Wealth

Illness comes like a mountain. The illness went away like silky threads.

Things about Spring Capital. As the saying goes, freezing three feet is not a day's cold. It was originally the leading meat brand in the country. It ended like this in a blink of an eye. It's really embarrassing.

The reason. It is also complex and diverse. First, our production line is aging. The product category is single. In this way, the market has a smaller choice of space. Secondly. It is the rise of Panshi Meat Processing Factory. And the competition of various meat brands. Compressed the market space of Chundu. third. It is management confusion. The leadership has become somewhat out of control. It was a golden sign that was erected by taking advantage of a unique opportunity when starting a business. It's a bit unsupportable now.

When the spring capital rose. The most powerful move. It is to invest a lot of advertising on CCTV. This effect is the same as Fan Wuyi's walkman advertisement on CCTV. The effect is remarkable. All of a sudden, he became a well-known brand among the people all over the country.

The Chinese have a saying. It is preconceived. Success in Chundu is here. The high quality and quantity that the founder insisted at the beginning is also a key that cannot be ignored. Looking back at today. Not only did the quality decline. Even the advertisement on CCTV was also withdrawn. However, his reputation was greatly affected.

Advertising is for businesses. It is a double-edged sword. There is a positive side. There is also a negative side.

In the early days of the market. Advertising is undoubtedly very important. Everyone can see this. Therefore, advertisers who spend their money on CCTV. The return obtained is extremely huge. But to the later stage. After the market has been occupied. Many companies can't afford to spend the wronged money anymore.

Just like the same spring. Now that I am already famous. The market share is also the first in the country. Consumers also recognized my product. So why should I spend so much money on advertising every year? Isn't that necessary? !

In fact, this is a big misunderstanding. The advertising effect is time-bound. Intensive advertising investment. The duration of action that can be maintained is also limited. Once the advertisement has stopped. It is inevitable that some people will be thinking about it. what. Why can’t Chun Du’s advertisement be seen on the TV screen? Is there something wrong with the factory?

Thus. The problem arises.

When it's okay. This is not a problem. But once the company really has something wrong. It's like the turmoil of human intestines born in the Spring Capital. The reputation system established by the enterprise for a long time will fall apart in an instant. This is certainly because the rumors are too vicious. It is also a problem with the company's own advertising strategy.

If Chundu's advertisement on CCTV still persists. Even if it is once every two days. Now it will not be so passive. At least everyone is in the early days of hearing the rumors. I still don't believe it very much. I also hope that companies can have a positive response. For example, it appears regularly on the CCTV advertising screen. This will undoubtedly give those rumors a heavy blow.

Since CCTV is broadcasting Chundu's advertisements. Then there must be no problem with this product. Most people think so.

but. Spring is to save money. Advertising on CCTV has been stopped for a long time!

Fan Wubing took advantage of these two days to take a close look at Chundu's business status. Really shook his head. Very disapproving. I really don't know how they became famous all at once. Probably it's taking up time. It's really booming. Its death also wilted suddenly.

How to deal with the problem of Chundu Factory now. Recover damages. That's something for now. The most important now. It is to quell unfavorable remarks first. So as not to because of the present thing. Caused trouble to the head office.

Fan Wubing also had a headache. After all, because the fire does exist. This fact cannot be denied. At best, it can only be weakened. But how to weaken this influence. It is really not easy.

But he hadn't waited for Fan Wubing to come up with a countermeasure. The media in Luoyang City gave him a blow.

I don't know who leaked the wind. Anyway, it came out that the boss who bought the Chundu Factory had arrived in Luoyang. Probably because there is no red envelope. Luoyang's original media seems to point the finger at the Panshi Meat Processing Factory. And the Fan Investment Group hidden behind the Panshi Meat Processing Factory.

There are even a lot of media vaguely accusing this spring of the accident. Give An to the head of Fan Investment Group. It means if it is not capital intervention. Relying on the famous brand system that Chundu has formed over the years. It is impossible for this situation to occur. This is all caused by capital intervention!

"Keep all these things for me. Write the lawyer's letters to them one by one." Fan Wubing looked blankly at the various newspapers that his men had delivered. Instructed the boss.

This time I went in a hurry. Fan Wuyi didn't bring so many lawyers with him. It's cheaper for them. if not. Let them close now.

"The lawsuit is not busy for now. How should we deal with the situation in front of us?" Boss Wang asked sadly.

If it hadn't been for him to acquire Chundu. There will be no big troubles now. So Boss Wang was very worried in his heart. Originally, he considered that he would bear the loss. But now it looks. It is no longer something that can solve the problem with money. This is the reputation of Fan Investment Group. I'm afraid it will also be affected.

"I think. The city government should be dealt with first. The rumors must be stopped." Wang Lao Er has received a lot of heads and minds from various industries these days. I don't think it can fix the city government. There is no way for normal work to proceed. Once the city government is willing to bear part of the responsibility. The situation disappeared a lot. I also have the energy to go back and deal with those rumors.

"This matter. We are now promoting it by competitors. From the original meat brand. To the rising stars of ham sausages far away in Hebei and Shandong. They are all consciously contributing to the flames. Should we come to our door? Warn them?" Wang Lao San has not been idle these days. He has been paying attention. Who is the most happiest in this event? Then they must be the main target they have to deal with.

"What's the use of that?" Fan Wubing shook his head. "The best way. It is to defeat the soldiers without fighting. Instead of hitting the door and shouting to kill. Let's hit the door now. Only make people laugh. The only way out is to think of a way to win without fighting. It’s a pawn."

If the opponent is a company. Accuse the other party for being a ghost. It is effective. But now Chundu is facing competitors across the country who have been jealous for many years. How could they miss such a good opportunity for backlash? Not to mention the suppression of them. It can only be the greater the pressure. The resistance increased.

But Fan didn't feel sick. It is also necessary to contact the city government. At least let them restrain their subordinates. Don't just run over to make trouble. if not. It's like a flies chasing the smell. Boring.

As a result, he didn't wait until Fan Wubing came to the door. The people from the city government got here first.

The visitor was a deputy mayor of the city government. Brought many people. He said he was going to investigate the human sausage incident at the Chundu Factory.

Fan Wubing felt very annoyed when he heard this. I don't know anything yet. Actually settled on such a disgusting topic of human intestines. This tendency is inherently problematic! For such party leaders. He really felt speechless. then. Fan Wuyi ordered. Close the factory area. Except for his willing visitors. Everything else is shut out.

"Boss. If you do this, the conflict will escalate." Fan Wuyi's subordinate reminded. "As far as we know. The deputy mayor came over this time. It was mainly because the leader of their Quality Supervision Bureau was yelled at you as a fool last time. The excuse of human flesh intestines. The main reason is that I want to disgust you. Look at you. The endurance. If you insist on confrontation, it is estimated that they will soon have a reason to mobilize the police to solve the situation. Think about Yu Zuomin in Daqiuzhuang. Isn't it also a fight?"

Yu Zuomin of Daqiuzhuang. He was also number one at the time. A man who claims to have not even a dozen ministers come to welcome him. Later, it was because of gathering people to confront the judicial system. Cover up the murderer. As a result, he was sentenced to more than ten years in prison. To this day, I’m still in jail, eating pickles and slurping!

Fan Wubing said very angry. "Now Chundu. My surname is Fan! Whether it's good or bad. Outsiders like them are not in their turn to come over and tell each other. Do you really treat yourself as a dish?!"

So the factory door was closed tightly. After the deputy mayor and his party came over. Not by the door. Finally, Dingy went back home again. This matter immediately spread in the city. The gang of people in the city government who got it felt ashamed. Very shameless. But this way. Sure enough, the contradiction intensified.

Early the next morning ~www.wuxiaspot.com~ the police dispatched more than 20 police cars. Hundreds of police officers. The gate of Chundu Factory was blocked.

"Hey. It's lively now." Wang Lao Er said.

However, people in the city government are not daring to move for the time being. That's how to fence it first. After all, there is no evidence that Chundu Factory committed anything. The so-called problem of human intestines is also not on the table. Make this gesture. That is, I want Fan Wuyi to take it softly first. Then things will be easier.

After all, there are more than 4,000 employees in the Chundu factory. In case something goes wrong. It's hard to close in the city.

who knows. Fan Wubing has never had the consciousness of being soft.

"Make a fuss. Make a fuss. I see how you will end up in the end?!" Fan Wuyi looked through the falling window above the factory building. Look at the policemen blocking the gate below. Some snorted coldly.

The forces in Chundu Factory are too complicated. Fan Wubing came over this time. Beyond solving the crisis. The other most important thing. It is to completely shuffle the cards here.

If not. There is no need for him to fight like he is now.