Video Game Empire
Chapter 79: Big Brother Chen
"What is the cost of this handheld?" Li Xuan raised his head and asked, this was the question he was most concerned about.
"According to preliminary calculations, the manufacturing cost of each machine should be around 40 yuan. After mass production, the cost should be reduced a bit!" Du Wenqiang replied immediately.
Li Xuan frowned. The manufacturing cost of each GameBoy reached $8. If calculated based on a 33% sales profit margin, the ex-factory price would be $12.
After layers of distribution during the period, GameBoy finally reached the price of customers, at least about 25 US dollars, which is much higher than his original estimate of no more than 20 US dollars.
"Can the cost be lowered further?" Li Xuan asked again.
"It should be difficult!" Du Wenqiang shook his head with a wry smile and said, "After all, we have to set aside some profits for the foundry!"
Dongfang Electronics Co., Ltd. has already built quite a lot of stalls at this stage, so it is not going to build a new factory to produce handheld game consoles, but will outsource all the production of GameBoy.
In fact, this is the normal level of profitability in the electronics industry. Even if GameBoy is a huge success, it can only sell 10 million units every year, but it will only make a profit of 40 million US dollars. And now the two arcade machines of Hong Kong Cube and Tank War can generate more than 15 million US dollars in profits for Dongfang Electronics every month, which is easier than robbing a bank.
It’s a pity that the golden age of arcade machines only lasted for four or five years. From the mid-to-late 1980s, North America, the largest market for arcade machines, began to shrink rapidly due to the combined effect of various factors.
"How is the "Mario" project going?" Li Xuan asked again about another highlight of the game development department in the first half of this year.
"The progress has been very fast recently. After the scroll algorithm was taken out, we have already started to make the screen, and we will be able to get the first draft of the game in a month or two!" Du Wenqiang's face was very happy.
Some time ago, the entire project team had been stuck on the design of the game scroll and could not move. The background picture of the scrolling game will constantly change with the movement of the protagonist of the game, so the processor needs to constantly allocate a part of the computing power to draw a new background map. If the program algorithm is unreasonable, it will cause various problems such as screen overlap and freeze.
Although Liang Ning was the head of the arcade department, he didn't come from a technical background, so he could only worry about it. He also knew that the members of the development team had been working overtime until midnight every day to solve the problem of the scroll algorithm, and he could not continue to put pressure on them.
So he bothered Du Wenqiang, the vice president of R&D, every day, which made Du Wenqiang very depressed. He had to leave other jobs first and join the project in person.
It's not that Li Xuan didn't know the difficulties encountered by the "Mario" project. He actually had a detailed solution in mind, but he didn't say anything, and let the project team figure out a solution.
The goal of Dongfang Electronics is to become a game giant that has Sega and Atari under its feet. It is impossible for Li Xuan to support the entire game company by himself. And in the next period of time, he will not put all his energy on game developers. The era of personal computers is coming, and Dongfang Electronics will definitely not want to miss this extremely broad market in the future.
Moreover, with the current sales momentum of Tank Wars and Hong Kong Cube, the upsurge of the two games can last at least until the end of the year. Li Xuan has enough time to let his company's technicians really grow up in the slow grind of difficult problems.
The "Mario" project team still has plenty of time, and there is absolutely no need for Li Xuan to intervene in a hurry. Because of the consideration of profit maximization, Dongfang Electronics will never do cannibalism. New arcade machines won't hit the market right away, even if they're developed, until sales of the existing two arcade machines have slowed significantly.
Li Xuan nodded to indicate that he knew, and did not continue to ask. He had seen the art design of "Mario" before, and the game's graphics were basically based on a few sketches he had given before. The grass, brick walls, and pipes were similar to the Super Mario in his memory.
After the first draft of the game comes out, he will hold a discussion meeting with the project team members, compare the classic version in his mind, and check the general direction.
As soon as Du Wenqiang left his front foot, Li Ke rushed in with a nervous expression on his back foot.
"Boss, what happened? Who wants to mess with you!"
As the deputy manager of Feihong Real Estate, Li Ke and Lin Yuhao hosted a dinner in the special zone for some major leaders of Shenhai City yesterday. Now is not an era when everyone has a mobile phone, let alone a pager, there are very few even phone calls.
It was already after the dinner party that he received a call from his younger brother from Hong Kong. The content of the incident had been retold several times, and when it reached his ears, it was already a little out of shape. The younger brother on the other end of the phone told him that he had called him, and it was said that Dongfang Electronics had just been attacked, and someone might want to mess with his family next.
Li Ke couldn't sit still as soon as he heard it. He wanted to go back to Hong Kong overnight to find someone desperately, but Luohu Pass closed at 5 pm every day, so he had to come back early this morning.
Li Xuan told his eldest brother what happened in detail. Li Ke breathed a sigh of relief after hearing this, the matter was not as serious as his phenomenon.
"Little guy, what are you going to do now?"
Li Ke took out a cigarette~www.wuxiaspot.com~ He glanced at the newspaper that Li Xuan had just thrown on the table. The top page was a report about Dongfang Electronics being beaten and smashed yesterday.
He smiled lightly: "Little guy, aren't you going to use newspapers to beat the bad guys? Isn't the ditch in the hands of big guy Chen being checked now?"
Li Xuan nodded with a smile: "Come and don't be indecent, since that big boss Chen dares to attack Dongfang Electronics, he must be ready for revenge! We are good citizens, and we can't do things like fighting and killing. Had to ask the Royal Police for help!"
"He Shengyi's previous tenures have all entered Stanley, but the club's signboard is getting brighter and brighter, and the momentum is very strong. As a result, after the boss Chen took office, he became a shrinking turtle and only cared about making money for himself. He Shengyi He fought with other clubs several times, never won, and was ridiculed by the rivers and lakes as peace and defeat."
Li Ke flicked the cigarette in his hand and continued to say, "The original status of Shengyi Hong Kong Second Club has almost been replaced by Xinji! As a result, the boss Chen only served as a member of the club, and was taken by the club. Dozens of disgruntled uncles in the team joined forces to oust him from the stage, which is the first time in He Shengyi's history. If he hadn't had two tigers and one bull to support him, he would have been eliminated long ago! "
There are about 60 uncles with voting rights in Heshengyi, and only with the support of more than half of the uncles can they be elected to sit in the hall. Therefore, if you want to be the leader of a large society, you must have a high prestige, be able to hold down all the bulls, ghosts, snakes and gods below, and arbitrate various internal disputes. If the prestige is not enough, it must bring enough benefits to everyone, otherwise why would others choose you.
PS: I'm sorry, I'm getting married for a young age, and the update may be late today and tomorrow, sorry!
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