Wealth

However, the King Biao has already landed, so Fan Wuyi will not be there and continue to stay \\7 hurriedly left the table, wanting to find Shen Ying, and clarify what happened today.

In the history that he knew, Kongfu Banquet won the title of CCTV. The price paid was only 30 million yuan in advertising expenses, but in the following year, it created a sales revenue of more than 1 billion yuan, and the profit was over. Over 100 million, the main economic indicators have entered the top three in the national liquor industry, and the per capita annual income of employees has exceeded 10,000 yuan. The Kongfu Banquet has quickly become a well-known liquor brand in China.

However, after the Confucian House Banquet reached the peak of its business, its temporary glory caused problems such as excessive expansion of the organization and disorder in personnel management. As sales continued to rise, the number of employees was expanded too much, but management was unable to follow up. .

New recruits have not undergone rigorous training, and quality management cannot be guaranteed. According to relevant internal employees, the Confucian Banquet Wine at that time had been complained by customers many times, and some people said that the Confucian Banquet Wine was blended with Sichuan wine.

After its sales network was fully expanded during the peak period of sales, the subsequent market maintenance was not satisfactory. In addition, the blind expansion and mergers in production did not minimize management costs and waste too much.

In other words, although the Confucian banquet wine was crowned the king of laurels, it did not actually have much core competitiveness. Therefore, when the liquor industry encountered a cold wave in 1997, it quickly declined.

But now, Shen Ying suddenly told herself that she had bought the Confucian Banquet and won the bid of CCTV at a price of 60 million yuan, which made Fan Wubing feel a little worried, little girl, don’t play too much. If you go too far, you will even lose the profit at that time, and you will have to coax her.

Sure enough, Shen Ying was in Beijing, but she didn't like to show her face, but stayed in a hotel.

When Fan Wubing called her, Shen Ying was taking a shower. The two met on Wangfujing Street and went shopping together.

Wangfujing Street, from East Chang'an Avenue in the south to the National Art Museum of China in the north, is about three miles in length and is the most famous commercial district in Beijing. From daily necessities, clothing, shoes and hats, to jewellery, diamonds, gold and silver ornaments, etc., there is a dazzling array of goods.

Heading northward from the Beijing Hotel in the South Exit, I saw plaques hanging high, shops lush, crowded like running water, from morning to night, there are as many as one million Chinese and foreign customers entering this street every day.

The largest Xinhua Bookstore and Foreign Bookstore in the country are all on this street. In addition, there are also famous restaurants and food stores with distinctive characteristics such as Beijing Roast Duck Restaurant, Wufangzhai, Quansuzhai, Puwufang, Donglaishun and so on. There are also many time-honored shops. This makes this commercial district very lively.

Fan Wuyi didn't drive. Take a taxi directly to the place. Standing on the side of the street and waiting for a while. I saw Shen Yingdi Rolls Royce driving over. He waved his hand quickly.

The car stopped beside him. Shen Ying lowered the car window. Then asked. "Have you enough money?"

Fan Wubing smiled and nodded. "One hundred million is prepared for you."

Shen Ying paid as much as 60 million yuan to CCTV for advertising. Besides. To fully mobilize the resources of the winery. Treat next year as an explosive new **. It needs a lot of funds to support it. Fan Wuyao gave her 100 million yuan of funds. It's no more, no less.

Who knew that Shen Ying looked at Fan Wubing and smiled. "You really prepared so much money for me. I will spend the money in Wangfujing today. But it is very difficult."

Fan Wuyao rolled his eyes suddenly, his heart was really a prodigal girl! It costs 100 million to go shopping once, and even if I am a hundred times richer, I am afraid that she will not be able to support her spending money.

In the envious eyes of passers-by, Fan Wubing got into the car, sat down next to Shen Ying, then looked at the decorations inside the car, he said suddenly, "You girls will enjoy it."

Fan Wuyi’s car has always been very simple. At most, it contains some drinks and food, while Shen Ying’s car is completely different. There are a lot of gadgets hung up in the car, and it looks like a girl’s boudoir. In general, and all the interior decorations have been remodeled, so when Shen Ying saw Fan Wubing got in, she immediately yelled for him to change his shoes, and asked him if he washed his feet yesterday?

"I wash it for nothing every day, if you don't believe you smell it, the whole person is delicious." Fan Wubing said to Shen Ying.

Shen Ying pinched her nose and sniffed carefully, then frowned and said, "Although it's not smelly, but it's not fragrant. I can't tell what the smell is, it's not bad."

Shen Ying kicked in the front with her foot, and a small cabinet popped up, and then got out a pair of fluffy slippers from the inside and handed it to Fan Wuyi, "Put this on, it's very comfortable."

"Why do you have men's slippers in your car?!" Fan Wubing asked immediately, carrying those slippers.

Shen Ying was drinking from a cup of water. Hearing that she almost choked on her face, she looked at Fan Wuyao with a weird expression and said, "Please, do you see the label on it?"

Fan Wubing carried the pair of slippers and examined it, only to notice that the label on it had not been removed.

Although it was newly bought, he smiled and said, "Well, let me check what else is in it?"

"You are so boring, don't you say something else?" Shen Ying said dissatisfied.

"Other things? I'm afraid you will get upset when you talk about other things." Fan Wuyao replied.

Shen Ying looked at Fan Wuyao seriously, and said softly, "I have never been afraid of accepting challenges. However, what do you think of my investment in the liquor industry?"

The air-conditioner was driving in the car, and the temperature was just right. Fan Wubing saw that Shen Ying’s hands were as sparkling as jade, and could not help holding them in his hands. It is very accurate!"

"How do you say?" Shen Ying asked with great interest.

Fan Wuyao’s many operations in the business world have already shown his amazing methods. Even if Shen Ying believes that she must be far from disease-free in terms of IQ, in these aspects, she still needs to patiently ask Fan Wuyao for advice, otherwise she Not a genius, but a madman.

Although Fan Wubing is not willing to explain these too complicated things to others, he will naturally not shirk in front of his fiancée, especially Shen Ying, who also has the title of genius. "The liquor industry is a kind of so-called If the consumption upgrade industry is in the middle of the good year, the grain output will be surplus and the price will fall, which will promote the development of the liquor industry. In recent years, the agricultural development has been rapid. The rise of karma is just right."

"Then, how many years do you think the liquor industry can prosper?" Shen Ying is most concerned about this issue. Although the market for the liquor industry seems to be bullish now, if something happens suddenly, his large investment may be in vain. Son.

Fan Wubing thought about it and said, "About this matter, I just want to remind you that you should improve your expectations for the advertising effect of CCTV Biaowang. With the launch of CCTV advertising, you can expect Kongfu Banquet. The sales volume will increase by ten times the figure of last year. In this case, you have to solve not only the production capacity and raw material issues, but the most important thing is the management level of the employees. You can imagine a hundredfold expansion of production capacity. How much impact will it bring to an ordinary small winery? Once it is not handled properly, it will cause many problems, which will seriously affect the management efficiency of the factory."

"I have thought about this issue in advance. I have brought a management team of fifty people. It should be able to cope with all kinds of sudden incidents and control the situation. At the same time, I am preparing to take advantage of the opportunity to win the CCTV standard. , To convene a conference of dealers in various regions across the country to diversify the cost of advertising expenditure.” Shen Ying said to him after hearing Fan Wuyi’s reminder.

After hearing Shen Ying’s words, Fan Wubing smiled immediately and said to her, “This is very good. It is not only as simple as passing on the risk, but also **** the dealers from all over the world. Everyone can only try their best. Only by doing a good job in sales can we get high returns."

In the early years, there was a criterion in the incentives of sales personnel, that is, there are no products that cannot be sold, only people who cannot sell the products. Under the influence of this concept, manufacturers have relatively poor management methods and channel benefits. The stimulus, the sale of drinks is easy.

For instance, the Confucian family liquor in the Shandong liquor industry had a profit and tax of over 100 million yuan last year.

After these years of market baptism, Chinese liquor has been exhibited very quickly from workshop liquor to industrial liquor, and then to the current advertising liquor, but there is still a big gap between brand liquor, cultural liquor, and quality liquor.

Obviously, the current liquor competition is mainly to fight advertising, but after fighting advertising, one must pay attention to the problem of product quality. Otherwise, the market created through advertising will be unstable. If you are not careful, you may fall into The situation is unrecoverable.

An indisputable iron law ~www.wuxiaspot.com~ is that the four oldest wines have reopened vintage wines, and even in the advertising of mid-to-low-end wines and low-end wines, there has also been a quality dispute. Consumers are receiving cheap materials. After being lured by interests, they will gradually see the wool principle behind advertisements and promotions, and will no longer easily pay for the advertisements of manufacturers.

Therefore, Fan Wubing reminded Shen Ying's main topic is how to improve the quality of Confucian banquet wine under the premise of successful advertising offensive, and stabilize the country that he has worked so hard to defeat.

"Well, I will notice this." Shen Ying nodded and replied, but immediately frowned, "Unfortunately, the cultural accumulation of the liquor industry is also very important. If you want to form a famous liquor with historical heritage, it will not happen overnight. It can be successful."

Fan Wubing smiled happily, "What's the embarrassment then? It's just that the handling methods are somewhat different."

"Do you have any ideas?" Shen Ying asked, scratching Fan Wuyi's palm.

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