Wall Street Legend

Ye Dongqing currently has hundreds of millions of fans on Facebook. The number of Facebook users worldwide has exceeded 500 million, and it has not yet been listed on the market. Its estimated market value exceeds 31 billion U.S. dollars. With the increase in advertising volume this year, The market is expected to continue to rise, and the upward momentum is extremely strong.

Through Apple, it has been advertising on Facebook since last month. After several rounds of advertising, people already know the specific launch time.

Coupled with the media's exaggeration, it shouldn't be difficult to sell 200,000 units this year, but no one, including Ye Dongqing, can be sure. After all, it is a new product that has just been launched. In addition, the wireless network The popularity of transmission technology is not wide enough. This thing does not have wireless network support and is not outstanding at all. It is almost the same as ordinary MP4 products on the market.

Ye Dongqing has been waiting for this day for a long time.

Since the launch in January this year, Jobs and Mr. Tim Cook, who returned to Apple as operating officer, have called almost every other week to report on the situation and encountered many problems during the mass production process.

After more than five months, all those issues were resolved, and the first batch of goods was stocked up and ready to be put on sale. Worried that the market was not hot enough, I did not even dare to sell too much, hoping to slowly cultivate the market.

The foundry is Foxconn in Baodao. It coordinates production and is also responsible for the transportation link. It has to be said that it is indeed quite good. Tamsui Investment Group has paid attention to Foxconn’s parent company Hon Hai Precision. It has previously invested in MediaTek and has invested in Samsung Electronics and several other companies. Japanese semiconductor suppliers are also paying close attention.

The emergence of iTouch made Ye Dongqing see the light. Under his instruction, a number of underperforming assets were cut off, a large amount of funds were withdrawn, and he tried to borrow about 30 to 5 billion US dollars from banks to expand investment.

This is not a small undertaking. Considering the ratio of total assets and liabilities of Tamsui Investment, the bank approved it on the day of application. The funds will be transferred to Tamsui Investment Group's account in the near future, and the hedge fund company is also ready to go.

This is the beginning of another major "battle", and the investment cycle may last more than ten years. When the layout is completed, Ye Dongqing feels that he can almost enter a semi-retirement state, because of the Internet market and the fact that he has bitten off a piece of flesh. , coupled with the field of mobile smart terminals, there will definitely not be a market that can compete with it in the next twenty years.

Speaking of MediaTek, we have to mention China’s boss Zhang.

He and Ye Dongqing collaborated on mobile phones in the past. In recent years, they have prospered because they contracted the production capacity of MediaTek. By the time other companies entered the market, Longteng Mobile Phone, their joint venture, had already established a firm foothold, relying on its lower price. As well as its durable and sturdy quality, it has successfully opened up a niche in the mid- to low-end mobile phone market and broken the monopoly of overseas companies in the mobile phone market.

Of course, many core technologies are still in the hands of foreign companies in Europe, the United States, and Japan. The price of every mobile phone includes patent fees. But after all, it is a Sino-US joint venture established in China, and the people who show up are still yellow faces. , Boss Zhang has always said in various interviews that it is a "national enterprise". Considering Ye Dongqing's Chinese-American identity, it is not wrong to say so.

In addition to the founder of Sohu, Boss Zhang now has another identity. Last year, he sold more than 10 million mobile phones in China, with sales reaching more than 10 billion yuan. He enjoyed tax exemptions and reductions, and his net profit was as high as About fifteen o'clock.

I bought an advertisement for the Spring Festival Gala, and the sales this year are even more amazing. After replacing the new casing and integrated motherboard, a high-end series has been launched. The total sales volume in the first quarter of this year reached 5.4 million units. Boss Zhang comes every now and then. Sending an email to Ye Dongqing to announce the good news was difficult.

Ye Dongqing's original idea was to wait for the company to grow and sell his shares to cash out. This idea seems to be inconsistent with the current situation. The Longteng mobile phone brand has become a hen that lays golden eggs. More importantly, It is he who can achieve many layouts through this company, such as entering the upstream and downstream fields, and getting a share of the growth of a big country...

Focus back on New York.

In Queens, Brooklyn, and Fifth Avenue in Manhattan, wherever there is an Apple store, there is a long queue in front of the door, and the queue stretches to the corner of the street and even turns the corner.

Because it is the first iTouch, users have not yet liked mobile small terminal products equipped with intelligent operating systems. Therefore, since the launch, not much confidentiality work has been carried out. Instead, it has been promoted through various channels, including the Internet, TV stations, and magazines. , newspapers, etc. are crazily brainwashing potential consumers.

Trying to make them realize that the iTouch launched by Apple this time is a unique new product. It can download game programs, chat programs and so on through the wireless network. This is directly reflected in the advertisement, including watching TV, listening to music, etc. Log in to the Internet, read e-books, take notes, set alarms, and more.

Ye Dongqing feels that the functions are relatively monotonous, the screen is too small, and the clarity is not enough. However, in the eyes of other people of this era, this product is so cool!

They can already imagine themselves lying in bed using iTouch to chat with friends through Whatsapp, watching news and listening to music, etc. This was unimaginable before. Before, they could only log in to the Internet while sitting in front of a computer. Those who were said to be able to access the Internet The Internet speed of mobile phones is so slow that it makes people doubt their lives, and the cost is quite high.

The market is astonishingly popular, including Ye Dongqing, Steve Jobs, Cook and others, so worries are unnecessary. In fact, at seven o'clock this morning, when the Amazon online mall opened for pre-sale, the first batch of 20,000 units had already been sold out. It only took three minutes, and this was at four o'clock in the morning on the West Coast, otherwise it would probably have sold faster!

At this moment.

Wearing a heavy down jacket like ordinary people, Ye Dongqing stood on the opposite side of the road wearing a hat and mask and watched.

It was a bit cold in the morning, and the air quality in New York was also bad, so no one thought it was strange. Some of the guys in line pointed at him. Seeing Ye Dongqing standing there, they thought he was another poor guy who got up late.

The familiar black and white Apple direct store signs. Nowadays, the number of products in these stores is pitifully small, but almost every store is making money, because whether it is a MacBook, an iMac, or an iPod that is about to disappear from the stage of history. , have achieved very good sales in recent years. From the initial investment in Apple to now, it has brought considerable returns to Ye Dongqing.

Drinking coffee, look at the team of almost two hundred people.

Ye Dongqing understands that there is probably no need to worry about sales. He has tried it for more than two months. This mass-produced iTouch is very sincere...