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Matsutake is known as the "King of Mushrooms" in Japan, and you can guess that the price is definitely high just by listening to this name. For example, the earliest batch of matsutake mushrooms this year began to be listed in Japanese supermarket counters at the end of June. A small box of 120 grams of washed and sliced ​​pieces retails for up to 6,500 yen.

And even in the season when matsutake concentrates on the market, the retail price per kilogram can be maintained at more than 10,000 yen. But the same thing can't be sold at all in southern Yunnan province, and it's not even as popular as ordinary shiitake mushrooms!

In fact, as early as 1985, Japanese tourists inadvertently discovered matsutake mushrooms that were abandoned by the mountain people in the farmers' market when they were traveling in the suburban counties in southern Yunnan, thus opening up the history of domestic matsutake being exported to Japan.

But five years have passed, and although the annual export volume of matsutake mushrooms is increasing, it is generally not high. The most important reason for this is that logistics cannot keep up. Matsutake is delicious, but at room temperature, it will completely deteriorate in just three or four days and lose its original flavor.

The main production area of ​​matsutake in southern Yunnan Province is mainly located in the northwest near the Qinghai-Tibet Plateau, which is originally a backward and remote area with harsh natural conditions and inconvenient transportation. It takes two days for the export of matsutake mushrooms to be collected from the mountain people and transported to Kunzhou, the capital of southern Yunnan Province.

However, Kunzhou has not yet opened a direct flight to Japan, and it needs to fly to Beijing-Beijing or Hong Kong to transfer to Japan, which requires another day delay. In this way, the freshness of the matsutake mushrooms after three days is already very poor, so it is impossible to sell high prices.

For example, the average FOB price per ton of pine mushrooms exported by South Korea to Japan and Japan last year was around US$20,000, while the average export price in southern Yunnan Province was only US$5,000. If you want to increase the price, you must ensure the quality of the matsutake mushrooms. In fact, the southern Yunnan matsutake is located in the plateau area above 3,500 meters above sea level, and the quality is better than that of the Korean-Chinese matsutake.

In order to prolong the fresh-keeping period of matsutake mushrooms, it is necessary to implement the whole process of cold chain in the whole logistics process of matsutake mushrooms. By controlling temperature, humidity and other conditions, the aerobic consumption of matsutake mushrooms can be reduced.

But now the domestic companies operating the export business of pine mushrooms are basically scattered soldiers, and most of them do not even have export qualifications. They need to be affiliated with state-owned import and export companies, and it is impossible to build a whole-process transportation cold chain. That requires the purchase of special refrigerated fresh trucks and refrigerated fresh boxes, the construction of special refrigerated fresh warehouses, not to mention the need to open up multiple departments such as foreign trade, customs, and airlines, which cannot be achieved by companies without strong strength.

Therefore, the current export of matsutake is still a high-input and high-output industry. Originally, the large-scale export of domestic matsutake will have to wait until 2000. At that time, the basic transportation facilities have been greatly improved, and the level of logistics and express delivery has also been greatly improved. . But now Li Ying discovered this project by accident, and the matsutake industry in the entire southern Yunnan province has entered the fast lane of development at once.

The Haichuan Fund signed a cooperation agreement with the Yunnan Provincial Government as early as the year before last to jointly establish the South Yunnan Haichuan Modern Agriculture Development Fund. The first injection of funds of HK$200 million was used to establish a Matsutake industry export demonstration zone for South Yunnan Province. Last year, with the favorable conditions of abnormal temperature in northeastern Japan and the decline of local matsutake production, Southern Yunnan Province successfully exported 400 tons of matsutake mushrooms to Japan.

In the matsutake harvesting season that just ended this year, the export of matsutake mushrooms in southern Yunnan increased to 1,200 tons at once, with a total foreign exchange earnings of more than 25 million US dollars.

With the successful opening of the Japanese market for matsutake mushrooms in southern Yunnan, Xichuan Province, which also has many matsutake mushroom resources next door, is naturally envious, and also wants to seek cooperation with the Haichuan Foundation. Li Ying, who went to Beijing this time, has negotiated with the leaders of the Ministry of Agriculture-Industry, Ministry of Civil Affairs, Ministry of Foreign Trade and Economic Cooperation and other central ministries and commissions on behalf of the Oceanpower Foundation, and finally decided that the Oceanpower Foundation and the state will help the poor. The foundation invested 400 million Hong Kong dollars and 100 million yuan respectively to establish a special fund for China's matsutake industry, to guide the three provinces of southern Yunnan, Xichuan, and Qinghai to establish a sustainable matsutake export industry, and to help farmers in matsutake producing areas to collect wild edible mushroom resources such as matsutake. achieve poverty alleviation.

In fact, the collection period of matsutake mushrooms is not long every year. It usually lasts from the end of June to the beginning of September, with only a short period of more than two months.

In the other ten months of the non-Matsutake collection period, the transportation and storage cold chain specially established for Matsutake was idle. In order to improve the utilization rate and efficiency of the entire industrial chain, as early as last year, after the matsutake collection period ended, the Haichuan Foundation started new cooperation with the Yunnan Provincial Government.

The climate of southern Yunnan is mild and the seasons are like spring, which is very suitable for flower cultivation. In another time and space, Southern Yunnan Province, Colombia, Ecuador in South America, and Kenya in Africa are known as the world's four major flower producing areas. Flowers, like matsutake mushrooms, are goods with a very short shelf life and require full cold chain and fast logistics!

So after the matsutake project got off to a good start, Li Ying took aim at the flower industry again! But compared to matsutake, which only needs to solve transportation problems, the flower industry is much more complicated. On the one hand, southern Yunnan Province has no experience in modern flower breeding, planting, harvesting, and logistics. In addition, flowers do not have a huge and stable market like matsutake in Japan, which needs to be developed from scratch!

So Li Ying is going to test the waters in the Hong Kong market first. The material living standards of Hong Kong people have improved rapidly in the past two decades. The original luxury consumption like flowers has also become an important decoration for many home interiors. Sending a bouquet of fiery red roses to a lover has become a very popular practice among many young people when they are in love~www.wuxiaspot.com~ Last Valentine's Day, more than 1 million roses were sold in Hong Kong in one day. Don't look at one million roses, which may seem like a huge number, but in fact, it's only 60 to 70 tons, and it can't fit into the cargo space of a Boeing 747 all-cargo aircraft.

What's more, it is impossible for the roses in southern Yunnan to occupy the entire Hong Kong market at once, so it is not cost-effective to rent a B747 aircraft from Huamin Airlines. It is better to use the cargo warehouse of passenger flights to transport them.

Dragonair just launched a Hong Kong dinner route to Kunzhou, the capital of southern Yunnan province last year, but the flight occupancy rate is not too high, and there is just a lot of warehouse space to deliver flowers.

This is why Li Ying is so interested in Dragonair. In order to better ensure the quality of flowers, she is going to talk to the management of Dragonair to make some special small upgrades in the cargo space of the passenger plane, so as to reduce the loss rate of flowers during air transportation.

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