that only a chef can create
But in the Yuanyue Hotel today, Zhou Ming is the only one who can make "God's delicacies". There are more than 20 chefs, apprentices, and kitchen workers in the hotel, and most of them have cooking skills ranging from intern chefs to chefs. The dishes served are basically 2 stars, 3 stars, 4 stars... there are very few 5 stars, let alone special stars and legends above 5 stars.
Cooking requires talent, and Zhou Ming also wants to train a few apprentices who can cook special delicacies, because a special star chef can bring more than 10 times the profit to the restaurant as a five-star chef, but in this world Most of the talented ones have gone to study medicine, and recruiting people by yourself is a bit of a gamble. For example, Sun Yingcai is already the most talented among his more than ten apprentices, and he has already touched the edge of a special star chef. , the result is 50 money...
If human talent is not enough, what about intelligent robots?
If a robot is allowed to learn or imitate his cooking skills, it doesn't need to be as good as him, it just needs to be half as good as him. At least it will be a five-star chef.
Zhou Ming actually bought a high-end intelligent robot and tested it in the kitchen. It didn't need the robot to be very autonomous and flexible. All he had to do was imitate his movements and cook an identical dish.
As a result, after tasting the dish cooked by the robot, Zhou Ming was disappointed. Although the taste was 70% to 80% good, the dish had no soul and no spirituality. A real gourmet would know that this dish was anything but... The dish made by people is a fake dish that deceives people.
Zhou Ming cannot deceive those distinguished guests who in his eyes are all "money", but by himself, cooking ten tables of dishes a day (cooking delicacies with 5 stars or above requires a lot of energy) has almost reached his limit. However, these ten tables of dishes every day are from Yuanyue Restaurant, 40% of the net profit of credit points and more than 90% of the source of money... Although it is a lot, it is still far behind Zhou Ming's expectations. .
After thinking hard for many days, Zhou Ming made a decision that shocked all the hotel's top brass:
Yuanyue Condiment Company was established to produce and sell 108 of the most commonly used secret seasonings in the kitchen of Yuanyue Hotel, including: chicken essence, cooking wine, light soy sauce, special soy sauce, peanut butter, beef sauce, sweet sauce, thirteen spices, etc. All condiments are sold to the outside world, and cooking videos are produced and broadcasted on TV stations or websites, allowing millions of ordinary people to learn how to make "Yuanyue Cuisine"
In the conference room.
Gu Naohui's eyes widened and she looked at him in disbelief and said:
"Xiaoqiang, are you crazy? Seasonings and dish recipes are priceless treasures for the hotel, which can bring countless profits to the hotel. You actually said that you want to sell them to outsiders, and you also want to make free learning videos for others to learn? Are you? Do you hope the hotel will close early?"
"Brother, have you been tired recently? Why don't you take a good rest for a few days? It doesn't matter if you make less money in the hotel." Da Zhuang, who has always been silly and naive, said with concern.
"Master, you need to take a good rest. Sun Yingcai's matter has already caused a lot of trouble for you. If something happens to you this time, this hotel will be doomed." Disciple Ge Peng also said, very worried about the master's fate. state.
Other managers also expressed their concern and advised Zhou Ming to take a good rest for a few days to prevent him from having random thoughts.
Everyone's performance was completely within Zhou Ming's expectation. He smiled slightly and said:
"Please rest assured that I am very normal, and I know what everyone is worried about. However, as long as you can listen to my explanation, maybe you will not object to my decisions..."
"After Oriental Kitchenware Company cracked the secret recipes of 28 of our seasonings, it has been proven that the ingredients of other seasonings will sooner or later be analyzed by others using instruments. What is the use of hiding them? The Sun Yingcai incident tells us that commercial espionage is There is no way to prevent it. Even if the hotel kitchen takes strict measures to prevent insider leaks, what about the seasoning production factory in Baowan Town? There are also many workers there, giving competitors the possibility of taking advantage of the loopholes... So it is better to increase the production of seasonings. Occupying the majority of the market share of various condiments can not only prevent competitors from seizing the opportunity, but also obtain some benefits..."
"As for why I want to promote Yuanyue Restaurant's special cooking skills, it is mainly for the greater benefit, because it will bring three benefits: First, there will be more ordinary people learning to cook Yuanyue cuisine. With the Yuanyue seasonings, sales will also increase; secondly, to increase the popularity of Yuanyue Hotel, our hotel's reputation is still too small. Only some people in Yaoxing City know about it. We need to increase our visibility to increase the hotel's reputation. Customer flow; thirdly, in addition to the above two points, I also have a bigger plan, a plan to control the entire culinary industry. I will keep this plan secret for the time being, and I will naturally tell everyone when the time is right."
After listening to Zhou Ming's explanation, everyone fell into deep thought and began to analyze the pros and cons. They vaguely felt that what the boss said made sense, and at the same time, they also raised a question mark in their hearts: can selling seasonings and announcing the recipes of Yuanyue dishes really be used by restaurants? Does it bring benefits greater than losses?
No matter what everyone else thought, Zhou Ming's two decisions were still forcefully implemented by him. For this reason, Gu Naihui ignored him for half a month, took her two children, and returned to her hometown angrily.
But the effects soon became apparent. First, within three months after the establishment of Yuanyue Condiment Company, 68 kinds of kitchen seasonings were launched. Once these seasonings entered the market, they were favored by hotels, restaurants, restaurants, and even restaurants. It was welcomed by ordinary housewives and quickly occupied a large market share of condiments, generating considerable economic benefits.
At the same time, Zhou Ming cooperated with Yaoxing City's "Star TV" to create a cooking teaching program called "Chef God Teaches You How to Cook." It's cool, gorgeous, and pleasing to the eye. In addition, the guests' expressions when tasting the dishes were extremely exaggerated, which impressed the audience deeply. Therefore, after the show was broadcast, the ratings continued to rise. After only a dozen episodes were broadcast, it reached Zhou Ming's world. Affected by the ultra-high ratings of some celebrity reality shows, an unprecedented "cooking craze" began to sweep across Area 52...
Thank you to readers such as "It hurts", "The Years Go by", "KenwayS" and other readers for their point-and-note rewards!
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