Video Game Designer

The people in the audience listened to Chuhe's speech and nodded silently, as if they had benefited a lot.

In fact, these things are all well-known figures in the industry. If you really want to say that everyone is not as good as foreign game producers, it is purely because of the idea that the moon in foreign countries is relatively round.

It's just that, for some foreign game producers, the lack of experience of domestic counterparts is one reason, coupled with the downturn in the market, there has never been anything phenomenal, which leads to everyone's lack of confidence.

If someone really wants to stand up and comment on the domestic situation, everyone will have their own opinions. What are you talking about, you didn't get a decent grade.

But from Chuhe's point of view, the same words bring people a different view.

This is like a tens of billionaire and an ordinary small business owner saying that earning 100 million is easy, and then planning a strategic plan.

If it is said by a small entrepreneurial boss who has not made any achievements, then most people will probably treat it as a fart, and go in the left ear and out the right ear.

But if it is said by tens of billionaires, most people will remember it in their hearts, and then study it, and even put it into practice.

This is almost the case with Chuhe now.

"There is also another thing. Someone talked to me not long ago. Is it true that orientalized games cannot be promoted? After all, Tianhe Network has always produced games with a westernized background. I just want to say a few words here. In fact, Tianhe Network has also made orientalized games, such as the Jianghu game, so far the total overseas sales have exceeded 10 million."

Looking at the surprised crowd in the audience, Chu He continued: "But in fact, this game is quite a failure, because according to our own statistics, apart from the elements of foreign pirated versions, only 5% of the plot achievements of the genuine players are cleared. Most of the rest are for game mods, and most of the subscribed mods are of the type of western magic.”

"I won't talk about the market, and everyone should know it in their hearts. Any investment in the domestic market is doomed to not even recover the cost. I believe everyone has done market research." Chu He paused and said. .

Although the domestic game market is now recovering, it will not happen overnight, because there are only a few domestic players who are willing to spend on stand-alone games.

If only the domestic market is considered as the target, if the cost exceeds a critical point, it is doomed to be unable to recover the cost, just like Tianhe Network.

The main targets are players from all over the world. There is no way to do it.

"As for promoting orientalized and Chinese-style games, I think it's better to decide on your audience first?"

"While complaining that there is no market, they completely ignore the player's experience, such as Chinese martial arts, Xianxia games, I don't know why so many manufacturers are obsessed with poetry, songs, music, chess, calligraphy and painting, gossip and five elements, as some time ago A martial arts game in China, I tried it myself, and then he asked me to decrypt it at a certain level, using music theory knowledge and five elements and gossip to decrypt it, I was stuck for half an hour, and then I specifically checked the strategy, because I found that Not a clue."

"China's so-called Chinese-style games in recent years have used a lot of cultural elements and symbols in all likelihood. The key points of the plot are highlighted by a poem. Profound cultural heritage. As everyone knows, this fragmented pile of symbols conceals the universality of the work."

"Foreigners don't understand how to play, the developer thinks it should be, after all, this is a cultural barrier; but because there are too many fragmented cultural elements, even domestic players sometimes can't play it themselves, the developer still thinks it should be, Because this is hardcore! But this kind of attitude of taking it for granted is ridiculous in my opinion; as for cultural barriers, we held the Tianhe Internet Carnival before and the last survivor launch ceremony held some time ago. People from all over the world Players from all over the world, even many of them greeted me in broken Chinese."

"When I was doing Jianghu, I also wanted to show Chinese culture, but judging from the results, it was a pity. After learning from the pain, we also added a lot of private goods in other games, such as in PlayerUnknown's Battlegrounds and Road to Survival. Some domestic firearms have been added, for example, in League of Legends, we have added heroes from oriental myths and historical figures in ancient China; for ACT games such as Prototype, we also invited professional martial artists from China to design martial arts actions.”

Too much emphasis on cultural differences and ignoring the commonality between cultures is probably a common problem among domestic game manufacturers, and the so-called culture can sometimes be compared to algorithms.

From the surface to rationality and then to sensibility, it is essentially something that digs deep and brings into play the commonality of culture.

Of course, there are still some things that Chuhe didn't say directly.

Why are you so obsessed with the Huaxia style, why are you so obsessed with the Huaxia style, because there are always some diehard fans, because this is the only way to 'represent' the pure blood of your own country.

Cost technology, this is the reason, but it is definitely not the whole reason.

Isaac's Binding, Darkest Dungeon, and Terraria domestic manufacturers really can't even match the cost and technology of these games?

Obviously impossible.

"In the end, I found that the domestic stand-alone game manufacturers seem to be very interesting. The marketing strategy of almost most of the games is the route of "sorrowful cards". It sucks, but we will change, please give us some opportunities. Then I want to ask, are players really obliged to pay for your opportunities? The mobile game market, online game market, and web game market are booming, and I think it makes sense Yes, at least in these games, players as customers can spend money to buy pleasant and considerate services, rich players can enjoy honor and honor by spending money, but what about domestic stand-alone game players? A game with various bugs?"

Although he didn't name him by name, what Chuhe said was almost a map shot, and he said it in a blunt manner.

It probably means that it is almost the same as pointing at everyone present and saying that everyone is rubbish.

For example, after Chuhe finished speaking, there was scattered applause at the scene, and many people's faces were not very good-looking.

The things in these words, even if they didn't directly point their noses at them, were almost the same.

After all, how many of the stand-alone players in China, no matter whether they are independent studios or so-called big factories, have not done such things?

After Chuhe finished speaking, Meng Xiansheng from the network element also came on stage laughing, wanting to relieve the embarrassing atmosphere at the scene. After all, the main purpose of this event has not yet started.

After Chuhe finished speaking, he went to his seat and squinted his eyes without saying anything.

If others are angry and don't care about him, can they still bite themselves?

But what Chuhe didn't know was that someone took a video of what he had just said on stage that night and put it on the Internet, which caused a lot of commotion.