Video Game Empire

In order to open up the American market, Dongfang Games has invested more than 20 million US dollars in publicity funds. Such high-intensity advertising investment, coupled with the simultaneous release of game consoles are the most popular arcade games in the United States, which can naturally attract a large number of game fans. eyes. 【First Release】

In fact, in Jackson's store these days, almost every day there will be customers who want to buy this new game console. But Jackson went to the wholesaler to get the goods, but the other party shook his head and revealed to him that the machine was blocked. It is said that Atari has issued a ban on this new game console, and anyone who dares to sell the console will be blacklisted by Atari to refuse supply. This makes Jackson have a lot of concerns.

"Mr. Johnson, you must have heard some news that Atari has resorted to some more insidious methods in order to crowd out our company's game console." Josh saw the other party's hesitation at a glance, and said with a smile, " Compared with our game console, the -2600 is a piece of garbage that can be eliminated. The bosses of Atari know this very well, so they dare not compete with us openly, because they know that they will lose their pants. left!

But don't worry, Atari's so-called ban is only aimed at those intermediate wholesalers. Have you received any notice from them? No is it! That's right, this war is between Atari and our Eastern Games, it's not about you little shop owners! You are just opening a store, making money, and supporting your family. Whatever can bring profit, you will naturally sell it! "

Jackson nodded in agreement. What does the war between those big companies have to do with his little boss!

"Hi. Boss, how much is this game console?" the boy's father suddenly asked both of them.

"Sir. The game console is priced at $199 in the United States! The game card is priced at $19.9, in addition to "Tank Wars", you can also try "Mario Brothers", "Hong Kong Square" and "Pac-Man", These are all great games that are now all over America!

Also, if you are going to buy a game console, I personally recommend that you buy another original controller. Most of our company's games have a two-player mode, so you can play with your son on weekends and fill his childhood with fatherly memories! Josh took the lead and replied politely and enthusiastically in place of Jackson's boss. His wording satisfied the boy's father.

As Josh said, he stepped forward and put another "Mario Brothers" game card on the game console. This game is no less attractive to children than the previous "Tank Wars", and the little boy began to play the new game with relish.

Josh walked back to the boss Jackson again, took out a stack of documents from his backpack, took out a few of them and handed them to him and said, "You should know bald Garcia, and Mr. Thompson, both of them have a store that is only close to you. A few blocks. These two have signed a test sale contract with me.

It's not just them, in fact, most of the game retail stores in Sacramento have signed a distribution agreement with us, so you don't have to worry about being banned at all! Even if the wholesaler who supplies you knows you're selling consoles. They also pretend not to know? If all of you are really banned, who are they going to sell the mountains of products in their warehouses to? "

Josh also thought that he didn't have enough chips, and said with a smile: "How about it, Mr. Jackson. Are you interested in becoming a distributor of game consoles, we, Dongfang Game Company, are responsible for delivering directly to you. In order to reduce your risk, we The company can let you test sales for a month without paying for the goods. When you are sure that our game console is indeed a good seller, we will discuss the next thing!"

It was very simple when he finished trying to sell the contract from his backpack. The contract text is very simple. If dealerships are willing to sell the console, Eastern Games can supply it for free. Payment for goods is settled based on actual sales at the end of the month. The seller's only obligation is to place the console in a prominent position in the store and to enthusiastically promote the console to every interested customer.

"Boss, I want a game console, a gamepad, and a box of each of these five game cards!" The boy's father was very satisfied with the game console and decided to buy it for his son.

"Okay, wait a minute, I'll go get you the goods from the car outside!" Josh winked at Boss Jackson, then smiled and nodded at the father and son, and quickly went out and picked it up from the car parked outside. A bunch of beautiful boxes.

"$199 for consoles, $25 for gamepads, and $19.9 per box of game cards!"

It sounded like Josh was billing the customer, but he was actually telling the store owner Jackson the price. Jackson followed his offer and quickly printed a sales invoice, which, including sales tax, would cost the father a total of $350.

Dongfang Game Company played a small trick. Although the price of the game console is not high, the price of the game card is not cheap, and only one game handle is given with the game console. If the player wants to play the two-player mode, an additional original controller needs to be purchased.

Less than ten minutes after the father and son left, Josh also walked out of Jackson's store with a smile on his face. This was the fourth consignment contract he signed today.

The thought of getting a lot of money at the end of the month made Josh feel full of energy. He got back into the driver's seat, and immediately opened up the map of Sacramento, following the route marked last night to find the address of the next retail store.

Josh is just one of dozens of salesmen sent by Eastern Commercial Corporation to the whole of California. They are responsible for traveling all over the game retail stores in all areas of California within half a month.

At the same time, several logistics centers of Computer Park Company in California have also begun to work out the most reasonable delivery routes according to the addresses in the trial sales contracts sent back by the salesmen. Then quickly dispatched several trucks to deliver goods to retail store owners who were willing to sell game consoles on a consignment basis.

The reason why Li Xuan chose California as the key breakthrough target is not only because California is the most economically powerful and most populous state in the United States, but also because it is the most mature area for computer park companies to operate. With the help of the perfect logistics and distribution system established by the Computer Park Company, Dongfang Commercial can quickly deliver the goods to most areas of the state.

"Several gentlemen!" Han Peng smiled and said to the agents who were sitting in front of him with a somewhat embarrassed expression, "You can take a look at this information first!"

He said and motioned for the secretary to distribute a stack of documents to the guests across from them, all of whom were game console dealers in Southern California. The Oriental Company first established a partnership with several of them through the arcade business. Later, the game handheld business made Dongfang Commercial have closer business relations with these distributors.

Originally, they had already reached a distribution plan for game consoles with Dongfang Shoji, but Atari suddenly announced that they would refuse to cooperate with any agent selling Dongfang Game Company's game consoles. As a result, they immediately chose to hold Atari's thighs tightly and stabbed Dongfang Game Company in the back, making the game console sales work extremely troublesome. After all - 2600 consoles and game cards make up a decent chunk of their entire business, and they certainly won't give up these steady profits.

"This is the sales result achieved by more than 200 game retail stores in Southern California, in the past week, the sales of our company's game consoles! The results are very encouraging. In one week, the sales of game consoles reached 7,200 units, game cartridges 15,000 copies sold. On average, each retail store sells 5 game consoles and 10 game cards per day!”

The expressions of several distributors present were full of shock. They couldn't believe that without the support of their own people, Dongfang Commercial Co., Ltd. quickly built the entire distribution network in just half a month. These more than 200 retail stores have been covered, and more than 80% of the next houses are in the hands of several distributors. That is to say, the Oriental Commercial Company will not have to rely on their breath at all in the future. com can deal directly with the terminal retailer.

Even more shocking to several distributors, consoles were far more popular than they thought. 200 retail stores sold 7,200 units in a week. Based on this sales rate, if the U.S. distribution is realized, the monthly sales of consoles will be at least 300,000 units, which is not too much compared to Atari's -2600 game console.

Looking at the surprised expressions of several people, Han Peng didn't take it seriously, and said in a very calm tone: "Every gentleman here is an industry insider. After reading the data in hand, you should understand that our game console is definitely comparable to the -2600. gold suction tool.

The more than 7,000 game consoles sold in the Southern California market were supposed to reach retail stores through your distribution channels. Let's take a gross profit of $10 per console, and you've lost over $70,000 in total over the past week.

Add in the distribution profits from game cards and you're losing at least $20,000 each. That's a one-week loss, or almost $1 million for a full year. And how much profit do you get from selling Atari consoles? How much additional compensation did Atari give you for making you suffer such a huge loss? To be continued..)

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