Wealth

Chinese people have a good face. This is probably derived from the five thousand years of moral indecent paint in the Kingdom of Germany and Germany. But then again, in the past 100 years, this face has been almost lost, so much so. The body is not complete.

It is for this reason that I have become more sensitive to this kind of things. If the country is still the privatized Tang Dynasty at the beginning, the mentality of the people of the feudal country will naturally be more peaceful. Hearing this kind of thing is nothing more than a Yelang child. It's just arrogant, it's impossible to overreact.

But now, obviously doing this kind of thing is very quick.

Based on the principle of pragmatism, many multinational companies treat China in a friendly and cautious manner, and the two sides can communicate with each other and understand each other. Regardless of the country in which the company is located, the purpose of the company is to actively explore the market and better promote its products. Second, for this reason, multinational companies generally have a deep understanding of the historical and cultural people’s psychology in the country in which they are located, and grasp the cultural taboos and psychological taboos of the country where they are located. To touch these minefields. Second, in this sensitive period, Coca-Cola’s insulting Chinese advertisements broke out. This is tantamount to pouring a bucket of oil on the fire of many Chinese who oppose the Coca-Cola cultural aggression, which immediately caused a violent one. reaction.

Before Coca-Cola, there were not a few advertisements that insulted China, especially those of Little Japan.

At that time, there were two advertisements, which were published in China's "Friends of Automobile" magazine. One is a Japanese overbearing car passing by two stone lions, one stone lion raises its right paw and bows to the knees, and the other stone lion bows its head to ears with sincerity and fear. The slogan is, domineering, you have to Respect".

The second is the Japanese Toyota Land Escape from the Snow Mountain Plateau dragging a green domestic dog truck with steel cables. The shooting address is in Hoh Xil, and behind it is a Chinese military vehicle.

The stone lion symbolizes China and resembles the lion of Lugou Bridge Workers. The truck being dragged is a domestic Dongfeng Motor. The green Dongfeng truck is very similar to a domestic military vehicle.

What does Japanese Lu mean? They said that this is a pure commodity advertisement and has no other meaning. Naturally, no one would believe this, and the blind can also see the meaning.

It goes without saying that Toyota is a big company. Even the Great Wall International Advertising Company, which was instructed to produce this advertisement, is a well-known collection company in the world. Companies with such a large investment and small production and such professional will not understand this. Implied intentions?

At that time, some Chinese people were angry, saying that your advertisement contained sinister intentions, provoking and insulting the Chinese nation.

The Japanese said, I don’t have one, I’m saying this car is of good quality. In fact, not to mention that Shengshi Great Wall International Advertising Co., Ltd. specializes in advertising. They are very clear about what they are doing. They are helping their country rebuild the Southeast Asian co-prosperity circle. He is increasing his reputation and credibility in Japan. He is not afraid of China. Consumers, because they think that Chinese consumers are humble cartilage, even if I insulted your ancestors, as long as my products are of high quality and cost-effective, you still have to choose my brand. If you say it nicely, you are forgiving, if you say it is ugly, you are the cheap bones and forgetting the ancestors. You understand that I will do this, but if you don’t understand, I will still do it.

The same is true for the facts. Toyota's sales have not been affected. The Chinese lion salutes, but the incident has increased the visibility of the Toyota brand, but its reputation is almost intact, but the Chinese have been sneered severely.

The Japanese believe that even if their prime minister visits the Yasukuni Shrine again, the Chinese will still buy their products. This is undoubtedly very sad.

It's a pity that everyone is just talking about it. When it comes time to buy a car, Japanese cars are still very popular.

Fan Wubing had doubts about this phenomenon, but then he wanted to understand that most of the protesters against China’s insults were young people. Although they were more passionate, they had limited purchasing power. Even if they shouted to boycott Japanese goods, But there are actually not many people who can afford a car. On the contrary, they are people who have the ability to consume. They are generally older. Basic labor has been smoothed out by reality. The topic of patriotism and non-patriotism has nothing to do with them. The most important thing is to figure out the benefits.

But this time the Coca-Cola Company has stepped on the landmine, because the main group of consumers who consume Coke is mainly young people. Especially in this sensitive period, it immediately caused a scolding war from Internet workers. The official website of Coca-Cola China It collapsed, and the bright red trademark was altered into the shape of a black and white pirate flag.

In response to the accusations made by the Chinese people, the Coca-Cola Company emphasized its need to build an inclusive brand, which makes people feel unjustified. According to industry insiders, tolerance means to have an open mind that is inclusive of all rivers, that is, to give full respect and understanding to dissidents. The tolerance of multinational companies is reflected in the need to provide services to consumers under different cultural, religious and historical backgrounds. , And let them feel the recognition and respect while receiving the service.

However, by slandering a nation to gain the favor of others, obviously it cannot be regarded as a manifestation of tolerance, but a despicable behavior.

Although a brand needs to be maintained, crises also need to be guarded against. These clichés can be said to have become the consensus of many multinational companies. During the period of steady rise, not many companies are willing to invest in human and financial resources in this area. The basic labor that can invest are some companies that have been hit hard by the crisis in history.

In fact, with the development of society, Chinese people's subjective consciousness has increased. When multinational companies in China invest in China that has a cultural outlook, values, and religions that are different from their own headquarters, if they do not have a sense of local awareness in brand building, they will have to Take the corresponding risks.

This time, Coca-Cola was not so embarrassed because it was too arrogant before and contemptuous of the strength of local companies. Later, it used hired gunners to slander its opponents, causing everyone to feel disgusted and distrustful of it. Coupled with the exposure of insulting advertisements, the public's opposition has risen sharply, and even some middle-aged people have expressed considerable dissatisfaction with them.

At least several major domestic beverage manufacturers took advantage of this opportunity to react, not to provide their own products to Coca-Cola distributors, that is to say, people who sell Coca-Cola, you should not want to sell other products.

This trick is obviously very powerful, and it hit the other side's key sternly and accurately. Suddenly the sales of Coca-Cola dropped sharply, the production of the factory was insufficient, and the workers had nothing to do. , Which in turn caused more social problems.

The insulting advertisements keep appearing, but in any case, the soft underbelly of enterprises is ultimately controlled by consumers. With a population of more than one billion in China and such a huge consumer group, who would dare to underestimate it? In the face of multinational companies that have caused troubles, many netizens suggest that a people’s war can be waged to allow the economy to check and balance the economy.

With the increasing awakening of the political consciousness and legal consciousness of the Chinese people, the legal rights and interests of the country’s image are no longer just issues considered by the elites and management departments, but have also become issues of concern to the common people. The development of the media and the formation of the public context have also given ordinary people more channels to criticize and resist. For multinational companies, from the past dozens of pairs of eye examinations to one billion pairs of eye examinations, I am afraid that the taste is even more difficult to bear.

Within a short period of time, workers in Coca-Cola’s canning factories all protested that there was nothing to do, and the company’s management had nothing to do with it. After all, there was no market. How to produce! And they have no intention to compensate the workers and pay wages free of charge, so they cause a phenomenon of ridicule. From the perspective of the high-level Coca-Cola, they are hoping to cause the government to cause disturbances by the workers. He was uneasy, and then discussed with Fan Investment Group, and then contacted the two parties to sit down and have a discussion, and the matter was revealed.

But they never thought that because of Fan Wu's disease, no one wanted to stand up and say this. So the situation froze for a while, and the local government naturally couldn't cope with the workers' troubles, but they were worried that the workers would blame them. I couldn't handle any small things, so I had to try my best to reassure me, hoping not to cause major incidents.

It froze when I picked it up, knowing that Coca-Cola couldn’t support it in the end, so I stabbed the matter up through the relationship. At this time, I was completely lost. I just hoped that it could end in a decent way. At the same time, I tried every means to Fan Investment Group obtained an understanding.

But at this time Fan's Coke has been in a mess. The image of Fan's Coke has been steadily suppressed by the quality of Coca-Cola. After the continuous advertising and promotion, and the approaching summer sales season is approaching, the image of Fan's Coke has been All over the country, some western food and fast food chains have also begun to discuss cooperation matters with Fan, hoping to fill the lack of Coca-Cola, so that their business will not be affected as soon as possible.

In this battle, it can be said that Fan Shitou Mi Group has achieved a complete victory. Regrettably, it is nothing more than the fact that Coca-Cola has not been completely driven out of the Chinese mainland market.

However, in order to show the reward for helping Fan Wuyi, Habibi in Indonesia has strongly invited Fan Wuyi to open a beverage factory in Indonesia to promote Fan’s Coke. Contribute to the rapid promotion of Fan's Coke in Indonesia.

Zhi Wuyao naturally welcomes this. In fact, he has already established and sold factories in Southeast Asian countries and important EU countries such as France and Germany through the good contacts he formed in the past. Naturally, Fan Wuyao has also learned. In the past, most of Coca-Cola's production and bottling were placed locally, while the production of mother liquor was strictly controlled in the Mainland to prevent technology leakage.

What annoys the Coca-Cola Company most is that after comparing the two kinds of cola, senior people in the international beverage industry agree that the era of Coca-Cola has passed, and the emergence of Fan's Coke has opened a new chapter in the carbonated beverage industry. .

At the beginning of May, the world was the hot season for sales. At this time, Fan Wuyao unexpectedly received an invitation from Russia. The newly appointed Russian president fell to Putin and invited Fan Wuyao to visit Russia. Welcome Fan's Coke to build a factory in Russia for sale.

On August 9th last year, Putin was appointed as one of the three alternate Russian prime ministers. After that, the government led by the previous prime minister fell, and the Russian president Yeltsin appointed Putin as prime minister. Yeltsin also announced that he hopes Putin can inherit his mantle. Putin also announced that he accepted Yeltsin's appointment.

On August 16, Putin officially became prime minister. As the four prime ministers before him were not long in office, the public did not expect Putin, who was unknown at the time. Putin’s main opponent, Luzhkov, had already begun election campaigns at that time, and they were committed to fighting Putin to prevent him from becoming Yeltsin’s heir.

However, Putin’s adherence to the public image of law and order and his resolute attitude towards the Chechen incident eventually made him a very popular presidential candidate. Putin has maintained a tough attitude towards the Chechen incident from beginning to end, which greatly improved his public’s public image. Image.

On the evening of December 31 of the same year, Yeltsin suddenly announced his resignation, and Putin became acting president in accordance with the provisions of the Russian Constitution. Because of this, the Russian presidential election, originally scheduled to be held in June of this year, has been advanced to March 26~www.wuxiaspot.com~ The advancement of the election made the opposition parties unable to fully prepare, and Putin’s actual power also weakened the opposition. The power of the party, so in the subsequent general election, Putin won and became president.

The relationship between Fan Wubing and Putin is still good, especially the financial support for him, so that he can smoothly win over relevant people in the general election. At this time, the investment has finally begun to generate returns.

"Once this good luck comes, no one really can stop it!" Fan Wubing said to the senior executives with emotion after receiving Putin's invitation.

"Even the President of Russia personally invited you to your boss. The admiration of your subordinates is like the endless rivers of the living river, and the flooding of the Yellow River is out of control," said Wu Chu Xiaoji with some envy.

"Ah, I know you like watching Zhou Xingxing's movies recently, but if you shoot a horse, you must be able to reflect your identity and momentum. If you are so parroting, it seems a little indifferent." Fan Wuyi told Wuyuan Xiaoji Said with a smile.

"Hehe, I really want to be a little stylish, but Chinese culture is too broad and profound, I can't pay attention to it!" Wu She Xiaoji said a little embarrassingly.

The fact is that the Xiaoji of the Gongwu Academy has been in China for so many years, and it is almost as Chinese as the son of Fan Wubing's side. Coupled with his fanatical pursuit of Chinese culture, his cultivation in this area is indeed not weak. But in some respects, I still haven't been able to grasp the essence.

Just like China's official culture, Wu Dao Xiaoji has never been able to understand it thoroughly.