Video Game Empire
Chapter 47: succumbed to
"I see!" Cousins quickly understood the reason, "Do you want to sign now?"
Now that a decision has been made, Cousins wants to sign the contract as soon as possible, so as not to have many nightmares, after all, David Rosen, the poisonous snake, is still hiding in the dark.
"Of course, I think Mr. Davis and the others will be surprised later!" Li Xuan's face was full of playful smiles.
The organizer of the exhibition specially opened a negotiation area for each exhibitor, and Dongfang Electronics rented a large conference room. Before reaching the door, Li Xuan heard the fierce arguments inside.
"Haha, as long as we refuse, no matter how fun your game consoles are, they can only be piled up in the warehouse and become a pile of scrap metal! My patience is limited, where is Li? You are not qualified, I want Talk to him in person!"
Li Xuan opened the door, and the first thing he heard was an arrogant voice.
"Mr. Davis, please wait a few minutes. I'll sign the contract with Tony first, and then I'll discuss with you later!"
The man who roared loudly just now was the big belly Davis called by Cousins. He was very fat and had a fat belly.
Cousins followed Li Xuan into the meeting room, and all the other dealers immediately focused on him. In addition to confusion, those eyes were more shocked. Didn't they agree to advance and retreat together?
Li Xuan whispered a few words in Liang Ning's ear, Liang Ning quickly got up and brought the agreement in duplicate, and filled in the relevant terms according to the conditions agreed between Li Xuan and Cousins.
Li Xuan took the lead in signing his own name, and then handed the agreement to Cousins. He quickly browsed it and found it to be no problem, so he also signed his name. This is just an initial agency agreement. The formal contract will not be signed until the next day when both parties bring their respective lawyers, carefully review the contract terms one by one, and confirm that there are no hidden traps.
"Shit, you Idaho bug!" The hot-tempered Davis saw that Cousins had turned his back on the offensive and defensive alliance that several people had agreed to before, and immediately pointed at Cousins who had not had time to leave the conference room. scolded.
"You stupid fat pig!" Cousins replied disdainfully.
"Okay, everyone! Mr. Cousins has already made a wise choice." Li Xuan clapped his hands and said, "Last night, President Zhongshan of Sega came to me to talk about the exclusive agency of the two games. The conditions are more favorable than those of you here.
But compared to Sega, I hope to cooperate with you, because I believe that we have more common interests! So I hope you will think carefully and make the right choice like Mr. Cousins! "
Li Xuan never thought of cooperating with Sega in the past, because Sega would be the biggest stumbling block for Dongfang Electronics to enter the US market. The birth of a new powerhouse is destined to step on the corpses of other competitors.
If Li Xuan wants to open up the arcade market, he will definitely take away part of the market share that originally belonged to Sega. There is an irreconcilable contradiction between the two. Before, Li Xuan would rather persuade Epson, which produces printers, to cooperate in the production of the arcade version, rather than go to Sega's factory for OEM, in order not to be alarmed.
The sudden appearance of Dongfang Electronics this time can be said to have caught Sega by surprise. But David Rosen, the old fox, was still able to easily instigate several major North American agents to unite to put pressure on Dongfang Electronics in just over a day.
But he himself had Nakayama Hayao secretly come to the door last night and secretly offered better agency conditions for Dongfang Electronics, wanting to win the North American agency rights of the two arcade machines in one fell swoop.
It's a pity that David Rosen's arrangement under the pressure of time is not perfect. The well-established distribution channels established by major game companies such as Sega and Taidong in the North American market can completely kick out the first-level distributors like Cousins and directly contact the second-level distributors below, so that there is no need for one more person. Come in to dilute the profit.
Therefore, there is also a sharp conflict of interest between Sega and big arcade agents like Cousins. As long as Li Xuan made it clear that Sega was going to compete for proxy rights, a frightened bird like Cousins would quickly bow his head and give in, but instead helped Li Xuan to speed up the negotiation process in disguise.
Hearing that Sega is also preparing to participate in the competition for agency rights, several other big agents present immediately couldn't sit still. No one was stupid, and they knew what David Rosen was up to in the blink of an eye. On the one hand, the other party encouraged them to lower the price to Dongfang Electronics, but on the other hand, they secretly shot. This shameless approach made them extremely angry.
With Cousins as an example, others quickly bowed their heads. According to the agreement just signed by Li Xuan and Cousins as a template, the ex-factory price of Dongfang Electronics' arcade machines exported to the North American market is $1,800 for each tank battle, and $1,200 for each Hong Kong cube.
The reason why the arcade price of Hong Kong Cube is so much higher than that of Tank Wars is not to say that the game is not good. But because of its slow game rhythm, the speed of eating coins is far less than the tank battle with two-player mode. The speed of eating coins is slow, the profit created for the arcade owner is less, and the price is naturally lower.
Davis, like Cousins, has his own arcade assembly factory. He did not sign a complete machine purchase agreement with Li Xuan, but planned to directly buy arcade boards and assemble them himself. The main board of Tank Wars is 1,500 US dollars each, and the main board of Hong Kong Cube is 1,000 US dollars.
In fact, the price of the arcade board of Dongfang Company is obviously higher than the price of the complete arcade machine. After Davis purchased the arcade version, he counted the frame, display screen and labor costs. UU reading www.uukanshu.com The ex-factory cost is no cheaper than purchasing directly from Dongfang Electronics.
However, Dongfang Electronics' arcade production workshop is limited in scale. According to Li Xuan's previous estimates, the factory's monthly output of arcade machines is about 4,000 units. Although Hong Kong has begun to recruit people again, the outbreak of production capacity has to be a few months later.
In just two hours after Li Xuan signed the contract with Cousins, he has already signed agreements with other agents, totaling more than 30,000 units. It was when Davis saw this situation that he decided to buy arcade boards and produce them himself.
This also shows how excellent the two arcade machines of Hong Kong Cube and Tank War are from another aspect. These businessmen who are agents and distributors of game consoles deal with as few as dozens of new games every year, and as many as hundreds of them. Which one has not trained a pair of keen eyes.
It is precisely because they are optimistic about the hot prospects of these two games that they dare to place large orders. To know the sales of an arcade machine, it is not bad to exceed 10,000 units, and it can be called a popular game if it exceeds 50,000 units. The first orders for Tank Wars and Hong Kong Cube reached 20,000 and 10,000 units respectively.
This is the judgment made by the agents themselves when the two games have not been tested by the market. Once the first batch of game consoles is launched, the players will become popular, and the subsequent orders will come to Dongfang Electronics Company like snowflakes.
PS: Let me tell you about the update during the holiday season. There is no internet in Skye's hometown, and since he hasn't been home for more than half a year, there must be a lot of gatherings to visit relatives and friends, so the update may not be stable. If there is no guarantee of two changes every day, please forgive me, readers, I will make it up after the festival! Ask for a recommendation ticket! collect! = ̄ω ̄=
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