Villain: After I broke up with the female CEO, I chose my best friend

An Yan spoke out the doubts in his heart.

"The Qi family can sell it, and so can you. Your Klin family is also quite powerful."

"This has nothing to do with power. The Qi family has signed exclusive agency contracts with most of the brands, and they all have priority to renew the contracts. If they breach the contract, they will have to pay huge losses." Wu Shanshan explained the power relationship.

An Yan said:"Although the huge liquidated damages are difficult to deal with, they are just a drop in the bucket for your Wu family. It is not reasonable for you to give up the entire beauty and cosmetics market in Nanhai Province for this."

Wu Qianqian shook her head and said:"An Yan, you may not know that the Qi family not only has agency cosmetics brands, but also has a lot of advanced related technologies. If these brands do not sell their domestic agency rights to them, then they will not be able to use some of their authorizations."

At this point, An Yan finally understood.

It seems that the Qi family is not without confidence in the cosmetics industry.

They use these patents as their moat and form a close cooperative relationship with these brands.

Naturally, these brands dare not easily abandon the Qi family.

Over time, this kind of interdependent relationship is formed.

This is a kind of soft monopoly relationship.

It seems that other companies can compete with them, but in fact, these competitions have lost before they even started.

From these situations, it is still difficult for the Wu family to represent foreign brands.

"What about domestic cosmetics? I think the domestic cosmetics and skincare market is also very hot."

It is hot, but most of them are online, with low profits, poor repurchase, and many after-sales problems. There are almost no offline brands that can be promoted. Foreign big brands are popular both online and offline."

"Does the Qi family have their own brand?"An Yan couldn't help but ask curiously.

Wu Qianqian nodded:"Yes, but overall it's not popular. But because of the good channels, it still has considerable sales, but the bulk of the profits still go to foreign brands."

After listening to what the two sisters said, An Yan probably knew why the Wu family didn't want to compete with the Qi family.

Foreign cosmetics can't get the agency rights, domestic products have low profits, and they are imitated quickly.

The technical cost of investment is high, and the rate of return is low. They also have to find a way to manage the channels.

In the end, they picked up sesame seeds and lost watermelons.

Yan Ruyu Anti-aging Cream has become an outlier in this market.

The formula of this ointment is completely from the ancient recipe of Longguo and is not controlled by the Qi family's patent.

The most important thing is Or the effect.

The effect of Yan Ruyu Rejuvenating Cream is significant and quick to show, far exceeding other products in the same category, and has an excellent reputation among users.

Moreover, this formula is unique to Anyan, and the relevant patent technology has been registered, so there is no need to worry about others stealing it, and it can maintain high-profit sales for a long time.

These factors gave it the capital to rise to prominence.

For the first time, the effect of Longguo's skin care products completely defeated all foreign first-line brands, seriously affecting the income of Qi's entire line of skin care products.

That's why the Wu family wanted to obtain the agency rights of Anyan's skin care products in Nanhai Province, because they didn't like the agency rights to fall into the hands of the Qi family, which would further strengthen their strength.

Furthermore, if the Wu family signed the agency rights, then she They will have the capital to compete with the Qi family.

So no matter whether the Wu family made skin care products before or not, they hope to get the agency rights this time.

The premise of the Wu family thinking about this matter is that

Anyan will give the agency rights to the Wu family or the Qi family, but they never thought that Anyan would plan to start a new business.

If they knew the result would be like this, the two sisters of the Wu family might not fight with the Qi family so fiercely, because their biggest goal is to prevent the formula from falling into the hands of the Qi family.

But in the current situation,

Anyan does not intend to tell them the truth, and he also pretends to be very interested in their cooperation.

In fact, he does not need to pretend, because the Wu family is The agreement they gave was indeed very tempting. They directly offered 30 billion for the agency rights of the entire Nanhai Province.

If An Yan didn't want his own people to be the agent, then he could indeed cooperate with the Wu family.

Because of An Yan's cooperation, they discussed the progress of this project very quickly, and many details were discussed carefully and in detail.

The two sisters came in to communicate twice as long as the He family.

Many people outside believed that An Yan was very interested in the cooperation with the Wu family, which put a lot of pressure on those who were waiting outside to discuss cooperation.

This included Qi Yushu.

When he saw An Yan called the Wu family in first, he felt very unhappy, as if the project was about to be snatched away by someone.