We're building a super chaebol in Hong Kong
#100 - TV station development plan
After exiting the Bainingshun Group building, Su Cheng and Yang Chaoye returned to the Su's Group building in Central.
As soon as they returned to the office, Yang Chaoye couldn't wait to ask Su Cheng the reason.
Although he represented Su's Group and signed the contract with Lin Xiufeng, he had always had doubts in his heart.
After Su Cheng sat down, he smiled calmly and said, "General Yang, don't worry, listen to me.
Jia Yi Television is indeed a mess, but now, for me, it is the best choice.
I have already obtained the consent of Governor MacLehose. If I acquire CTV, the Hong Kong government will approve CTV to set up an additional channel.
In other words, the shortcoming of educational programs will no longer have much impact on CTV.
Moreover, now only acquiring CTV can be done at such a low cost. If it were TVB or RTV, it would be impossible to completely acquire them without hundreds of millions of Hong Kong dollars. I believe General Yang would also make the same choice in this situation, right?"
"If that's the case, then acquiring Jia Yi Television is indeed the best choice. Buying a television station with 100% equity for ten million is simply a bargain."
Yang Chaoye became more and more happy as he listened, and the doubts in his heart were finally relieved.
After all, although Yang Chaoye also wanted a television station, if this television station was a money-losing venture with no return, then it would really be unnecessary.
Professional managers care most about whether the company can make money. If it keeps losing money, it will also drag down the group's profits.
"I dared to take over CTV only after receiving Mr. MacLehose's promise. Otherwise, I could have acquired a portion of the equity in TVB or RTV, or even become a controlling shareholder, which would also be helpful to Su's Group or Hutchison Whampoa Group," Su Cheng said with a smile.
Ten million Hong Kong dollars may be a huge sum for other small and medium-sized enterprises, but for Su Cheng, it is really just a small amount of money.
"With the help of a television station, we no longer need to worry about sales of our products in Hong Kong, we just need to manage the quality well," Yang Chaoye also said with a laugh.
"Hong Kong is, after all, just a small place with a population of several million. Our products must sell well all over the world in order for our company to develop faster," Su Cheng reminded.
"Boss, that's for sure, but if we can't even increase sales in Hong Kong, then there's no need to talk about selling well all over the world. Therefore, selling well in Hong Kong is the first step we take!" Yang Chaoye said.
As an experienced senior manager, he is accustomed to developing steadily. Laying out the entire world at once can easily lead to problems.
After all, products must stand the test of time, and Hong Kong is a very good testing market. Only after passing the test of the small Hong Kong market can we confidently promote the product to the whole world.
Otherwise, it will only be a temporary fad. If the reputation is not good, it will be useless.
"In that case, let's talk about the development plan for the television station first," Su Cheng said.
Even if he acquires CTV, he cannot spend too much time on the television station. Yang Chaoye will manage it more.
Therefore, Su Cheng must tell Yang Chaoye about the development direction of CTV in advance.
"Okay, to be honest, I don't know much about the management of television stations. In addition, I need to spend more time on other subsidiaries of Su's Group, especially the newly established microcomputer department. I need to spend more effort to build it up. Therefore, if we acquire the television station, we must hire a senior manager who is familiar with television stations," Yang Chaoye said.
"You don't have to worry too much about CTV. I very much approve of CTV's current management team. It was only due to various reasons that the previous CTV could not be saved. After the acquisition is complete, you can take charge of the overall situation. It is better to leave the management of the television station to a professional team," Su Cheng said with a smile.
"If that's the case, then that would be best. Only by increasing the ratings of Jia Yi Television will it be useful to us," Yang Chaoye nodded.
"The current Jia Yi television channel can be used to compete with TVB and RTV, so content is very important. How to attract viewers completely depends on the content. For example, our current serialized 'A Step into the Past' has many readers in Hong Kong, so we can directly turn it into a TV series and broadcast it, which will attract many readers to follow this TV series;
In addition, for our newly established second channel, I suggest turning it into a children's channel. Nowadays, parents in Hong Kong are paying more and more attention to their children's education. Since we are going to broadcast educational programs, then let's create a few variety shows that children like to watch, so that we can broadcast educational programs and also increase the ratings, so as not to waste a TV channel;
In addition, outside of educational programs, we can introduce anime TV series, or children's variety shows, etc."
Su Cheng simply said his thoughts.
"Boss, anime TV series are easy to handle. We can directly purchase overseas copyrights. For example, there are many anime TV series in Dongying. But the educational programs and variety shows you mentioned are not easy to handle. Without good ideas, we cannot change the status quo at all. Viewers will not buy it easily," Yang Chaoye said.
In Dongying, the manga industry is booming, and a series of best-selling manga such as 'Astro Boy', 'Kimba the White Lion' (The Lion King), and 'Doraemon' have been born, and the anime industry has also developed as a result.
Speaking of anime, Su Cheng's heart moved. In the future, Dongying will produce many globally popular manga, such as 'Dragon Ball', 'One Piece', 'Naruto', 'Slam Dunk', 'Digimon', 'Detective Conan', 'Inuyasha', and so on.
Now that he has come to the world before they appeared, wouldn't he be able to plagiarize them!
The newest novels are first published on 69shu.com!
Thinking of this, Su Cheng had another plan.
You must know that Xiao Ai can connect to the computer through brainwaves, which is equivalent to transmitting files.
If Xiao Ai transmits these anime, then these anime will appear in this world relatively early, and Su Cheng will be their owner.
Before, Su Cheng had planned to rent the entire Lamma Island and turn it into a Disneyland-like amusement park. Relying on a 'Harry Potter' series alone would definitely not be attractive enough. If you add popular IPs such as 'Dragon Ball' and 'One Piece', then the attractiveness of this amusement park will be greatly improved, and it is not impossible to compete with Disney!
However, these have to wait until more advanced computers are made first. The current computers cannot carry large files at all.
"Don't worry, General Yang, I have many ideas for variety shows. After the television station is bought, we will go to Jia Yi Television together. At that time, I will tell you the program ideas in my mind, and the television station's planners will sort them out," Su Cheng said directly.
It's just variety shows, there are so many. With Xiao Ai, Su Cheng doesn't need to worry about not having ideas at all.
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