Video Game Empire

"Xuan Shao, this is the company's development summary report for more than half a year!" He Guoyuan took out a very beautifully bound report from the folder and handed it to Li Xuan.

In a blink of an eye, it has been more than half a year since Li Xuan established Dongfang Electronics in October last year. In the past six months, Dongfang Electric has grown and expanded at an astonishing speed.

Li Xuan opened the document and carefully read the contents of the report, the happy smile on his face grew stronger and stronger. From a small company of a dozen people when it was first established, Dongfang Electronics has developed into a large electronic group in just half a year.

The company now has a large arcade assembly factory with 650 workers and a monthly output of 16,500 arcade machines. A motherboard factory under construction will have 420 workers when it is completed and put into operation in the second half of the year, and will produce 50,000 motherboards for various types of computers and electronic game consoles per month.

In addition, the newly restructured R&D center of the company's Hong Kong headquarters has two divisions: Game Software R&D Department and Hardware R&D Department. The game software research and development department is divided into three business groups: arcade games, handheld games and computer software. The hardware R&D department is divided into four business groups: arcade, handheld, home game console and personal computer.

The total number of technical and scientific researchers in the entire R&D center has reached 257. In addition to the development of arcade games that Dongfang Electronics relies on, the handheld game console GameBoy has just been launched in Japan, and the feedback is very encouraging. The listing publicity work in the European, American and Asian markets has also been fully launched. Dongfang Electronics' first home video game console and first personal microcomputer are both in the process of intense research and development.

In addition, Dongfang Electronics has also established a number of electronics and semiconductor laboratories in cooperation with the Chinese University of Hong Kong, the University of Hong Kong, and the Hong Kong Polytechnic. The electronic R&D center established by Dongfang Electronics in Taipei has started operation, and the first batch of recruited technicians has reached 50. The company's R&D center in Silicon Valley, California, USA has also begun to prepare. Dongfang Electronics has also set up sales branches in Japan, Europe and North America, and quickly built a global marketing network.

When Dongfang Electronics builds its own supply chain system, it also consciously supports Hong Kong electronics companies. For example, providing loan guarantees, paying part of the contract accounts in advance, and directly holding part of the equity, etc., have allowed a group of local electronics companies to grow rapidly together with Dongfang Electronics.

The funds that support such a large-scale expansion of Dongfang Electronics all come from two uncomplicated arcade games, Hong Kong Cube and Tank War. So far, Dongfang Electronics has sold a total of 21,900 Hong Kong cube arcade machines, 14,800 game motherboards, 43,500 Tank War arcade machines, and 31,700 game motherboards. The profits of the two games for Dongfang Electronics have accumulated as high as 100 million US dollars.

Although Li Xuan was already mentally prepared, when he saw this number, his heart beat faster. There is no profiteering, only more profiteering! If this revenue data were released, it would be enough to make countless people stunned. This is not $100 million in sales, but $100 million in pure profit. There are only a handful of companies in Hong Kong that can achieve this level of profitability.

And this is the answer submitted by a company that has only been established for half a year. If Fortune and Forbes magazines have ranked the fastest-growing companies in the world, Dongfang Electronics will undoubtedly be able to easily take the crown. Li Xuan couldn't help but start to think about it, if he disclosed the news to "Time" magazine, would he be able to be on the cover of "Time" immediately?

Li Xuan felt that he chose to cut into the electronics industry from arcade games. This decision was too wise. It is the huge profits brought by the continuous stream of Hong Kong cubes and tank battles that have allowed Dongfang Electronics to expand hundreds of times in half a year, but its cash flow is still very abundant, and there is no financial crisis due to rapid expansion.

On the contrary, the holding company Orient Technology still has a surplus of up to 35 million US dollars in the bank account. What Li Xuan is worried about now is not not enough money, but not being able to spend too much. People are really more popular than dead people. If other bosses know about it, they will spit out a mouthful of blood!

Of course, Dongfang Electronics is not without its worries. Up to now, the company's source of profit is still very simple, relying on one trick to eat all over the world. All the profits come from the Hong Kong Cube and Tank Wars arcade machines, but the sales boom for these two arcade machines will one day recede.

It's not that Li Xuan and other company executives don't know about this problem, so the whole company attaches great importance to GameBoy's listing work, and Han Peng, the CEO, is directly incarnated as a trapeze, and personally supervises the marketing work in the US and European markets.

The efforts and expectations of the signal owners did not fail. GameBoy's sales in the Japanese market were very successful, which made many people's hanging hearts finally fall to the ground. The profit margin of the GameBoy handheld is less than 20%, and the game card is about 40%. Although it is far from the arcade, it has freed Dongfang Electronics from the embarrassing situation of walking on one foot.

Li Xuan actually already has a preliminary plan for Dongfang Electronics' next development plan. The arcade machine, a big cash cow, is naturally still the focus of development. The Pac-Man, which was just acquired from Namco Palace, will soon be introduced to the North American market after some adjustments and modifications in details.

The progress of the company's self-developed "Mario Brothers" is also accelerating, and it is expected to be available at the end of the year. At that time, "Hong Kong Cube" and "Tank Wars" had basically passed their peak sales after a year of hot sales, and "Mario" just took over.

In the handheld project, Li Xuan gave GameBoy a preset lifespan of three to four years. The company's next-generation handheld platform should be launched around 1984. UU reading www. uukanshu.com But pre-research work will now be put on the agenda. At the same time, GameBoy's R&D and improvement work will continue. At the same time, Dongfang Electronics will continue to launch new games at the rate of one new game in two months, so that players can keep GameBoy fresh.

Li Xuan never thought that every handheld game would be a big hit, but GameBoy relies on the first-mover advantage and the separation of the machine card. As long as the game is above a certain level, the stickiness of the players will still make them come. Keep buying game cards.

As for the just-launched home game console project and personal computer project, this is the focus of Dongfang Electronics' next development. Home machines and personal computers are much more expensive than handhelds, and under the same profit margin, the profits created for Dongfang Electronics will naturally be much higher. Li Xuan gave the configuration of the Nintendo FC red and white machine according to his own memory, and made a list, so that the research and development personnel can directly develop the company's first home video game console.

As for personal computers, Li Xuan has bigger ambitions. Thirty years later, the computer industry will be a huge industry with an annual output value of more than 500 billion US dollars. But now, the personal computer has just started, and has not yet begun to form a truly mature market. Various mainstream personal computers represented by the Apple II in the market are still very backward in performance.

The ERM architecture (ARM) developed by Li Xuan in cooperation with Zhongda Semiconductor Laboratory has progressed very quickly under the guidance of his non-stop golden finger. According to his plan, he hopes to develop a mature 32-bit ERM architecture RISC processor early next year. Then, with this ERM processor, as the CPU of Dongfang Electronics' new computer, it will compete with IBM's personal PC.