Wealth

Beginning last night, the executives of Fanshi Investment Group's subordinate enterprises came to the Shanghai headquarters to report. Suddenly, it can be regarded as a crowd of people keeping the ladies at the reception desk busy.

Finally, I counted a total of 518 people who have come here. Although the headquarters can arrange some rooms, it does not have such a large capacity. Therefore, I have booked rooms in major hotels for them before. Anyway, many of the hotels with good relations on the company's side have contacted more than a dozen of them and arranged them all in a scattered way.

"Have a meeting. I'm afraid this cost is over tens of millions. It's really a waste." Fan Wubing looked at the receipt issued by the headquarters, signed it and said, frowning.

But that's what he said. In fact, Fan Investment Group has never held such face-to-face meetings. From the beginning, either small-scale meetings or video work conferences are relatively economical. This is indeed the first time that the teacher has moved the crowd.

But this also allowed Fan Wubing to fully appreciate the cost of meetings. He couldn't help being a little bit stunned. This cost is estimated to be enough for a city, right?

Fan Yuanbing got used to getting up late in the morning, so everyone’s meeting didn’t start until almost ten o’clock.

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At this time, I looked at the participants and felt that my company is now really worthy of talent. It covers animal breeding, plant cultivation, clothing design and manufacturing, meat and food processing, beverage industry, hardware, power supply, chemical industry, Manufacturing, financial investment management, product manufacturing, home appliance design and manufacturing, rare earth resource development and management, petroleum and mineral development, munitions production, aircraft manufacturing, automobile manufacturing, network marketing, software development, airline management, aircraft route development, traditional Biography and network media and many other fields.

But then again, when the industry is big, there are more problems that need to be solved one after another before the meeting. Many executives have drafted some topics and plan to bring them up for discussion at the meeting. Of course, most of these are actually issues related to the adjustment of enterprises from a macro perspective. Basically, the idea is to focus on long-term development, not to say that these companies of Fan Investment Group have already experienced serious problems.

Several senior executives from Fan Wu's headquarters welcomed the arrival of all colleagues and made some explanations on the company's recent exhibition issues, and then Fan Wu's said.

"Well, I am more happy to see that everyone is fine." Fan Wuyao said casually. He pointed his finger at the clothes worn by an executive and said with a smile, "Look, this is also produced by our company.

Everyone immediately laughed. In fact, the production scope covered by Fan Investment Group is basically all-encompassing. You can see all kinds of Fan Investment Group's products everywhere. There are food, clothing, housing and transportation. For this executive wearing a Versace suit can only be said that he is more supportive of his company's industry.

"There will be more problems when the stall is too big. Now we are facing one. The problem of exhibition after entering the new century is to unify our thinking so that everyone has a clearer consideration, so everyone is called back. Fan Wuyi right Everyone said, "Now our alliance rivals are no longer domestic companies but are taking advantage of the arrival of the new century. International enterprise groups, which are constantly penetrating into the country from various fields, have to face infiltration conspiracies in the industrial chain.

Infiltration conspiracy in the industry chain? After listening to this statement. All feel a little new

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"Of course. I'm not very good at meetings, so everyone thinks about everything in the form of a forum. Fan Wubing said to everyone, "Well, it's a pity that anything on the table is wasted. "

Everyone laughed and said that although Mr. Fan was a little older, he still did not change his demeanor. It's easy to get along with the employees.

"How do you say? We need to involve a little more industries, um, then I will start with the two industries that I first touched to talk about meat processing and beverages." Fan Wubing thought about it for a while. Said.

Fan Wuzhen started from raising pigs, and the beverage industry later provided him with a source of huge profits, although at this time, compared with other industries, the performance of these two industries was mediocre. But eat and drink these two. The aspect has always been the link that concerns the most important part of the national economy. From this point of view, it is still representative.

"From the perspective of meat processing, our leading position in the industry is unshakable. If we say that there will be opponents, it is also caused by our own negligence." Fan Wubing said very seriously. With the production base and the most advanced production line and production technology in the industry, we have negligible external competitiveness. What we need to do is to continuously improve our research capabilities and the ability to gather information to understand the needs and tastes of our users. The change provides independent packaging on the basis of preserving the freshness of the product itself. It makes a fuss about cold fresh meat and represents modern food. For example, luncheon meat and sausages are not enough if they only have convenience and diversified tastes. Paying attention to fresh nutrition must give consumers a healthy and traditional feeling. Now everyone is not very in favor of eating those convenient meat products, and everything has returned to nature, so our thinking has to be changed accordingly."

The three Wang brothers sitting below nodded repeatedly after listening. From time to time, some points that Fan Wubing said were recorded.

"The beverage industry is also a very interesting industry. In this regard, the competition we face is very fierce. Fan Wuyao then changed the subject. "Almost all manufacturers in the beverage industry do their own production, even if they are outsourced. The bottle factory is tightly controlled. This shows what the problem is, beverages are profitable and profitable! Otherwise, how can Coca-Cola and Pepsi grow to such a large scale? And also raised a large group of shareholders, all of them live so well? "

Everyone laughed again. The actual situation is indeed the case. From the perspective of the terminal market, the beverage industry seems to be the king of marketing.

Therefore, the essence of the beverage industry can be summarized after a comparative study of the sales strategies and market trends of the leading brands in the market with the entire beverage industry as the main research object.

Taking Coca-Cola and Pepsi as the starting point for research in the industry, many problems can be revealed by in-depth analysis of the concept of virtual value pattern, the essence of the thief in the research process.

The so-called virtual value refers to the remaining part of the value of a bottle of beverage after removing the actual value of the beverage liquid and its nutrition and functions. After studying the virtual value, it is easy to conclude that the different proportions of the virtual value of various beverages lead to different market rules.

The greater the proportion of actual value, the higher the consumer's demand for perception, the more important it is to create virtual value; on the contrary, consumers have stronger demands for beverages' nutrition and functions.

"Specifically, the actual value of carbonated beverages accounts for a very high proportion of the taste. Consumers have low demand for their nutritional value. Therefore, how to create virtual value to satisfy consumers' desire for sensation and create a specific drinking sensation It has become the magic weapon for the success of this sound product." Fan Wubing pointed out sharply, "While fruit juice drinks pay more attention to taste, but the nutrient content of the juice itself increases the proportion of actual value. At the same time, the difference in the actual value ratio of fruit juice drinks due to different concentrations is therefore different. Different strategies are selected for concentrated juice. The actual nutritional value of low-concentration juice drinks is lower. The dominant taste strategy is close to carbonated drinks.

The taste and nutritional value of medium-strength fruit juice drinks are the same. In terms of strategy, actual value and virtual value go hand in hand. High-concentration fruit juice has high nutritional value. Consumers are more willing to pursue the discard value of fruit juice. At this time, it is important to highlight the actual value of fruit juice. "

Everyone listened very carefully. In fact, although Fan Wubing said these contents are from two aspects of food processing and beverages, but some of the concepts contained in it can be transplanted to other aspects, which are very useful for reference. meaningful.

It’s so casual to talk about everyone’s interest. You say a sentence and I say a sentence, and I feel that I have benefited a lot more than just talking on the video.

Among them, one of the executives raised some issues in daily management, such as how to improve the work efficiency of employees, etc. However, the gap between this industry is relatively large, so everyone also talked about some of their own management experience and was not very satisfied. .

When Fan Wubing talked about this issue, he thought about it and said. "It is difficult to have a universal solution to this problem, so I also chose to show an example. You can listen to it and see if there is anything worth learning from."

Fan Wubing tells the story of a foreign entrepreneur. This is a family-owned mechanical processing enterprise that has gone through three generations of successors. The current chairman of the board is a man with a fascination to do big things. After taking over, he has nearly doubled the scale of the company and the number of employees has increased accordingly.

For a while, the chairman's current corporate profits fluctuated cyclically in the first week of each month. Both performance and profit would decline. This is a phenomenon that has never happened before the company expands. So he arranged for the team's personnel department to be responsible for the investigation.

A research report was placed on the desk of the chairman two weeks later.

It turned out that the company recruited a large number of young and middle-aged people in the northern mountainous areas. They will go to the bar to drink together after work on the first few days of each month's salary.

People in the northern mountainous areas have a habit of drinking wine with some juice from a local wild fruit. The wine with wild juice liquid has a mellow taste and good taste, but it is very irritating, and people are very excited after drinking it. After waking up, people are extremely tired.

In order to attract business, the bar owner naturally got the wild fruit juice from the northern mountainous area.

Because the scene is lively when we go together, every time the employees drink too much. This makes them extremely sleepy when they go to work in those few days, which naturally affects work efficiency.

The investigation of the reasons revealed that several managers suggested that they either approach the bar owner to discuss the practice of adding wild juice to the wine or expel the employees from the north.

The chairman thought for a while and rejected these suggestions. He believed that they were the rights and freedoms of the bar owners and employees and they had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman of the board decided to reform the salary system. He changed the fixed first day of the month as the salary day to three salary days at the beginning, middle and end of the month.

Of course, employees who are willing to receive their salary in the next two salary days can get half a month or one month's more interest~www.wuxiaspot.com~after this system is implemented. The employees no longer get together and drink at the beginning of the month as before. The benefits of the company have returned to its original benign state.

"The story told by the boss is a bit similar to the story of three and four." Wu She Xiaoji, who has always been willing to study Chinese culture, suddenly laughed after hearing this story told by Fan Wubian.

Of course, this chairman's approach is much stronger than the master of the monkey in the idiom allusion. At least he has skillfully improved the treatment of employees without changing the original benefits. Allow them to have a small choice to increase revenue."

"Although it is only a small amount of interest, it has changed the habit that employees have formed for a long time. This thing makes me feel a lot." Fan Wuyao said, "So I think we need to have network management in our daily management. Flexible methods may also sometimes play a better role through the adjustment of these flexible policies.

After listening, everyone talked about it, but from this, they also thought of a lot of exchanges of management experience of their own work people. It seemed even more enthusiastic until the time for dinner did not stop.

Of course, the reason why Fan Wuyao brought all the executives together for meetings was not just because he wanted to tell them a story and sum up his management experience. In fact, now he still has a more important thing to solve, but he brought these people together for the sake of Some things can be handled more conveniently.

Sometimes a meeting when there is no sign showing up is the best way to adjust the leadership team. Wasn't the arrest of the Gang of Four also in the name of the meeting?