Wealth

In the morning of the second day, Fan Wubing and Fan Ting brought the two vice presidents of the new boss of the Chundu factory, Wang Boss, and many people including Davis, Shen Manhua, and assistants in charge of the Fan Investment Group who came here. At the Media Center, I met with the head of CCTV and several leaders of the Propaganda Department.

The other party did not expect Fan Wubing to pull out such a strong lineup. All of a sudden, the meeting room was full. Ding Chunqiu, the Minister of the Propaganda Department, looked at the representatives of Fan Investment Group. It is majestic and imposing, and it can’t help being shocked. Xindao Fan Investment Group can have such a large influence, but it is not due to nothing. It is just this group of people. It is sufficient to pull one out. Let the minister-level leaders receive it individually.

"It is a great honor to have so many leaders and good friends here today." Director Yang of CCTV said very enthusiastically after introducing both parties.

"Thank you very much for taking the time to meet you in your busy schedule. Our colleagues in the Fan Investment Group are honored." Fan Wubing is the master of this group and the one who can deal with it best. Naturally, this He did the job of answering the call.

Among the group of people he brought, Fan Ting’s women, although they have been dealing with upper-class people for a long time, they also attended some important events in public, and they rarely met individually. Naturally, they are not interested in these imaginary and unreasonable things. Eye.

Although Boss Wang is also the famous commercial overlord, it is a pity that Fan Wuyi is in front of him, so he can’t shrink his head. The other two vice presidents are naturally not high enough. As for Davis is a foreigner, he is very important to the Chinese officialdom. These tricks really don't touch the situation. Shen Manhua is a female liar and is good at coping, but if he wants to fool these senior leaders, his level of consciousness is still somewhat insufficient.

Speaking of the ability to deceive, how could she, a liar halfway through the family, outperform other big figures who use public opinion and propaganda as their profession, that is absolutely impossible.

Fan Wubing has a deep connection with CCTV, and even several leaders of the Propaganda Department have long been impressed by Fan Wubing. This is not only because Fan’s Investment Group is now a behemoth involving many industries. It is also because Fan Wuyao himself has a wide range of contacts. Most of the important political figures in the country have personal relationships with him, and even high-level leaders have a great relationship with him, and they can meet at any time, let alone Fan Wu. The sick father has now become a new star in the domestic political arena. He has a promising future and is likely to go further from the position of the ministerial level.

In this case, everyone can't afford to be a leader, and this discussion seems like everyone is doing it casually.

The leadership structure of CCTV is somewhat special. In its earliest days, it was called Beijing TV Station. The name lasted for twenty years. It was only changed to CCTV in 1978. However, the leaders in the station have always been relatively low-key. Everyone is more familiar with the moderators of each column, and they are unheard of to the executive leaders. I know that earlier this year, there was a yearbook in the station, and the second will leave the station. Long to announce it.

At the beginning, the leader of CCTV was called the director, and the administrative level was at the director level, not high. It was only after 1982 that the administrative level of the director of CCTV was promoted to the director-general level, which was a step further. It was not until this year that the administrative level of CCTV was officially promoted to the deputy ministerial level.

And this upgrade level is required. It is this year that Director Yang, who has just taken over as the director of CCTV, proposed to the Ministry of Radio, Film and Television. He himself is also the deputy director of the Ministry of Radio, Film and Television and concurrently serves as the director of CCTV.

Fan Wubing looked at the director. I think it looks a bit connotative. CCTV has been in his hands for eight years. It was later called the Golden Eight Years. It is conceivable that this is not only the era that has created the glory of CCTV. The ability of the leader also plays a big role in it.

should say. The energy of this person is still very large.

basically. CCTV platform directors are all upgraded with this system. There was only one paratrooper during the Cultural Revolution. It was the Military Control Commission that took over the power of CCTV. The other places are not the people cultivated by the platform themselves. It is the leader of the Ministry of Radio, Film and Television concurrently.

The leadership of the Propaganda Department is of high weight. It still looks a little reserved. Speaking of. They have supervisory powers over CCTV. According to Lao Chen, he complained to Fan Wuyi in private. It seems that if CCTV wants to buy a pack of toilet paper, it must report to the Propaganda Department. Although this is a bit too much. But it can also reflect the difference in the strength of the two units from the side.

Minister Ding looked at Fan Wuyao and smiled. "Right. Seeing you, Mr. Fan. I just remembered one thing. Panshi seems to have been promoted to a sub-provincial city. This propaganda work seems to be not fast enough to follow up. Shouldn't we send some elite soldiers over there? Strong general?"

Fan Wuyao immediately put aside, "Don't ask me about this. I just came out to make some hard money. I don't have the right to talk about major issues in the country."

Although everyone knows the relationship between Fan Heng and Fan Wubing and Fan Ting, they still need to talk about it in public.

Suddenly, Ding Chunqiu said this, which means that everyone is not separated from each other.] But Fan Wuyi naturally can't say what influence he has on Dad. In that case, it seems too immature.

"The influence of Fan's Investment Group is international. Mr. Fan is too modest to say so. Now we are in a critical period of reform in CCTV, and we still need Mr. Fan's strong support." Taichang Yang interrupted.

As soon as Fan Wubing heard this, he immediately understood why there was this meeting. He looked at Lao Chen and did not attend, and then he thought about what Lao Chen said to him that he would apply for retirement. Where else would he be? Not sure about CCTV’s concerns?

New officials always need to come out to pay homage to the pier when they take office. Just as the director took office, he met CCTV veteran Chen Jiliu and retired. CCTV's money bag suddenly fell off the chain. Obviously there was something caught off guard in the station, although this position would be vacant. It excites many people, but it also annoys many people.

Mr. Yang's most concern at this time is obviously whether Lao Chen's personal relationship will be affected by this. Large clients like Fan Wubing who have huge demand for advertising resources, it is impossible not to put them in his strategic decisions.

CCTV has always been adhering to the strategy of large customers. This is undoubtedly like the relationship between Lao Chen and Fan Wuyi. Although it is a good personal relationship, this personal relationship is also based on the cooperation between the two parties’ advertising needs. of.

Ever since Fan Wuyao started sponsoring the CCTV Spring Festival Gala, and later on CCTV’s large-scale advertisements, and now cooperating with CCTV, such as "The Same Song" and "Starry Sky Shopping" and other important columns, they are truly created for CCTV. A project with a huge income, so Director Yang had to consider whether the tacit cooperation between Fan Wuyi and CCTV would be affected after Lao Chen left his job?

CCTV has established a keen market awareness a long time ago, and TV station leaders have always paid attention to national coverage. Due to the monopolistic resources of CCTV itself, their customers mainly face large state-owned enterprises. However, recently, local TV stations have been showing great momentum, and the power of local TV stations has been advancing by leaps and bounds, and they have been attracting audiences with excellent TV series and life programs. The threat posed to CCTV is great.

In this situation, CCTV needs to consider adjusting its strategy to avoid losing customers.

In order to achieve this goal, the key account department has been set up in the station to provide value-added services to key customers, so as to effectively open and maintain these key customers.

For example, CCTV is planning to organize some business exchange activities, marketing summits and other activities on a regular basis. These business communication activities are not only learning opportunities for customers, but also a platform for business communication. They can not only help customers solve puzzles and provide new ideas, but also help CCTV find its own target customers and business opportunities on such a business platform. .

The other is to conduct extensive market research activities. In China, many business leaders like to make decisions with their heads, while Western business leaders like to make decisions based on data. In fact, although business intuition is very important, if it is completely divorced from market data, it itself may contain huge risks. Although many leaders are also aware of this, because their understanding of marketing may not be in place, or they do not trust market data, many business leaders still make decisions based more on business intuition. If the decision is wrong, I don't know where it is wrong, and it often makes mistakes again and again. If you make the right decision, you don’t know where you are, so you can’t accumulate and copy the successful experience.

In order to help customers solve their decision-making problems, CCTV is trying to provide a large number of market research services for some key customers~www.wuxiaspot.com~ such as audience viewing habits and consumption characteristics. These services can not only help customers save research costs, but also It also looks more professional and the results are more credible, which is very popular with customers.

In addition, CCTV is also engaged in marketing planning to help customers better enter the market or increase market share.

But the key to all of this is how to win over these big customers and prevent them from losing. This issue is the most important issue. This time, Lao Chen was able to boldly plan the CCTV Standard King event because he was behind him. You Fan Wuyao is supporting a large clientele, and advertising revenue of more than 100 million yuan is enough to enable him to implement his own New Deal without any scruples.

Now that Lao Chen is leaving, the station has to reconsider the relationship with Fan Wuyi's Fan Investment Group. If this close cooperative relationship cannot be maintained, once there is any omission, CCTV will suffer losses. It will be huge.

After all, in this period, there are very few advertisers as big as Fan Investment Group. If you miss it, it will be difficult to meet again.

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