Urban Sims

Chapter 859 How to Promote

Create momentum?

In a plane with a huge territory, how to maximize the momentum, make a name for yourself in the shortest time, and let almost everyone know about you?

This is a difficult question!

A very technical problem.

Because the spread distance of information, the degree of response and the time it remains popular are mainly determined by three factors:

One, how explosive is the information itself?

If the information is full of trivial and trivial matters, its appeal will be very limited and it will not reach the "hot" level, and it will be easily ignored by people.

If the information says that a world war has broken out, and everyone will be involved in a terrible war, this "explosive" level can be described as extremely terrifying, and the spread speed is astonishing. After all, everyone's life and fortune are related to this.

Second, are the tools for disseminating information developed?

If the development of science and technology lags behind, and people mainly rely on word of mouth, fast horse delivery, or "flying pigeons to deliver letters" to transmit information, the efficiency of this kind of communication is probably very low, and it is easy to spread rumors, amplify and exaggerate, or even It is a misinterpretation of the original meaning, resulting in information distortion and very limited transmission distance.

If in a world with advanced technology, there are radio transmission towers, relay satellites, and optical fibers to transmit large-capacity data, under such hardware conditions, information will spread extremely fast and with high authenticity, although certain misinterpretations will also occur. and processing, but in general, it is much better than the era when communication technology was backward, and in this era, the speed of information transmission is as fast as the speed of light.

Three. Is the information topical? How long can people discuss and pay attention to it?

If it is just some entertainment and gossip information, focusing on reporting on the things in celebrities' crotches, it will definitely be very popular and topical at the beginning, and people will talk about it. In a short period of time, it will maintain a high level of attention, but it will last for a long time. If there is too much similar gossip, people will get bored... But sadly, this type of gossip information often has strong vitality, spreads explosively, and attracts continued attention from some people.

If it is military, technological, or political information, it is very important to every individual. People need to pay attention in time and speculate on what impact it will have on themselves, but... this type of significant information not only has a small audience, but also requires a certain amount of information. Intelligent understanding is easy to be drowned in the massive and highly topical gossip news, so it seems not so important, and finally drowned in the torrent of information... After all, this kind of information is indeed not very down-to-earth and difficult to be understood by most people.

As for the duration of attention, some people will pay attention for a long time, but the groups they follow are relatively high-end and niche, and cannot be discussed by the public unless...

The topic became: the world will end tomorrow, how will you deal with it?

Captain Quick's request is that within three months, the protagonist team should be widely publicized, making it known to all the forces in every corner of the Xuanqing plane!

Three months?

Spread the word and make your name known?

this……

I'm afraid it's very difficult, right?

You must know that the maximum size of this plane exceeds one light-year. In just three months, even light can only travel half a light-year. Now the captain wants to spread information faster than light and make it known to all forces?

How to do it?

Is it possible to do this?

The possibility is there.

Mainly for two reasons:

First, the technology in the Xuanqing plane is very advanced. Not only do the people have radio wave sending and receiving equipment, but there are countless radio and TV programs. In addition, on the top of each major sect's mountain, there is an item called the "Xuanqing communication stone". This item The communication speed is very fast, twenty times faster than the speed of light, and the communication efficiency is very high.

Secondly, among the protagonist's team, there are two strong men who practice the power of time and space, and can control the super-light flying spacecraft "Halo". With the exaggerated speed of "Halo", in just a few hours, the protagonist's team can lead With the information, go from this end of the Xuanqing plane to the farthest end, and then spread the information.

Therefore, for the protagonist team, distance cannot be a limitation for them to make a big splash.

But the core question is: How to expand the influence of the protagonist team and successfully attract the attention of all parties on the premise that the hardware facilities are fully available?

about this issue.

Everyone started a discussion.

"First of all, we must make a big news, catch everyone's attention at once, and let people pay attention to our protagonist team immediately!" Tang Ting said.

"Big news? What is big news?"

"I think it would be a big news if the news about us visitors from other dimensions coming to visit is announced to the public."

"Yes, because the distance is too far, most planes seldom communicate with other planes, including the natives of this plane. They have not seen outsiders like us for a long time (similar to aliens) ), when we come, they will be very curious and pay great attention."

"This can indeed attract a lot of attention. However, I feel that once a certain period of time passes and the popularity of the topic subsides, those of us 'outsiders' will become less curious. I estimate that it will not take long for the popularity to drop and gradually become less popular. If you are noticed, the timeliness will not be very long.”

"If you repeatedly promote something for a long time, no matter how topical it is, the popularity will quickly decay. Therefore, we must create a series of hot spots to keep the topic going, and even drive a trend, so that the peak of this trend will become larger and larger. The high and long wavelengths are getting longer and longer, and the impact range covers the entire Xuanqing plane... In short, publicity is by no means a one-time deal."

Zhou Ming interjected and expressed his opinion.

Everyone nodded, agreeing with his point of view.

But the question arises again: How can they continuously create more eye-catching hot spots based on one hot spot?

Zhou Ming added: "In this dimension, there are technological products such as radios, televisions, and movies. We can produce some cultural and entertainment content for these three devices."

"For example, for radio, we can produce some music, let the radio station broadcast it, and insert some gossip or promote our intentions in the music."

"For TV, we can produce some news programs that tell interesting stories from other dimensions to attract people's attention and make them interested. We can even engage in some interactions, hold several press conferences or concerts, etc."

"For movies, we can produce some movies or popular science programs to promote our culture, expand our influence, increase our appeal, etc..."

"In short, this is a cultural propaganda war. The better the content we provide, the greater the impact will be."

Zhou Ming said.

Tang Ting felt like his head was going to explode. He shook his head and said: "This is broadcasting, producing TV programs, and making movies... Why is it so troublesome? We can handle it with so many people? Why don't we do it the same way? Wouldn't it be better to drive the Halo to the entrance of each major sect, get straight to the point, and directly state your intention?"

"Yes, Tang Ting is right. Why does a very simple thing have to be made so complicated?" Someone agreed with Tang Ting's point of view.

Captain Quick also said: "This is indeed too troublesome. We will not stay in this plane for a long time. We will leave in two or three years at most. It is better to fight quickly."

Zhou Ming shook his head and gave his explanation and reasons.

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