Video Game Empire

() When Li Huolin and others accompany Secretary-General Lu of the Special Administrative Region Municipal Party Committee to have a late-night snack, Ni Hongzhi, who they were talking about, was not idle either, and was having a late-night snack in another place.

"Mr. Ni, eating hot pot here in Hong Kong is also called a side stove. This name comes from eating around the fire in the cold winter. But now the dining environment has improved, and most restaurants have air conditioning, even in summer. Eating hot pot will not sweat profusely.

Chongqing-Chongqing's spicy hot pot is famous all over the country. Today, let you taste the authentic Hong Kong-style hot pot. What you Sichuan-Sichuan people love to eat hot pot is the hairy belly and the blood. On the other hand, Hong Kong is close to the sea, and the hot pot is filled with seafood! Shrimp slips, cuttlefish slips, fish skin dumplings, frozen flower crabs, these things are used in hot pot, you must have never tasted them before! "Liu Chang quickly introduced the menu to Ni Hongzhi.

"Haha, Mr. Liu, you guessed wrong. I'm from Shan-Dong, not from Sichuan-Sichuan. I've been in Mian-yang for so many years, and I've learned to eat a little spicy food. , but my favorite is Shan-Dong's green onion burrito!" Ni Hongzhi said with a smile and waved his hand.

"In ancient poems, it is said that there is no change in the local accent, but the hair on the temples is weak. In my opinion, apart from the local accent, there is also the hometown stomach!" Liu Chang sighed.

"By the way, why didn't your lover Director Han come?" Ni Hongzhi asked.

"Han Ying originally planned to come with me, but she had severe morning sickness tonight and couldn't smell the fumes, so I advised her to stay at home!" Liu Chang explained.

He and his wife Han Ying were the first batch of mainland college students recruited by the Oriental Group. At that time, Liu Chang was assigned to the Oriental Commercial Company, while Han Ying joined Jiahua Bank. It is reasonable to say that Ni Hongzhi's most dealings should belong to Dongfang Commercial Company, but he first met Liu Chang's wife Han Ying.

Because Liu Chang is a restless person, he worked for Dongfang Commercial for two years, so he chose to leave his job without pay to start a business. He opened a Chaojiangchun Restaurant in Xinnan Town next to Nanhu Electronics Park. Later, after the restaurant business began to stabilize, he chose to return to the Oriental Group to work, but instead of returning to the original Oriental Business, he chose to be transferred to the Oriental Venture Company!

So when Ni Hongzhi began to deepen cooperation with Dongfang Commercial, Liu Chang was no longer working in Dongfang Commercial, and the two naturally missed the opportunity to meet each other. In fact, Liu Chang's excellence is beyond doubt.

The rank of Dongfang Venture Capital is similar to that of investment banks. The lowest level is analyst (analyst), and the rookie who has just joined starts from this position. After two or three years, you can be promoted to associate (director), and you can hone in the as position for two or three years. If you have outstanding ability, you can be promoted to vp (vice president).

It only took Liu Chang three years to become a VP after he joined Dongfang Venture Capital. Don't look at the fact that vp is translated into Chinese as "Vice President", which seems to be very intimidating. Even Ni Hongzhi warmly called Liu Chang "President Liu". But his so-called "Vice President" actually has only one As, three analysts, and a total of four soldiers, which is incomparable to the real CEO of a large enterprise like Ni Hongzhi, who manages thousands of people.

And Han Ying is much calmer than her husband. She has been working in Jiahua Bank Shenhai Branch since 1984, and now she has been promoted to the director of the credit management department of Shenhai Branch. You must know that Jiahua Bank has vigorously expanded its mainland business in recent years, and has opened 4 sub-branches in the Shenzhen Special Economic Zone.

Because Jiahua is a foreign bank, it is unable to carry out RMB retail business and take deposits in China. Therefore, the main business of Jiahua Bank in China is to provide Hong Kong dollar loans and foreign exchange settlement for domestic enterprises and joint ventures with its sufficient capital advantages.

With the rapid development of the domestic economy, local governments and enterprises are very thirsty for capital, especially foreign exchange capital. The Credit Management Department led by Han Ying is one of the most important and busiest departments in Jiahua (Deep Sea) Branch.

The reason why Ni Hongzhi met Han Ying was precisely because Changhong Company was in urgent need of a foreign exchange in the past few years to purchase some equipment from abroad. And this loan was handled by Han Ying and finally loaned out from Jiahua Bank Deep Sea Branch.

"Looks like I was a bad guest this time, calling you out of the house at night!" Ni Hongzhi said with embarrassment when he heard that Han Ying was pregnant.

"It's alright, my mother-in-law is with her at home! Don't you know that in order to take care of her appetite at home these days, I almost don't even put any oil in cooking! Fortunately, you called today and gave me an upright Excuse me to improve the food! You don't know how capricious a mother-to-be is during pregnancy. She can't eat by herself, so I have to accompany her to starve, otherwise I don't love her enough!" Liu Chang kept complaining. All kinds of his wife are not.

Ni Hongzhi smiled and just listened quietly. He doesn't think that the husband and wife really have a problem. The unconcealed happy smile on Liu Chang's face as a father shows that this is actually just a show of affection in disguise!

"Hehe, I didn't expect that I would become a chatterer today. It must have been suppressed at home for too long, but Mr. Ni forced you to listen to so much nonsense!" Liu Chang didn't know how long he had been talking, but he finally came over and realized that he was off topic. Now, the other party has a serious business to ask him, "Let's get down to business, the news you asked Han Ying to inquire about has already been received!

In view of the fact that the domestic color picture tube market will be in a state of overcapacity in the next two to three years, the credit department believes that the risk of continuing to build a new color picture tube production line project is too high! So even if Changhong Company can provide valuable assets as collateral, your credit application will be rejected unless you can obtain the bottom line guarantee from the relevant provincial departments! "

When Ni Hongzhi heard this answer, his face couldn't help but feel a little gloomy, although he had actually guessed the result before. In addition to the technical support of Dongfang Group, Changhong Company cannot do without the support of Jiahua Bank if it wants to build its own CRT factory.

Since the domestic political-political turmoil last year, foreign banks have tightened their credit to China, and Jiahua Bank is no exception. It's just that unlike other bank funds that are still on the sidelines or turned away completely, Jiahua Bank has resumed all its operations in the mainland since the end of last year after avoiding the most turbulent months in the limelight.

If you want foreign exchange loans, you should find Jiahua Bank. This has been the consensus of many enterprises in the past. Of course, Jiahua’s credit granting naturally has various review thresholds, but it is easier for an enterprise like Changhong Company, which has many business intersections with Dongfang Group, to pass the review of Jiahua’s credit department than other domestic companies. many times.

"Mr. Ni, what do you think of the future development prospects of the domestic color TV industry?" Liu Chang suddenly asked with a smile.

Ni Hongzhi didn't think the other party asked this question on a whim. He frowned and didn't answer immediately, but after thinking for a few seconds, he said in a deep voice: "Last year, the sales of color TVs across the country plummeted. Today's first quarter It still looks very pessimistic!

In this aspect, due to the impact of the chaotic social situation before, everyone saved money and was unwilling to spend. On the other hand, in order to curb the excessively strong consumer demand to control inflation, the state has introduced a special localization fund and a special consumption tax for the color TV industry!

And no one thought that these two reasons happened to be superimposed together, and as a result, the domestic color TV industry was suddenly knocked down from a peak to a trough. Relevant state departments have also realized the seriousness of the problem and have decided to abolish the collection of localization funds. I believe that the special consumption tax will also be abolished soon!

In this way, the retail price of color TVs can drop a bit, which is bound to greatly stimulate the buying desire of the common people. After all, with the improvement of everyone's living standards, TV sets have become more and more indispensable in every family! In the 1980s, domestic color TV sales rose steadily, a large part of the reason was that the income of domestic urban households reached a certain level.

In contrast, the overall income level of rural households, which account for the majority of the domestic population, lags behind that in urban areas. I believe that the vast rural household market will soon usher in an outbreak period, which is bound to support a new round of growth in domestic color TV sales! "

Listening to the other party's analysis, Liu Chang couldn't help but nodded. It is true that there is no vacuous person under the reputation, this "Ni Luanlai" still has some real skills. In August last year, Ni Hongzhi took the risk and took the lead in breaking the deadlock in view of the sluggish sales and high inventory of Changhong's color TV sets, and the salary was about to be released. The price was lowered by 350 yuan in one fell swoop, thus opening up the sales situation in one fell swoop.

And Changhong's practice of violating the rules of the game naturally attracted great hostility from his peers. Many people even sent the petition letter to the *******, demanding severe punishment of Ni Hongzhi, the general manager of Changhong Company, which violated state policies. It's just that the relevant state departments turned a blind eye to Changhong's price cuts, and did not delve into it, in view of the fact that the domestic color TV sales situation was at a precarious level at that time.

Since many people mentioned that Ni Hongzhi was chaotic when they sued Changhong Company, which ruined a game of chess in the whole country, so the vulgar people simply nicknamed Ni Hongzhi "Ni Luanlai". Once this nickname came out, it quickly resounded throughout the domestic electronics industry. And Liu Chang's main investment field of Dongfang Venture Capital (China) Co., Ltd. is the domestic electronics industry, so naturally he has heard about this kind of gossip in the industry.

"Mr. Ni, I don't know if you have heard of the Hong Kong Economic Research Institute?" Seeing the other party shaking his head, Liu Chang explained seriously, "The Oriental Economic Research Institute is not the Oriental Research Institute, which is the core of the Oriental Group. One of the assets, and the former is a think tank that provides decision-making reference for the Oriental Group!

Since 1988, the Oriental Economic Research Institute has published a monthly "Oriental Outlook Weekly", which covers political and economic issues in Hong Kong, the mainland, Asia and the world. "Oriental Outlook Weekly" is an academic journal with great reference value recognized by the Hong Kong business community!

In the latest issue of "Oriental Outlook Weekly" just released today, there is a forward-looking analysis article on the domestic TV industry! The forecast of this article is very optimistic, and believes that by the end of the twentieth century, the annual sales of color TVs in China will exceed 30 million units! And one point in the article is exactly the same as your analysis just now, Mr. Ni, that is, the broad rural market in China has not really exploded its potential!

Therefore, the predicament of the domestic color TV industry should be temporary. As long as the current most difficult time is overcome, the future prospects can be expected! I guess Mr. Ni wanted Changhong to build its own color tube production line, which should be based on the perspective of cultivating internal skills and improving the overall competitiveness of the company.

However, since the domestic color TV sales have not yet come out of the trough, the output of color picture tubes will usher in an explosion, so your plan seems to be immature for the time being, it is better to start from other aspects!

I personally admire Mr. Ni for your ability to withstand the huge pressure last year and let Changhong Company dare to be the first in the world, and start the price reduction action first! However, although Changhong got rid of the burden of high inventory by reducing prices, it was at the expense of a large amount of corporate profits! Therefore, the price war is always a double-edged sword, which can hurt others as well as yourself! "

Changhong's price cuts last year forced other domestic TV manufacturers to follow suit. Those big companies can still stick to their teeth, while those small local factories that have followed the trend after seeing the booming production and sales of the color TV industry in the past few years cannot support this price war and can only close their doors and exit!

"I was hated by people for the price war. I have been out for meetings for more than half a year, but I have been ridiculed! But I really can't do anything about it. Changhong is a military-turned enterprise, and the support of the local government has always been given priority. of large state-owned enterprises.

There are thousands of people in the factory waiting to be paid, and I was forced to do so, so I had to take a risk! Did you know that when I decided to cut the price, I smoked cigarettes in the office all night, and even wrote the resignation letter and the review letter in advance and put it in the drawer! "Ni Hongzhi said with a wry smile.

"As a mature commercial company, the goal is always to pursue profitability! You have played a price war today and emptied your inventory. Other companies may also look the same tomorrow. Another price war, this time Are you following or not?

Therefore, the price war is likely to be a Pandora's box. Once it is opened, it may never be closed again! Excessive price wars will only lead to the dilution of the profits of the entire industry, and in the worst case, there may even be a dilemma of losses for the entire industry! Therefore, Dongfang Group has never been keen to engage in price wars, but has chosen another path. Through technological innovation, it leads the opponent by the nose, and makes the opponent follow behind and exhausted!

For example, Aikang Company~www.wuxiaspot.com~ But when a large number of ABC computer compatible machines appeared on the market for the first time, Ikang resolutely withdrew from the abc-1 and abc-2 markets and focused on the mid-to-high end at that time. on the abc-3 body.

Later, when the abc-3 compatible computers gradually began to emerge, iKang's business focus has shifted from the abc-3 to the new abc-5 computer! Innovation is the source of a company's long-term prosperity!

At present, the mainstream of domestic color TVs is 14-inch small-screen TVs, and many companies still use right-angle flat-panel picture tubes. However, with the increase of everyone's income, the demand for medium and large size TV sets will increase. Has Changhong Company planned to adjust its product structure and production line?

In addition to right-angle planes, flat and ultra-flat color TVs have already begun to be listed abroad. Although analog TV is still popular now, digital TV is the future development direction. Color TV companies in Europe and Japan have begun to adopt digital video and audio technology in their new products!

So in my opinion, it may not be a bad thing for Changhong to not invest in CPT projects for the time being, and they can concentrate on product technology innovation! It should be known that the homogeneity of the domestic electronics industry is too serious. Many companies have purchased production lines from the same foreign company, and the products produced are identical except for the different trademarks. "

For example, Sunda Company is an enterprise established by the Office of the Ministry of Electronics Industry in the Deep Sea Special Zone, and its rights go directly to Tianting. The jurisdiction of Kangjia also belongs to the Department of Electronic Industry-Industry of Eastern Guangdong Province, which is a key provincial key electronic enterprise. (To be continued.)