Urban Sims

Hangzhou, April 22.

The warm spring of April is the season of rejuvenation of vegetation. Hundreds of flowers are blooming, catkins are flying, the spring breeze is blowing, and the climate is pleasant. It is the most comfortable day of the year.

That morning, Zhou Ming drove to the Demonic Liquid Research Institute in the high-tech park. After staying for a short while, he drove again, taking general manager Song Wenhui, project leader Hiroshi Tahara and others to the western suburbs of the city. Sanhua Village Industrial Park has entered a factory covering an area of ​​15 acres.

This factory is the beverage production factory under the Magic Liquid Research Institute.

The two beverage production lines of the Magic Liquid Research Institute are both located in this factory.

Among them, the production line of No. 1 nutrient solution has been started and operated for more than half a month, and the output has increased steadily.

The amount of No. 1 nutrient solution produced exceeds 300,000 liters.

The No. 3 nutrient solution production line will be officially launched today.

Once the No. 3 nutrient solution production line is successfully launched, the Magic Liquid Research Institute will completely bid farewell to its unprofitable state and achieve self-sufficiency.

Therefore, today is a very important moment, and everyone is looking forward to it.

Through the glass wall, you can see at a glance the highly clean, dust-free and sterile production plant. The instruments, equipment, walls and floors in the plant are all smooth, shiny and spotless.

Zhou Ming, Song Wenhui and others first put on disposable plastic bag shoes and special dust-free anti-static clothing. After completing the disinfection process in the disinfection room, they entered the fully automated factory.

The person in charge of factory operations is a middle-aged man in his forties named Du Ze. He was originally a senior automation engineer and was very good at managing production lines. After Zhou Ming hired him with a high salary, it took only half a year. , the two beverage production lines were assembled and run-in, and the tasks assigned to him were completed as quickly as possible.

"Lao Du, next month you can get a bonus of 1 million for your team from the finance department. Don't think it's too little. The bonus will be more at the end of the year."

Seeing the very standard factory building inside, Zhou Ming nodded. He didn't say any insubstantial words such as "Thank you for your hard work, well done." Instead, he was given a million bonus as soon as he made the move. The way to express satisfaction was simple and crude.

"Thank you, Mr. Zhou!"

"Thank you, Mr. Zhou!"

Du Ze and the seven or eight employees under his command had great joy on their faces, smiling from ear to ear. The fatigue on their bodies instantly dissipated, and they all thought to themselves: The overtime in the past few months has not been in vain, this is great It is also rare for a boss to make a move and get a million bonus.

"Lao Du, how is the backlog of No. 1 nutrient solution in the warehouse? If there is too much backlog, you can consider stopping the No. 1 production line to avoid occupying the warehouse."

Zhou Ming said that after the No. 1 nutrient solution was mass-produced, the sales situation did not seem to be optimistic. There were very few orders received, and the production cost of the No. 1 business solution was also very high. The cost was 30 yuan/liter, and 20,000 liters. The daily output requires more than 600,000 yuan in working capital every day, which is really too much to bear.

"Mr. Zhou, the production line does not need to stop. Recently, after the military learned that our factory can produce a fully nutritious and high-energy drink, it placed an order for 600,000 liters for us, which is enough to run the No. 1 production line for a month. The space agency also has a batch of Orders are being negotiated, and many medical institutions are also interested in our drink... No. 1 Nutrient Solution, as the world's first and most nutritionally comprehensive drink, has a huge market prospect."

At this time, a 30-year-old woman in a skirt with average appearance stood up and said in a clear voice.

"she is?"

Zhou Ming glanced at her in surprise. He came to the beverage factory relatively rarely. Apart from Du Ze, many of the employees didn't know him yet.

"Mr. Zhou, her name is Ma Li. She is the sales manager at the beverage factory. She has been in charge of beverage sales for less than a month and has received a lot of orders. She has strong business capabilities." Song Wenhui introduced in Zhou Ming's ear.

Zhou Ming glanced at Ma Li, then turned to Song Wenhui and said, "The bonus is 200,000, and it will be paid into her salary card next month."

200,000?

The air around them was suffocating, and they all looked at sales manager Ma Li with envious eyes.

Although two hundred thousand is not enough to make them jealous, it is definitely a lot. If you add a little more, you can buy a nice car.

Mr. Zhou, you are really too generous.

But Ma Li shook her head, her delicate makeup exuding a charming smile, and unexpectedly refused: "Mr. Zhou, I will receive a commission from the sales of the drink, so there is no need to give me an additional bonus."

"Take it, it's a reward for you, work hard, this company will not treat any capable employee badly."

Zhou Ming waved his hand. Reward for meritorious service is the best way to stimulate employees to work actively. After all, feelings and beliefs are not as good as real money.

"Thank you, Mr. Zhou!" Ma Li bowed.

10 o'clock in the morning.

All ready.

Before starting the production line, Zhou Ming also asked Song Wenhui and the others a few questions.

"Lao Song, after the production line is started, what is the approximate output of No. 3 nutrient solution?"

"The initial output will be lower, about 50,000 liters per day. Later, it will be adjusted according to market sales. If sales are booming, the output of the production line can be increased to up to 1 million liters per day."

"How much can the cost be controlled?"

"The cost of configuring No. 3 nutrient solution is not very high under 12 yuan. As the output increases, the cost will be reduced to less than 10 yuan."

"Compared with Red Bull drinks, are our costs lower or higher than theirs?" Zhou Ming asked a question that concerned him very much.

"I'm not very sure, but on the market, a 250ml bottle of Red Bull costs RMB 7, and four bottles of Red Bull costs RMB 28. If you deduct the share of dealers at all levels and the cost of transportation and packaging, I think Red Bull's price is RMB 7. The factory production cost will not be more than 9 yuan per liter." Tahara Hiroshi thought for a while.

"In other words, our actual costs are higher than theirs?"

Zhou Ming frowned. He was not competitive in terms of cost control, but was he still competitive in the market?

I guess you can’t even win the price war, right?

"Mr. Zhou, in terms of cost, after the production volume increases, it will still decrease in the future. Our greatest competitiveness is that our drinks have better recharging effect and fewer side effects... Just with these two points, we can occupy A large market share, and besides..."

Song Wenhui added: "Even if our costs are higher, the price is not that we cannot sell it cheaper than Red Bull. For 250 ml, the market price is 6 yuan per bottle, and we can still earn more than 2 yuan per bottle."

In fact, the beverage industry is a very profitable industry, ranking at the forefront of all industries.

High-energy drinks have the highest profits, followed by juices and carbonated drinks.

Even for the cheapest mineral water, the cost paid by the manufacturer is only the filling fee and transportation fee. After excluding these costs, each bottle of water can earn at least 3 or 4 cents.

"2 yuan per bottle."

Zhou Ming shook his head. This sounds okay, but consumers who buy this kind of drink, unless they are physically exhausted or have liver damage after staying up late, who would drink a high-energy drink? This naturally leads to low sales and high prices. Year-round, I wonder if it is possible for the 1.3 billion Chinese people to drink two bottles per capita?

It can be said that the money earned in one year from making drinks is definitely not as much as the game "Land of Glory", which generates more money in two or three months.

During this period, Tahara Hiroshi was leading the scientific research team to develop several health drinks based on many formulas provided by Zhou Ming.

The scale of the health care products market is obviously much larger than that of functional drinks. After the Magic Liquid Research Institute enters this field, once it produces results, I believe Qian Jing will be much bigger.

But whether it is drinks or health products, they are not Zhou Ming's ultimate goal. His ultimate goal is the medical industry with the highest profits! The kind that treats people.

Shaking his head and putting these thoughts aside, Zhou Ming said to Du Ze, the person in charge of the production line: "Old Du, start the production line. Our 'Barbarian Dragon Beverage' can be officially rolled off the production line."

Yes, "Barbarian Dragon" is the name Zhou Ming gave to the No. 3 nutrient solution. It means: after drinking Barbarian Dragon, you can be like a dragon, domineering, savage and unstoppable.

This sounds much more powerful than the so-called "Red Bull", both in terms of momentum and layout.

"Okay, Mr. Zhou!"

"Start the production line!"

Du Ze gave the order, and the engineer heard the order and started the computer's production program.

"Boom~Boom~"

The machine made a slight roar, and the conveyor started moving. The intelligent robotic arms on the production line flexibly rotated and retracted. Bottles of blue open-top cans began to complete disinfection, drying, filling, sealing, and printing. Logo writing and other processes... The entire fully automatic production line only needs a few engineers to operate it.

Discharge port.

Bottles of blue drinks came off the assembly line neatly and in line.

"Collapse~"

Taking out a bottle of Manlong Drink, Zhou Ming unscrewed the ring, put it to his mouth and took a sip. The taste was soft, sweet and refreshing.

After just a short while, I felt that my whole body was full of strength and my spirit was lifted.

"It's great! The market for Barbarian Dragon Drink will definitely be a hit!" Zhou Ming said with a thumbs up.

“I wish Manlong Market a great success!”

"Dry!"

Song Wenhui, Tian Yuanhao, Du Ze and others also opened a bottle each, drank a bottle with Barbarian Dragon instead of wine.

As a result, these people spent the whole day in excitement.