Weibo Big V’s Daily Entertainment Circle

"Jiang Yu! These ancient costumes are all ready!" Jiang Wei rushed into Jiang Yu's office and said excitedly.

Jiang Yu was stunned, and was busy walking behind her to the dressing room, "Have you finished all the embroidery parts?"

"Yes!"

Several employees also followed up to watch the excitement. Jiang Yu was always kind and did not stop it.

Jiang Yu went into the dressing room and saw that the dark-skinned dummy was wearing the clothes she designed. There are many series of these clothes.

The first series is a very original fur outfit. This fur outfit is combined with modern design. It is wrapped around the girl's crotch and is cut three-dimensionally. The blanks are made into various colors and styles. Fork skirts, tube top dresses...The design and fabrics are both modern and original.

The second series is natural linen clothes. Linen cloth does not give people an eye-catching feeling, but it has a return to life. This series of linen clothes are beige, gray, black, mint green...There are cross-belt styles. , Buttons, one-piece dresses... The design looks ordinary but ingenious.

The third series is the long skirts mopping the floor, the large sleeves are fluttering, the wide-clothes straps, and the bags decorated on the clothes are layered layer after layer. It seems messy but very beautiful. Combined with the design of the clothes, there is a kind of elegant beauty.

The colors of the fourth series of clothes have become bright, round neck, high waist mopping, short sleeve half arm, tube top, wide cuffs with arms...

...

The clothes of the eighth series are completely different from the previous seven series. They are no longer with wide cuffs and no more layered decorative belts. They are simple and convenient. They use simple materials and are easy to do things. There are beginning to be future generations of cheongsam. Prototype.

The ninth series can be seen by everyone, which is the cheongsam that girls love to wear in the Republic of China! Cheongsam is very particular. Now there are fewer and fewer shops that make cheongsam beautiful. Traditional patterns, embroidery, and patterns are hard to see today. Apart from anything else, it is difficult to find a master who makes a pattern. Therefore, Today’s cheongsam wears less and less the previous taste, and the cheongsam made by Jiangyu is completely the taste of decades ago, but the strange thing is that I don’t know where it has changed slightly, and it has a sense of fashion. There is an illusion, it seems that if you wear this kind of clothes, you can go to a fashion dinner. It looks much better than those girls who wear high-definition skirts, and is different from the coquettish **** outside!

Zou Xiaoyu glanced at it and suddenly realized: "Could this be the advanced history of clothing?"

After being reminded by her, other people also came over. Tang Qian pointed to the clothes and said:

"So the first series is prehistoric clothes, the second series is Qin and Han clothes. At that time, many of the clothes were made of linen, and the third series was from Wei and Jin. At that time, the seven sages of the bamboo forest were all gentlemen. I like this kind of wide-clothes clothing. The fourth series is Sui and Tang dynasties..."

Zou Xiaoyu hurriedly said: "Then the next few series, which are the Tang, Song, Ming, Qing, and the Republic of China?"

Bei Xiaoxiao, who worked in Jiangyu Company during the summer vacation, also smiled: "You guessed it! Jiangyu is indeed ancient costumes made in China. She used the clothing series to directly produce the development process of ancient Chinese costumes. Everyone intuitively sees the evolution of fashion in our country, right? Jiang Yu?"

Bei Xiaoxiao blinked.

Jiang Yu smiled at the corner of her mouth and reached out to touch the clothes in front of her. These clothes were designed and made by herself. She has feelings for all the clothes. In order to make this batch of clothes, she even invited many from the Yunnan-Guizhou generation. The women who can dye cloth and female red come, and their families have dyed cloth to make female red since ancient times. They are much more skilled than the masters who are popular outside today.

There is also Jiang Wei who knows Su embroidery. Jiang Yu also invited all the people in her family who know how to embroider. In addition, he invited many people who know the ancient craftsmanship to use all the ancient stunts that are about to be lost in the costumes.

It can be said that this batch of her clothes are made entirely by hand, which is a condensate of the history of Chinese clothing, and also a reflection of the ancient craftsmanship that China is about to disappear!

Of course, all of her production processes, including the arduous process of inviting a dedicated master, were photographed by Durres.

These seemingly simple but fashionable clothes in front of us are Jiang Yu's efforts for Chinese clothes!

Jiang Yu smiled and said: "Yeah! I often sigh, what's wrong with us Chinese today? Why do everyone like ancient clothes but pay little attention to tradition? After reflection, I realized that it’s not that people don’t like ancient China. Clothes, do not like tradition, but tradition has not been able to keep up with the pace of fashion. Tradition is defined by everyone as old and unfashionable, and many ancient Chinese clothes are too lenient and restrict women. Everyone feels that they are not in their daily wear. Convenient, anything that can’t keep up with the times will be eliminated, so I want to try to make these series of clothes, let everyone know that tube tops, one-piece skirts, skirts... these things are leftovers from our ancestors. Down! We don't need to admire any big foreign brands, we only need to pay attention to the things of our ancestors and we can grasp the fashion!"

Everyone was shocked when they heard this. Although they were in the company, they always felt that they were doing ordinary things. They felt that the company was just an e-commerce company, just to make money. But now listening to Jiang Yu, they Suddenly I realized that I was wrong. Maybe making money is just one of Jiangyu's goals, but it is by no means the ultimate goal. This can also explain why Jiangyu spends so much money on renting this 2000 square meter facade house in the most prosperous place in Shanghai!

They feel that they are in a ditch, but Jiang Yu's goal has always been the stars and the sea.

"President Jiang... when you say that, I think your ideas are awesome! I don't even think about this kind of national cause! Too far away from me!"

When Jiang Yu heard the words, she only smiled and did not refute. She is not a saint, and it is impossible to be so unselfish as to only care about the development of the country’s clothing industry. She just wants to fulfill her responsibilities and obligations as a designer while she is wealthy. , Make some contribution to the development of China's fashion clothing circle.

Durres also came and saw Jiang Yu's design. He tutted twice and pointed to orchids vertically:

"Oh! Taro balls! To die! You did it so well? Don't say, you wear them on a black model. Your clothes have a special taste. Some are unconventional but explore the traditional contradictions!"

Or people say that **** is inherently sensitive to fashion.

Jiang Yu hugged him and said with a smile: "Dures, your vision is very accurate! You know my design!"

"That's... Brother knows your little taro ball best!" Duris rolled his eyes proudly.

"Haha..." Jiang Yu asked with a smile: "When will the video come out?"

"The pre-production is almost done, just wait for these finished products to be shot!" Durres finished speaking, and then asked, "Are you going to put all these in the Gaoding store?"

"No!" Jiang Yu smiled and said, "These clothes are more conceptual. What I want to convey is a concept, not clothes that can be bought and worn directly. They will be placed in Gaoding stores. But it’s not the main product at the counter of the company. More clothes are still being produced. This is only the first batch!"

Durres nodded, and Jiang Yu’s clothes made him admired. If it is said that the clothes designed by Jiang Yu for Su Mang and others in the past are in line with fashion aesthetics, then Jiang Yu’s clothing expresses an advanced concept. It is suitable for the main theme of fashion magazines.

"That's right!" Durres took out a business card: "The editor-in-chief of "VQ" is my friend. I asked her to do an interview with you, and I want you to take a cover! I know you have always rejected the media, but your high The store is about to open, I suggest you still make one. After all, "VQ" still has a place in the fashion circle, and an exclusive interview is good for you!"

"VQ" is an American magazine. This magazine is relatively high-end. It introduces women's fashion, including beauty, media, clothing, art and other aspects. It often tells the clothing and concepts of some well-known designers. Generally speaking, you can read "VOG The designers of ”are the industry’s leading designers, the first glory, and the magazine’s cover girl has an extraordinary status. Su Ye has not been able to appear in this magazine before. The editor-in-chief of the magazine knows that the editor-in-chief thinks that Su Ye's strong image meets the requirements of the magazine, so he invited her to shoot the cover of the magazine!

Just imagine, a magazine that a famous coffee like Su Ye can't casually publish, it must be very high.

"Thank you dear!" Jiang Yu gave Duris a hug.

"Oh! Nasty!" Durres shivered, pointing to the orchid.

Jiang Yu smiled

The editor-in-chief of "VQ" is named Anna. She has been in charge of the magazine for more than 20 years and has an unshakable position in the fashion circle.

Jiang Yu took her business card and looked at it for a long time. To be honest, she was already busy enough and didn't have much interest in shooting the cover.

But since Durres had paved the way for herself, then she must not brush off the other's kindness.

Thinking of this, Jiang Yu called Anna directly.

"Hello, editor-in-chief, Anna, I am the JY brand."

"Oh? Jiang Yu?" Anna's tone was a little careless, she smiled, and said very frivolously: "Are you Durres' friend Jiang Yu? I remember you, opened a women's clothing brand on Taobao, selling some so-called niche Do you think such clothes are fashionable?" Without giving Jiang Yu a chance to speak, she asked disapprovingly: "It is said that you are planning to open your own high-end studio now?"

Jiang Yu didn't expect the other party to have such an attitude. After a pause, she smiled unchangingly:

"The news from the editor-in-chief Anna is very well-informed. I am indeed opening a Taobao shop and plan to open my own high-end studio. If the editor-in-chief Anna doesn't dislike it, after the establishment of my high-end studio, I will invite you to sit in the store?"

She spoke politely, Anna's tone was softer than before, but it was still very bad:

"You don't need to sit down. I'm the editor-in-chief of a magazine. I'm usually busy. I always watch shows from all over the country even during my breaks. For example, the big show of Haute Couture Week a few days ago. Did Miss Jiang go to see it?"

Hearing this, Jiang Yu realized that Anna hadn't looked at him at all.

She often had intersections with the editors of magazines in her previous life. Naturally, we know that the editors of these magazines have a very high vision. Apart from anything else, editors like Anna have a position in the fashion circle, and a word of her can shock the fashion circle. Earthquake is an unoffendable person who can make a noise for the rise and fall of the trillion-renminbi fashion industry.

Put it this way, as long as you mix in the fashion circle, you will inevitably have an intersection with the other party.

And all the fashion designers and even the stars of the entertainment industry like to have a good relationship with the editor-in-chief of magazines. Why? It's not because of the personal network resources in the editor's hands. Those celebrities who have a good relationship with the editor can be on the cover of the magazine at any time, and this kind of opportunity is impossible for many people in their lives! Being on the cover of a magazine like "VQ" means glory, and celebrities will also compare it privately to see who has been on the cover more often as a promotional point and as a proof of entering the fashion circle!

Jiang Yu didn’t like to be guilty with others, she quickly analyzed in her heart that she had no grievances with each other, and Anna must know that she has her own clothing company and has small wealth, but even so, Anna still does not want to smile at her. Welcome, even if she is a friend of Durres! why is that?

Jiang Yu quickly understood that the reason for Anna's attitude was entirely because she did not hand in a satisfactory answer sheet!

In other words, her achievements in the fashion circle are not enough to make an editor-in-chief of Anna's level admire.

Taobao? Tmall? Those are popular! It's personality! It is a reflection of personal taste! Selling fast-moving consumer goods! Doesn't mean fashion! Those clothes on Taobao have nothing to do with fashion!

Jiang Yu wanted to understand this, but he admired Anna even more. He was able to be the chief editor of top fashion magazines for so many years, perhaps because of his rigorous attitude towards fashion.

Thinking of this, Jiang Yu still smiled and said: "Editor-in-chief Anna, I have been busy with high-end stores recently and did not participate in fashion week! I hope that my high-end works will give you a good impression on the editor-in-chief!"

Anna was stunned for a moment when she heard the words, but she didn't expect Jiang Yu to be indifferent to her deliberately making things difficult at her young age.

Yes, she admits that she is deliberately making things difficult for this girl, who told her that the other party did not have too dazzling achievements in design. Compared with those designers who have worked for luxury brands for many years, this girl's resume is almost kindergarten level! Taobao? Where the fake goods are rotten, how can a good designer go there to open an ordinary Taobao shop?

Thinking of this, Anna shook her head.

"I hope that the work you brought out is not Taobao's bad street goods!" He hung up the phone after he finished speaking.

Jiang Yu didn't appear depressed because of her words, and she was so busy that she didn't even have time to be depressed.

Three days later, the promotional video of her high-definition studio came out.

The black and white picture quality captured Jiang Yu's heart in the first scene at the beginning.

The picture of the video is very clean and simple, and it is very large-scale. From the very beginning, it tells the hard work of a designer and tells the status quo of the design industry. Then, the lens is cut to Jiang Yu, who is making a plate, and it is not easy for her. The entanglement is expressed, and the problems encountered by Jiang Yu in the design process and the solutions are also pointed out.

Clothing also progressed from primitive to the Republic of China one by one, using storytelling techniques to express stories.

For example, when talking about primitive style clothing, Durres edited the story script like this:

"Sang, who lived more than 20,000 years ago, often went out hunting. The prey he caught became his lunch, and the animal skins left were made into clothes. Mulberry used animal bones to sew animal skins and animal teeth. , Bone pipes and stone beads are worn as bracelets or necklaces to match the clothes. Sang's sleeveless animal skin clothes and skirts that cover the hips are linked to fashion even today. Later, Sang's son Hu Yu discovered the stone He started spinning clothes with plant fibres with spinning wheels made of pottery. Later, people invented crowns, boots, headdresses, and ornaments."

Durres compiled the history in an interesting way, combined with Jiang Yu's clothing, to make this promotional film feel like a documentary, and at the same time, it looks very tall.

After reading Jiang Yu, he appreciated it very much: "Dures, you are so talented!"

"That's! It's not me Durres bragging! Just taking pictures and making videos, no one in China can compare to me!" Durres snorted, very proud.

"Haha! Although there is suspicion of boasting, it is the truth! By the way, I plan to release this video tomorrow night!"

"Okay, I will send you right away!"

Jiang Yu closed the computer with a smile, and the video clip flashed in his mind. I have to say that even after watching it, she felt her heart agitated and couldn't calm down for a long time! She wants to travel back and experience the costumes of each era! There is also an urge to wear the clothes she made!

At 8 pm the next day, Jiang Yu released the video and edited Weibo:

"Everyone, I tell you the good news that the first Gaoding store of Jiangyu Studio is about to open! The location is at No.303, XX Street, Shencheng! It covers an area of ​​2,200 square meters! There are three floors with 270-degree full floor-to-ceiling windows! This It’s our store’s promotional video "China Fashion"! It was produced by my good friend @ Photographer杜雷. I hope everyone likes it!"

After this Weibo was posted, Jiang Yu refreshed again, but there was no repost or comment on the Weibo!

Jiang Yu was startled and suspected that there was a problem with his Weibo! how can that be possible? Usually there are at least a few thousand reposted comments! This unscientific! Is it possible that everyone is not interested in this video?

After a few minutes, Jiang Yu refreshed again, but only 300 people forwarded it!

Seeing this data, Jiang Yu's heart sank and sank completely!

How could it be so bad? In the past, she had at least 10,000 to 20,000 reposts every time she posted a new one, and her reposting volume could reach 30,000 in 24 hours, but this time...that is, everyone is not interested in Gaoding. Shouldn't fans not buy it like this? It's not that she said, she has a lot of diehard fans. What these fans recognize is her fashion taste and won't be lost easily. Why is this Weibo not taken seriously?

Twenty minutes have passed, and the forwarding is still less than one thousand.

Jiang Yu's heart sank to the bottom.

"Taro balls! Don't worry, maybe the data on Weibo is delayed!" Duris comforted on WeChat.

He is more sad than Jiang Yu. He has worked so hard to make a long video, with patriotic feelings, with great love, and rushed to work overnight regardless of gains and losses. He just hopes to help Jiang Yu a small favor. They are interested in traditional clothes, but they didn't expect that fans would not buy it at all.

Durres hurriedly reposted on Weibo: "Everyone, please support! This is a promotional video of Jiangyu Gaoding Studio!"

However, after the repost, few people commented.

The two were completely silent.

Jiang Yu did not expect this result. It is worse than any of her Weibo. Even the Weibo that she usually grows grass can be reposted by 20,000 to 30,000. How can this Weibo be as low as 2,000? Is it possible that everyone is really not interested in this ethnic traditional costume? Or is the scientific and educational film of this video too strong for fans to buy? Or is it a consumer group mainly in the 80s and 90s who can't enjoy such a promotional film?

Jiang Yu pondered various possibilities.

Everyone in the company realized what had happened, and everyone looked at each other. For a while, the atmosphere in the company was very solemn.

Bei Xiaoxiao walked into the office and whispered comforting: "Jiangyu, don't be sad, I believe you will see your intentions!"

Jiang Yu rubbed his forehead and was just looked down upon by the editor-in-chief of "VQ." Is it true that she hasn't made a design for too long, so that her level has dropped?

"Forget it! No one will watch, no one will watch! The big deal, let's start over again!" Bei's novel said.

Jiang Yu frowned and was about to speak.

But seeing Bei's small eyes staring straight at the screen, as if seeing something incredible, then she rubbed her eyes and stared at the screen for a while:

"Jiangyu! Is there something wrong with your computer? Why did the forwarding volume increase from 2000 to more than 50,000 all at once? Is the computer stuck?"

Jiang Yu was taken aback for a moment, and he leaned over in front of the computer in disbelief.

"How is it possible!" The amount of forwarding and the amount of comments suddenly jumped from 2000 to 50000!

Refresh again and jump directly to 70,000! It jumped directly to 90,000 in just 5 minutes!

Jiang Yu swallowed, and she was also shocked by this number, who had seen the world!

This is not a Weibo that I saw on Monday, nor is it a actor who wants to marry a movie queen, nor a good man in the entertainment industry who wants to cheat. It is just an ordinary clothing promo. She originally thought that 50000 was a good number, but she did not expect that, It jumped directly to 70,000! And the numbers are still increasing!

Every time Jiang Yu is refreshed, this number is rising!

At 11 o'clock, the forwarding volume directly broke 100,000!

At the same time, everyone was crazy about leaving messages.

-Emma! finish watching! Crying miserably!

——I just found out that I didn’t forward the message after reading it! Come back to make up one! It's very different from the coquettish **** outside!

-Damn! I was sucked by Jiang Yao!

——Friend Durres? What the hell? Real name? Ha ha! LOL! Why isn't it called Okamoto? It's also extremely thin!

--Taro! I used to look down on traditional Chinese clothes, but after watching your promotional video, I suddenly felt that I was not worthy of being a Chinese. Our primitive ancestors started fighting for fashion more than 20,000 years ago, but we didn’t expect us to be 20,000. The Chinese people in the next year can't compare with other countries in terms of clothing!

—— Koreans are very supportive of local things, why don’t we support our own country’s clothing?

"Jiangyu! Great! It turns out that it's not that everyone doesn't repost or comment! It's that everyone is watching the video!" Bei Xiaoxiao said happily.

Seeing everyone's comments, Jiang Yu's eyes are moist.

Those born in the 80s and 90s not only understood the spirit she wanted to convey, but they were also more patriotic and more nationally responsible than she thought!

——Gosh! Seeing my heart agitated, I really want to go back and take a look at the clothes our ancestors wore! I really want to try clothes at Jiang Yu's shop!

——Jiang Yu, your design is great! Can I go to your high-end store if I have no money?

——What a tall design! Although I can't understand it, I feel it's awesome inexplicably! It's as good as the clothes on the Paris Fashion Week couture show! Or better!

——I must support more domestic clothing in the future!

——My taro **** are amazing! Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh that the image of the primitive man Sang is made so cute! Especially the expression of clothes made of animal bones, hahaha! Naturally cute!

——The taro **** are so beautiful! Have chests and legs! When you bend over when making clothes, your long legs suddenly look like 180! I really want to marry home!

This video circulated quickly on the Internet! It caused a great sensation. For a while, everyone was talking about this video, and the WeChat Moments were also madly forwarded. Newspapers and media were rushing to report. Many people went directly to the company's door to block her in order to interview Jiang Yu.

Jiang Yu had no choice but to escape through the back door!

However, under such circumstances, an explosive opportunity has come.

After seeing the video, my dear mother of the country came to Jiang Yu and expressed his appreciation for the series of clothes designed by Jiang Yu, and said:

"Miss Jiang, I hope you can design clothes for me!"