Wealth

In fact, CCTV prefers to directly obtain the broadcasting rights of the Russian Kursk, rather than sharing some rights from the disease-free hands.

CCTV has its own difficulties. Recently, the channel has been adjusting its columns. For example, new columns such as "Happy Dictionary", "Daily Diet", "Samsung Mind Express", etc. have been added, including Wang Xiaoya, Liu Yiwei and others. Excellent presenters began to enter the mainstream column day, and the response in the Fen society was also very strong.

However, there are also some very difficult troubles in CCTV. For example, due to some people's reasons, the braid show, which has been popular for many years, still appears very firmly on the TV screen JL, which makes people feel like living in the Qing Dynasty.

When I turn on the TV every day, I can see the emperor elder brother Niang Niangge and so on. Naturally, the most frequently used words are nothing but the emperor, ancestors, and minions, etc., and this type of title has also begun to infect all ancient costume dramas, even In the TV series with the historical background of Han and Tang Dynasties, everyone also called themselves slaves to the emperor.

Although the content of the program is rich, Fan Wubing seems to see that there are more and more mentally handicapped programs, and less and less connotative programs, especially in the introduction of Korean dramas and the clamor of historical dramas with a background of Manchu and Qing dynasties. This question JL, obviously CCTV has no autonomy.

More power should be held in the hands of the bureaucrats at a higher level.

Many people in CCTV also live in the cracks. Since they can’t let go of film and television creation, they can only use their brains on news interview programs, or directly engage in some mass participation columns that can attract the public’s attention, such as "Lucky ! "Or "Happy Dictionary" to attract popularity.

Of course, practice has proved that such a column can still attract the attention of some Chinese people. For such a column, the prize investment in each issue is only tens of thousands of dollars, and it does not cost much in a year. But the revenue of placement ads is an astronomical figure, and the topics involved are even more diverse. Many of them are simply selected by the audience, and the director is also relieved. It is nothing more than maintaining an operating mechanism that is unshakable and easy to do. very.

However, there are still some people in the station who are uncomfortable with the status quo. After all, it is embarrassing for a national media to not have a voice of its own. At least it has to show some important international influence? Close the door and call it the boss. Although no one in China will laugh at it, when you look at it internationally, you will always think that the dwarf is three points.

Therefore, Fan Wubing said that he had obtained the broadcasting rights for the salvage work of the Russian Kursk, and the people on CCTV were immediately ready to move, and the people underneath the director to take over the work, it is a rare opportunity! The director’s heart is rather entangled. After all, he is not clear about Fan Wubing’s opinions. Moreover, the propaganda front and Fan Heng’s side are two people. The relationship can be traced back more than ten years ago, but now the world has changed and time has changed. Fan's family has grown into a behemoth in capital, with unparalleled influence. Fan Wuyi was able to take over the broadcasting rights of the Kursk. That means that people can have fun in Russia, so how can they care about the opinions of a deputy ministerial unit of CCTV?

It is said that one of Fan Wubing’s great pleasures is to strike at the deputy ministers who dare to be enemies. This director has heard of some, so he is not very at ease in his heart. He hopes to get all of them. The broadcast rights made this time a very influential event that appeared in the international media, and I was worried that Fan Wuyi’s failure to cooperate would make myself ashamed of being unable to get off the stage. In that case, I would come back to lead CCTV. This group of grandchildren with tall eyes is even more difficult.

It’s just that Fan Wubing stayed in Donghai Province and didn’t move his nest. This made several CCTV directors and deputy directors feel helpless. In the end, they had to find an excuse to advance this year’s bidding activities to Donghai Province. In addition to participating in this event, I also came to meet Fan Wuyi and talk about your cooperation.

In fact, the earning power of CCTV in recent years is obvious to all, especially the annual golden rank advertising bidding activity, which has attracted a lot of attention.

Since the CCTV prime-rank advertising bidding started six years ago, it has always been the focus of companies competing for strength, and powerful companies are vying to seize the prime time period. Therefore, the prime time advertising bidding is also known as the barometer of the industrial and commercial circles.

Probably because we have entered the new millennium, everyone wants to have a new atmosphere. Therefore, unlike the previous sessions, this year’s bidding procedures have been completely publicized, and the bidding unit time has been more detailed, and the quarterly It was changed to two months, and the bidding positions for the three five-second bids before the news broadcast and the four fifteen-second advertisements at designated positive positions in section A were added, and the rule that only watch companies participate in the nineteen o’clock time signal has been cancelled. , And allow wine companies to bid directly in the golden ranks.

It can be seen that these new policies have further expanded the opportunities for companies to participate in bidding and reduced the risk of corporate advertising. Of course, they are also the countermeasures CCTV has adopted in the face of increasingly fierce competition.

CCTV’s directors repeatedly emphasized that companies should remain calm and rational before the meeting. Therefore, this year’s entire bidding meeting seemed less violent. No matter how the detainees instigated it, some bidding companies seemed to have negotiated in advance and joined forces. Advance and retreat together.

By the end of the bidding meeting, the actual bid amount was over 1.9 billion yuan, much less than last year’s 2.7 billion yuan, and CCTV’s newly launched bidding for the first three five-second bids for news broadcasts responded. There are very few companies, and several units are sold out.

Although the bidding companies are quite sensible on the whole, there are also companies that have made big moves and become the new focus of attention this year. Among them, BBK has always been a regular customer during prime time. This time it invested a total of 130 million yuan in it. The Harbin Pharmaceutical Sixth Factory is more eye-catching. According to rough statistics, the total bidding value of this factory is nearly 90 million.

These figures were later collected by the reporters themselves, and the companies themselves did not want to be too high-profile. A person in charge of an enterprise told reporters that he was afraid that the media would count them, and he was afraid to bear the reputation of the king of bidders. Obviously, the shadow of the failure of the king of bidders still exists.

Since Fan Wuyi did not fight for the bidding king, and Shen Ying withdrew from the liquor industry, CCTV’s bidding effect has been much worse. This also shows that if the product itself does not work, even if it is the bidding king, it will not help. After all, consumers are now becoming more and more savvy, it is impossible to just follow the advertisements, and it also illustrates a problem, the credibility of CCTV has been questioned.

From the perspective of the bid-winning industries, in addition to traditional home appliances, food, medicine, and cosmetics, textile products, banking, IT, and communication products have appeared this year. The era where 39 D ads appeared in the golden segment in the past has come to an end. , This reflects the development of various industries in China to a certain extent.

The timekeeping at nineteen o'clock is not restricted to companies in the watch industry. This standard version was obtained by the sixth Harbin Pharmaceutical Factory, which also illustrates the decline of the entire watch industry.

The highlight of this time is that the mayor of Kunming personally led the team and wanted to participate in the bidding as a city image, but it was unsuccessful due to fierce competition, but this could be regarded as a new look at this tender.

In addition, some foreign brands have raised their placards to participate in bidding, which is another new phenomenon in this tender.

In addition to Colgate and Procter & Gamble to participate in the bidding, there are also foreign companies such as Coca-Cola and Xi'an Janssen who came to see the bid. Judging from the actual bidding situation, the history of multinational companies is quite strong, and some companies believe that the competitiveness of Chinese companies is far lower than their estimates.

At a small press conference before the conference, the director of CCTV's advertising department stated that if a foreign advertising company spends 200 million yuan, then they will definitely be invincible in the domestic advertising market.

All in all, the bidding competition in the past few years has been calm and there have been no major ups and downs. This fully reflects that domestic companies have become increasingly mature in the baptism of the market, and their advertising behavior has become more and more rational. It also fulfills the slogan proposed by CCTV this year. Strength creates value.

Fan Wubing wore a pair of big sunglasses, UU reading www.uukanshu. Com covered his head with a baseball cap and sat in the guest booth to participate in this bidding meeting. However, when the meeting ended, he was surrounded by a large group of reporters, and they asked Fan Wuyi questions one after another.

Finally, the security guards and bodyguards pulled the reporters away and let Fan Wubing leave the scene. Fan Wubing was a little surprised and said to the CCTV director who was next to him, "I went out so low-key, can they all find out? "

The director shrugged his shoulders and said, "Baseball caps and sunglasses are basically essential equipment for current stars. Journalists have long realized that you are an ordinary person dressed like this, and they will look at it more. What's more, Mr. Fan, you are such a famous person? If you don’t know Mr. Mang, the deputy prime minister’s reporter, or there are people who don’t know Mr. Fan, then it’s impossible. "That’s true, for most people. In other words, everyone's pursuit of money is much higher than that of officialdom. Fan Wubing nodded and agreed with the director's statement.

The two found a good tea house, brought a few entourages, and then sat down to drink tea while studying the issue of cooperation this time.

In fact, Mang, Wuyi was a bit hesitant about the operation of this broadcasting right, but didn't want to lose his share in front of CCTV, so he sat on the fishing boat and waited here. Anyway, it was still early, so he was not in a hurry. Jiang Taigong is fishing, so those who wish to take the bait.

Judging from the current situation, CCTV's enthusiasm is relatively high. Fan Wubing feels that if his family can't get things done, cooperation with CCTV can also be considered.

Eating alone is not impossible, but it depends on your strength in this industry.